Making a Marketer

In the exciting kickoff of Season 9 of Making a Marketer, we welcome back the brilliant Goldie Chan, an award-winning branding strategist and author.This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate the world of networking and visibility without feeling overwhelmed.With her upcoming book, "Personal Branding for Introverts," set to release on October 28, 2025, Goldie discusses the importance of owning your narrative and providing permission to be authentic in your branding journey.Learn About...- Defining Personal Branding: Goldie clarifies the difference between personal branding and reputation, emphasizing the story you tell when you’re in the room versus what others say when you’re not.- Strategies for Introverts: Discover manageable first steps for introverts to build a personal brand without feeling burn-out, including the importance of starting small and setting realistic goals.- Networking Tips: Goldie shares effective networking strategies that introverts can use to connect authentically, including how to prepare conversation starters and the power of body language.- Protecting Your Energy: Learn how to maintain boundaries and energy while showing up for your audience, even when feeling vulnerable.- The Journey of a Cancer Survivor: Goldie opens up about her personal experiences and how they have shaped her approach to vulnerability and confidence in her branding.Our Guest...Goldie Chan is an award-winning branding strategist, author, and speaker with over a decade of experience. Known as the "Oprah of LinkedIn" by Huffington Post, she leads strategy at Warm Robots, working with Fortune 500 executives. A recognized LinkedIn Top Voice, her content boasts over 80 million views. Goldie is a top-rated LinkedIn Learning Instructor and ex-Forbes writer, and she has penned a book: "Personal Branding for Introverts." Her past roles include digital strategist at Legendary Entertainment and being on the Board of Directors at the Producer's Guild of America. Reach out to her for speaking engagements or brand partnerships through goldiechan.com.Scoop up her book - HERE.Listen to her past Making a Marketer episode - Personal Branding on LinkedIn - Episode 145 - season 7.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 178, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor a...

In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions.She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). She shares a little secret on this one... back in 2018 (yes, that's how long ago it was and it's still crushing it!), chatbots were not actually AI. But they sure are now!Learn About...- The Evolution of Chat Marketing: Kelly reflects on the journey from traditional chatbots to AI-driven conversational agents, highlighting how advancements in technology have transformed customer interactions.- Crafting Unique Chatbot Copy: Discover the key differences between chatbot copywriting and traditional copywriting, and learn how to create a conversational tone that resonates with users.- Understanding Customer Psychology: Kelly discusses the significance of knowing your audience and tailoring chatbot conversations to meet their needs, enhancing the overall customer experience.- The Role of Humor in Chatbots: Explore how incorporating wit and humor can elevate chatbot interactions, making them more memorable and enjoyable for users.- The Future of AI in Marketing: Kelly shares her excitement about emerging technologies in AI, including voice replication and image analysis, and how these innovations will shape the future of chatbot experiences.Prior shows:Episode 23 – AI Chatbots – Conversation as a Marketing Tool – all-time most downloaded episode! By a lot.Episode 82 - How to Succeed with Chat MarketingOur Guest...Kelly Noble Mirabella, a seasoned digital marketing expert with over a decade of experience, is the driving force behind Stellar Media Marketing. Renowned for her expertise in AI chat marketing, Kelly excels at crafting content and digital marketing strategies. She co-authored "Digital Etiquette for Dummies" and collaborates with high-profile brands like Ecamm, AgoraPulse, ManyChat, and OutBoundEngine on various projects. Stellar Media Marketing offers content and social media marketing, AI chat automations, and consulting services tailored to meet client needs, helping them achieve clarity and success in their marketing endeavors.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 177, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor 

In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!).Listen back to his other appearances...1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show with Tim & Kim2nd time on: Episode 111 (in 2022) with Chris Stone - Broadcast on Amazon Live with Chris Stone and Jim FuhsLearn About...- The Power of Substack: Discover how Substack offers a unique direct-to-creator connection that allows users to build relationships and communities, making it a valuable tool for marketers.- Engaging Your Audience: Jim discusses strategies for creating two-way conversations on Substack, emphasizing the importance of interaction and feedback in building a loyal subscriber base.- Content Creation Strategies: Explore the various post types available on Substack, including newsletters, videos, and podcasts, and learn which formats beginners should prioritize.- Monetization Opportunities: Learn about the different ways to monetize your Substack, from paid subscriptions to affiliate marketing, and how to create bonus content that resonates with your audience.- Lessons from the Field: Jim shares valuable lessons learned from his experience in digital marketing and live streaming, highlighting the importance of adaptability and community in today's digital landscape.Our Guest...Jim Fuhs is a Marine Corps veteran turned digital marketing strategist. He’s the President and COO of Fuhsion Marketing, and brings over 20 years of military leadership into the fast-moving world of content creation, livestreaming, and strategy. Jim co-hosts the award-winning "Dealcasters Live" on Amazon, and he's known for combining military precision with marketing innovation to help brands grow smarter. From the battlefield to the broadcast booth — Jim’s got a playbook for building authentic communities, and on this show he has shared how Substack can be your secret weapon.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 176, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor a...

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen, co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market.Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony.Learn About...- The Shift in Ad Targeting: Tony shares insights on the transition from traditional interest-based targeting to a broader, creative-driven approach, emphasizing the importance of engaging content that really resonates with audiences.- The Power of Creative Variety: Discover how incorporating a diverse range of ad formats— from polished videos to organic-looking posts— can unlock greater success in ad campaigns.- The Role of AI in Marketing: Learn how AI tools can streamline the ad creation process by analyzing customer data and generating effective ad concepts, making it easier for marketers to stay ahead.- Balancing Brand Consistency and Experimentation: Tony discusses strategies for maintaining brand identity while embracing the need for variety and experimentation in ad creative.- Lessons from the Trenches: Reflecting on his experiences, Tony emphasizes the importance of standing firm on marketing strategies that work, even when faced with pushback from clients.Our Guest...Tony Christensen is a digital marketing expert and co-founder of Brick Social, an agency known for crafting high-impact ad campaigns that have generated hundreds of millions in sales for brands willing to break the mold. With a focus on creative innovation and data-driven strategies, Tony empowers businesses to enhance their marketing efforts and achieve remarkable results. Connect with Tony on social media at @tonydoesads and explore his work at Brick Social.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 175, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world.Learn About...- The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection.- Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions.- The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues.- Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics.- Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape.Our Guests...Tahira Endean is a dynamic leader in the events industry, known for tackling complex challenges with skill and enthusiasm. Specializing in creating engaging and transformative experiences, she leverages over three decades of expertise in event design and strategy. Tahira holds a Master of Science in Creativity and Change Leadership, enabling her to combine technology and human connection to foster meaningful dialogue and innovation. At BCIT, she educates the next generation on event strategy, while her role at IMEX involves crafting immersive spaces for global professionals. Through The Strategy Table and the Accessible Disruption Podcast, she facilitates collaboration and amplifies voices of change. Tahira is passionate about creating environments that surprise, inspire, and transform, supported by a family that shares her commitment to impactful work.Tahira's latest book: “Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust" and her first show on the Making a Marketer podcast was called "Transformative Events: Marketing is Your Partner" - check it out (top 30 out of 174!).Dave Stevens is a transformative force in the event industry, renowned for crafting events that inspire meaningful change. As a leader at Club Ichi and Co-Founder of Olympian Meeting, he champions authentic connections and blends wellness with sustainable event strategies. His role as a founding Standards Advisor for Wellness in Travel & Tourism (WITT) underscores his dedication to embedding wellness principles into global standards. Recognized as a 6x Fittest Male #EventProf and a Harvard-certified

In this episode, we are delighted to welcome back Christina Garnett, a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation.Learn About...- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.Our Guest...Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.Check out her last episode with us - 71! HERE~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results.Learn About...- The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way.- Long Form vs. Short Form Content: Understand the differences between long-form videos and shorts on YouTube, and how to effectively integrate both into your content strategy.- The Importance of Thumbnails: Learn how to create impactful thumbnails that capture attention and improve click-through rates, ultimately leading to greater engagement.- Building an Authentic Online Presence: Desiree emphasizes the need for marketers to share their authentic journeys, including both successes and challenges, to connect with their audience.- Patience in Marketing: Gain insights on the importance of commitment and patience when it comes to building a successful YouTube channel and overall marketing strategy.Our Guest...Desiree Martinez is a renowned digital marketing expert with more than 15 years of experience in merging strategy with execution to help businesses thrive in the digital realm. As Founder and Fractional Chief Marketing Officer of The Kast Agency, she crafts integrated marketing strategies that align with business goals, optimize online presence, and yield measurable results.Desiree is an expert in uniting platforms and creators, building trust, and launching creator programs that dovetail seamlessly with expansive content ecosystems. Her collaborations with industry leaders like Adobe, TubeBuddy, and VidIQ highlight her dual role as a brand partner and educator, enhancing creator empowerment and brand trust.Her expertise lies in constructing cohesive marketing systems that ensure efficient result-tracking and sustained growth. Desiree's credentials include founding Women in Video (2019-2024), hosting "The Funded YouTuber" podcast (2024-2025), and being an integral member of Women in Influencer Marketing (WIIM). Her philosophy emphasizes smarter marketing strategies that forge meaningful connections with audiences.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 172, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his acting career and the personal branding around all of it.Learn About...- The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey.- Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry.- The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors.- The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves).- Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community.Our Guest...ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that’s on camera, on stage, or leading a workout.With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.Learn About...- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.Our Guest...Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she’s guiding clients toward meaningful customer connections or building community through content. She’s also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino communities.Learn About...- The Hispanic Media Landscape: Get an overview of the current state of Hispanic media in the U.S., and understand the challenges and opportunities that exist for brands looking to engage this audience.- Cultural Nuances: Discover why treating the Hispanic market as a monolith can be detrimental, and how to tailor your messaging to resonate with specific communities based on their cultural backgrounds.- Building Relationships: Learn the importance of establishing genuine connections with local communities and grassroots organizations to foster trust and create impactful marketing campaigns.- Avoiding Performative Marketing: Understand how brands can engage with Hispanic audiences beyond just cultural heritage months by implementing year-round strategies that reflect a commitment to community support.- The Power of Authenticity: Susana emphasizes the significance of authenticity in marketing and how brands can avoid pitfalls by prioritizing community needs and cultural relevance in their messaging.Our Guest...Susana Mendoza is a journalist and media strategist with extensive experience reporting on technology, business, and culture for top Spanish-language outlets. Known for her ability to bridge the gap between brands and Latino communities, Susana is passionate about helping organizations craft culturally aware messaging that resonates with diverse audiences.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 169, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand. With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (or even considering) a podcast journey.Learn About...- The Journey of Podcasting: Gain insights into Lou's evolution from attorney to podcaster and how he navigated the challenges along the way.- Focus and Purpose: Understand the value of knowing your "why" and how it can guide your content creation and community engagement efforts.- Crafting Content: Lou shares his unique approach to podcasting, emphasizing the importance of creating content that resonates with both him and his audience.- Building Community: Learn strategies for fostering an engaged and loyal audience, including the significance of authenticity and personal interaction.- The Power of Asking: Discover how taking the initiative to reach out can lead to incredible opportunities and connections.Our Guest...Lou Mongello is a dynamic visionary who has built a successful career around his love for Disney. As the host of the award-winning WDW Radio podcast, he engages with a passionate community of Disney fans and empowers aspiring entrepreneurs through speaking and mentoring. Lou is dedicated to inspiring others to turn their passions into their professions, making magic happen every day.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 168, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those."Feedback is a gift and as long as you’re willing to take it."--In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional customer experiences can serve as the best marketing tool for businesses.Learn About...- The Essence of Customer Experience: Discover how customer experience encompasses every interaction a customer has with a brand, and why feelings play a crucial role in shaping perceptions.- Customer Service vs. Customer Experience: Understand the difference between customer service and customer experience, and how effective service can enhance overall brand loyalty.- The Impact of Social Media: Explore how social media has transformed customer feedback into a powerful voice, enabling customers to demand better experiences from brands.- Complaints as Opportunities: Learn why customer complaints should be viewed as valuable feedback and how addressing them can lead to improved services and stronger customer relationships.- The Importance of Communication: Gain insights into how brands can foster better communication strategies both internally and externally to ensure a seamless customer journey.Our Guest...Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and he co-hosted the award-winning Experience This! podcast.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 167, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we reunite with the incredible Michaela Alexis, a well-known LinkedIn trainer and personal branding expert, to dive deep into the transformative journey of networking without fear. With her new book, "No Fear Networking," Michaela shares her personal experiences with social anxiety and how she turned her challenges into opportunities for growth.Learn About...- Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking" challenge, encouraging others to step outside their comfort zones and connect authentically.- The Power of Small Interactions: Understand how simple acts, like complimenting a stranger, can have a profound impact on both your confidence and the lives of those around you.- Real-Life Networking Stories: She shares her memorable networking moments, including how a single connection changed her career trajectory, and led to publishing her book.- Navigating Online vs. In-Person Networking: Explore the differences between digital and face-to-face networking, and how to leverage both effectively to build meaningful relationships.- Practical Tips for Overcoming Anxiety: Gain insights into managing social anxiety through actionable strategies that can help you engage more comfortably in networking situations.Our Guest...Michaela Alexis is a leading LinkedIn trainer and personal branding expert from Ottawa, Canada. With a viral article that launched her career, Michaela has become a sought-after speaker and educator, helping professionals harness the power of LinkedIn and personal branding. Her latest book, "No Fear Networking," offers guidance for socially anxious individuals looking to build connections and thrive in their professional lives.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 166, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey HERE.** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we revisit one of the most popular episodes (top 4 all-time!) from the archives, featuring the inspiring and ever-insightful Angus Nelson, who dives deep into the art of asking the right questions. Originally aired as episode 90, this conversation is SUPER relevant as it explores the power of curiosity in communication and its impact on personal and professional relationships.Learn About...- The Importance of Curiosity: Discover how a curious mindset can lead to more meaningful interactions and better outcomes in both business and personal life.- Shifting Perspectives: Angus emphasizes the significance of asking empowering questions that foster growth and understanding, rather than those that assign blame or create defensiveness.- Building Rapport: Explore techniques for establishing strong connections with clients and colleagues by focusing on their needs and experiences, rather than solely on your offerings.- The Role of Self-Perception: Understand how your view of yourself influences your business and personal relationships, and learn strategies to elevate your self-awareness and confidence.- Effective Communication Techniques: Angus shares valuable insights on how to phrase questions and approach conversations to create a safe and open environment for dialogue.Our Guest...Angus Nelson is an executive coach and one of America's top performance strategists. He specializes in helping ambitious men find fulfillment and purpose in their lives. With clients ranging from Fortune 50 brands to celebrity personalities, Angus brings a wealth of experience and insight to the table. HIRE Angus to help you and your team.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 165, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, host Megan Powers sits down with the dynamic Courtney Stanley to explore the multifaceted concept of brand impact. Courtney offers insights into how personal and corporate brands can evolve and thrive in an ever-changing landscape.Learn About...- Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence.- Navigating Brand Challenges: Gain valuable strategies for managing the complexities of personal branding, especially when working within corporate environments that may stifle your individuality.- The Importance of Authenticity: Explore how to remain authentic while curating a positive brand identity, and learn to balance vulnerability with professionalism in your messaging.- Engaging Your Network: Understand the significance of staying top of mind through consistent communication and engagement on platforms like LinkedIn, and how to effectively share your evolving story.- Practical Exercises for Self-Reflection: Courtney provides actionable tips for assessing how others perceive you and refining your brand through targeted feedback and introspection.Our Guest...Courtney Stanley is an award-winning entrepreneur, keynote speaker, and public speaking coach with a passion for empowering individuals to elevate their self-awareness and drive meaningful change. As the creator and host of the podcast "Dared to Interrupt," she engages professionals in impactful conversations that inspire growth and connection.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events for more than ten years. Check out episode 164, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we are joined by the inspiring entrepreneur Katie Hornor, who shares her unique perspective on embracing individuality in business through the metaphor of flamingos. Katie’s journey began with a serendipitous encounter with these colorful birds, leading her to help entrepreneurs recognize and celebrate their unique purpose. Learn About... - The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand proud in your individuality. - Leveraging Uniqueness: Understand how to identify and communicate what makes you and your business distinct, enhancing customer relationships and loyalty. - Balancing Trends and Authenticity: Explore strategies for staying relevant while being true to your unique voice and values in an ever-changing market. - The Importance of Listening: Learn how to listen to your audience to better meet their needs and create meaningful connections that foster loyalty. - Being Your Own Champion: Gain insights into taking initiative and promoting yourself without waiting for external validation or recognition. Our Guest... Katie HornorA trip up a river and a chance encounter with flamingos in the wild sparked a lifelong mission to help entrepreneurs embrace their unique purpose and boldly live it out through businesses that are in service of their life and calling.Katie is a prolific, award-winning author, keynote speaker, and business strategist who has empowered thousands to grow their businesses without compromising their faith, family, or values. As a mother of five, ministry wife, Airbnb owner, and 18 year expat in Mexico, she brings a wealth of experience and passion to the stage. Her masterful use of flamingo metaphors offers a fresh perspective on uniqueness in marketing.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 163, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **Links referenced in this episode:MakingaMarketerpodcast.comCompanies mentioned in this episode: Powers of Marketing ECAMM

In this rare and brief solo episode, host Megan Powers takes us through the concept of grounded confidence, referencing the theory shared in Brene' Brown's book "Atlas of the Heart."  Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing personal growth.  Learn About...  - Grounded Confidence: Discover how grounded confidence is important for meaningful connections.  - Self-Assessment and Growth: Explore the idea of "I'm here to get it right, not to be right," and how self-assessment can lead to personal and professional growth.  - Embodied Awareness: Understand the significance of listening to our bodies and how it relates to grounded confidence.  In exploring Brown's theory, Megan explores looking at self-awareness and practice in building grounded confidence, and connecting better with others.  ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 162, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care. Learn About... - Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty. - Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action. - Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace. - Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate. - Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication. Our Guest... Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

Our guest on this enlightening episode joins us to discuss the crucial steps to take before leaving a steady job to pursue entrepreneurship.  As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book "Before You Quit Your Job." With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring. Learn About... - The Realities of Entrepreneurship: Understand the importance of financial preparedness and the hidden challenges of running your own business. - Strategic Planning: Discover the significance of setting a timeline and preparing mentally and financially before making the leap. - Building a Support System: Learn how to surround yourself with the right people and seek out coaching to fill in knowledge gaps. - The Role of Coaching: Explore the value of investing in coaching and how to choose the right coach for your needs. - Balancing Passion and Practicality: Find out why it's essential to balance what you love with what can sustain you financially. Our Guest... Keenya Kelly is a dynamic entrepreneur and author, dedicated to helping business owners leverage video marketing to grow their brands. Her agency, Kenya Kelly LLC, specializes in developing effective video and funnel marketing strategies, empowering thousands of entrepreneurs to achieve their business goals. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 160, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this inspiring episode we welcome back the ever-engaging Kendra Losee, a confidence and visibility strategist. Kendra shares her journey from marketing burnout to becoming a beacon for entrepreneurs struggling with imposter syndrome and visibility challenges. Dive into the depths of overcoming self-doubt, embracing imperfect action, and the transformative power of neuro-linguistic programming (NLP).  Learn About...  - Imposter Syndrome: Understand the insidious nature of imposter syndrome and how it paralyzes even the most seasoned professionals.  - Confidence on Camera: Discover practical steps to build camera confidence and show up consistently, even when self-doubt looms.  - Mindset Shifts: Explore powerful mindset adjustments that can propel entrepreneurs get past their fears and taking action.  - The Power of Small Steps: Learn how breaking tasks into smaller, manageable steps can lead to significant progress and build momentum. - Embracing Imperfection: Find out why perfection is not only unattainable but also unnecessary for success.  Our Guest...  Kendra Losee is a seasoned marketer turned confidence and visibility strategist. With an MBA and over 25 years of marketing expertise, Kendra helps business owners grow their visibility and confidence through strategic action. As the host of the Invisible to Invincible podcast, she blends NLP with business strategy to guide entrepreneurs from feeling unseen to becoming in-demand. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 159, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **