My Business Playbook

If your funnel isn’t designed intentionally, leads fall through the cracks.In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).In This Episode, You'll Learn:The real definition of a funnel (and why every business has one—whether they know it or not)The #1 mistake that’s making your leads disappear before they ever convertWhy one funnel, one goal is the golden rule of conversionThe 3 core funnels that bring in premium clients (and how to know which one you need)How to sell the next step, not the end game (this is where most people go wrong)Why simplicity wins—and how to avoid the overcomplication trapWhat key metrics to track so you can optimize (instead of guessing)

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).What You'll learn:The 3 objection buckets that are blocking your salesWhat “I need to think about it” really means and how to respondMy go-to reframe questions that flip "maybe" into "yes"How to handle objections without feeling pushy, weird, or salesyWhat to say when they say “it’s not the right time” or “I can’t afford it”The one simple automation that pre-sells your offer BEFORE the call

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small. I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge what you’re worth. What You'll Learn:The exact strategy behind our $74K price-rise launch (and why it was our easiest ever)Why your fear of “emailing too much” is costing you salesWhat I did instead of a webinar that still converted like crazyHow we doubled the price of our course and still sold outThe 6-step framework to raise your prices without freaking outWhy no one’s going to give you permission - and why that’s a good thingClick here to get the Swipe File Freebie and Video Freebie!

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You scale by letting go. What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my biz

You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth. What You'll Learn:The sneaky reason creatives wait too long to hire - and why it backfiresWhy “it’s easier if I do it myself” is a growth killerHow to increase capacity without hiring full-time or blowing your budgetThe real cost of poor hires - and when it’s time to let someone goSimple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.  I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:The permission you must give yourself first so your brain can actually believe bigger goalsThe honesty audit that exposes what’s quietly burning you out (and what needs to go)Why aligned decisions create an easier year than “try harder” goals ever willThe truth about starting fresh - and why most creatives never actually do itThe Stop-Keep-Start ritual I use every December to create my biggest yearsHow to walk into January feeling calm, clear, and fully in CEO modeGet my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call. What You'll Learn:The simple story mistake that instantly disconnects your audienceWhy talking about “your story” often repels buyers instead of attracting themThe narrative principle that makes people feel seen, understood, and ready to take actionHow to position yourself as the guide, not the hero, so your content actually convertsThe empathy plus authority combo that makes your message magneticWhy starting with the problem is the fastest way to hook attention online

If you’ve ever wondered how to go from overwhelmed creative to confident CEO, this episode is a must-listen. Laura sits down with creative powerhouses Kate Lawrence, Matt Lakajev, Jay Wright, and Sophie Lea to unpack the real, raw journey of scaling a business without burning out. Expect unfiltered stories, hard-won lessons, and a refreshing take on what actually moves the needle right now. What You'll Learn:The surprising content shift that’s helping creators stand out onlineWhy “perfect” content is killing your reach - and what to post insteadThe mindset that turns scrappy side-hustlers into creative CEOsReal talk: charging what you’re worth when you’re a creativeHow to show up confidently online (even if you’re terrified)The one belief shift that helped these founders finally scale

Most business owners wait until January to start planning - but by then, it’s too late. In this episode, I’m walking you through the 5 exact end-of-year moves I use to set myself - and my clients - up for massive growth in the new year. If you want to start 2026 strong, this is your game plan. What You'll Learn:Why starting in January puts you way behind (and what to do instead)The 10x mindset shift that changed my entire businessHow to structure your year around your actual lifeA simple calendar strategy that will boost your cash flowThe unpopular truth about burnout (and how to avoid it)What most creatives never give themselves permission to do - but should

If your business has hit a ceiling and you're craving that next level of growth, strategy alone won’t fix it. In this episode, I’m breaking down the 3 silent blindspots that are quietly sabotaging your momentum-and how to smash through them so you can finally scale with more freedom, income and ease.What You'll Learn:Why your time is your most expensive resource (and how to treat it like one)The two ways to buy back time-without dropping the ball on qualityThe real reason your lead gen, sales or systems aren’t working (spoiler: it’s not your talent)The identity upgrade you need to become a 7-figure creative CEOHow to know which of the 3 bottlenecks is holding you back right nowThe mindset trap keeping creatives stuck doing $10 tasks forever

If you're posting consistently but not seeing clients come through the door, this one's for you. In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained. You'll learn:Why how-to content isn’t working anymore (and what to do instead)The 3 pillars you need to cut through the AI noiseMy exact strategy to map out a week of content in under 5 minutesWhat most creatives get totally wrong about contentHow to go from ghosting your audience to building real connectionThe swipe file that gives you 120 hook ideas (and how to get it)

Think no one buys in December? Think again. If you're assuming clients are tapped out or distracted before Christmas, you're leaving money on the table. In this quick win episode, I'm sharing three simple strategies to help you land dream clients before the holidays - and start the new year booked and confident. What You'll Learn:The big money mistake creatives make every DecemberWhy “everyone’s on holidays” is killing your salesThe one mindset shift that will unlock pre-Christmas bookingsHow to repackage your offer to make it irresistibleWhat to say to retainers who want to pause over the breakThree things you must do to start 2026 with momentumClick the link here: https://tools.laurahiggins.com/plan-3

This one's personal. I’m answering your burning questions - from how I started on Instagram to whether everyone is actually cut out to run a business. I’m joined by my friend Rachel for a totally unscripted chat about the messy middle, the early days, and the moments that changed everything. If you’ve ever wondered if you’re ready (or if you’re just wildly unqualified), you need this episode. What You'll Learn:The real story of how I got started on Instagram (cringe filters and all)Why your content might be falling flat - and how to fix it fastFeeling like a generalist? Here’s why that might be your superpowerThe moment I knew I had to quit my job - and who gave me the pushThe truth about readiness (and why it’s a terrible business strategy)Not everyone should run a business - and that’s not a bad thingReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

What starts as a last-minute book cover turns into a million-dollar brand. In this episode, Georgia Norton Lodge of Georgia Draws a House shares how she went from side hustling in her bedroom to building a business that now runs without her. We’re talking viral moments, quitting the 9-5, launching digital products - and what really unlocked her biggest growth yet. What You'll Learn:The unexpected tantrum that sparked a million-dollar businessHow Georgia knew it was time to quit her 9-5 for goodWhat she did when her drawing drops blew up overnightThe mindset shift that unlocked a $700K programWhy she only works 4 days a week and still scalesHer honest take on money, motherhood, and creative freedomReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠⁠

If you’ve ever felt awkward, pushy, or just plain bad at sales, this episode is your breakthrough. I’m breaking down the exact formula that turned me from “I suck at selling” to running a multi-seven figure creative business with a sales team that converts like crazy. Get ready to sell with confidence, close with ease, and finally land those dream clients. What You'll Learn:The 3 parts of presence that instantly shift you from “pushy” to powerfulHow your self care routine directly impacts your ability to close salesWhy showing up with authority and confidence makes you magnetic to dream clientsThe danger of “nice girl energy” and how to replace it with empathy plus strengthThe exact process I use to frame, lead, and close sales calls without feeling ickyReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Every creative hits that moment when a client crosses the line - and avoiding it only makes things worse. In this episode, I’m giving you the exact 3 moves to handle misaligned clients without blowing up the relationship or burning bridges. If you’ve ever felt trapped, drained, or afraid to set boundaries, this is the episode you need. What You'll Learn:The #1 mistake creatives make when dealing with difficult clientsHow to spot early warning signs before a client becomes toxicThe 3 options you always have when a client crosses the lineWhy holding boundaries makes you look more professional, not lessScripts to reset expectations without damaging the relationshipReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

This episode is raw and totally off the cuff - but it might be the most important one yet. I’m sharing a weird (and honestly infuriating) experience I had recently that made me rethink how I show up as a woman in business. If you've ever felt like you have to choose between being kind or being powerful - this one’s for you.What You'll Learn:The awkward AF comment a man made to me before trying to book meWhy women still have to fight for respect in rooms men walk into with easeThe quiet pressure to be hot, humble, and likeable – all at onceWhy being “nice” might be the worst business strategy for womenThe superpower combo that makes female leaders unbeatableThe ONE skill women need to practice more in real-time conversationsReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Thinking of launching a new offer because you feel stuck or stretched thin? Before you throw a grenade into your business, listen to this.I’m walking you through the real reason you're feeling the pressure - and exactly what to do instead.  What You'll Learn:Why “just adding a new offer” might blow up your businessThe hidden cost of change no one talks aboutThe mindset vs. math approach to scaling your revenueHow to buy back your time and stop being the Chief Everything OfficerWhat to do when you’re stuck between client demand and creative burnoutWhy sequence matters more than speed (and what to prioritise next)Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

You're probably sitting on an extra $10K right now - and no, you don’t need to launch something new, blow up your schedule, or pour money into ads. These 5 simple strategies help you bring in serious revenue using what’s already in your business. What You'll Learn:The dead-simple pricing move that instantly increases your marginsA recurring offer you can pitch today to past clientsWhy “VIP days” are a goldmine (and how to price them right)The referral-building move that pays dividendsThe upsell strategy that turns one-time buyers into repeat revenueWatch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠

Tired of the feast and famine mode in your creative business? In this episode, I’m showing you exactly how to escape the revenue rollercoaster for good. If you’ve ever felt stuck at the 10–20K months mark, constantly hustling but never truly scaling, this is your wake-up call. I’ll walk you through five key shifts that will finally help you scale sustainably and consistently. What You'll Learn:The sneaky cycle that keeps creatives stuck and scramblingWhy selling when you’re fully booked is the smartest moveThe easiest way to raise your prices without the stressHow to spot and fix capacity limits before they stall your growthThe lead-gen system that delivers daily dream clients on autopilotThe mindset shift that turns you from freelancer to CEOFree Workshop Alert!Feeling stuck on the revenue rollercoaster? Join me for The Revenue Rollercoaster Reset - a free live session where I’ll show you how to win back your time and land more clients with less stress.📅 Thursday, 18 Sept | 🕖 7pm Sydney | 💸 Free🎟️ Save your spot hereReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/scale⁠⁠⁠⁠⁠⁠⁠ Watch my new training, THE SYSTEM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tools.laurahiggins.com/7⁠⁠Download my free guide: THE 6 FIGURE CREATIVE: ⁠⁠⁠⁠https://laurahiggins.com/scale-yt⁠⁠⁠⁠IG: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/laurahiggins⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠https://youtube.com/@laurahigginsofficial⁠