My Business Playbook

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now. What You'll Learn:The surprising content shift that’s helping creators stand out onlineWhy “perfect” content is killing your reach - and what to post insteadThe mindset that turns scrappy side-hustlers into creative CEOsReal talk: charging what you’re worth when you’re a creativeHow to show up confidently online (even if you’re terrified)The one belief shift that helped these founders finally scale

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan. What You'll Learn:Why starting in January puts you way behind (and what to do instead)The 10x mindset shift that changed my entire businessHow to structure your year around your actual lifeA simple calendar strategy that will boost your cash flowThe unpopular truth about burnout (and how to avoid it)What most creatives never give themselves permission to do - but should

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and ease.What You'll Learn:Why your time is your most expensive resource (and how to treat it like one)The two ways to buy back time-without dropping the ball on qualityThe real reason your lead gen, sales or systems aren’t working (spoiler: it’s not your talent)The identity upgrade you need to become a 7-figure creative CEOHow to know which of the 3 bottlenecks is holding you back right nowThe mindset trap keeping creatives stuck doing $10 tasks forever

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn:Why how-to content isn’t working anymore (and what to do instead)The 3 pillars you need to cut through the AI noiseMy exact strategy to map out a week of content in under 5 minutesWhat most creatives get totally wrong about contentHow to go from ghosting your audience to building real connectionThe swipe file that gives you 120 hook ideas (and how to get it)

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year booked and confident. What You'll Learn:The big money mistake creatives make every DecemberWhy “everyone’s on holidays” is killing your salesThe one mindset shift that will unlock pre-Christmas bookingsHow to repackage your offer to make it irresistibleWhat to say to retainers who want to pause over the breakThree things you must do to start 2026 with momentumClick the link here: https://tools.laurahiggins.com/plan-3

This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a business. I’m joined by my friend Rachel for a totally unscripted chat about the messy middle, the early days, and the moments that changed everything. If you’ve ever wondered if you’re ready (or if you’re just wildly unqualified), you need this episode. What You'll Learn:The real story of how I got started on Instagram (cringe filters and all)Why your content might be falling flat - and how to fix it fastFeeling like a generalist? Here’s why that might be your superpowerThe moment I knew I had to quit my job - and who gave me the pushThe truth about readiness (and why it’s a terrible business strategy)Not everyone should run a business - and that’s not a bad thingReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how she went from side hustling in her bedroom to building a business that now runs without her. We’re talking viral moments, quitting the 9-5, launching digital products - and what really unlocked her biggest growth yet. What You'll Learn:The unexpected tantrum that sparked a million-dollar businessHow Georgia knew it was time to quit her 9-5 for goodWhat she did when her drawing drops blew up overnightThe mindset shift that unlocked a $700K programWhy she only works 4 days a week and still scalesHer honest take on money, motherhood, and creative freedomReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

If you’ve ever felt awkward, pushy, or just plain bad at sales, this episode is your breakthrough. I’m breaking down the exact formula that turned me from “I suck at selling” to running a multi-seven figure creative business with a sales team that converts like crazy. Get ready to sell with confidence, close with ease, and finally land those dream clients. What You'll Learn:The 3 parts of presence that instantly shift you from “pushy” to powerfulHow your self care routine directly impacts your ability to close salesWhy showing up with authority and confidence makes you magnetic to dream clientsThe danger of “nice girl energy” and how to replace it with empathy plus strengthThe exact process I use to frame, lead, and close sales calls without feeling ickyReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Every creative hits that moment when a client crosses the line - and avoiding it only makes things worse. In this episode, I’m giving you the exact 3 moves to handle misaligned clients without blowing up the relationship or burning bridges. If you’ve ever felt trapped, drained, or afraid to set boundaries, this is the episode you need. What You'll Learn:The #1 mistake creatives make when dealing with difficult clientsHow to spot early warning signs before a client becomes toxicThe 3 options you always have when a client crosses the lineWhy holding boundaries makes you look more professional, not lessScripts to reset expectations without damaging the relationshipReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

This episode is raw and totally off the cuff - but it might be the most important one yet. I’m sharing a weird (and honestly infuriating) experience I had recently that made me rethink how I show up as a woman in business. If you've ever felt like you have to choose between being kind or being powerful - this one’s for you.What You'll Learn:The awkward AF comment a man made to me before trying to book meWhy women still have to fight for respect in rooms men walk into with easeThe quiet pressure to be hot, humble, and likeable – all at onceWhy being “nice” might be the worst business strategy for womenThe superpower combo that makes female leaders unbeatableThe ONE skill women need to practice more in real-time conversationsReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Thinking of launching a new offer because you feel stuck or stretched thin? Before you throw a grenade into your business, listen to this.I’m walking you through the real reason you're feeling the pressure - and exactly what to do instead.  What You'll Learn:Why “just adding a new offer” might blow up your businessThe hidden cost of change no one talks aboutThe mindset vs. math approach to scaling your revenueHow to buy back your time and stop being the Chief Everything OfficerWhat to do when you’re stuck between client demand and creative burnoutWhy sequence matters more than speed (and what to prioritise next)Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You're probably sitting on an extra $10K right now - and no, you don’t need to launch something new, blow up your schedule, or pour money into ads. These 5 simple strategies help you bring in serious revenue using what’s already in your business. What You'll Learn:The dead-simple pricing move that instantly increases your marginsA recurring offer you can pitch today to past clientsWhy “VIP days” are a goldmine (and how to price them right)The referral-building move that pays dividendsThe upsell strategy that turns one-time buyers into repeat revenueWatch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Tired of the feast and famine mode in your creative business? In this episode, I’m showing you exactly how to escape the revenue rollercoaster for good. If you’ve ever felt stuck at the 10–20K months mark, constantly hustling but never truly scaling, this is your wake-up call. I’ll walk you through five key shifts that will finally help you scale sustainably and consistently. What You'll Learn:The sneaky cycle that keeps creatives stuck and scramblingWhy selling when you’re fully booked is the smartest moveThe easiest way to raise your prices without the stressHow to spot and fix capacity limits before they stall your growthThe lead-gen system that delivers daily dream clients on autopilotThe mindset shift that turns you from freelancer to CEOFree Workshop Alert!Feeling stuck on the revenue rollercoaster? Join me for The Revenue Rollercoaster Reset - a free live session where I’ll show you how to win back your time and land more clients with less stress.📅 Thursday, 18 Sept | 🕖 7pm Sydney | 💸 Free🎟️ Save your spot hereReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

"If you're worried about the cost of going for it, you should the cost of staying where you are"  In this episode, I’m breaking down the five mindset shifts that helped me stop overthinking every investment and start building a business that actually grows. If you've been hesitating to invest in coaching, team, tools, or yourself... this one is going to hit deep. What You'll Learn:Why “waiting until you're ready” is the fastest way to stay stuckThe identity shift that the most successful entrepreneurs understandHow a terrifying $1,500/month commitment changed everythingThe difference between cost and investment What I learned when I made a “bad investment”Why delaying that next hire or course is costing you more than you thinkReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7 Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

I’m walking you through a simple but powerful time + energy audit that shows you exactly what to stop doing, what to fix, and what to double down on. Because scaling isn’t just about strategy - it’s about how you spend your time. If you feel like there’s never enough time - but you’re constantly exhausted and your to-do list never ends - this episode is for you.  What You'll Learn:Why your calendar is the real bottleneck holding back your growthThe 4-quadrant framework to help you audit like a CEOHow to spot what’s draining your energy (and not moving the needle)What to shift when you’re busy all day but still not growingHow to move from reactive task-doing to intentional CEO decision-makingReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠https://laurahiggins.com/system-yt⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

From stretched-too-thin to scaling with strategy - photographer and educator Laura Coleman is doing it all from Barcelona with three kids in tow. In this behind-the-scenes coaching session, we walk through her funnel, her pricing, her mindset, and the exact steps she needs to grow her program to $60K months without burning out. If you’re scaling a creative business? You’ll feel very seen. What's Inside:The exact funnel strategy I recommend her to scale to $60K monthsWhy doubling your prices isn’t as risky as you thinkHow to create demand without a sales callThe truth about hiring help (before you're “ready”)The price anchoring hack that will blow your mindThe simple lead magnet funnel that can grow on autopilotReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠https://laurahiggins.com/system-yt⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠https://laurahiggins.com/scale-yt⁠⁠IG: ⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You will hit a ceiling. Maybe more than one. But that doesn’t mean you’re doing it wrong - it means it’s time to level up. In this episode, I’m walking you through the exact phases I hit on the journey to $1M+ years and what it really takes to bust through the most painful plateaus in business. What You'll Learn:The 3 revenue ceilings no one tells you about (and why they feel so personal)How I broke past $10K, $30K, and $100K months – and what almost broke meWhy DIYing everything is killing your growthThe 3 options every founder faces when they hit the ceiling5 power questions to help you get unstuck fastReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠https://laurahiggins.com/system-yt⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠https://laurahiggins.com/scale-yt⁠IG: ⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

If you’re showing up on social media and still not seeing sales roll in - this one’s for you. I break down the 5 reasons your content isn’t converting and giving you the exact framework I use to turn posts into paying clients. No need to go viral or have a big audience. Just powerful, strategic content that actually converts. What You'll Learn:My exact “Conversion Content” framework Why "how-to" posts are tanking your conversionsHow to use DMs strategically to sell without being pushyThe 4 things every high-converting post must includeHow to make social media work for you when it starts to feel toxicReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ Watch my new training, THE SYSTEM: https://laurahiggins.com/system-ytDownload my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-ytIG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You’re allowed to change your mind. In this raw behind-the-scenes episode, I shared why I shut down a six-figure offer - even though it was working and what happened next. If you’ve been feeling stretched thin, stuck in “pretty good,” or scared to let go… this one will hit home.What You'll Learn:The uncomfortable truth about why a good offer can still feel offThe emotional (and identity-crushing) decision to shut down a 6-figure mastermindHow simplifying created more growth, not lessWhy you’ll never regret trusting your gut - even when the numbers say “keep going”Why “If it isn’t a heck yes, it’s a no” became the standardWhat happened immediately after I let it go (spoiler: it doubled)Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ Watch my new training, THE SYSTEM: https://laurahiggins.com/system-ytDownload my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-ytIG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

If you’ve been “niching down” the old way, it’s probably not working anymore. In this episode, I’m showing you a bold, new, and modern niching method - one that actually gets you to attract clients (and get hired). You’ll learn how to stand out in a crowded, AI-saturated market and become the go-to creative in your space.What you'll learn:Why the old way of niching is keeping you invisibleThe 3-levels of the modern niche method that actually gets more attentionHow to make your audience feel seen and connect deeply with your offersThe real reason people choose YOU (hint: it’s not just your skills)How to build a niche that helps you compete with AIThe missing piece that makes you a category of oneReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠ Watch my new training, THE SYSTEM: https://laurahiggins.com/system-ytDownload my free guide: THE 6 FIGURE CREATIVE: https://laurahiggins.com/scale-ytIG: ⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠ Youtube: ⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠