First Things THRST

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.00:00 Introduction02:04 Cutting through misinformation in the biohacking space06:02 Why sourcing quality food matters more than labels12:05 Gut health as the true starting point of disease15:26 Processed food, fruit myths and genetic triggers21:27 Building metabolic flexibility with the 4-2-1 protocol24:30 What to eat for high energy, digestion and recovery27:11 The science behind eating fruit before your meal29:13 Sleep timing and how it affects brain detox36:43 What optimal testosterone levels really look like41:18 Why diet alone can’t fix poor food sourcing44:03 Three types of patients and how approaches differ46:53 Starting peptides early and choosing the right type51:01 Peptide safety risks and what to watch out for54:58 Biohacking tools vs foundational health habits58:20 Noah’s peptide picks for maintenance and recovery1:03:19 Hidden toxins in everyday food and water1:10:32 The future of health is nature plus advanced science» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/thestoicbiohacker/?hl=enWebsite: https://thelongevityclinic.online/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Trusted source for peptides: bioniqlab.comDN Lab Research: Dnlabresearch.comDean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.00:00 Introduction02:10 Peptides 101 and their sudden mainstream popularity08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout12:33 Red flags when buying or being sold peptides online17:10 Why the peptide’s container matters more than people think18:20 Retatrutide and the future of weight loss peptides21:04 Cycling peptides safely and avoiding harsh rebounds28:25 BPC-157 for connective tissue recovery and pain reduction34:17 Growth hormone peptides that optimise without suppression37:06 Safe starter blends for building muscle and recovering faster40:43 Peptides that can boost testosterone naturally, not replace it44:04 Cognitive enhancers like Semax, Selank and Dihexa49:42 Sleep-enhancing peptides and managing dependency risks52:58 GHK-Cu for skin, hair growth, and collagen regeneration56:50 The gut health stack: BPC, KPV, Lorazotide and more01:01:40 Peptides can support healing, but not replace lifestyle01:05:15 Sketchy protocols, histamine responses and what to avoid01:10:04 How to safely explore peptides with professional guidance» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DeanInstagram: https://www.instagram.com/dean.e.henry/?hl=enWebsite: https://uaepeptides.com/author/deanuaepeptides-com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/⁨Peter Crone⁩ is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy). Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.00:00 Introduction04:48 What mental fitness really means and why most people suffer08:24 Suppressing emotions vs knowing when to seek help11:41 Losing both parents and how early trauma shapes adulthood18:04 The power of uncertainty and the lesson heartbreak taught25:28 Vulnerability in relationships and how much to share29:16 Why any lie can quietly destroy your connection36:56 Ambition from fear vs drive from inner peace42:47 Religion vs spirituality and the illusion of separation51:09 Why so many fail to stay consistent with fitness54:18 Muscles, dysmorphia, and the real reason behind self-image issues58:38 Can ambition exist without ego or is it one and the same01:03:44 Comparing traumas and why everyone deserves compassion01:06:56 Subconscious beliefs and how they silently sabotage potential01:10:09 Timing, chance meetings, and trusting the bigger plan» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PeterInstagram: https://www.instagram.com/petercrone/?hl=enWebsite: https://www.petercrone.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.00:00 Introduction02:00 First impressions of Dubai and why he’s exploring relocation04:26 Why modern dating is a minefield for young men08:52 The concept of ‘beta-tization’ through small daily concessions11:39 Should couples live together or live separately long-term?18:06 The idea that commitment and exclusivity aren’t always linked21:49 How the legal system punishes men after breakups27:39 Why modern marriage is a raw deal for most men31:44 Navigating love and ambition when building a business37:14 Social media as a threat to relationship stability40:59 How young men should focus on building long-term value45:08 Tattoos, trauma, and the markers of red flags50:48 Green flags and the women who nurture, not demand52:19 Where to find high-quality women—and why the West struggles58:53 Expectations, disappointment, and better understanding women01:05:46 The risks of fatherhood and how to vet properly» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/the_unplugged_alpha/?hl=enBooks: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.00:00 Introduction02:00 Starting out in fitness and falling in love with strength08:48 Building a personal brand vs building a sellable business11:21 How an accidental e-book launch turned global fitness empire15:40 Turning the Sweat app into a platform beyond herself21:46 Selling the company and feeling like she lost a child25:53 Keeping Sweat ahead in a saturated women’s fitness market32:22 Why long-term success is about consistency, not extremes38:31 What women struggle with most in fitness today40:25 Debunking myths about women lifting weights and eating carbs44:39 Fitness shifting toward total wellness and biohacking48:39 Stress, control, and the quiet chaos of daily life53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:Instagram – https://www.instagram.com/kayla_itsines/?hl=enSweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.00:00 Introduction02:10 Catching up, lost Airbnb deposit and lessons for creators06:00 Celibacy, dopamine addictions and cutting out vices09:21 Women as a distraction and learning self-control12:25 Relationships vs single life and patterns of avoidance17:07 Trust issues, jealousy and choosing a secure partner20:26 How men can build true security and self-worth22:34 Balancing being a good partner without becoming a simp27:01 Dubai dating culture and the rise of entitlement31:00 Finding quality women and warning signs to watch for38:44 Advice for young men on meeting women offline41:56 Building confidence through small daily interactions43:50 Mentorship, prioritising freedom and business balance48:28 Scaling without burnout and staying focused52:29 Writing, distractions, and designing optimal mornings57:39 The “Let Them” mindset and emotional resilience01:09:52 Reflecting on alcohol, fun vs optimisation01:13:19 Goals for 2024 and building systems around creativity01:19:40 Hosting transformational in-person masterminds and events» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LouisInstagram: https://www.instagram.com/louisarmstrong7/?hl=enCreator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.00:00 Introduction04:38 Making a free course as a moat against competitors07:00 The arms race of flex marketing and selling the dream10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path16:42 Burning out after juggling four jobs and chasing redemption21:33 Becoming a PT and growing fast as a fitness OG on Instagram24:33 The viral Dubai video and its polarising reactions29:52 Why sudden wealth and no guardrails can derail your growth33:21 Realising nice things don’t equal happiness or fulfilment36:33 When you’re financially set in your 20s, then what?42:26 Turning obsession into output and how love for work evolves46:45 Gym as therapy, consistency, and reclaiming power through strength50:59 Content, gaming addiction, and transferring energy into building54:43 Saturation, short-form fatigue, and the trap of constant content59:32 Cancel culture fading and leaning more into your true self01:04:01 Collaborating with controversial guests and audience backlash01:08:08 Why negativity often hides insecurity01:18:40 Balancing work obsession with a relationship01:25:12 Kids, priorities, and choosing the right partner for legacy01:30:33 Making real friendships after success and the Dubai filter01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety01:36:38 Building software to solve your own business pain points» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow CharlieInstagram: https://www.instagram.com/charliemorganbiz/?hl=enAcademy: https://www.skool.com/academy/about

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.00:00 Introduction02:00 Reflecting on the lasting success of The Subtle Art04:13 Misinterpretations of the book's meaning and message08:52 Learning to say no as success scales up12:22 Turning 30s into legacy-building vs the experimentation of your 20s15:52 Shifting mindset around dating, time and future family23:48 The brutal reality of the music industry and staying relevant26:10 Creating from passion vs chasing algorithmic performance30:33 Applying the Hollywood idea of “one for them, one for you”35:23 Why Gen Z men and middle-aged women dominate the space39:25 Encouraging younger guys not to skip being stupid sometimes42:07 Could he have written the book without partying and mistakes?45:27 How cutting alcohol levelled up his health, work and mindset54:31 Friendship takes real effort now, and culture has shifted56:09 Navigating friendship and relationship balance as you get older01:00:18 Knowing he found the one and rewiring his views on commitment01:08:39 Championing marriage as a contrarian but essential life upgrade01:12:23 Why legacy now means being honest, useful, and long-term impactful» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow MarkInstagram: https://www.instagram.com/markmanson/?hl=enPurpose: https://purpose.app/Website: https://markmanson.net/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.00:00 Introduction01:40 Growing up with much older parents and shaping his worldview04:14 Supportive parenting made taking career risks feel safe07:57 Comparing US optimism to UK mindset and ambition12:35 Striking a balance between monk mode and reckless fun17:27 Early career struggles and earning respect as the youngest20:22 Vulnerability online builds real connection and community23:40 Steroid accusations and the reality of 18 years training27:21 Fitting training and nutrition into a hybrid athlete lifestyle33:10 Flexible training splits and sustainable consistency38:37 How calorie awareness gives you long-term freedom44:43 Learning public speaking through immersive sales training50:48 Communicating well, even in a non-native language57:46 What Whoop taught him about sleep, alcohol and basics01:04:32 Why coaching can be draining if boundaries aren’t set01:12:55 Men need spaces where they can be both strong and soft01:22:30 Even elite performers have major blind spots01:26:10 Losing his dad showed him God’s presence through pain01:35:57 Exactly how to start exploring faith without feeling lost» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow MichaelInstagram: https://www.instagram.com/higherupwellness/?hl=enTikTok: https://www.tiktok.com/@higherupwellness?lang=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.00:00 Introduction02:10 Launching a yacht business and selling experiences, not just luxury06:31 Learning business lessons from his dad's no-nonsense approach10:10 Dubai’s flashy image vs actual wealth and real operators18:06 Choosing who’s worth your energy and protecting peace25:18 Building a personal brand with his dad’s guidance and rules30:23 Owning the first Bugatti Chiron for rent in the world35:54 Why the car hire business was more about brand than profit39:46 Why the UK rental game lost its spark and profitability43:39 Starting a chauffeur business in Dubai and why Escalades win46:25 Dubai’s oversupply problem and setting a higher service standard49:26 Expansion plans and pivoting toward yacht brokerage53:10 The massive costs and logistics of moving a superyacht56:49 YouTube gaps, self-doubt, and needing the right team around him59:14 Stepping up as a businessman and leader in Dubai01:03:53 When to say no, avoid time-wasters, and play the long game01:07:26 Lessons in building legit businesses in Dubai with red tape01:17:18 Why real happiness isn't found through money alone01:20:06 Navigating Dubai’s social distraction and staying focused01:24:45 Women in Dubai as masterful operators and tacticians01:27:21 Taking breaks, evolving creatively, and avoiding content burnout» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow AleemYouTube: https://www.youtube.com/LordAleemInstagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life.You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives.00:00 Introduction03:34 The emotional toll of constant content creation06:14 Why progress feels good but rarely leads to contentment11:24 How living in Dubai affects self-image and motivation13:28 Body image, self-esteem and why Mike doesn’t spiral18:38 Why self-love feels off-limits for certain men22:46 Regret, efficiency, and the pressure of lost time27:13 How subtle justifications mask deeper dissatisfaction34:35 The fear of wasting potential and staying stuck36:08 Why peak hedonism didn’t bring happiness40:00 What peace really feels like for high achievers44:05 Exploring joy in the unknown vs controlled luxury49:54 The quality of company vs the cost of experience50:57 The signs of burnout and recognising overwork early57:04 Why men struggle to understand their own feelings01:01:29 Learning how to name emotions to stop being ruled by them01:07:42 The fear of being seen and how it shapes identity01:13:42 Relationships, emotional safety, and being misunderstood01:24:57 Why men fear losing their edge and becoming “the loser” again01:35:38 Building self-awareness and making space to feel things01:48:46 How meditation helps process thoughts and reduce noise01:53:33 Dr. K’s own midlife crisis and redefining success» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow Dr KInstagram: https://www.instagram.com/healthygamer_gg/Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmPX: https://twitter.com/HealthyGamerGTikTok: https://www.tiktok.com/@healthygamer.gg

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.Most people think success is only measured by first place.Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.00:00 Introduction02:13 Training together and pushing past mental limits04:11 Shifting from physique to full-body conditioning08:57 Balancing intense travel schedules with fan dedication12:43 Being overlooked and using it as lifelong fuel16:00 Childhood trauma and the real roots of ambition20:33 Discovering martial arts and visualisation after losing his dad24:27 Competing from a place of pain and survival27:46 When your life feels broken, it’s actually building30:00 Why not winning Mr Olympia was a gift34:46 The crushing stage that creates long-term purpose38:24 Struggles with emotional expression and acceptance42:03 Hitting your peak later and not fearing age45:38 Life as a contracted pro bodybuilder in the '90s49:17 Travel stories, rivalries and beating Ronnie Coleman55:07 Ronnie’s willpower after all the muscle is gone58:59 Natural lifters and ageing with strength intact01:03:26 Why kids today need more real guidance01:04:42 Fatherhood as the completion of your journey01:09:02 Being a role model for the next generation01:12:07 Perfectionism and missing life’s real moments» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow KevinInstagram: https://www.instagram.com/kevinlevrone/?hl=enWebsite: https://levrosupplements.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.00:00 Introduction03:13 How the 2017 New York Times article changed everything07:24 Declassified documents that made it impossible to look away13:15 Belief in a non-human intelligence with its own agenda16:07 Questioning ancient aliens with a historian’s lens20:57 Why UFO sightings skyrocketed after the 19th century23:22 Earth’s potential draw for advanced civilisations25:10 Why aliens might not even be able to talk to us29:32 How WWII possibly triggered deeper alien involvement32:51 The logic behind the Roswell crash actually happening36:33 Would they intervene in a nuclear war, or let us burn?44:08 The psychological chaos true disclosure might unleash46:05 Could public alien contact lead to totalitarian control?50:21 Why democracy isn’t what we pretend it is58:06 Internal battles are slowing disclosure attempts01:03:31 The Tic Tac encounter and why no one followed up01:13:56 Richard’s favourite UFO case from 193601:22:29 Why advanced propulsion breakthroughs remain hidden01:33:43 Finding focus in a noisy, hype-driven UFO media world01:37:30 Inside his upcoming book series on USO encounters01:46:48 Which book to start with if you're new to Richard's work» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/richard_dolan/X: https://x.com/I_D_OfficialWebsite: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.00:00 Introduction04:20 Going viral overnight and handling sudden fame09:35 The lonely chapter after blowing up online13:47 Leaving old circles behind for growth and ambition15:58 Reconnecting with faith and shifting to modesty20:54 Deleting past content and the fear of losing it all26:56 Finding peace through spirituality and time alone31:11 Pressure to appear perfect and the fear of vulnerability37:50 Creating modest fitness wear in a male-led industry43:00 The Gymshark partnership and building true representation48:57 Mixed gyms, filming struggles, and distractions for women51:00 Training motivation after covering up her body56:44 Balancing faith, modesty and showing her personality59:53 The cost of chasing engagement over alignment01:02:38 Leaving Dallas and New York burnout01:06:43 Dating as a public figure and protecting relationships01:14:39 Leana's experience giving an Oxford speech01:23:39 Navigating modern feminism and traditional roles01:26:37 The definition of female empowerment today» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LeanaInstagram: https://www.instagram.com/leanadeebb/?hl=enTikTok: https://www.tiktok.com/@leanadeeb?lang=enUpliftyou: https://www.upliftyou.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two.After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go.00:00 Introduction01:45 Leaving corporate life to pursue adventure full-time06:47 Realising he was depressed and needed drastic change09:49 Starting with solo skydiving and pushing personal limits13:41 Sketchy skydiving jump and learning lessons in freefall16:42 Using adventure to prove mental and physical toughness19:34 56 days rowing across the North Atlantic begins21:29 Mental lows of knowing you can’t escape the boat23:29 Getting capsized by a rogue wave and surviving it29:05 Solitary confinement in storm during 36-hour downpour34:31 Testing resilience in relationships and partnership dynamics41:33 Letting go of being perfect at everything45:49 Facing fear and respecting dangerous ocean waves47:42 Why knowing your why beats external motivation54:05 Disordered eating habits and building better food systems58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts59:49 Starting a new relationship while living a nomadic life01:04:01 Capturing raw moments without ruining the experience» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Adam«Instagram: https://www.instagram.com/adamradclifts/Website: https://adamradclifts.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.0:00 Introduction01:35 Why Dan loves Dubai’s safety and privacy03:02 Travelling the world while raising and “world-schooling” kids06:20 Building a team that runs with you, not behind you11:24 How deep trust transformed company culture17:42 The real reason most founders bottleneck their team20:39 Dan’s framework for handling mistakes and underperformers23:22 Separating friendship from leadership with healthy boundaries26:15 Why insecure founders sabotage growth by hiring “yes” people30:11 The buyback rate concept for valuing your time33:07 Four skills that build unstoppable leverage36:02 Learning vs shipping and what’s actually stopping you41:23 Why doing things before you’re ready still works43:20 Personal productivity hacks using everyday AI46:04 How Dan uses AI to replace thinking, not just tasks51:38 What robot-powered superintelligence could trigger globally57:47 Why the AI creator economy will collapse old models01:04:14 What really matters in a world of infinite content01:13:53 Preparing your team for full AI automation01:19:00 Living with full freedom and choosing how to serve» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Dan«Instagram: https://www.instagram.com/danmartell/?hl=enWebsite: https://www.danmartell.com/Buy Back Your Time: https://www.buybackyourtime.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.00:00 Introduction01:40 Gym as a daily ritual and gateway to health04:15 Why muscle should be central to the health conversation08:25 Cardio versus weights and why both matter11:51 Muscle mass and erections linking fitness to performance17:42 Fat marbling inside muscle and hidden metabolic issues21:22 Dr Lyon's weekly training schedule and barf sessions24:44 Maintenance versus gaining and smart training while travelling28:59 Why beginners should start with machines over free weights32:58 Men vs women in training and where the differences lie36:08 Core strength, injury prevention, and the foundational five41:10 National Muscle Health Month and starting a movement46:40 Forget weight loss goals, focus on preserving lean mass48:20 Muscle activates mindset shifts and builds mental strength50:45 Building standards, not goals for lasting consistency54:45 Growth through friction, pressure, and controlled adversity56:52 Too much pressure and the cost of overpushing01:00:25 Cold plunges, cortisol, and creating capacity for stress01:05:35 This decade’s hopeful shift toward personal responsibility01:10:10 Anchoring your mindset to stay strong into your 50s» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Dr Lyon«Instagram: https://www.instagram.com/drgabriellelyon/?hl=enWebsite: https://drgabriellelyon.com/PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.00:00 Introduction01:30 Getting scouted late and breaking into male modelling03:52 Early modelling stigma and the shift toward aspiration07:44 Struggles with sample sizes and building a unique fit11:36 Gym injuries, competitive edge, and learning to scale back15:28 Training, longevity, and dedication through every era19:20 Campaign prep, appearance tricks, and dietary tweaks23:12 Behind launching a clothing line and early business lessons27:04 Why fashion’s a brutal industry for newcomers30:56 Collaborating without conflict and owning your brand image34:48 Exiting M&S, brand evolution, and staying relevant38:40 Modelling’s unpredictability and carving your own path42:32 AI models, declining rates, and the future of modelling46:24 Debunking modelling myths and why few succeed50:16 Moments of doubt and surviving early rejection57:59 Embracing discomfort, training consistency, and hard truths01:01:51 Crafting a personal brand by staying selective01:05:43 Designing legacy beyond his own image01:09:35 Mentorship, new faces, and passing the torch01:13:27 Aging, grey hairs, and why 30s are underrated01:17:19 Escaping social media and the battle for attention» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow David«Instagram: https://www.instagram.com/davidgandy_official/?hl=enWebsite: https://www.davidgandywellwear.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.00:00 Introduction01:30 Why Cory left the mountains to start over in Venice04:17 Contrasting freedom in LA with safety in Dubai10:20 Reducing news and social media to protect happiness13:00 Changing your life starts with changing your story15:06 The Everest Snapchat that sparked public vulnerability17:02 What bipolar disorder actually is and why labels matter20:19 Learning to manage depressive waves with self-compassion23:20 Social isolation vs pushing yourself into connections27:15 Confronting mortality while climbing Everest30:53 Consciousness, nature, and the idea of energy34:20 Psychedelics as a hard reset and mental health tool41:02 Finding purpose and fulfilment through service49:24 Why compassion, not performance, is Cory’s core value54:05 Money as freedom units, not status signifiers55:32 Replacing risky climbs with entrepreneurial adventure58:49 Navigating authority, expectations and independence01:00:42 Generational tension between safety and freedom01:04:09 Online role models, influence, and bad advice01:11:06 Cultivating a strong heart and filtering your circle01:14:15 Heartbreak, resilience, and learning from pain01:19:54 Is love self-sourced or something we find?01:28:41 Cory’s career with NatGeo and letting it all go01:33:02 Capturing moments vs being trapped in the shot01:35:48 Tech, suicide rates, and the illusion of connection» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow Cory«Instagram: https://www.instagram.com/coryrichards/?hl=enWebsite: https://www.coryrichards.com/