Growth Boss

Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed. In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to write strong titles and descriptions, and the difference between Google product category and product type. Joey also shares when you should use third party tools like DataFeedWatch or Simprosys, how to handle GTINs, common Shopify integration mistakes, and a real example of how small tweaks led to better search terms and more sales. Joey Bidner is a Google Ads specialist who helps businesses around the world drive leads and sales using Search, Shopping, Display, YouTube, and remarketing campaigns. He is hands on with tools like Google Tag Manager, Google Analytics, Merchant Center, and Data Studio, and uses data to make campaigns more profitable over time. With extra experience in content marketing, print, events, e-commerce, and both B2B and B2C sales, Joey brings a practical, full picture view to digital advertising. Timestamp: 00:00 Introduction 00:24 Background of Joey Bidner 00:36 Overview of Product Feeds for E-commerce Brands 01:41 Common Product Feed Problems in Shopify Sites 03:02 Should You Fill Out Every Field in the Product Feed? 06:45 Thoughts on Having Multiple Product Feeds 08:05 Shopify Integration 10:00 Important Fields in the Product Feed 12:36 Useful Tools to Optimize a Product Feed 16:15 Other Things to Consider for Shopping Feed Success 17:33 Example of a Successful Optimized Product Feed 19:06 Connect with Joey Bidner 19:23 When Is ChatGPT Going to Do Ads? Mentioned Tools 12:43 Data Feed Watch https://www.datafeedwatch.com/   13:12 Simprosys https://simprosys.com/   Connect with Joey Bidner to learn more about Google’s Product Feed 🔗 LinkedIn: https://www.linkedin.com/in/joey-bidner-16869687/     🔗 Podcast: https://www.youtube.com/@joeybidner/    🔗 Website: https://joeybidner.com/   Keywords Google ads, business optimization, Shopify, Merchant Center, product feed, common mistakes #googleshopping #productfeed #ecommerceads #googleads #shoppingads ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Your product feed is your keyword strategy for Shopping. If it is messy, Google guesses.  If it is optimized, you win placements. In this episode, Joey breaks down the few fields that move everything: → How to write Shopping titles that actually rank → The 4 feed fields that control visibility and conversions → Shopify mistakes that quietly tank performance → When to use tools like DataFeedWatch to scale Episode drops tomorrow. Set a reminder and be ready to tighten your feed fast. #googleshopping #productfeed #ecommerceads #googleads #shoppingads #business #marketing #googleadvertising #businesspodcast #marketingpodcast #growthboss #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/    

The SEO industry is full of agencies that start strong but never scale. Building a system that runs smoothly, delivers consistent results, and keeps clients happy without endless complexity is rare. Fatjoe is one of those rare success stories, a company that turned simple SEO services into a multimillion-dollar business by focusing on efficiency, productization, and smart growth. In this episode, Joe Davies shares how he built Fatjoe from zero to over $12 million a year in revenue. He explains how the company transformed guest posting into a scalable product, expanded into new SEO services, and stayed lean while managing hundreds of freelancers. Joe also talks about adapting to AI SEO, the traits of top-performing agencies, and how he balances long-term strategy with daily operations as a CEO. Joe Davies is the co-founder and CEO of fatjoe, a leading productized SEO platform that has delivered more than 200,000 campaigns since 2012. He’s built a business around making SEO simple, with transparent pricing and a streamlined system where clients can click “order” and get results. Joe has helped over 10,000 agencies improve their SEO operations and grow through practical systems, reliable delivery, and a focus on long-term success. Timestamp: 00:00 Introduction 00:28 Background of Joe Davies 00:58 Founding of fatjoe 03:42 Starting and Scaling Guest Posting 05:40 Expanding Services: From Link Building to Full SEO Solutions 06:43 Biggest Challenges in the Past 5 Years 07:53 Keys to Success in AI SEO 10:01 Traits of Top 1% Agencies 13:01 Why FATJOE Scaled to 8 Figures 14:06 Freelancer Management: Hiring and Accountability 18:18 Strategic Planning: Balancing Growth and Operations 22:25 Where SEO Is Going in the Future 26:08 Personal Growth: Challenges as a CEO 28:33 Connect with Joe Davies Connect with Joe Davies to learn more about SEO 🔗 LinkedIn: https://linkedin.com/in/joe-davies-seo  🔗 Website: https://joedavies.com/  🔗 Website: https://fatjoe.com/  Keywords SEO, guest posting, AI SEO, marketing strategies, agency operations, freelancer management, strategic planning, digital marketing, business growth #seo #seoagency #aiseo #seostrategy #seotips ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Joe Davies breaks down how he scaled fatjoe from zero to over $12M a year by productizing SEO the way agencies actually buy it. Watch if you want to learn how to: → Build “Amazon-style” SEO services clients can order fast → Scale guest posts with proactive outreach → Stay lean so you can survive every industry shift → Win in AI SEO without chasing hype → Grow from 0 to 8 figures with simple systems Set a reminder and come back tomorrow for the full episode. #seo #seoagency #aiseo #seostrategy #seotips #growthboss #marketingpodcast #businesspodcast #digitalmarketing #florida #usa 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Many business owners struggle to fix what’s broken inside their companies. Whether it’s unclear goals, poor leadership, or the wrong people in key roles, these issues can stall growth fast. Knowing how to rebuild a struggling business from the inside out is what separates those who grow and succeed from those who burn out. In this episode, Nick Bradley breaks down the simple steps he uses to turn around underperforming companies and sell them for millions. He shares how to evaluate culture, build strong leadership, and create a clear vision that drives growth. Nick also explains how to motivate teams with the right incentives, scale through marketing and partnerships, and prepare your company for a successful sale with smart planning and negotiation. Nick Bradley is a business growth expert, author, and private equity veteran who has completed more than 50 acquisitions, sold 26 companies, and created over $5 billion in value. He’s the author of Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value, and he helps founders build scalable, profitable, and sellable businesses. Timestamp: 00:00 Introduction 00:27 Background of Nick Bradley 01:06 Turning Around Struggling Companies Process 03:49 Evaluating Company Culture and People 05:52 Defining Company Vision and Values for Success 12:41 How To Incentivize Employees 14:04 Equity for Senior Leaders 17:33 How To Become an Exceptional Leader 23:56 Marketing Strategies for Growth 26:30 Acquisition Strategies and Partnerships 30:46 How To Maximize Profit for Business Exit 33:59 Negotiation Process for the Sale of Your Business 38:34 Understanding Sale Terms and Conditions 41:27 Connect with Nick Bradley Connect with Nick Bradley to learn more about Scaling and Exiting Businesses 🔗 LinkedIn: https://linkedin.com/in/realnickbradley/   🔗 Exit for Millions: The Private Equity Blueprint for Scaling & Selling Your Business for Maximum Value Hardcover: https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902/   🔗 Podcast: https://podcasts.apple.com/gb/podcast/scale-up-with-nick-bradley/id1453523566/   Keywords business growth, company turnaround, leadership, equity, marketing strategies, business exit, negotiation, company culture, private equity, scaling businesses #businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Most businesses don’t fail because of marketing. They fail because the foundation is broken. In this episode, Nick Bradley breaks down the turnaround playbook he used across 50+ acquisitions and 26 exits. You’ll learn how to: → Diagnose what’s actually holding growth back → Fix culture, leadership, and the org chart fast → Build a business that runs without you → Prep for a real exit with better terms, not just a higher price The episode is dropping tomorrow. Set a reminder and come ready to take notes. #businessgrowth #entrepreneurship #scalingbusiness #businessexit #businessacquisition #growthboss #marketingpodcast #businesspodcast #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/    

AI search is transforming how people discover information online. Instead of competing for clicks on a results page, the new challenge is earning visibility within conversational answers. For enterprise brands, that shift represents both a risk and an opportunity, and those who learn to optimize for large language models (LLMs) are already seeing measurable growth in exposure and trust. In this episode, Mike King shares how his agency iPullRank achieved a 661% increase in ChatGPT visibility for a Fortune 500 brand using the Relevance Engineering framework he developed. He explains the content restructuring and semantic optimization tactics that led to the results, how to format pages for retrieval in AI systems, and which tools actually help, including Market Brew and Profound. Mike breaks down off-page strategies that still matter, how to measure visibility across AI platforms, and what metrics to focus on beyond clicks and traffic.  Mike King is an award-winning marketing leader, SEO expert, and founder of iPullRank, a top digital marketing agency trusted by brands like Adidas, American Express, and MGM Resorts. Known for blending SEO, content strategy, and generative AI, Mike’s campaigns have driven over $4 billion in client revenue. Recognized by USA Today and LinkedIn as a top voice in SEO, he has spoken at major conferences including SXSW and MozCon. Timestamp: 00:00 Introduction   00:29 Mike King’s Background   00:52 Case Study: Driving Visibility for a Fortune 500 Brand 04:54 Content Optimization Strategies for AI Search 08:42 Off-Page Strategies for Smaller Brands 11:15 Differences Between Ranking in Google and ChatGPT  14:42 Measuring Progress and Success in AI Search 17:01 Conversion Rates in AI SEO vs. Traditional SEO 18:26 Misconceptions in AI LLM Optimization 21:39 The Future of SEO and Personalized Search 26:09 Connect with Mike King   Mentioned Tools 06:03 Market Brew https://marketbrew.ai/   14:52 Profound https://www.tryprofound.com/   Connect with Mike King to learn more about ChatGPT SEO Optimization and Relevance Engineering 🔗 Website: https://ipullrank.com/   🔗 LinkedIn: https://www.linkedin.com/in/michaelkingphilly/   🔗 X: https://x.com/iPullRank/   🔗Instagram: https://www.instagram.com/ipullrank/   🔗 YouTube: https://www.youtube.com/@iPullRankSEO/   🔗 Relevance Engineering: https://ipullrank.com/relevance-engineering-introduction/   Keywords SEO, relevance engineering, AI search, content optimization, digital marketing, ChatGPT, Google rankings, conversion rates, marketing strategies, Fortune 500 #aiseo #llmseo #chatgptseo #seostrategy #relevanceengineering #seo ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

What if you could grow ChatGPT visibility by 661% without chasing hacks? In this episode, Mike King breaks down how iPullRank helped a Fortune 500 brand dominate AI search using his Relevance Engineering framework. Here’s a glimpse of what you’ll learn: → How AI systems actually choose which pages to surface → The content structures that LLMs retrieve most → Why semantic relevance matters more than keywords → Tools that really help in AI search (and which ones don’t) Full episode drops tomorrow. Don't miss it! #aiseo #llmseo #chatgptseo #seostrategy #relevanceengineering #seo #businesspodcast #marketingpodcast #business #marketing #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

AI search is already reshaping how people find answers. Large Language Models surface-synthesized results from across the web, which means showing up inside those responses matters as much as ranking on a traditional SERP. LLM optimization isn’t a fad; it is the next layer on top of solid SEO, and understanding how these systems choose sources is quickly becoming a competitive edge. In this episode, Gordon Meagher talks about what LLM optimization really is, what the hype is, and how to make it work for your business. We get into how prompts differ from keywords, which queries trigger live web lookups, and why Bing and Google data still drive most AI answers. Gordon shares practical on-page tactics like entity grounding and clear definitions, how to adapt internal linking for AI systems, and where off-page efforts actually move the needle. We also talk about topical authority, tools, and workflows that help, and realistic ways to influence visibility in platforms like Perplexity without chasing distractions. Gordon Meagher is the VP of SEO Strategy at uSERP, where he leads high-impact, data-driven SEO for SaaS and enterprise brands. He has over ten years of experience, previously serving as Head of SEO at Tailor Brands and Senior SEO Account Manager at Webpals Group. His background spans international SEO, link building at scale, and building content strategies that win in competitive global markets. Timestamp: 00:00 Introduction 00:29 Gordon Meagher’s Background 01:08 What Is LLM Optimization 03:09 Does LLM Optimization Help You Show Up Across Multiple AI Platforms? 07:59 Keyword Research in the Age of LLMs 11:10 On-Page Optimization Strategies for LLMs 13:13 Topical Authority and LLM Optimization 16:26 LLM On-Page Optimization vs. Google On-Page Optimization 19:48 Tools and Techniques for Effective LLM Optimization 23:46 The Role of Internal Linking in LLM Optimization 25:53 Off-Page Strategies and Brand Visibility 29:09 Thoughts on Ranking in Perplexity 32:23 Conclusion and Key Takeaways 35:06 Connect with Gordon Meagher Connect with Gordon Meagher to learn more about LLM Optimization 🔗 Website: https://userp.io/   🔗 LinkedIn: https://www.linkedin.com/in/gordon-m-a1254642/   #llmseo #llmoptimization #llmseostrategy #aiseo #seo Keywords LLM optimization, SEO strategies, content marketing, keyword research, on-page optimization, internal linking, off-page strategies, brand visibility, digital marketing, AI in SEO ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Most marketers are guessing when it comes to AI search. In this next episode, Gordon Meagher breaks down what LLM optimization actually is: what’s hype, what works, and how to earn visibility in ChatGPT, Gemini, and Perplexity. → The truth about prompts vs. keywords → How to show up in AI-generated answers → On-page and off-page tactics that matter now The episode drops tomorrow. Turn on notifications so you don’t miss it. #llmseo #llmoptimization #llmseostrategy #aiseo #seo #growthboss #marketing #business #marketingpodcast #businesspodcast #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/       Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/

Affiliate marketing success stories are often framed as expensive ad campaigns or massive influencer pushes. But sometimes, strategy, timing, and execution matter far more than budget. In one of the most competitive affiliate challenges ever run, Chahid Kari proved exactly that, turning just $44 and 48 hours of focus into the #1 affiliate spot for Alex Hormozi’s book launch against 13 million competitors. In this episode, Chahid breaks down exactly how he pulled it off. From creating a lead magnet his audience already wanted, to engineering a 10%+ CTR on Instagram stories, to running smart outreach through WhatsApp and email, he reveals the step-by-step funnel he built to drive thousands of signups almost overnight. Chahid also explains why he ignored the U.S. market, how a single content post brought in 100,000+ views and 4,000 clicks, and the crucial role that generosity and prior relationship-building played in securing an influencer boost. You’ll hear how skills, hard work, and the principle of “give first” translate into not just a leaderboard win, but new clients and long-term credibility. Chahid Kari is the founder of CONQUER, where he helps VC-backed B2B SaaS founders raise money faster and scale smarter. He focuses on product metrics, cost-efficient growth channels, and brand storytelling that attracts investors. Beyond client work, Chahid has become known for his ability to engineer high-leverage campaigns, most notably when he captured the #1 affiliate spot in Hormozi’s global challenge with minimal spend. Timestamp: 00:00 Introduction 00:30 Background of Chahid Kari 01:08 How Chahid Became an Affiliate of Alex Hormozi 04:14 Breakdown of Chahid’s Lead Magnet Process 06:23 How to Achieve a 10% CTR 09:14 Outreach Process 10:53 Creating Content as an Affiliate 15:41 Results from the Affiliate Process 17:15 The Use of $44 in the Affiliate Process 21:21 The Importance of Skills and Hard Work 23:00 Overestimating Risks and Underestimating Opportunities 24:33 Reward for Being the #1 Affiliate of Alex Hormozi 25:35 Capitalizing Rewards into New Ventures 27:29 Connect with Chahid Kari Connect with Chahid Kari to learn more about Affiliate Marketing 🔗 LinkedIn: https://www.linkedin.com/in/chahidkari/  🔗 Website: https://www.conquermarket.com/ Keywords affiliate marketing, Chahid Kari, Alex Hormozi, digital marketing, lead generation, content creation, influencer marketing, business growth, personal branding, marketing strategies #affiliatemarketing #alexhormozi #affiliatemarketingstrategy #affiliatemarketingtips #leadgeneration ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

$44 in 48 hours to #1 out of 13,000,000 isn’t luck. It’s strategy. Tomorrow on Growth Boss, Chahid Kari breaks down how he won Hormozi’s affiliate challenge with almost no ad spend. → Build a lead magnet your audience already wants → Engineer 10%+ IG Stories CTR → WhatsApp + email outreach that actually converts → One post: 100k views & 4k clicks → “Give first” to get influencer boosts → Turn a leaderboard win into clients & credibility If you want a repeatable playbook for affiliate wins, this is the episode to watch. The episode drops tomorrow. Turn on notifications so you don’t miss it. #affiliatemarketing #alexhormozi #affiliatemarketingstrategy #affiliatemarketingtips #leadgeneration #growthboss  =============================   🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/       Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Scaling a company doesn’t happen by chance. It takes choosing the right market, setting bold but clear goals, and building simple systems that a team can follow every day. With the right structure, what looks like massive growth becomes a repeatable process instead of a gamble. In this episode, Dustin Hillis shares the exact steps to 10x your business in less than two years. He explains how to look at market potential, evaluate your own leadership capacity, and break big goals down into daily actions using OKRs. We cover smart approaches to marketing, branding, and financial strategy, plus how to use mergers and acquisitions without losing company culture. Dustin also shares why many private equity deals fail, why founders should lead the brand, and how to balance life and business so growth doesn’t come at the expense of family or health. Dustin Hillis is an entrepreneur and business leader who’s helped grow companies in tech, healthcare, defense, and coaching. He’s the President and Chief Strategy Officer at Safe Space Global, co-founder of a $100M coaching firm, and former CEO of the Southwestern Family of Companies. Outside of business, he’s an author, former athlete, and family man. Timestamp: 00:00 Introduction 00:23 Background of Dustin Hillis 00:49 Beginning the Process of 10x-ing a Business 02:58 Evaluating Market vs. Individual Potential and Capacity 08:49 Financial and Legal Strategies for Expansion 16:03 Maintaining Company Culture During Mergers 18:10 Why Private Equity Firms Aren’t More Successful 20:59 Confidence and Strategies in Business Growth from Repeated Experience 22:56 Marketing: The Pillar of Business Success 27:37 Keys to Great Branding: The Entrepreneur's Identity 32:27 Advice to Younger Self: Lessons Learned 35:08 Life Strategy: Balancing Work and Personal Life 43:52 Connect with Dustin Hillis Connect with Dustin Hillis to learn more about scaling business 🔗 Website: https://dustinhillis.com/    🔗 LinkedIn: https://www.linkedin.com/in/dustinhillis/    🔗 Instagram: https://www.instagram.com/dustin_hillis/    🔗 Facebook: https://www.facebook.com/dustinhillis/    🔗 YouTube: https://www.youtube.com/@DustinHillis/    Mentioned Resource:  02:31 Dustin’s Book - Capacity: Building Your Business Bigger Than You: https://www.amazon.com/Capacity-Building-Your-Business-Bigger-ebook/dp/B0FCG9SYH3   03:27 StrengthsFinder 2.0: https://www.gallup.com/cliftonstrengths/en/254033/strengthsfinder.aspx  07:29 Measure What Matters: OKRs: https://www.whatmatters.com/ Keywords 10x growth, business strategy, capacity building, mergers and acquisitions, personal branding, life strategy, marketing strategy, financial strategy, company culture, leadership #businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

10x business growth is not luck. It is clear goals, simple systems, and smart moves. Tomorrow on Growth Boss, Dustin Hillis shares how to 10x your business in less than two years. → Choose the right market and set bold targets → Build executive capacity and the right team → Smart marketing, branding, and financial strategy → When to use mergers and acquisitions without killing culture → Why founders should lead the brand → How to grow fast without sacrificing family or health If you want a repeatable plan for scale, this is the episode to watch. The episode drops tomorrow. Turn on notifications so you don’t miss it. #businessgrowth #businessstrategy #scalingbusiness #businessowner #entrepreneurship #growthboss #marketing #business #marketingpodcast #businesspodcast #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Podcasting has become one of the most effective ways for businesses to create content that builds trust, reaches new audiences, and fuels every other marketing channel. A single well-planned show can generate clips for social media, feed your email strategy, and boost your visibility on search, without the expense of an outside agency. For business owners, a podcast can replace much of the traditional marketing grind while creating a deeper connection with potential clients. In this episode, Ryan R. Sullivan explains how to launch a podcast that drives real business results in just 90 days. He breaks down how to define the purpose of your show, pick the right format, and map content to your buyer’s journey. Ryan shares tips on generating episode ideas with AI, planning a full season, and handling production logistics. He also covers the importance of consistency, how to create engaging intros and outros, and the realistic timeline for seeing ROI from your podcast. Ryan Sullivan is the founder of Podcast Principles, where he helps service-based businesses turn podcasts into their main marketing engine. Since 2020, his team has worked with more than 2,000 clients, producing content with over 15 million views and 500,000 podcast downloads. From editing and short clips to posting and promotion, Ryan’s approach makes content creation simple, repeatable, and profitable for business owners who want to grow their reach without adding more marketing headaches. Timestamp: 00:00 Introduction 00:24 Background of Ryan Sullivan 01:08 Beginning Process: Understanding the Purpose of Podcasting 02:45 Difference Between Podcasting as a Business vs. Not for Business 06:20 Podcast Formats That Work for Lawyers 09:29 Podcast Topic Ideas: Life Insurance Podcast Example 12:50 Next Steps After Choosing Podcast Topics and Format 17:28 Process of Generating Podcast Topics 19:15 Logistics of Podcast Production 21:38 Crafting Effective Podcast Intros and Outros 25:20 The Importance of Consistency in Podcasting 26:27 How Long Does It Take for a Podcast to See Results 28:29 Recording Process in Podcasting 31:43 Cadence in Podcast Release 33:00 Final Thoughts on Podcasting Success 37:15 ROI Expectations from Podcasting as a Business Owner 39:48 Connect with Ryan Sullivan Mentioned Resources: 08:48 Gossip without Prejudice Podcast: https://podcasts.apple.com/us/podcast/gossip-without-prejudice/id1784734909/   Connect with Ryan Sullivan to learn more about Podcasting 🔗 LinkedIn: https://www.linkedin.com/in/sullybop/    🔗 YouTube: https://www.youtube.com/@ryanrsullivan/    🔗 Podcast: https://open.spotify.com/show/5Oh8VSTu6cJu0sXph0NPMQ?si=924e153b68d940df/   Keywords podcasting, marketing, business growth, content creation, podcast strategy, audience engagement, niche podcasts, podcast formats, ROI, podcast production #podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Podcasting can replace your marketing in 90 days. Tomorrow on Growth Boss, Ryan Sullivan shares how to turn a podcast into a full funnel that drives leads and sales. → Pick the right format: interview, solo, or co-hosted → Map episodes to the buyer journey so prospects move from aware to ready → Use the 4-5-1 system: 4 episodes a month, 5 clips each, 1 social post per day → Batch recording, weekly cadence, and simple workflows that last → Real examples from law firms, finance, and service businesses → How to be your own sponsor and track ROI the smart way If you want a content system that wins clients while you work, this is the episode to watch. The episode drops tomorrow. Turn on notifications so you don’t miss it. #podcasting #podcaststrategy #podcasttips #podcastmarketing #podcast #business #businessgrowth #businessstrategy #marketing #marketingstrategy #businesspodcast #marketingpodcast #podcast #florida #usa ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit threads in search results, a thoughtful presence there can give businesses a visibility edge that compounds over time. In this episode, Danny Kirk shares how to turn Reddit and Generative Engine Optimization (GEO) into a powerful lead-generation engine. He breaks down how to find the right subreddits, engage with genuine comments, and build trust without getting flagged for promotion. You’ll hear how to decide between branded or pseudonymous accounts, craft posts that survive strict moderator rules, and combine cold email outreach with Reddit marketing so your brand shows up everywhere prospects are looking.  Danny Kirk is a seasoned growth strategist who helps companies create a steady stream of qualified leads by combining cold email outreach with targeted Reddit marketing so AI tools naturally recommend their brand. Over the past 15 years, he has tested and refined a system that blends outbound and inbound tactics, delivering measurable results for more than 500 startups, small businesses, and established brands across multiple industries. Timestamp: 00:00 Introduction   00:23 Danny Kirk’s Background   00:54 Understanding Reddit   02:13 Finding Your Tribe on Reddit   03:46 Defining the Reddit Marketing Strategy   05:10 Generating Business on Reddit   06:17 Strategies on Reddit: Posting, Commenting, and Voting   07:51 Commenting vs. Posting on Reddit   09:41 Strategies for First-Time Reddit Users   11:45 Combining Cold Email with Reddit Marketing   13:13 Businesses That Do Well vs. Those That Don’t with Reddit Marketing   14:09 Tools for Effective Reddit Marketing   15:05 Final Thoughts on Reddit Marketing   16:02 Connect with Danny Kirk Mentioned Sites: 🔗 AI Peekaboo - https://www.aipeekaboo.com/   🔗 Subreddit Signals - https://www.subredditsignals.com/  🔗 Mochi Social - https://www.mochisocial.com/   Connect with Danny Kirk to learn more about GEO and Reddit Marketing 🔗 LinkedIn: https://www.linkedin.com/in/danielpkirk/   🔗 Website: https://reddireach.com/   #geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo Keywords Reddit marketing, lead generation, cold email, digital marketing, social media strategy, online communities, engagement techniques, marketing tools, SEO, business growth, GEO ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Reddit can be your unfair advantage when you pair it with GEO and smart outreach. Tomorrow on Growth Boss, Danny Kirk shares: → How to use Reddit marketing and GEO to spark inbound leads → The right way to find your tribe and follow subreddit rules → Commenting tactics that build trust and drive profile clicks → When to use branded vs pseudonymous accounts → How to combine cold email with Reddit for full-funnel results → Tools to speed up research, posting, and compliance If you want consistent leads without spam, this is the episode to watch. The episode drops tomorrow. Turn on notifications so you don’t miss it. #geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo #business #businessgrowth #businessstrategy #marketing #marketingstrategy #businesspodcast #marketingpodcast #podcast #florida #usa  ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

LinkedIn has become one of the most powerful platforms for building a professional network, generating leads, and sharing ideas that drive real opportunities. With over a billion members and a long content lifespan, it’s where decision-makers, entrepreneurs, and career builders connect every day. Whether you’re growing a business or advancing your career, showing up on LinkedIn with a clear strategy can open doors that no other social platform can match. In this episode, Deanna Russo walks through the exact process she used to grow from 400 to 31,000 followers. We cover how to set a clear why, revamp your profile so it stops the scroll, craft a headline that works in the first 45 characters, and make your banner pull its weight. You’ll learn why thoughtful comments beat likes, how to build a consistent posting cadence, when to use stories vs education, how to write stronger hooks, and why adding an image can lift reach. Deanna also shares why she skips LinkedIn ad spend, what Premium actually helps with, how much time to budget each week, and the simple rules for commenting as yourself so relationships compound over time. Deanna Russo is a marketing and communications expert helping brands grow visibility and community. Through her consultancy, Leverage Up, she leads LinkedIn strategy, content strategy, and campaign development, partnering with clients to generate millions of impressions and steady inbound. Her strengths span content, storytelling, social, PR, and building partnerships that move the needle. Timestamp: 00:00 Introduction   00:29 Understanding the Triangle Strategy   02:33 Beginning Steps in the Triangle Strategy   05:00 The Difference Between the Why of an Employee vs. an Entrepreneur   07:24 Optimizing Your LinkedIn Profile   09:32 Content Strategy on LinkedIn   11:03 Engagement: The Key to Building Relationships   12:23 How Frequently Should You Post Personal vs. Professional Content?   15:32 Written Content vs. Videos on LinkedIn   16:08 Additional Tips for Creating Content on LinkedIn   16:44 Boosting Posts on LinkedIn   19:05 Other Important LinkedIn Strategies to Consider Connect with Deanna Russo to learn more about LinkedIn strategies 🔗 LinkedIn: https://www.linkedin.com/in/deannarusso1/   #linkedinstrategy #linkedincontent #linkedintips #linkedingrowth #linkedin   Keywords LinkedIn growth, triangle strategy, social media marketing, profile optimization, engagement strategies, content creation, networking, visibility, professional branding, audience building ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/  

Growing your LinkedIn audience isn’t about luck. It’s about strategy. Tomorrow on Growth Boss, LinkedIn expert Deanna Russo shares how she grew from 400 to 31,000 followers using her Triangle Strategy. → How to turn your LinkedIn profile into your strongest asset → The engagement habits that build real visibility → What to post, how often, and why consistency matters → How to grow through authentic comments, not cold messages → The formula for creating content that builds trust and connection If you want to grow your LinkedIn the right way, without spamming, shortcuts, or burnout, this episode is for you. The episode drops tomorrow. Turn on notifications so you don’t miss it. #linkedinstrategy #linkedincontent #linkedintips #linkedingrowth #linkedin #business #businessgrowth #businessstrategy #marketing #marketingstrategy #businesspodcast #marketingpodcast #podcast #florida #usa =============================   🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/       Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/