LinkedIn Marketing Mastery
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© Create and Earn - The Creator's Hub
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In this show, we’re digging deep into the fundamentals of marketing, and interviewing experts weekly who actually use LinkedIn to build their businesses.
If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place.
→ Hit the Follow button and let's start!
If you’re tired of the same old rat race tactics and ready to see real results, you’re in the right place.
→ Hit the Follow button and let's start!
45 Episodes
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Summary and important notes: createandearn.com/smAfter running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...LinkedIn.Why? That's what we tried to find out in this episode.Follow Moe: https://www.linkedin.com/in/moechoice/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro02:02 Transitioning to LinkedIn for Marketing03:54 Building a Hospitality Consultancy06:40 Adapting to the Pandemic and Online Learning08:42 Understanding Client Niches and Pain Points11:42 The Importance of Human Behavior in Business13:33 Strategies for Effective Outreach on LinkedIn15:40 The Future of LinkedIn Marketing24:47 The Motivation Behind Content Creation26:17 Understanding Warm Leads and Engagement28:59 The Importance of Personalization in Outreach31:31 Building Genuine Connections33:07 The Principle of Giving Before Asking35:37 Making Prospects Feel Seen and Safe38:13 Understanding Human Behavior in Marketing40:10 The Importance of Owning Your Audience42:32 Valuing Your Skills as a Solopreneur45:24 The Power of Asking for Help
Summary and important notes: createandearn.com/smMarketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro01:40 Video on LinkedIn...02:29 The Importance of Video for Founders05:10 Overcoming the Fear of Recording Videos07:59 Tools and Techniques for Video Production10:37 Creating Engaging Video Content13:11 Maximizing Video Reach Across Platforms15:52 The Role of AI in Video Editing18:33 Building Trust Through Video Content21:06 Streamlining Video Production for Founders23:34 Defining Goals for Content Creation25:44 The Power of Long-Form Content on YouTube28:30 The Importance of Video Packaging31:45 Repurposing Content Across Platforms33:23 Leveraging Video for Lead Generation43:53 Overcoming Reluctance to Create Video Content
Summary and important info: createandearn.com/smThere's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.Follow Stacy: https://www.linkedin.com/in/copybystacy/Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769aFollow Fran: https://www.linkedin.com/in/francallado/
Summary and important notes: https://createandearn.com/smFinn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.Follow Finn: https://www.linkedin.com/in/finnmckenty/Follow Fran: https://www.linkedin.com/in/francallado/
![He Gamified a Highly Profitable Solo Business [Complete Playbook]](https://s3.castbox.fm/01/90/93/bcfd62ae49166d9e2d5fb4e33e22b14367_scaled_v1_400.jpg "He Gamified a Highly Profitable Solo Business [Complete Playbook]")
Summary and important notes: https://createandearn.com/smKevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free!Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/Follow Fran: https://www.linkedin.com/in/francallado/
Summary and Important Notes: https://createandearn.com/smLinkedIn Attraction Tool: https://francallado.com/linkedin-lasThese are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently.Follow Fran: https://linkedin.com/in/francalladoChapters0:00 Intro1:58 Method 17:04 Method 28:56 Method 310:58 Method 413:03 Algo Update
Important notes: https://createandearn.com/smFrom working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again.Follow Nick: https://www.linkedin.com/in/nbroekema/Follow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Introduction and Overview of LinkedIn Marketing Mastery02:40 Understanding Content Design on LinkedIn04:57 The Importance of Visibility on LinkedIn07:54 Convincing Established Businesses to Engage on LinkedIn12:03 The Reality of Lurkers on LinkedIn14:51 Quick Tips for Gaining Visibility on LinkedIn15:47 The Value of Consistency in Content Creation21:54 Framework for Leveraging LinkedIn for Business29:24 Transitioning from Content to Sales Calls30:54 Navigating Organic Reach Challenges on LinkedIn41:01 Evolving Content Strategies44:32 Leveraging AI in Content Creation51:14 Building Credibility as a Newbie
Notes and step-by-step breakdown: https://createandearn.com/smWe're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients.Follow Dana: https://linkedin.com/in/dana-daskalovaFollow Fran: https://linkedin.com/in/francalladoChapters00:00 Ineffective Lead Generation on LinkedIn02:17 Case Study Breakdown: The Four Steps04:34 Creating an Irresistible Lead Magnet06:49 Building a Simple Landing Page09:45 Automating the Follow-Up Sequence12:18 Leveraging Your Email List for Sales15:03 Expectations and Results from the System
Important notes and summary: https://createandearn.com/smWill you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will... Follow Danny: https://www.linkedin.com/in/dannydelvecchio/Follow Fran: https://www.linkedin.com/in/francallado/Chapters00:00 Intro00:55 The Rise of Video on LinkedIn01:42 Video as a Revenue Generator04:17 LinkedIn's Algorithm Changes06:54 Getting Comfortable with Video09:57 Creating Engaging Video Content13:47 Tools for Video Creation and Editing18:42 Repurposing Content from Video23:08 Crafting Effective Video Hooks27:33 Final Thoughts on Video Strategy30:46 The Power of Authenticity in Video Content32:52 Navigating the AI Content Landscape34:46 Building Trust Through Video36:30 The Importance of Founder-Led Marketing37:12 Integrating Video into Your Strategy40:50 The Role of Video in Sales42:51 Selfies vs. Video: Building Connection44:31 Engaging with Your Audience44:33 Content Generation and Audience Awareness
Summary and important notes: https://createandearn.com/smDM Strategy playbook: https://createandearn.com/dmsThere are only 3 things that are really worth doing for your business on LinkedIn in 2025. Let's find out what they are!Follow Dana: https://linkedin.com/in/dana-daskalovaFollow Fran: https://linkedin.com/in/francalladoChapters00:00 The Decline of LinkedIn Engagement02:44 Strategies for Effective Lead Generation05:08 Building Your Personal Brand on LinkedIn
Summary and important notes: https://createandearn.com/sm DM Strategy: https://createandearn.com/dmsWhy cold outreach is a great way to get your account banned or restricted, and what to do instead to get 1 out of every 5 people on a sales call.Follow Dana: https://linkedin.com/in/dana-daskalovaFollow Fran: https://francallado.com/in/francalladoChapters00:00 Intro02:36 Why Cold Outreach isn't effective04:59 LinkedIn's Unique Environment06:41 There's still a way to do outreach...08:44 What's next
Important notes: https://createandearn.com/smAs organic reach decreases on LinkedIn, we explore the potential of groups as a solution with the owner of a group with 1.5M members.Correction of a number shared: Jackie's group is about to reach 100M impressions, not 1B.Follow Jackie: https://www.linkedin.com/in/domanus/Follow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Fran: https://www.linkedin.com/in/francalladoChapters00:00 Intro00:34 The Return of Live Interactions02:38 Exploring LinkedIn Groups05:26 The Impact of Group Engagement on Visibility07:44 Networking and Real Connections in Groups09:45 Creating Value in Groups12:37 The 95-5 Rule and Lead Generation14:58 Transforming Impressions into Leads16:36 The Future of LinkedIn Groups21:03 Creating and Growing Online Groups23:58 Lead Generation Strategies in Groups28:11 Maintaining and Moderating Groups32:16 The Future of LinkedIn Groups36:04 Revenue Generation through LinkedIn
The strategy to booking sales calls with your ideal client with a short DM conversation (3 to 5 messages).The most valuable tips from this and other episodes here: createandearn.com/smDownload the DM Strategy: createandearn.com/dmFollow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francalladoChapters00:00 Introduction to LinkedIn Sales Strategies01:00 Common Mistakes in DM Outreach04:32 The Three-Step DM Process07:25 Identifying Your Ideal Client14:59 Crafting Effective Outreach Questions18:41 Building Rapport Before the Pitch
You don't need to be salesly to book a client - Let them sell themselves!Summary and Script: https://createandearn.com/smDana and Fran roleplay a sales conversation where the prospect sells themselves while explaining each part of this 4-step process.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado
Want more views that lead to clients or customers on LinkedIn?Algorithms can be sneaky... We'll never fully understand them, but knowing how they work and why can help us distribute our content to more of the right people.Follow Dana: linkedin.com/in/dana-daskalovaFollow Fran: linkedin.com/in/francallado00:00 Understanding the LinkedIn Algorithm05:01 Maximizing Impressions on LinkedIn09:16 Engagement Strategies for LinkedIn13:51 Creating Compelling Content17:19 Identifying and Addressing Shadow Bans
Common LinkedIn advice will just keep you stuck!If you want to generate leads for your business, here's what to do!Grab the notes: https://linkedinmarketingmastery.substack.com/DM Strategy: createandearn.com/dmsFollow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Fran: https://www.linkedin.com/in/francallado
DM Strategy: https://createandearn.com/dmsWorkshop: https://createandearn.com/workshopGrab the notes: https://linkedinmarketingmastery.substack.com/This is the only guide you'll ever need to scale your business using LinkedIn. We're giving you the step-by-step strategies to book clients immediately or automatically.Follow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Fran: https://www.linkedin.com/in/francallado/
Grab the notes: https://linkedinmarketingmastery.substack.com/Don't fall for the lie of the personal branding!Most people selling personal branding are selling a pyramid scheme and don't understand much about business building. In this episode we'll show you the formula to build a profitable business while working on your personal branding.Follow Dana: https://www.linkedin.com/in/dana-daskalova/Follow Fran: https://www.linkedin.com/in/francallado/
Storytelling isn't the ability to tell a story…
It's the framing of information in the easiest way for humans to consume!
…and retain.
Can you recall a social media post you read yesterday?
How about the bedtime stories your mom read you as a kid?
Stories are memorable.
We're wired to connect with them.
But how can storytelling help your business?
Well, that's what Parker Worth will share with us this Friday.
- How to use stories to sell
- How anyone can write a story
- How to use them on social media
And more…
Don't miss this one!
Follow Parker: https://x.com/worth_parker
https://www.linkedin.com/in/parker-worth-120380270/
Follow Dana: https://www.linkedin.com/in/dana-daskalova
Follow Fran: https://www.linkedin.com/in/francallado
Most founders think content is just noise.
They believe their work should speak for itself.
But without visibility, even the best offers go unnoticed.
Here’s the truth: content isn’t about shouting into the void—it’s about building trust.
Every post, every shared insight, is a chance to:
Demonstrate expertise.
Spark meaningful conversations.
Stay top of mind with the right audience.
I’ve seen founders go from invisible to indispensable by showing up consistently.
People trust what they see often.
Content isn’t just marketing—it’s a bridge to those who need your help most.
Trust builds visibility.
And visibility builds businesses.
Follow Adam: https://www.linkedin.com/in/adamknorr/
Follow Dana: https://www.linkedin.com/in/dana-daskalova/
Follow Fran: https://www.linkedin.com/in/francallado/
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