Ultimate Sync Sessions

This final episode explores how EA curates memorable and immersive soundtracks, from deciding when to licence commercial music versus hiring composers, to navigating complex clearances such as university-owned fight songs and global releases — all while keeping gameplay at the heart of every decision.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this conversation, Lori breaks down how creative vision leads every music decision at EA Games. She explains why there are no quotas for major or independent artists, how sound shapes player experience, and what supervisors really listen for when choosing music for games and marketing.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode pulls back the curtain on the music clearance process, as Lori explains how songs are researched, negotiated, and approved for EA’s games. The discussion highlights common misconceptions about sync, the importance of organisation and metadata, and why preparation can make or break a licensing opportunity.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this episode, Amelia McCloskey sits down with Lori Cromwell-Charron, Head of Music Licensing at EA Games, to explore her career journey, her role within EA, and what it really takes to manage music for global franchises such as Madden, UFC, and Need for Speed.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This is Season 11 of the Ultimate Sync Sessions, hosted by Ultimate Sync Access CEO, Amelia McCloskey.In this season, Amelia is joined by Lori Cromwell-Charron, Head of Music Licensing at EA Games (guest details based on the provided scripts) for a deep dive into how music is licensed, curated, and deployed across some of the world’s most iconic video game titles.Across four episodes, the season explores the realities of music licensing at scale, from clearing hundreds of tracks per game, navigating complex global rights, and working with both major labels and independent artists, to crafting high-impact trailer campaigns and soundtracks that shape player experience and culture.Season 11 offers essential insight for artists, labels, publishers, composers, and sync professionals looking to understand how the gaming industry approaches music, creatively, legally, and strategically.EA is a leading game publisher behind franchises like FIFA, Madden NFL, UFC, and Need for Speed, with Lori leading music licensing and trailer music across EA titles, drawing on experience from Ubisoft and VP Records.

The final episode centres on longevity. From managing production music labels and workflows to partnering with others and focusing on individual strengths, Beda and Martin share lessons on building careers that are sustainable, flexible, and creatively fulfilling.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Addressing common struggles composers face, this episode explores why chasing credits or copying others rarely leads to breakthroughs. The guests emphasise introspection, experimentation, collaboration, and developing a sound that naturally attracts attention.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Beda and Martin discuss industry challenges including COVID, shrinking budgets, delayed income in production music, and the rise of AI. Rather than speculation, they focus on practical realities, adaptability, and why originality and human perspective remain essential.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode focuses on production music and career positioning. The guests discuss why competition has always existed, how identifying natural strengths matters more than chasing trends, and how unmet needs in TV and documentary scoring can become meaningful niches.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Beda Senn and Martin Haene reflect on their early relationships with music, from collecting records and playing in bands to self-teaching, experimentation, and discovering professional pathways. The episode explores how curiosity and listening deeply laid the foundation for their later work in TV and production music.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In TV Composer’s Playbook: Success Mastery, host Amelia McCloskey, CEO of Ultimate Sync Access, is joined by Beda Senn, music consultant at Swiss Television and production music creator, and Martin Haene, composer and founder of Golden Rule Music.Across the season, they explore real-world pathways for building a career in TV, documentary, and production music, from finding a personal musical signature and identifying niches, to working with libraries, navigating industry disruption, and thinking long-term about sustainability. Grounded in decades of hands-on experience, this season offers practical insight for composers navigating an evolving sync landscape.About Beda Senn:- Music consultant at Swiss Television (2006–2025), involved in 600+ documentary projects- Since 2018, develops library/production music at Tonangeber GmbH- Expert in implementing new sounds for modern urban environments, sustainability, organic food, regional/world sounds, new alpine soundsAbout Martin Haene:- Publisher and founder of Golden Rule Music- Worked 10+ years as a composer for major and independent production music companies- Credits: "Fack ju Göhte 2", "Melrose Place", "Bring it on" (Universal), various Lion's Gate Films (Warrior, Frankenhood), Commercials and TV Series (ABC, NBC, CW TV etc)👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode highlights one of Enzo’s most meaningful long-form projects: composing and directing music for a children’s series about endangered animals. Each track reflects the folk traditions of the animal’s home region, teaching young audiences about culture, rhythm and conservation. Enzo also reflects on staying humble in the industry, building global networks and creating educational programmes to strengthen the sync world.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this instalment, the focus turns to AI and its growing place in advertising. Enzo discusses the legal risks brands overlook, why human creativity remains essential, and how the supervisor’s role is shifting in a rapidly evolving landscape. He also reflects on industry controversies, the responsibility creatives hold, and what authentic storytelling must continue to stand for.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This conversation focuses on the art of translating vague briefs into precise musical direction. Enzo shares how he reads body language, extracts meaning from scattered references and turns emotion into BPM, genre and structure. The episode also revisits his powerful anti-cyberbullying project, an emotionally demanding piece of work that resulted in a song which helped drive real legislative change.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode traces Enzo’s early beginnings, growing up with treasured cassettes, studying sound engineering, performing with bands and eventually discovering, almost by accident, that he’d been supervising long before he knew the term existed. A look at how a lifetime of music naturally evolved into a full-scale career in sync.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In Season 9 of The Ultimate Sync Session, host Amelia sits down with Chilean music supervisor and creator Enzo Massardo for the most revealing series yet. They explore his 20-year journey through the Latin American advertising and TV industries, the emotional and ethical challenges behind major campaigns, the rise of AI, and the unforgettable story of a song rebuilt from fragments that helped influence national legislation. This season uncovers the craft, the culture and the unseen pressures behind modern music supervision.Enzo is a prominent music supervisor and synchronisation agent, recognised for his strong track record in the music industry. Member of the ASM(Asociación de Supervisión Musical de habla hispana) board of directors. His expertise extends to roles as a music producer, sound engineer specialising in mixing and recording, as well as a singer, composer, arranger for Chile's leading post-production houses, working closely with major companies such as ONErpm Publishing and 411 Music Group.With over 20 years of experience in the audiovisual industry, television, advertising, and artistic development, Enzo has played a crucial role in the distribution and supervision of music catalogues in Chile. His work at Atómica Music has been essential in providing high-quality services for a wide range of projects, from films and branded content to television programs, such as "Perla," "Dash y Cangri," and "Teletrece."👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Enzo breaks down the realities of supervising music for advertising across Latin America, why big commercial tracks are always in demand, how budgets shape creative decisions, and why covers and custom pieces often become the practical choice. He also unpacks the challenges around buyouts, publishing, and guiding non-musical clients through the true cost of music.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Jenn shares the intricate journey behind music supervising Uncharted, the Alicia Keys-backed documentary. From managing real-time songwriting camps and using artist-created music as score, to negotiating rights with major labels, this episode is a deep dive into storytelling, activism, and collaboration at its most intense.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

A raw and reflective discussion on navigating your first big film gig, overcoming self-doubt, and confronting toxicity on set. Leyla and Jenn open up about feeling like imposters, working in male-heavy teams, and the importance of standing your ground and leaning on your community. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode dives into the muddy waters of music licensing around loops, samples, and Splice packs. Amelia, Jenn and Leyla unpack common misconceptions, explore the art of negotiation for tight budgets, and share practical wisdom onsecuring high-quality tracks without compromising relationships or rights.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess