The Maker's Way

01:39 Do not use items like this is your display booth05:16 People need to know what you're selling within 2 seconds8:42 Why you want people to touch & pick up your items12:15 Displaying items like this increases the chances of a sale16:55 Tuning into these unconscious shopper habits will grow your salesDouble your market sales with these Display Booth SecretsFollow me on Instagram

00:00 Introduction my journey02:06 Why picking a focus matters07:04 Why NOT picking a focus will cost you11:56 Finding your niche: a personal story17:10 Why listening to your customers matters24:32 Balancing passion and customer demandMake What You Love & Make Profit (I made $70K selling at markets last year following this strategy)

00:00 Introduction to the Makers Way Podcast01:30 The Journey of a Handmade Maker03:51 Balancing Business and Creativity12:05 Understanding Business Fundamentals19:50 Narrowing Your Focus for Success27:01 Maintaining Creative Play in Business35:22 Creating Content from Creative PlayHow to make what you love & make profitMy favourite phone holderHow I hit consistent $1000 Markets

Chatting all about the strangest, most frustrating and disappointing experiences I've had selling consignment and what I've learnt from it all.2:20 - Getting kicked out of a consignment shop17:26 - The store owner didn't want to pay me27:27 - I cancelled the agreement a day before drop-off28:28 - Found out a store closed through Facebook29:25 - Consignment store ghosted me32:58 - Non-negotiables for me when I decide who to work with now

Chatting about all things consignment/wholesale on this week's episode. Topics:How to chose the right shops to sell atHow to price - should your prices be higher than retail?How to chose items that will actually sellWhat to do if your items aren't sellingThe difference between selling consignment vs wholesale.Shelf fee vs consignment %Links:The Formula for Consistent $1000 MarketsMake What You Love & Make ProfitFREE Pricing Calculator

In this episode Shawna shares her journey towards achieving consistent $1000 dollar market days. She talked about the 2 reasons she had her first $1000 day in her first year of doing markets, and the 4 reasons why she did not achieve consistent $1000 days until 2022.She also discusses some personal updates, including her pregnancy and life changes, and reflects on the challenges she's had in her business as a result. 1:25 Life Updates4:00 This is how many $1000 days I've had year by year7:50 How I hit my first $1000 day in 201914:25 Mistakes that were stopping me from having consistent $1000 days30:30 The Formula for Consistent $1000 Markets Get the Formula for Consistent $1000 Markets 28 Page guide - Money Back Guarantee: If you complete this guide and apply the strategies to your business and do not have $1000 market within 6 months, I will refund you the cost of the guide.

In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive sales. Shawna shares her personal experiences and practical tips for establishing a cohesive brand that resonates with customers and encourages them to invest in your products.00:00 Building a Strong Brand Identity02:28 The Importance of Visual Consistency04:41 Narrowing Your Focus: Finding Your Niche07:22 Creating Emotional Connections with CustomersIf you need more guidance on this, THIS could help or THIS.

In this episode of the Makers Way Podcast, host Shawna discusses the theme of money scarcity in the context of handmade businesses. She shares her personal journey with money mindset, the challenges of pricing products, and the impact of scarcity thinking on business success. Through anecdotes and reflections, Shawna emphasizes the importance of recognizing and shifting one's mindset around money to attract the right customers and achieve financial freedom.Podcast to help you heal your mindset around moneyPodcast to help heal limiting beliefs around pricing

00:00 Introduction to Handmade Jewelry and Teaching00:56 Rethinking Marketing: Beyond 'Handmade' and 'Local'02:16 Understanding Customer Curiosity and Engagement03:50 Crafting Effective Signage for Better Sales09:19 Highlighting Unique Selling Points14:01 Final Thoughts and Resources for MakersMore market booth tips to double your sales

In this episode I chat about why I don't include time or overhead in my pricing formula, but how I account for them another way. I explain my pricing formula and how it works for me. I breakdown how I track my time, and what I am paid hourly based on my annual sales. I also introduce a few other pricing formula's and I prefer not to use them.How to start selling at markets Shopper psychology to grow your market salesHow to hit consistent $1000 markets

00:59 Booth Aesthetics: Attracting Customers08:19 Creating a Strong Brand Identity15:11 Logistical Tips for Market Success19:49 Selling Authentically: The Power of Positive EnergyLet me know what you thought of the episode: @shawnamariemurphyMore tips based on real shopper psychology.

1:52 Do you need a business license?5:50 When and how to register your business name11:30 Do you need market insurance? + companies that offer short term insurance18:40 When to get contents insurance 19:42 Why I don't have insurance right now21:17 A GST number - when to get one and why you need it.25:34 Review of what you need right away and what can wait.Maker to Seller Guide - how to start selling handmade at marketsDisplay Booth Secrets - double your market sales

3:05 Do you need a new camera?6:10 How I take my photos10:54 Photos that show the item being used15:42 Photos that show size18:47 Photos that don’t leave customers wondering22:09 Do you need videos in listings?24:33 How I edit all my photos at oncePhoto Light BoxMore Info HereLightroom

In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job.00:00 The Journey of Entrepreneurship04:18 The Art of Selling: Storytelling and Connection06:35 Overcoming Shyness in Sales10:39 Creating Authentic Connections with Customers14:46 Navigating Market Energy and Customer Engagement19:00 Shifting Mindset: From Desperation to Abundance22:45 The Impact of Identity on Selling30:15 Understanding and Overcoming Shame in Business35:09 Emotional Awareness and Market Dynamics39:13 Sales Reference Points and Market Performance41:41 Market Strategy: Quality, Niche, and Authenticity44:47 Building Connections: Authenticity in Sales48:09 Practical Booth Tips: Standing vs. Sitting51:54 Display Strategies: Enhancing Product Visibility56:59 The Importance of Pricing and Customer Engagement01:00:34 The Value of Art and Emotional ConnectionDisplay Booth Secrets - double your market salesMaker to Seller Guide - everything you need to know to start selling at marketsMy Recommended ToolsMy Instagram

3:08 Why worrying about someone copying you can hurt your business6:02 What you focus on you attract more of7:58 Worry and fear are creativity syphons9:56 What would I do if this happened to me?17:46 Letting it go20:05 How is this fear effecting your business?26:17 What is copyingHow to start selling your products at marketsHow to make consistent $1000 market sales

1:24 Why does finding efficiencies matter?3:57 Finding tools to increase your speed and be more ergonomic11:31 Buying in Bulk12:41 Batch Tasking15:40 I don’t make one-of-a-kind items anymore17:42 Making more of what sells well.Maker to Seller Guide - everything you need to get started selling at marketsHow To Hit Consistent $1000 MarketsHow to Manage 5 Figure Market SalesPlease leave a review if you enjoyed this episode! ❤️

3:16 What market was this? + Preliminary details5:40 What I made in sales revenue7:12 Why finding the right markets is so important10:13 What the market cost - full expenses breakdown16:06 Breaking down my full materials costs20:22 My total net sales and exactly I did with it33:53 What could be possible for you?How I Hit Consistent $1000 MarketsFREE 5 day Money ChallengeHow To Find Markets that Guarantee ProfitIf you liked the episode please consider leaving me a review ❤️

01:45 What is sales tax and what will your rate be?04:45 When do you have to start charging your customers sales tax?08:38 What permit do I need to charge sales tax?12:05 What happens if I want to charge sales tax sooner?14:50 How I manage sales taxes and practical tips for managing the money.20:25 What if you forget to charge sales tax?22:35 Summarizing the most important info you need to know.To get your BN number (for Canadians):https://www.canada.ca/en/revenue- agency/services/tax/businesses/topics/registering-your-business/register.html To get a sales tax permit (for Americans): research “your state + sales tax permit for home bases business”. It varies by state so unfortunately there is not one website to obtain your tax permit.However, Shopify created a great resource that lists each of the states and the tax rates that will apply to you: https://help.shopify.com/en/manual/taxes/us/us-tax-reference Free Expenses TrackerFrom Maker to SellerHow I Hit Consistent $1000 Markets

Undercharging is SO common in the maker community, and I think the biggest reason is limiting beliefs that are causing makers to undervalue their work. I'm chatting through how I healed my limiting beliefs around charging more for my products, and the negative effect on society if artists keep undercharging.00:00 Understanding Pricing and Limiting Beliefs01:20 The biggest reason makers undercharge is they undervalue themselves and their work02:50 One of the biggest beliefs that was holding me back in my business05:22 Common limiting beliefs around pricing11:48 How I healed my limiting beliefs around pricing22:47 The vicious cycle of undercharging for artMy free Pricing CalculatorI made 70K last year selling my items at markets.

In this episode I talk about how important it is to find the “sweet spot” of pricing for your items: the balance between your item selling really well and making a healthy profit margin. 00:00 Introduction to the Makers Way Podcast00:54 Finding Your Sweet Spot in Pricing03:09 Calculating Costs and Setting Profit Margins07:12 Testing Your Pricing in Real Markets12:06 Adjusting Prices Based on Customer Feedback17:23 The Importance of Customer Reactions21:28 Real-Life Examples of Pricing Strategies28:33 Final Thoughts on Pricing and SellingFree Pricing CalculatorHow to Find Markets that Guarantee ProfitBeginner’s Guide to Selling Handmade At MarketsPlease leave me a review if you liked this episode!