Claim OwnershipChannel Marketing Champs
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© Sharper B2B Marketing
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Need to maximise MDF, pump up partnerships, amplify alliances, and rip it up with ROI? Then let's get ready to rumble! Step into the ring with the best and the brightest channel marketers as they share their hard won insights, top tips, and expertise.
24 Episodes
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In this episode, Russ interviews Emily Smith, who leads partner marketing at WellHub. They discuss the intricacies of partner marketing, the importance of building a robust partner network, and strategies for enabling partner success.
On this episode, Russ is joined by Christin Grenier, VP of Worldwide Channel Marketing at Thales.Christin has been through somewhat of a unique challenge and journey over the past couple of years. She used to work for Imperva. Imperva were acquired by Thales. And as a result of that, she was tasked with bringing together two massive partner ecosystems into one. And as we'll delve into, that came with a lot of challenges, a lot of headaches, but a lot of value and a lot of benefit that's been delivered up to this point.
On this episode, Andy Grant (Senior Director, Global Channel Marketing at Jamf) dives into the importance of consistency in building strong partnerships. He emphasizes the need to provide partners with an easy path to access content and messaging, which ultimately leads to joint success and growth for both parties.
In this bumper-sized festive episode, Russ is joined by Asher Matthew, CEO and co-founder of Partnership Leaders. They discuss the evolution of Partnership Leaders from a tiny little community into a global behemoth in terms of partner and channel.They also explore how partnerships are a driver for growth; the rise and development of the Chief Partner Officer role; and what you need to be doing to ensure sales, marketing and partnership alignment to really maximise the value and ROI that you can drive out of your ecosystem.
This time around, Russ is joined by Suraj Atreya, Strategic Ecosystem Marketing Leader EMEA at Rackspace Technology. Amongst the many topics covered, Suraj shares his thoughts on the importance of KPIs for partner marketing; the vital need for alignment, both internally and externally; and some top tips on how you can create mindshare.
Don't call it a comeback! On this first episode of season 2, we're joined by Colleen Smith, who discusses the intricacies of channel and partner marketing, emphasizing the importance of understanding partner requirements and how to empower them for successful sales.
On this episode, Russ chats with Steph Hackney, Channel Marketing Manager at OpenText Cybersecurity. Steph’s got a decade of experience across resellers, distributors, MSPs, and vendors — so when she talks channel, you listen.
On this episode, Russ is joined by industry heavy hitter David van Schaick. David has had a long and storied history both agency and client side in the B2B space, so gets into the weeds around things such as positioning, value props, and how to be meaningfully different to your end audience through your channel and partner marketing.
This week we are joined by Director at Connection to Channel, Andy Gilbert. As a master of all things channel, Andy goes in-depth on how to orchestrate your own channel and partner ecosystem.
In this episode, Russ is joined by Heather K. Margolis, 'The Channel Maven,' to chat about major shifts in channel marketing, including the move from tiered programs to a more fluid, incentive-based model and the growing need for dynamic platforms that provide partners with education on topics like AEO and digital advertising. Heather identifies key challenges for channel leaders, such as CMOs struggling to understand the channel's value and the "identity crisis" facing smaller companies that lack dedicated channel teams.
On this episode, we're joined by Neil Langridge, Marketing and Alliances Director at e92plus. e92plus are a Value Added Distributor (VAD), so we chat to Neil about their position in the ecosystem, how they manage relationships across vendors, partners, and everyone else in between, and the importance of effectively translating content, collaborating, and how to get the best out of the channel and partner ecosystem.
On today's episode we're joined by industry royalty and Fractional CMO of HermanScience, David Grazio.There's lots to learn from David, including how to go beyond certification; how to proactively find new opportunities and how to effectively use AI to double pipeline coverage.
On this week's Channel Marketing Champs we're joined by vastly experienced B2B marketing consultant Louise Grant, who breaks down everything you need to know to build your own program from scratch.
On this episode of Channel Marketing Champs, Russ is joined by a dynamic duo from Dialpad - Ross Jack and Nick Slater. Ross and Nick share their thoughts on channel and partner marketing from a sales perspective, and the role that AI has to play in it all.
On this episode, Russ chats to Shane Redding, a titan in the B2B marketing world, to discuss strategy, and how to ensure what you've got in terms of your channel and partner activity is fit for purpose in a changing world, and the vital importance of brand in that partner and channel activity.
On this episode, Russ chats to Dave Hind, Head of UK Marketing at Proact. They discuss how to effectively balance your effort for return when it comes to marketing activity; how you should be embedding AI to help you get things done more effectively; and how to differentiate and ensure that you're adding value in a way that means two plus two equals five, not four...
This week, Russ is joined by Redmond Orme, a vastly experienced channel and partner marketer, who opens up about the scary, unsettling and very challenging time many of us face during periods of redundancy, and the light at the end of the tunnel.
On this episode, Russ chats to Sasha Gorbatenko, Senior Global Channel Marketing Program Manager at Acronis. They discuss the power of diversity and the significance of human relationships, and delve into some of the inclusivity activities and programs that Acronis themselves have been running for the tech space and the channel at large.
On this episode, we're delighted to be joined by Julien Rio, AVP of International Marketing at RingCentral. We really lean on Julien's international experience, as we talk about those international cultural differences if you're building channel partner relationships across borders.We also discuss what needs to be done to effectively prioritize and then invest in those relationships, and much, much more!
On this episode, Sarah Glastonbury, Head of Marketing at Creative ITC, joins host Russ Powell to share some top tips for channel marketers.Sarah gives her perspective on how partners should manage vendors; how to juggle branding needs and the importance of doing absolutely everything with people firmly in mind.
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