Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

Are your LinkedIn Company Page numbers dropping, and you can’t work out why? Before you blame the algorithm, check these three things you can control and fix today.In this episode, Michelle J Raymond shares the three checks that come up in almost every LinkedIn Company Page audit and strategy session she runs with global B2B marketing teams.You’ll learn why a page that tries to be everything to everyone confuses buyers, why your banner, tagline and About section now shape who LinkedIn shows your content to, and why impressions and engagement rate don’t tell the whole story.Michelle also shares a simple tip for building the right audience: commenting as your Company Page, and how to look beyond LinkedIn for the signals that show your page is working.In this episode:00:00 LinkedIn Company Page results dropping?01:00 Stop blaming the LinkedIn algorithm01:45 Is your LinkedIn Company Page clear about who it’s for?5:00 Is your LinkedIn page set up for success?6:55 LinkedIn Company Page analytics8:15 Building the right LinkedIn Company Page followers9:45 Comment as your Company Page10:20 Measuring results beyond LinkedIn11:30 The three Company Page checks recapABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.CONNECT WITH MICHELLE J RAYMONDLinkedIn strategy, training and speaking: https://b2bgrowthco.com/Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/Watch on YouTube: https://www.youtube.com/@MichelleJRaymondNewsletter sign-up: https://b2bgrowthco.com/newsletter/B2B Growth. No Hacks.#LinkedInCompanyPages #LinkedInB2BMarketing

Which LinkedIn updates deserve your attention, and which can wait? Michelle J Raymond breaks down Company Page verification, collaborative posts, feed testing and newsletter changes, sharing what she’s tried and what matters for B2B marketers. Hear why she’s sticking with LinkedIn newsletters despite missing open-rate data, and what the latest updates suggest about LinkedIn’s direction.Key moments in this episode:00:00 LinkedIn’s Latest Updates for B2B Marketers01:05 LinkedIn Company Page Verification and Fake Employees03:10 LinkedIn Page Invites: Identifying Active Connections04:00 LinkedIn Collaborative Posts: Are They Worth Using?05:25 LinkedIn Feed Testing: Network vs For You08:35 LinkedIn Newsletter Analytics and Missing Open Rates10:05 New Ways to Discover LinkedIn Newsletters11:30 LinkedIn Newsletters and AI Search Visibility12:20 LinkedIn’s Direction: Trust, Verification and B2B CreatorsABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.CONNECT WITH MICHELLE J RAYMONDLinkedIn strategy, training and speaking: https://b2bgrowthco.com/Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/Watch on YouTube: https://www.youtube.com/@MichelleJRaymondNewsletter sign-up: https://b2bgrowthco.com/newsletter/B2B Growth. No Hacks.

How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days.Key timestamps:00:00 Rethinking LinkedIn’s role in B2B marketing01:56 The deadly trio: LinkedIn, YouTube and AI search10:21 Finding buyer questions and high-intent keywords18:29 Prioritising content for SEO and AI search24:00 Adding LinkedIn ads to your organic strategy27:02 Creating content that helps B2B buyers choose29:31 Getting started: priorities for the next 90 days33:14 LinkedIn newsletters and search visibilityABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.CONNECT WITH MICHELLELinkedIn strategy, training and speaking: https://b2bgrowthco.com/Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/Watch on YouTube: https://www.youtube.com/@MichelleJRaymondNewsletter sign-up: https://b2bgrowthco.com/newsletter/B2B Growth. No Hacks.CONNECT WITH SAM DUNNINGSam Dunning on LinkedInBreaking B2B YouTubeFind out more about Breaking B2B#B2BMarketing #LinkedIn #AIO

Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries.Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing.Key moments in this episode - 00:00 LinkedIn Marketing for B2B Growth00:20 Meet Jay Schwedelson01:53 Why Your LinkedIn Company Page Matters for Buyer Trust03:44 How LinkedIn Helped Save Jay’s Business07:56 Stop Posting Boring LinkedIn Content11:17 Behind-the-Scenes Content for LinkedIn Company Pages15:30 LinkedIn Company Pages and Employee Advocacy20:49 AI, Imposter Syndrome and Marketing Confidence28:05 Email Marketing and AI Inbox Summaries30:58 Stop Overthinking Your LinkedIn PostsABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.CONNECT WITH MICHELLE J RAYMONDLinkedIn strategy, training and speaking: https://b2bgrowthco.com/Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/Watch on YouTube: https://www.youtube.com/@MichelleJRaymondNewsletter sign-up: https://b2bgrowthco.com/newsletter/B2B Growth. No Hacks.CONNECT WITH JAY SCHWEDELSONJay Schwedelson on LinkedInBuy your copy of "Stupider People Have Done It" on AmazonDo This Not That Podcast#LinkedIn #LinkedInCompanyPages

Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams.Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy.Key moments in this episode - 00:00 The LinkedIn Company Page Circus01:19 Why brands create multiple LinkedIn Company Pages02:15 The hidden cost of multiple Company Pages04:45 How multiple Pages dilute your LinkedIn presence06:08 When one LinkedIn Company Page is enough09:20 When multiple LinkedIn Company Pages make sense11:55 Choosing the right LinkedIn Company Page structure12:32 The LinkedIn Company Page test for 2027ABOUT MICHELLE J RAYMONDMichelle J Raymond is a B2B LinkedIn strategist, trainer, international speaker and founder of B2B Growth Co. Based in Sydney, Australia, she helps global B2B organisations grow through organic LinkedIn strategies that bring Company Pages, leaders and employees together.With 20+ years in B2B sales and 10+ years of LinkedIn social selling, Michelle brings practical experience across sales and marketing. Her Power of Two approach connects Company Pages and people to build visibility, trust and business opportunities.She co-authored Business Gold and The LinkedIn Branding Book and hosts the Social Media for B2B Growth podcast.CONNECT WITH MICHELLE J RAYMONDLinkedIn strategy, training and speaking: https://b2bgrowthco.com/Connect on LinkedIn: https://www.linkedin.com/in/michellejraymond/Watch on YouTube: https://www.youtube.com/@MichelleJRaymondNewsletter sign-up: https://b2bgrowthco.com/newsletter/B2B Growth. No Hacks.