Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU WANT TO STAY RELEVANT, NOT BECOME THE BRAND PEOPLE FORGET ABOUTWhat once drove demand, conversions, and momentum can quietly become less effective over time. Consumer behavior evolves, expectations change, and industries become more saturated. And without realizing it, brands can find themselves relying on strategies that no longer resonate the way they used to.In this episode, we break down why this happens and what it actually looks like in practice. Using real brand examples, we walk through how companies that were once category leaders lost momentum (not overnight, but gradually) by holding onto what had previously worked instead of adapting to what was changing around them.This conversation is about understanding the difference between building demand and sustaining it, and how to recognize when your business needs to evolve in order to continue growing.In this episode:• Why strong brands quietly lose momentum• The difference between what works now vs what will keep working• What Peloton, Blockbuster, Lululemon, and BlackBerry missed• How Netflix and Apple adapted early and pulled ahead• How to spot when your demand is shifting (before it’s too late)• Why consumer behavior is the real driver of growth• What to audit inside your brand right now• The shift that separates brands that last from brands that fade📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

WHAT DO YOU WISH PEOPLE KNEW ABOUT CONSUMER BEHAVIOR?In this episode of The Business Growth Podcast, we’re diving into one of the most powerful (and misunderstood) drivers of growth: Why your customers actually buy and how to create real emotional connection without crossing into manipulation.Today, we’re joined by Dr. Chris Gray, a trailblazer in consumer psychology and buying behavior who has worked with some of the most recognizable brands in the world. Together, we break down what actually drives purchasing decisions and how to apply it in a way that feels authentic, ethical, and effective.If your marketing feels flat, your messaging isn’t landing, or your customers aren’t sticking around… this episode will show you exactly what’s missing.In this episode:•What consumer psychology actually is (and why most founders misunderstand it)• The difference between emotional connection vs manipulation in marketing• How to influence buying behavior without feeling “gross”• One of the most powerful (and underused) marketing tools• The concept of emotional “resonance” and why it drives action• How to uncover your customer’s real desires (not just surface level data)• What brands that dominate their market do differently• The biggest mistake founders make when messaging their product• What’s actually going through a customer’s mind before they buy• The 5 types of consumer risk (and how to overcome them)• Why “good enough” products often win and how to break that pattern• How consumer behavior has shifted in the last 5-10 years• Why attention, patience, and loyalty are harder to earn than ever• How AI is impacting consumer behavior (and decision making)Connect with Dr. Chris Gray:Website: thebuycologist.comInstagram: @thebuycologist📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FEEL STUCK AT YOUR CURRENT LEVEL, EVEN THOUGH YOU REALLY WANT MOREWhat if the thing holding your business back isn’t your marketing, your offers, or your strategy… but you?This episode is for the founder who feels like they’ve been operating at the same level for too long. You’re putting in effort, you know what to do, but something just isn’t clicking.We’re flipping the script from strategy to self, and breaking down how your mindset, fears, and internal patterns might be the very thing keeping you from your next level.If you’ve been chasing growth but feel stuck in the same range, this will give you the clarity (and the call-out) you need to finally move forward.In this episode:•Why being stuck isn’t always a strategy problem• The hidden ways founders hold themselves back without realizing it• What it actually means to “become the person” your next level requires• How your brain interprets growth as risk (and how that impacts your actions)• Why discomfort is actually a signal that you’re growing• The difference between having the playbook vs becoming the player• How fear, overthinking, and hesitation kill momentum• How to shorten the gap between decision and action• The role of personal growth in scaling your business• How your past experiences and core fears shape your current ceiling• How to identify what you’re avoiding (and why that’s the key)📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into a real life case study of what it actually looks like to build a brand from the ground up and scale it into a nine figure business.I’m joined by Dr. Brent Ridge, co-founder of Beekman 1802. A brand that has sold over 60 million bars of soap and built its success on something most businesses overlook: community and kindness.We break down what it really takes to grow through different stages of business. From early scrappy days to mass market scale and how to think about building a value driven brand in today’s attention economy.This conversation is part strategy, part philosophy, and part masterclass on how to stand out in even the most saturated industries. If you’re building a product based business, this episode will completely shift how you think about growth, differentiation, and long term brand loyalty.In this episode:•What it actually looked like to scale Beekman 1802 into a nine figure brand• How to build a brand rooted in community, not just transactions• Why “kindness” became their most powerful marketing strategy• How to stand out in a saturated market• The importance of storytelling and brand positioning in early growth• How to capture attention in today’s 3-second attention economy• What founders should focus on at different revenue stages (from $500K → $50M+)• The reality of scaling through retail, distribution, and DTC• Why TikTok Shop and live selling are massive opportunities right now• The biggest bottlenecks founders hit as they scale• How to build emotional connection that drives repeat customers• The small brand details that create massive impact over time• How to build a community that markets your business for youConnect with Brent and shop Beekman 1802:Instagram: @beekman1802 @joshandbrentWebsite: beekman1802.com📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF BUSINESS DOESN’T FEEL AS FUN AS WHEN YOU STARTEDIn this episode of The Business Growth Podcast, we’re talking about a phase of business that no one really prepares you for: When your business is growing, but it stops feeling exciting.So many founders hit a point where things are finally working… but instead of feeling better, it feels heavier. More responsibility, more pressure, more things on your plate and less excitement. Behind the scenes, you feel disconnected, uninspired, or like you accidentally created a job for yourself instead of the freedom you wanted.In this episode, I’m breaking down why this happens, what’s actually causing it, and how to restructure your role so your business feels energizing again. Not draining.In this episode:The real reason founders start feeling uninspiredThe mistake most people make when delegatingThe difference between draining tasks vs energizing workHow to identify your true “zone of genius”Why hiring for your strengths can backfireWhat to delegate vs what to protect at all costsHow to redesign your role as a founderThe simple audit to figure out what’s draining youHow to bring creativity and spark back into your businessThe importance of building a role you actually enjoyWhy feeling uninspired doesn’t mean you built the wrong businessHow to rebuild your business in a way that feels aligned again📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into how to turn your emails from just “good” into actually driving conversions and profit.I’m joined by Kieryn Wang, email marketing specialist for product-based brands, and this conversation is a full breakdown of what’s actually working in email right now.From subject lines to funnels to unsubscribes, this episode will completely shift how you think about email marketing. Not as a checkbox, but as one of your highest converting channels.If you’ve been sending emails but not seeing real results… or avoiding email altogether, this is your masterclass.In this episode:How to sell through email without sounding “salesy”Why most brands get email marketing completely wrongThe psychology behind high converting subject linesThe difference between nurture emails vs sales emailsThe ideal ratio of value vs promotionThe 4 essential email funnels every brand needsWhat actually makes a welcome sequence convertHow to structure abandoned cart emails that actually recover salesThe role of personality, storytelling, and brand voice in emailHow often you should really be sending emailsThe difference between funnels vs broadcast emailsWhat metrics actually matter (and what to ignore)How to turn your email strategy from “checking the box” into a revenue driverConnect with Kieryn:Website: www.itsallmost.comInstagram: @itsallmostInbox to Revenue Toolkit: CLICK HERE📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED HOW YOU KNOW WHEN A BUSINESS WILL WORKIn this episode of The Business Growth Podcast, we’re answering one of the most important questions founders ask: How do you actually know if your business has proof of concept?This question came from one of you inside The Founder Cafe free community, and it’s one that determines whether you keep going, pivot, or go all in. Because at some point, the excitement fades… and you’re left asking if this is something worth truly scaling.In this episode, I break down how to identify real proof of concept. Not based on hype, revenue spikes, or gut feelings, but on clear, repeatable signals from your market.If you’re in that in-between stage and want clarity on whether your business is actually built to scale, this episode will give you the answer.In this episode:What proof of concept actually means (and what it doesn’t)Why revenue milestones don’t automatically validate your businessThe difference between hype driven sales vs real demandThe 3 key signals that show your business has proof of conceptHow to evaluate organic demand for your productWhy community engagement reveals deeper market interestThe role of emotional connection in scalable brandsHow to assess your competitors and market saturationWhy trends and timing impact your ability to scaleThe biggest mistake founders make when scaling too earlyHow to know if you’re still in the testing phaseWhy proof of concept is about patterns, not one time wins📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS IF YOU FEEL LIKE YOU ARE CONSTANTLY CHASING NEW CUSTOMERSIn this episode of The Business Growth Podcast, we’re diving into one of the most overlooked metrics that determines whether a product-based business will actually scale profitably: customer retention.We talk about how retention changes the entire economics of your business, why it’s the key signal that your brand actually has demand, and how to start building a system that turns one time buyers into loyal, repeat customers.If you want your brand to grow in a way that feels predictable, profitable, and compounding instead of exhausting, this episode is a must listen.In this episode:The hidden metric that predicts whether your brand can scale profitablyWhy many founders feel stuck on a “growth treadmill”The biggest mistake brands make when trying to scaleHow retention transforms revenue from transactional to compoundingThe key drivers behind strong customer retentionWhy product satisfaction is the foundation of repeat purchasesWhy community driven brands grow fasterThe most important purchase a customer will ever makeWhat healthy retention rates actually look likeThe simple way to audit your retention rate today📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re diving into one of the most debated questions in product-based businesses: Should your brand be on Amazon?I’m joined by Nik Hall, founder of Revive Amazon Partners and a former CPG operator who built and exited an eight-figure gummy vitamin brand. Nik has spent years helping brands scale on Amazon, and in this conversation we break down the good, the bad, and the ugly of selling on the platform.We talk about when Amazon actually makes sense for your brand, how to stand out in saturated categories, and what most founders get wrong when they launch on the platform. From listing optimization and product differentiation to ad strategy and channel selection, this episode is packed with practical insights for brands that want to use Amazon as a real growth channel.In this episode:Should your brand actually be selling on Amazon or avoiding it?The types of products that struggle to succeed on the platformHow to identify product gaps using competitor reviews and dataThe real reason Amazon shoppers convert at much higher ratesThe biggest listing mistakes that cause brands to get buried in searchHow to structure your images and listings to win the clickWhen Amazon should be your first sales channel vs an expansion strategyThe price points that tend to perform best on AmazonWhy many brands are actually more profitable on Amazon than DTCThe ad structure mistake that keeps most brands stuck and plateauedHow AI is already changing how consumers shop on AmazonConnect with Nik:Website: https://revivemarketingpartners.com/LinkedIn: @NikHall📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WOULD SAY YOU’RE BUZZING ALL THE TIME WITH 10 THOUGHTS AT ONCEIn this episode of The Business Growth Podcast, we’re having a very real conversation about something many entrepreneurs quietly experience but rarely talk about: nervous system dysregulation.I’m sharing a personal case study from my own life and business. For years I believed that feeling wired, overstimulated, and mentally “on” all the time was simply part of being an entrepreneur. But what I eventually realized was that my nervous system had been stuck in fight-or-flight mode and it was impacting how I worked, how I rested, and how I lived.In this episode, I walk through the exact changes I made over the past six months to regulate my nervous system, reduce the constant mental noise, and create a version of entrepreneurship that actually feels sustainable.In this episode:What nervous system dysregulation actually isThe subtle signs your nervous system may be overwhelmedWhy feeling “busy” or constantly buzzing isn’t actually normalThe surprising ways overstimulation shows up in daily habitsThe connection between blood sugar, hormones, and nervous system healthWhy social media consumption can spike cortisol and stressThe device I use to block social media and reduce digital overloadHow practicing stillness retrains your brain to tolerate calmThe unexpected change that had the biggest impact on my nervous systemWhy weekends of true rejuvenation improve productivity and creativityHow nervous system regulation can help you build a sustainable business📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re breaking down what it actually means to build a mission driven brand and how your values can become one of the strongest growth strategies in your business.Today I’m joined by Kate Assaraf, founder of DIP Hair Care, a hyper sustainable hair and body care brand that has taken a radically different approach to growth, retail, and community building.Instead of following the traditional playbook of Amazon launches, influencer seeding, and aggressive discounting, Kate built DIP by leaning into values: sustainability, protecting small retailers, and revitalizing local economies.This conversation is a real case study in how mission-driven brands grow differently. We talk about everything from greenwashing and pricing integrity to building community through retail partnerships. And even how sustainability brands should be thinking about AI.In this episode:Why DIP chose not to sell on Amazon and how that became a growth strategyHow refill stores and zero waste shops are revitalizing local economiesWhy mission driven brands build stronger communitiesHow to turn your values into a business growth strategyThe truth about sustainability backlash and how to navigate itWhat greenwashing actually is (and how brands accidentally do it)How Kate handles criticism while staying convicted in her brandWhy protecting your pricing integrity matters more than discountsThe hidden problem with the “discount spiral” many DTC brands fall intoHow DIP built a powerful retail partner ecosystem instead of influencer marketingWhy community driven brands are thriving in an AI driven worldHow small businesses can use AI as a tool without losing human connectionWhy mission driven businesses must prioritize patience and long term thinkingCheck out and shop DIP Hair Care:Website: https://dipalready.com/Instagram: @dipalready 📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

Buyers aren’t just Googling anymore. They’re asking ChatGPT. They’re reading AI overviews. They’re looking for recommendations in conversational search and that changes everything for consumer brands.In this episode of The Business Growth Podcast, I’m joined by Leah Nurik. Co-founder and CEO of Brandi AI, the leading AI visibility and generative engine optimization platform. We break down what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) actually mean, how they differ from traditional SEO, and what product brands need to be doing right now to stay visible.This episode is a masterclass in how AI search works, where it pulls information from, and how you can optimize your brand before your competitors do.In this episode:What AEO and GEO actually are (and how they differ from SEO)Why buyers now ask AI before they ask GoogleHow AI decides which brands to recommendThe difference between ranking in search vs being summarized in AIWhy earned media and authority matter more than everThe myths brands believe about AI visibilityWhether you really need a blog and what makes a blog “good”Why AI-generated content can hurt you long termHow to audit how your brand currently shows up in AIThe role of sentiment and narrative control in AI resultsWhy schema markup is an overlooked superpowerHow startups can outrank bigger brands in AI searchWhere AEO and GEO are heading in the next 12–24 monthsConnect with Leah:Website: https://mybrandi.ai/LinkedIn: https://www.linkedin.com/in/leahgabriel📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU HAD A GREAT HOLIDAY SEASON AND NOW YOU FEEL LIKE SALES FELL OFF A CLIFFIf you crushed Q4 but now feel like demand completely disappeared, this episode is going to shift your perspective. You didn’t suddenly forget how to sell. Your marketing didn’t stop working. The environment changed.We’re talking about the buyer cycle, how urgency compresses during the holidays, and why Q4 success actually proves your product works. The real issue isn’t demand, it’s that you’re relying on external urgency instead of building internal systems that create it year round.This episode is about learning how to make every day feel like holiday season energy WITHOUT constant discounts, launches, or burnout.In this episode:The real reason sales drop off in JanuaryThe 5 stages of the buyer cycleWhy this is not a product problem, it’s a marketing gapHow to create urgency without relying on discountsWhat passive sales systems actually areHow to build demand instead of stepping into seasonal demandThe ecosystem your brand needs to sell every single dayHow to stop depending on Q4 to carry your yearJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT MY RAW THOUGHTS ON WANTING AMBITION AND A SOFT LIFEI’m sharing my honest thoughts on what I call the “free-preneur” lifestyle. The desire to be wildly ambitious while also protecting your nervous system, relationships, and identity outside of business. We’re talking about the pressure of potential, the fear of wasting it, and the guilt that can come with choosing rest when you know you’re capable of more.This episode isn’t strategy heavy. It’s reflective. It’s vulnerable. It’s a real time processing of what it means to want both success and softness and whether they can actually coexist.In this episode:The tension between ambition and a soft lifeThe fear of “wasted potential”Why hustle culture messaging still lingers in our brainsThe dark side of being highly capableWhether work life balance is actually possible as an entrepreneurWhy seasons of push and pull are normalThe difference between slow growth and harmonious growthWhy burnout isn’t a badge of honorThe opportunity cost of choosing restHow to identify your true needle moversThe truth about building success without sacrificing everything📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose.If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and why you do not need a $5,000/month agency to start getting featured.Bridget shares how founders can secure major media placements, build real relationships with writers, and use PR as a long-term credibility and sales strategy… not just an authority badge for your website.In this episode:•What PR actually is• The biggest myths founders believe about media and agencies• How earned media really works behind the scenes• Where PR fits in the buying cycle• How major placements can compound for years through backlinks and SEO• The difference between authority-building PR and influencer gifting• How to start building media relationships from scratch• The simple first 3 steps to take this week if you want press• Why PR is a long game rooted in relationships, not virality• How product brands can track PR impact through affiliate links and featuresConnect with Bridget:Instagram: @bridgetaileensicsko @visibilityonpurpose @lydmariebagWebsite: www.visibilityonpurpose.com📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUTIn this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new.Saturation is not your problem. Your positioning is. And if you’re willing to shift from selling features to selling feeling, you can break through the noise too.In this episode:Why you don’t need a revolutionary product to build a breakout brandHow Graza turned olive oil into a countertop statementHow Touchland made hand sanitizer a lifestyle accessoryHow Vacation transformed sunscreen into a nostalgic, leisure driven brandThe real reason great products don’t sellWhy saturation isn’t your problemThe biggest branding mistake founders make in crowded marketsWhy AI cannot build your differentiation for youHow to become an “industry of one” without reinventing your productThe action step to start standing out today📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category.Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now sold in major retailers like Target, Urban Outfitters, Dick’s Sporting Goods, and more.This conversation is a real, unfiltered case study on what it actually looks like to scale a product-based business today. From turning down Shark Tank deals, to growing organically on social media, to navigating retail expansion, team building, and second-brand launches.In this episode:• How Charlotte Trecartin built a $10M+ brand in under four years• The real story behind turning down Shark Tank deals (and why it paid off)• What it actually takes to scale from DTC to major retail• Scaling from a solo founder to a growing team• How organic social media fueled early growth (without ads)• What it takes to create a product category from scratch• The reality of growing to seven figures without outside capital• Launching a second brand with retail first strategy• What founders get wrong about retail expansion• Building a personal brand alongside a consumer brand• Charlotte’s vision for scaling both companies in 2026 and beyondConnect with Charlotte:Instagram: @chartrecar @charcharms_ @wall.candyshopCharlottes Episode on Shark TankLinkedIn: @CharlotteTrecartinTikTok: @chartrecar__📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE UNSURE WHAT A SOCIAL MEDIA STRATEGY LOOKS LIKEIn this episode of The Business Growth Podcast, we’re pulling back the curtain on what a real social media strategy actually looks like beyond just posting consistently, following trends, or hoping something goes viral.I’m breaking down the full behind the scenes checklist of what brands with organized, structured, profitable social media are doing differently. From profile setup and content structure to internal systems, data tracking, and passive sales. This is the exact framework I use with product based brands scaling online and on shelves at retailers like Sephora, Ulta, and Target.This episode is about moving from winging it to building a system that feels calm, intentional, and actually drives sales.In this episode:•What a real social media strategy actually looks like• The biggest mistake brands make when they “post consistently” but don’t grow• The non negotiables you need before social media can convert• How profitable brands use social media as a community engine, not just a sales tool• The exact profile setup that turns lurkers into followers (and buyers)• The content pillars that drive growth, connection, and daily sales• How to stop guessing what to post and know why it works• The behind the scenes systems winning brands use to stay organized• The data that matters (and what to ignore)• What passive sales systems are and how brands sell without launching or discounting📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU ARE A FOUNDER BUT ARE UNSURE IF YOU’RE ACTING LIKE ITIn this episode of The Business Growth Podcast, we’re having one of the most important conversations in business: the difference between owning a business and thinking like a founder.Today we’re unpacking what I call Entrepreneurial IQ. The mindset, decision-making, prioritization, and leadership skillset that separates operators from founders. This episode is about shifting from reactive to proactive, from busy to intentional, and from running tasks to building a real business.In this episode:• The difference between being an operator vs. acting like a founder• Why 90% of businesses fail and what the 10% do differently• What Entrepreneurial IQ actually is (and why it matters more than ever)• The difference between the player and the playbook in business• How founders prioritize growth over busyness• The biggest mindset traps keeping business owners stuck• Where your energy actually needs to go as a founder• How to stop reacting and start leading• The identity shifts required to scale sustainably• Action steps to start thinking and operating like a true founderJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF THIS IS YOU & YOU DON’T KNOW WHYIn this episode of The Business Growth Podcast, we’re unpacking one of the most frustrating stages of business growth: when you have a great product, you’re showing up consistently, you’re doing the marketing and yet your sales still aren’t moving the way they should.I’m walking you through how I diagnose slow growth from the outside, what your data is actually trying to tell you, and the four foundational pillars that are almost always missing when brands feel stuck, plateaued, or stagnant…even with consistent effort.In this episode:• Why having a great product and consistency still isn’t enough• How I audit brands when growth feels slow (and where I look first)• The key data points that reveal what’s really broken• The four foundational pillars behind consistent brand growth• How to build marketing with real structure, intention, and repeatability• What your add-to-cart rate says about your website (and why it matters)• How small website tweaks can dramatically increase conversions• Why community and retention matter more than transactions• The difference between “trying everything” and doing the right things• How to stop guessing and start building with clarity and confidenceJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige