Claim OwnershipPower Moves - Marketing for Health Entrepreneurs with Lauren Powers
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I’m Lauren Powers, and I get it—running a health business is no joke. Between managing patients, juggling a million responsibilities, and trying to figure out marketing, it can feel like you’re stuck spinning your wheels. That’s why I created Power Moves: Marketing for Health Entrepreneurs. This podcast is for health professionals who are ready to stop winging it and start building a business they’re proud of. Each week, I share proven strategies, real-world stories, and the tough lessons that no one else is talking about. We’ll tackle the marketing challenges holding you back and give you the tools to grow smarter, attract clients, and scale your practice without losing your sanity. If you’re ready to take charge and make some serious moves in your business, hit subscribe and join me on Power Moves. Let’s make it happen.
38 Episodes
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This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world. If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own? This is the number one thing that wears me out and it’s one of...
You went to school. You got the credentials. You did everything right. So why are green juice influencers out here getting more trust than you? Some of the biggest voices in health right now don’t even have medical degrees. They’ve got engagement, they’ve got connection. Over 70 percent of Gen Z gets their health advice from TikTok and YouTube before they ever go see a provider. That’s the world we’re living in. Doctors are dropping the “Doctor” from their bios. Coaches, mentors, holistic gui...
I know the leadership books say take the high road, stay classy, kill them with kindness. But what if we had some tools in our bag for when we just need to be a little professionally petty? I’m talking subtle, passive-aggressive, but still very effective energy that reminds folks exactly who they’re dealing with. I’ve been in too many scenarios where people mistake kindness for weakness. And especially for us as health and wellness business leaders, I think we need to practice the art of bein...
There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?” Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different experience than a white woman in menopause. Our DNA is different, ...
What do you think is the ultimate flex right now? Is it the Bugatti you pull up in? Is it the big house you just bought? Maybe your kids' private school? No. The real flex is youth energy and longevity. The US wellness economy just hit 2 trillion and everybody from Netflix biohackers to Bravo stars is chasing the fountain of youth I am breaking down how you, as a health entrepreneur, can ride this wave and stand out. I want you to think about how to create a wellness flex package in your busi...
What happens when the passion that fueled your business starts to feel like pressure? I know that moment well, the one where you wake up and think, “I don’t want to do this anymore.” I share the truth about burnout, the pivots that saved my career, and why so many of my clients find me right in the middle of their own reboot. I walk through what it means to shift from overworked and overwhelmed to balanced and profitable. From concierge models to functional medicine pivots to shutting down en...
Running a health business can feel overwhelming and isolating. I know what it’s like to close up shop and sit in the car with the weight of every decision on your shoulders. From hiring to payroll to patient care, the pressure to handle it all alone can leave you drained and disconnected. I break down decision loneliness, emotional loneliness, and social loneliness and share how each one affects your energy, relationships and business. This conversation is for every health entrepreneur who fe...
Right now we are smack in the middle of a health care revolution. People are waking up to the fact that insurance is broken, conventional medicine is limited, and we want more for our bodies, our energy, and our future. Cash-based practices are booming because they’re giving patients what they actually want. I share why my own family stopped paying for traditional insurance, what that taught me about the industry, and how today’s patients are spending their money differently. This is the mome...
Everybody knows midlife women are running the world right now. If your business isn’t paying attention to women over 40, you’re missing the easiest opportunity to stay afloat and grow. Forty is 40 and it is the realest 40 has ever been. Women over 50 control $15 trillion in spending power and make 95 percent of household health care decisions. Forbes even reports the menopause market alone will grow to $40 billion by 2030. I call this the midlife power shift and it is happening right in front...
Selling services one session at a time puts a cap on your income and makes it harder to create lasting change for clients. By shifting to a program-based model, you can strengthen relationships, deliver better results, and keep revenue flowing consistently. Real-world examples from my own career, my husband’s functional diagnostic nutrition practice, and other wellness professionals highlight how intentional packaging can strengthen your business. Health entrepreneurs thrive when their offers...
This is a wake-up call for every health entrepreneur who's ever lowered their price, ignored their gut, or said yes when everything in their body said no. I’ve been there. I once kept a client who crossed every line, just because I thought I needed the money. The truth is, holding on to the wrong clients keeps you from everything you actually want: peace, profit, and purposeful growth. The shift happened when I stopped begging for business and started honoring my expertise. The second I drew ...
You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one. After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, this is your call to get focused, build systems, and step into the r...
If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not. I break down how boutique wellness brands and cash-based practices can lean into trends like authentic client testimonials, emotional tr...
You don’t have a pricing problem. You have an irresistibility problem. In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners selling information instead of outcomes. If you’ve ever laun...
What if the reason your masterclass isn’t converting has nothing to do with your slides or your tech, and everything to do with how you’re selling? In this episode, I’m breaking down what no one tells you about those webinars and masterclasses that fall flat. I’m giving it to you real: most healers and health pros were never taught to sell, and that’s exactly why so many of your offers miss the mark. If you’ve been following that outdated Russell Brunson playbook, you might be doing more harm...
Are you unknowingly sabotaging your own marketing? In this episode, I’m calling out the top three mistakes I see health entrepreneurs make that are flat-out killing their growth. I’ve been behind the scenes of hundreds of practices, and let me tell you, these issues are everywhere, and totally fixable. Whether you're scaling or just trying to get out of a marketing rut, this episode is your wake-up call. I’m sharing real talk on what’s broken, why it’s costing you money, and what to do instea...
What if the real opportunity in your practice isn’t in learning more procedures, but in learning how to run a smarter business? In this episode, I’m joined by my longtime friend and entrepreneurial badass Dr. Jonathan Theis. You’ll hear how he went from hands-on dentistry to leading multiple practices, building a full arch buying group, and launching a patient-focused credit repair solution designed to help private practice docs stay competitive in a fast-changing industry. Dr. Theis isn’t ju...
What if the very thing you're running from — chronic illness, burnout, failure — could actually be the catalyst for your purpose? In this raw and powerful episode, I sit down with my brilliant and resilient friend Sinclair Kennally, founder of Detox Nation, traditional naturopath, and root cause resolution expert. Sinclair is one of the fiercest health entrepreneurs I know. From living on five dollars a day and surviving debilitating chronic illness to building a business that impacts hundred...
What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection? In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No hacks, no fluff, just heart, alignment, and intention. We ge...
Whew—this one is close to my heart, y’all. In this episode, I sit down with my friend Will Humphreys, CEO of Virtual Rockstar, healthcare entrepreneur, and a man on a mission to free health business owners from burnout. Will shares the jaw-dropping story of how a near-fatal fall at age 17 changed the entire trajectory of his life—and ultimately led him to build and sell a physical therapy practice for nearly $10 million. We unpack what it really takes to scale a health business without sacrif...
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