Claim OwnershipPRO/JECT : Building Authentic Businesses, Marketing Strategies & Success on Your Own Terms
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© HausvonAlbe 2023
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Welcome to PRO/JECT, the podcast for small business owners, entrepreneurs, and creatives who want to build impactful brands, improve their marketing strategies, and develop a business that aligns with who they are.
Whether you’re looking to grow your startup, level up your side hustle, or simply find more balance between work and life, this podcast offers actionable insights, personal stories, and expert interviews to help you succeed on your own terms.
We cover everything from marketing, productivity, and branding to mindset shifts, human design, and navigating the challenges of entrepreneurship. If you’re tired of the "one-size-fits-all" approach to business, this podcast is for you.
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Hosted by Christina Hunt, a marketing strategist and business consultant with years of experience working with DTC brands, startups, and entrepreneurs, PRO/JECT is here to give you the tools, strategies, and confidence to build your business in a way that feels authentic and sustainable. Each episode is packed with practical tips, creative ideas, and deep dives into topics like decision fatigue, AI tools for business, human design in entrepreneurship, branding 101, and much more.
Christina’s unique blend of business strategy, marketing expertise, and human-centered guidance makes PRO/JECT a podcast unlike any other. If you’re looking for actionable advice combined with a focus on authenticity and alignment, this podcast is here to support you at every stage of your journey.
Subscribe now to PRO/JECT and get ready for weekly episodes filled with valuable insights, expert interviews, and real-world examples of how to grow your business and find fulfillment along the way. Plus, don’t forget to join the Slack community and explore the personalized support options that can help you reach your goals faster.
For more details on how to connect or work with Christina, visit www.hausvonalbe.com or check out the links provided in each episode description. Let’s take your business to the next level—together!
32 Episodes
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What does it really take to grow on social media in 2026 — without a massive production team, fancy tech stack, or perfectly curated life?In this episode, Christina sits down with family adventure creator Nick Rowley to talk about the future of content creation, viral growth, and building a sustainable personal brand in today’s evolving creator economy.What does it really take to grow on social media in 2026 — without a massive production team, fancy tech stack, or perfectly curated life?In this episode, Christina sits down with family adventure creator Nick Rowley to talk about the future of content creation, viral growth, and building a sustainable personal brand in today’s evolving creator economy.
Everyone thinks being a content creator is sexy.Travel. Brand deals. Viral moments. Free product.But what does the actual day-to-day look like?In Part 2 of my conversation with full-time creator Nick Rowley, we go deeper into the work behind the highlight reel — from editing hours of footage and managing negative comments to pitching brands, applying for campaigns, and handling rejection.We unpack:The real workload behind content creationHow brand partnerships actually workCold outreach strategies for landing dealsWhy most creators get told “no” (a lot)Choosing the right social media platform for your businessWhy small businesses should think granular, not glamorousLo-fi content vs. polished productionWhy patience matters more than perfectionIf you're a small business owner, entrepreneur, consultant, or local service provider wondering:“Do I really need to be on social media?” “How do I make content without hiring a full team?” “Is virality realistic?”This episode gives you the grounded, strategic answer.Because here’s the truth: social media is one of the biggest opportunities for modern businesses — but only if you’re willing to do it right.And right doesn’t mean perfect.It means consistent. Granular. Patient.Part 2 of 3 in The Creator Economy Series.
What does it actually look like to become a full-time content creator?In this episode of PRO/JECT, I sit down with Nick Rowley — former action sports marketer turned family content creator — to talk about what really happens behind the scenes of influencer life.After working with major brands like Chevrolet and GoPro, Nick made a bold pivot: leaving a stable marketing career to go all in on content creation after a wake-up call from his daughter. What followed? Virality, brand deals, creative freedom… and a lot of hard work most people never see.We talk about:The reality of becoming a full-time content creatorCan you plan for virality (or is it luck)?Authenticity vs. AI “content slop”Brand partnerships and monetization strategiesBurnout in the creator economyBuilding a niche without forcing itWhat sustainable content creation really looks likeIf you’re an entrepreneur, small business owner, or creator wondering whether content creation is worth it — or how to build an audience without losing yourself — this episode is an honest look at the creator economy in 2026.No fluff. No “get rich quick.” Just the real story.
In this episode of PRO/JECT, Christina sits down with Vanessa Fenn, an experienced copywriter and brand strategist, to break down what copywriting really is—and why it’s one of the most misunderstood (and misused) tools for entrepreneurs and small business owners.From growing up in a family-run ad agency to working across New York and San Francisco’s advertising worlds, Vanessa shares her unique perspective on brand voice, content strategy, SEO, AI-generated content, and burnout-proof marketing. Together, they unpack why copywriting is more than just words on a page—it’s the bridge between your business goals and your customer’s needs.This episode covers:What copywriting means for entrepreneurs and small businessesHow storytelling, SEO, and brand strategy work togetherWhy consistency across websites, emails, and social media builds trustThe role of AI in content creation—and why it can’t replace strategyHow to avoid burnout by focusing on foundational marketing instead of chasing trendsWhy entrepreneurs don’t need to do everything themselves (and shouldn’t)If you’re a founder, consultant, or creative trying to market your business without exhausting yourself, this episode offers practical, honest insight into building clear, human-centered messaging that actually converts.Perfect for entrepreneurs looking to improve their website copy, content strategy, SEO, and marketing clarity—without falling into hustle culture or content overwhelm.
In this first episode of 2026, PRO/JECT kicks off the new year with an honest, grounding conversation about slowing down, clarifying your work, and building a sustainable business as an entrepreneur. Christina shares what’s ahead for PRO/JECT in 2026, including guest expert interviews, deep dives into marketing strategy, copywriting, social media, and a refreshed, step-by-step marketing strategy series designed for small business owners.This episode is part reflection, part roadmap. Christina talks about redefining success after burnout, using planning tools, human design, and even AI (hello, ChatGPT) to create monthly themes, focus areas, and mantras that support both business growth and personal well-being. Instead of “new year, new you” hustle culture, this episode centers on nervous system regulation, clarity, boundaries, and realistic goal-setting—especially for entrepreneurs balancing work, family, and life.You’ll also hear what to expect from the podcast this year, including access to a practical marketing strategy template, a community-first approach to learning, and an invitation to co-create future episodes based on what listeners are actually struggling with.If you’re an entrepreneur looking for marketing strategy, clarity, alignment, and a more human way to build your business in 2026, this episode sets the tone for the year ahead.Topics covered include:Marketing strategy for small businesses in 2026Slowing down and building sustainable growthUsing planning, human design, and AI for clarityEntrepreneurship, boundaries, and burnout recoveryCreating community-driven business educationPerfect for founders, consultants, creatives, and anyone building a business who wants less chaos and more intention this year.
In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.Lauren shares insights on:Getting started with Amazon: From setting up your account to creating effective product listings.Google My Business: Why it's a must for local businesses and how to maximize it.Google Ads 101: Key campaign types, keyword strategies, and performance tools like Performance Max and Google Shopping.Practical tips for overcoming decision fatigue and optimizing ad spend to align with your business goals.If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast
In this episode of Pro-ject, I sit down with Sheela Ivlev, founder of WellWrx, to explore the intersection of workplace wellness and neurodiversity.Sheela shares her journey as an occupational therapist turned workplace consultant, offering invaluable advice for creating supportive, inclusive environments where everyone can thrive.We discuss the challenges faced by neurodivergent employees, the importance of setting personal and professional boundaries, and how businesses can shift their culture to embrace individuality.Whether you’re an entrepreneur, manager, or someone navigating your own wellness, this episode is filled with actionable insights and encouragement to rethink what workplace success really looks like.For more information about Sheela and her company, head to her website here or follow her on LinkedIn here.
In this episode of Pro-ject, I chat with Nils Welham, a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success. Whether you’re thinking about leaving your corporate job or you’re an entrepreneur looking for more balance, this episode is packed with actionable insights and mindset shifts. Tune in to hear Nils’ journey and practical tips for living life on your own terms!You can find Nils on Instagram here or via his website here. #Entrepreneurship #Mindset #SmallBusiness #CorporateToEntrepreneur #WorkLifeBalance
In this episode of Pro-ject, we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right marketing channels for an integrated, effective approach. Plus, we cover trends to keep an eye on for 2025, including SEO investment, TikTok’s growing influence, and leveraging AI for content and planning.Whether you’re focused on brand awareness, customer retention, or boosting sales, this episode is packed with actionable insights and practical tips to guide your business into a successful 2025. Join us to learn how to build a strategy that aligns with your goals and your customers’ needs!Resources mentioned in the podcast:Join the email newsletter here. Join the Slack Community here. Find the strategy template here. Find the presentation for today's episode here. #2025Marketing #SmallBusiness #MarketingStrategy #CustomerExperience #Entrepreneurship
In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims. Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an entrepreneur or beauty enthusiast, this episode is a must-listen!#BeautyScience #SustainableBusiness #CleanBeauty #Entrepreneurship #NailCare
In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise. This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group. From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the busiest sales season. If you’ve been considering paid ads, I also share why now may not be the best time to start and suggest focusing on your existing audience instead. Join me for tips, timelines, and tricks to keep your holiday marketing stress-free and effective.#HolidayMarketing #SmallBusinessTips #EcommerceStrategy #CustomerExperience #MarketingMindset
In this episode of Pro-ject, we take a deep dive into productivity through the lens of human design. Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule for maximum productivity. We’ll also talk about how to redefine what productivity looks like, so you can work in alignment with your natural energy patterns. Tune in to find out how you can work smarter, not harder!And if you'd like to book a Human Design Reading with me ($125 for an hour session and a take-away PDF), hit up my Calendly here: https://calendly.com/christina-hunt-/45min#HumanDesign #ProductivityHacks #EntrepreneurLife #SmallBusinessGrowth
In this episode of Pro-ject, we dive into Branding 101—the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers. We also explore messaging strategies through a Brand Identity Map, helping you connect visuals and messaging to drive sales. Ready to build a brand that resonates? Tune in and get started with templates and resources available in our Slack channel (join for free here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA) ! #Branding101 #Marketing #SmallBusiness #VisualIdentity
In this episode of Pro-ject, we break down AI for Beginners, specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT, Dall-E 2, and Zoho Zia that can transform your business operations. Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune in for simple AI prompts you can start using today to boost your productivity both personally and professionally! Key AI Tools for Small Businesses:ChatGPT: Used for content generation, strategy building, and brainstorming.DALL-E: A text-to-image tool for creating visuals like logos or product concepts.Zoho Zia: A lead management and sales tool.Calendly: Streamlines scheduling meetings.Later & Tailwind: Tools for social media management and content creation.Email Automation Platforms: MailChimp, Klaviyo, and Active Campaign automate email responses based on triggers.To get the free AI Prompt Document, join the free Community Empowerment Slack Channel, here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA#AIforBusiness #Entrepreneurship #Productivity #Marketing #SmallBusiness
In this episode of Pro-ject, we dive into decision fatigue—what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes.Plus, we explore the role of human design in decision-making and how understanding your unique design can help you navigate life’s choices with more ease and alignment. Whether you’re a business owner struggling with constant decisions or simply looking to reduce overwhelm in daily life, this episode offers valuable insights.Stay tuned till the end for an introduction to new services, including Community Empowerment, a Slack channel designed for minority and women-owned businesses, and more about how human design can improve your decision-making as an entrepreneur.To join the free Community Empowerment Slack Channel, click here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA#DecisionFatigue #HumanDesign #BusinessStrategy #Entrepreneurship
Welcome back to Season 2 of Pro-ject! In this Office Hours episode, I catch you up on the last six months—what's been happening personally and professionally, and how life has taken some unexpected turns. From international travel to moving to Texas, losing clients, and rethinking my business, it’s been a year of growth, reflection, and learning.I share insights on the shift in my career away from media buying and execution, focusing instead on strategy, mentoring, and staying true to my strengths. Plus, we dive into human design and how it's helped me better understand myself as a business owner and consultant.This episode is all about embracing change, not forcing progress, and finding clarity in the quiet moments. Tune in to hear my journey and why sometimes, taking a break is the most productive thing you can do.Next week, we’ll talk about decision fatigue and how it connects to human design—stay tuned!Up for joining my free Slack community? Hit this link: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA#Entrepreneurship #MarketingStrategy #HumanDesign #PersonalGrowth #Project
Unlock the secrets of luck and manifestation in business with this enlightening episode! Dive deep into strategies to harness luck and manifest success as an entrepreneur. Tune in for practical tips and real-life stories that'll elevate your entrepreneurial journey. 🍀✨ And check out The Soul Circus Podcast for more conversations with Ella and other experts in the wellness field!#Luck #Manifestation #Entrepreneurship #BusinessSuccess #PodcastSEO
Join us for an expert conversation with Shannon Mayer on the power of personalization in marketing! Discover strategies to tailor your approach, engage customers, and drive results. Don't miss this insightful discussion on enhancing your marketing efforts through personalized tactics. 🎙️🌟 #MarketingStrategy #Personalization #CustomerEngagement #ExpertInsights #Podcast
Discover the intersection of business and human design in this quick episode! Explore how understanding human behavior and psychology can enhance your business strategy. Tune in for actionable insights that blend science with entrepreneurship. 🧠💼 #BusinessStrategy #HumanDesign #Entrepreneurship
Don't miss our final episode of "Reaching the Right Audience"! We're wrapping up with actionable steps to optimize your audience targeting strategy. Learn how to put everything together—from identifying your audience to selecting the best digital platforms. Tune in for expert insights and take your marketing game to new heights! 🚀🎯 For the presentation mention in the episode, click here: https://drive.google.com/file/d/1GrrogCFewR4KwXC-MTPGB3iEtOJ98ZeD/view?usp=drive_link#AudienceTargeting #DigitalMarketing #PodcastSEO #ExpertInsights #MarketingStrategy
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