The Search Session

What does technical SEO look like when it stops fixing problems and starts shaping strategy?In this episode of The Search Session, host Gianluca Fiorelli sits down with Will Kennard, a London-based technical SEO consultant, to explore how modern frameworks like Next.js and Nuxt are redefining SEO, why AI should be grounded in real data, and how SEOs can work more effectively with developers. The conversation dives into JavaScript rendering, AI discoverability, and the growing overlap between technical SEO, coding, and product thinking.From startups to enterprise environments, Will shares how SEO strategies evolve with scale—and why the most effective technical SEOs are the ones driving ideas, not just resolving issues.This is the 57th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Will Kennard(00:39) AI Hype, AEO, and Calming Client Expectations(06:47) The JavaScript Debate: Next.js and React for SEO(15:19) Why Technical SEOs Need to Get Closer to Development(18:34) AI Tools, Prototyping, and Learning Through Code(21:58) JavaScript SEO for LLMs: Rendering, Visibility, and Compromise(26:56) Using Technical SEO as a Creative Catalyst(32:32) Startup SEO: Building Demand, Authority, and Early Momentum(39:40) Navigating Corporate Bureaucracy and Stakeholder Buy-in(43:46) Beyond the Screen: Warhammer, Gym Life, and Personal Passions 👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-as-creative-strategy Where to find Will KennardLinkedIn: https://www.linkedin.com/in/willkennard/ X: https://x.com/WillKennard Website: https://www.willkennard.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What if the secret to making AI actually work for your brand lies in how you structure knowledge itself?In this episode of The Search Session, host Gianluca Fiorelli sits down with Beatrice Gamba, Italian AI-powered digital strategist and innovation leader, for a deep dive into the world of semantics, ontologies, and knowledge graphs — and why they're becoming the backbone of how brands communicate in the age of AI.Beatrice shares how her early exposure to semantic technologies sparked a passion for connecting users with the right information, and how she now helps enterprises turn abstract concepts like ontological cores and structured data into real business decisions. The conversation covers everything from grounding AI in industry regulations and taming hallucinations, to the delicate art of building websites that speak fluently to both humans and machines.If you've ever wondered how raw data becomes meaningful, scalable knowledge — this is the episode for you.This is the 56th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Beatrice Gamba(06:59) Turning Academic Concepts into Practical SEO Workflows(11:32) Explaining Knowledge Graphs with Metaphors and Practical Examples(18:43) Brand as a System of Entities(24:09) Orchestrating Data and Content: No Mixed Signals(28:35) Semantic Alchemy: The Five Phases(39:57) Tackling Hallucinations with Human-in-the-Loop(45:38) The Future of Agentic Search and the Website's Role(50:09) Life Beyond the Knowledge Graph: Running, Reading, and Rome👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/knowledge-graphs-actionable-for-businesses Where to find Beatrice GambaLinkedIn: https://www.linkedin.com/in/beatrice-gamba/ X: https://x.com/geatricebi Website: https://beatrice-gamba.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to build authority in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with SEO veteran Dixon Jones to unpack how semantic context, entities, and topical authority shape modern search. From the evolution of Majestic’s Topical Trust Flow to tools like InLinks, the conversation dives into how structured data, internal linking, and topic hubs help machines truly understand your brand.They explore the concept of a business’s “entity DNA,” the role of schema as a shared language across the web, and how to identify gaps between what your site says and what AI actually knows about you. The episode also tackles why many brands still miss the mark on building strong topic hubs—and what it takes to establish real credibility before even thinking about launching SEO tools.A sharp, insight-packed discussion for anyone looking to stay relevant as search continues to evolve.This is the 55th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Dixon Jones(02:56) The Genesis of Entity SEO: Being Scared of Bill Slawski(07:52) Digital DNA: Internal Linking as a Knowledge Graph(11:21) What SEOs Should Own in the Brand Conversation(16:17) Schema as a Thinking Tool, Not Just a Technical Signal(21:12) Measuring What AI Knows About You(24:45) Visibility Gap Analysis and Prompt Tracking(33:52) When AI Gets It Wrong: The Hidden Risk of Bad Training Data(35:54) The Maybelline Pattern: Why Even Big Brands Fail at Topical Hubs(38:25) Internal Linking Is Still the Most Underrated Weapon in SEO(41:41) Advice for the Next Generation of Tool Builders👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/rethinking-seo-structure-entities-internal-links-topic-hubs  Where to find Dixon JonesLinkedIn: https://www.linkedin.com/in/dixonjones/ X: https://x.com/Dixon_Jones Website: https://dixonjones.com/ Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it take for brands to stay visible and trusted in a search landscape increasingly shaped by AI, ads, and fragmented user behavior?In this episode of The Search Session, Gianluca Fiorelli sits down with Laura I. Abreu, an SEO and PPC specialist originally from Spain who focuses on lead generation and revenue growth. Together, they explore why modern marketing success relies less on purely technical tactics and more on authentic human connection, smart channel selection, and strong brand reputation.Their conversation dives into the difficulty of measuring AI-driven visibility, the impact of Google’s evolving ad formats on traffic quality, and how businesses should choose the right platforms based on audience behavior and profitability. Laura also explains why simple, raw branded content is outperforming highly polished or AI-generated material, and why marketers need to adapt their tone and strategies to platform-specific user intent.The episode also examines how brands can build a distinctive voice, avoid the pitfalls of overusing AI in content, and protect their online reputation in a world where AI models can surface old or negative information. It’s a practical discussion about what SEO, PPC, and brand strategy look like when authenticity and trust matter more than ever.Enjoy the conversation and discover why the future of search may depend as much on human connection as on algorithms.This is the 54th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Laura I. Abreu(01:44) The Profit-First Approach: Rethinking SEO Success Metrics(07:11) Balancing Traffic Volume and Quality in Paid Media Strategy(14:03) Embracing "Raw" Content: Why Human Connection Beats AI(18:16) New Media, New Rules: SEO in the Creator Era(20:54) Understanding User Behavior Across Platforms(25:08) Speaking the Customer’s Language Authentically(34:08) Modern Online Reputation Management and Digital PR(41:55) The Global Marketer: Lessons from Living on "Mars"👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/seo-ppc-authentic-brand-authority Where to find Laura I. AbreuLinkedIn: https://www.linkedin.com/in/laurainesabreu/ X: https://x.com/Lauritaabreuu Website: https://serpconf.com/vienna/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Curious how modern SaaS SEO goes beyond traffic and rankings? In this episode of The Search Session, Gianluca Fiorelli sits down with Bengü Sarıca Dinçer to explore strategies that truly drive business impact. From aligning SEO with revenue goals to navigating AI-driven search and uncovering unexpected channels like TikTok, Bengü shares insights on measuring influence, optimizing content for intent, and proving top-of-funnel value with GA4. If you want to see SEO as a strategic driver rather than just a traffic tool, this episode is for you.This is the 53rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:55) Meet Our Guest: Bengü Sarıca Dinçer(03:25) KPIs for the Modern SaaS Funnel(13:53) Measuring the Value of Top-of-Funnel (TOFU) Content(17:02) The Hidden Conversion Power of Documentation Pages(22:13) Using AI as a Copilot, Not a Decision-Maker(28:35) Discovering New Channels: Is TikTok the Next SaaS Growth Lever?(33:06) Using Email Marketing to Test SEO(37:06) International SaaS Strategy: Revenue-Driven Localization(41:51) From Introvert to International Speaker👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/saas-visibility-beyond-google-ai-era Where to find Bengü Sarıca DinçerLinkedIn: https://www.linkedin.com/in/bengu-sarica-dincer/ X: https://x.com/bngsrc Website: https://designmodo.com  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is technical SEO still about rankings, or is it becoming something much bigger?In this episode of The Search Session, Gianluca Fiorelli sits down with Tory Gray to explore how enterprise SEO is evolving in an era shaped by AI disruption, limited visibility, and growing client uncertainty. Together, they examine how agencies are shifting from isolated service providers to cross-functional growth partners, collaborating across channels to deliver cohesive, brand-driven strategies.The conversation dives into log file analysis and what bot behavior reveals about crawl patterns, visibility, and performance, as well as the impact of AI-driven search results on top-funnel traffic and goal setting. They also discuss Google’s increasing focus on entity-based search and branded experiences, and what that means for modern organic strategy.Beyond tactics, Tory shares her journey from solo consultancy to agency founder, reflecting on leadership, sales, talent retention, and the responsibility senior SEOs have to mentor the next generation.This is the 52nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Tory Gray(02:51) Agency Life: Guiding Clients Through the AI Frontier(07:33) Escaping the SEO Silo: The Shift to Omnichannel(11:54)Technical SEO: Patterns in Server Logs and LLM Bots(17:54) Addressing the "Shrinking Traffic" Dilemma(22:16) Next-Gen Search: Google, TikTok & Beyond(30:06) Top-of-Funnel Strategy in the Age of AI Overviews(39:25) Career Evolution: From Freelancer to Agency Founder(46:29) Mentorship and the Human DNA of SEO(53:40) Personal Growth and New Horizons👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-depth-and-strategy Where to find Tory GrayLinkedIn: https://www.linkedin.com/in/torygray X: https://x.com/torylynne Website: https://thegray.company/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when search shifts from keywords to entities - and from rankings to relationships?In this episode of The Search Session, host Gianluca Fiorelli sits down with Lazarina Stoy, marketing consultant and founder of Women in Marketing Bulgaria, to unpack how entity search, semantics, and query fan-out are reshaping modern SEO. They explore why machine learning is often more reliable than generative AI, how unresolved prompt injection limits agentic systems, and where tools like ChatGPT, Claude, and NotebookLM actually fit within professional workflows.The conversation dives into strategic brand positioning in the AI search era, from entity–attribute analysis and competitor comparison to the role of third-party validation in surfacing brands within Google Knowledge Graph and AI-powered results. They also discuss how to explain knowledge graphs to stakeholders, why context now outweighs keywords, and how ML education empowers SEOs to move from experimentation to confident automation.A focused, strategic discussion for SEOs navigating the semantic and AI-driven evolution of search.This is the 51st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Lazarina Stoy(02:54) The Resurgence of Entity Search and Semantic SEO(11:42) Machine Learning vs. Generative AI: Choosing the Right Tool(19:34) "Vibe Coding" and Essential Skills for the 2026 SEO(22:32) Buyer Personas in the AI Era(29:16) Digital PR and Fact-Checking in the Knowledge Graph(32:14) Breaking Intent: Understanding "Query Fan-Out"(41:40) Machine Learning Education for SEOs(46:45) Explaining Knowledge Graphs to Stakeholders(54:17) Empowering the Community: Women in Marketing Bulgaria👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/entity-search-ml-seo-lazarina-stoy-interview Where to find Lazarina StoyLinkedIn: https://www.linkedin.com/in/lazarinastoy/ X: https://x.com/lazarinastoy Website: https://lazarinastoy.com/ Website: https://www.mlforseo.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Is technical SEO becoming more powerful—or more fragile—in the age of AI?In this episode of The Search Session, Gianluca Fiorelli sits down with Jamie Indigo for a deeply technical conversation about what’s actually changing as AI reshapes search. Moving beyond the hype, they explore how foundational crawling principles still matter, why undocumented AI systems introduce new layers of complexity, and how technical SEOs may finally gain the strategic visibility they’ve long deserved.The discussion dives into cultural bias in AI and its impact on international SEO, the real mechanics behind model performance and feedback loops, and why JavaScript itself isn’t the problem—execution is. They also examine the breakdown of bot etiquette, the strain AI crawlers are placing on infrastructure, and the broader implications for digital rights and the future of the open web.This is a sharp, unfiltered look at the technical realities behind AI-driven search—and what it takes to stay relevant as the ground keeps shifting.This is the 50th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Jamie Indigo(03:09) SEO in the Age of AI: Job Security or Frustration?(07:31) The Ghost in the Machine: Why Technical SEO is Overlooked(09:54) “I Speak Bot”: Translating Crawl Reality to Stakeholders(10:49) The Ethics Problem: Engagement, Sycophancy, and Human Harm(15:16) Longevity, Model Collapse, and the Economics Behind the Hype(21:03) AI in the Day-to-Day: Where It Helps (and Where It Doesn’t)(24:50) Big Infrastructure Outages: Cloudflare, AWS, and a Centralized Web(30:24) JavaScript and SEO: The Tool Isn’t Evil—Execution Is(35:36) Three Must-Know Tech SEO Skills for Large-Scale Sites(38:21) Why Modern AI Bots No Longer Play by the Old Web Rules(49:13) A Cyberpunk Future? Reclaiming the Free Web(54:44) Nerd Outro: Dungeons & Dragons Roles and the Joy of Being Support👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/technical-seo-in-age-of-ai-search Where to find Jamie IndigoLinkedIn: https://www.linkedin.com/in/jamie-indigo/ X: https://x.com/Jammer_Volts Website: https://not-a-robot.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What really changes for SEO when search stops being deterministic and starts thinking like an AI?In this episode of The Search Session, Gianluca Fiorelli is joined by Metehan Yeşilyurt, an expert working at the intersection of AI, machine learning, and SEO. Together, they unpack how AI search reshapes visibility, why classic SEO fundamentals still matter in probabilistic systems, and what understanding LLM behavior reveals about optimization today. From Google’s evolving AI experiences to Perplexity’s citation model, visual content, log file analysis, and the growing fight against manipulation, this conversation goes deep into how search is changing—and how SEOs should adapt.This is the 49th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Metehan Yeşilyurt01:30 Defining the Landscape: SEO vs. GEO vs. AEO13:48 Measuring Visibility When Prompts Are Unstable19:36 Multimodal SEO: Optimizing for Images and Video29:20 Perplexity vs. Google AI Overviews: Key Differences in AEO32:50 Embeddings, Topical Authority, and User Intent Mapping37:23 Analyzing Logs to Study AI Search Bot Behavior41:11 Spam, Hacks, and the Fragility of AI Search Systems49:51 Metehan Yeşilyurt: Life Beyond AI Search👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/log-files-ai-bots-and-ai-search-mechanics Where to find Metehan YeşilyurtLinkedIn: https://www.linkedin.com/in/metehanyesilyurt/ X: https://x.com/metehan777 Website: https://metehan.ai/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens to SEO when rankings matter less than trust and brand presence?In this episode of The Search Session, Gianluca Fiorelli sits down with Miracle Inameti-Archibong to explore how AI is reshaping SEO far beyond keywords and clicks. The conversation looks at visibility without traffic, brand-led SEO in an AI-powered search landscape, and why trust, relationships, and human context are becoming central to sustainable search performance. From using AI as a daily working ally to rethinking brand voice, technical foundations, and SEO leadership, this episode offers a sharp, people-first perspective on where search is heading next.This is the 47th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Miracle Inameti-Archibong(01:55) How AI Is Reshaping Daily Workflows in Large Organizations(07:06) Why “More Keywords” is No Longer the Right Strategy(11:13) Breaking Silos: Integrating SEO, Brand, and Product(14:09) The Synergy of Search and Social Media(18:24) Building Advocacy vs. Selling: Brand Behavior on Socials(21:58) The Critical Role of Technical SEO for Agentic AI(27:06) Mentorship in SEO: Growth, Boundaries, and Respect(31:47) Why SEOs Rarely Become CMOs - and How That Can Change(36:27) Beyond the Bio: Miracle Inameti-Archibong👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/brand-led-seo-in-ai-search-era Where to find Miracle Inameti-ArchibongLinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-cmgr-fcmi-39168713/ X: https://x.com/mira_inam Website: https://www.miracleinametiarchibong.com/  Website: https://www.jlpjobs.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What does it really take to build a scalable agency, grow a brand through content, and stay ahead in an AI-driven search landscape?In this episode of The Search Session, Gianluca Fiorelli sits down with Himani Kankaria, growth marketing strategist and founder of Missive Digital, to unpack her journey from consultancy to agency, the evolution of India’s SEO community, and the strategies shaping modern brand visibility. From fixing broken content models and rethinking SEO writing rules to blending omnichannel marketing with AI and LLM-driven discovery, the conversation offers sharp insights into what drives sustainable growth today—without losing the human edge.This is the 47th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Himani Kankaria(04:26) How a Solo Consultant Ended Up Building an Agency(07:27) How India’s SEO Community Found Its Voice Again(12:56) Why Most SaaS Content Strategies Don’t Actually Work(20:02) What Happens When You Stop Writing for Old SEO Rules(22:56) What Omnichannel Really Does for Your Sales Pipeline(27:42) Helping Business Leaders Sound Human on LinkedIn(32:44) Why Use-Case Content Wins in the Age of LLMs(44:33) Beyond the Bio: Himani Kankaria👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/unlearning-old-seo-content-strategies-to-improve-brand-visibilityWhere to find Himani KankariaLinkedIn: https://www.linkedin.com/in/himanikankaria/ X: https://x.com/himani_kankaria Website: https://missivedigital.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens to SEO when search is no longer just about keywords and clicks?In this episode of The Search Session, Gianluca Fiorelli sits down with growth advisor Kevin Indig to unpack how AI is reshaping search, visibility, and the role of SEO itself. From Google vs. ChatGPT to entity-driven SEO, agentic search, and the shift from clicks to influence, this conversation explores what really matters for brands and SEOs in an AI-first world. If you’re thinking about the future of search beyond rankings, this one’s for you.This is the 46th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:06) Meet Our Guest: Kevin Indig(02:27) Google vs ChatGPT: Who Wins AI Search?(10:42) What Analytics Could Look Like in AI Search(21:43) Agentic Search: Optimization and Hurdles(32:24) Workflow Automation: From Clicks to Influence(41:13) Context Engineering: Unlocking Internal Data(42:43) Reputation Management and "Reliability Racks"(47:05) Visual Search, Smart Glasses, and Google Lens(53:31) Beyond the Bio: Kevin Indig👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/beyond-old-seo-models-ai-search Where to find Kevin IndigLinkedIn: https://www.linkedin.com/in/kevinindig/ X: https://x.com/Kevin_Indig Website: https://www.growth-memo.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Ever wondered how news SEO is evolving in a world of AI, Google Discover, and creators? In this episode of The Search Session, Gianluca Fiorelli sits down with John Shehata, audience growth consultant and news SEO expert, to explore the shifting landscape of visibility. They dive into why news SEO plays by different rules, how AI Overviews and Google Discover are reshaping discovery, and what publishers need to rethink to stay ahead. From multi-format strategies to empowering journalists as creators, this conversation uncovers the opportunities and risks shaping the future of news SEO in 2026.This is the 45th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: John Shehata(01:07) Building SEO Events Beyond the Usual Hubs(07:23) Why News SEO Is Different: Speed, Scale, and Impact(09:47) Measuring the Real Impact of AI Overviews on News(18:27) Will AI Enter Google Discover—and What Happens If It Does?(22:24) Responding to Short Attention Spans(26:05) Journalists as Creators in the Creator Economy(33:21) To Block or Not to Block AI Crawlers(37:26) News SEO in 2026: Regulation, Workflows, and new SEO Roles(42:35) Beyond the Bio: John Shehata👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/what-comes-next-for-news-seo-and-publishers Where to find John ShehataLinkedIn: https://www.linkedin.com/in/johnshehata/ X: https://x.com/JShehata Website: https://john-shehata.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t? In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves.This is the 44th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Gaetano DiNardi(03:16) The Traffic Paradox: Attribution in the AI Era(07:32) Brand Entities: "How Do I Rank on ChatGPT?"(17:23) LLM Conversion Rates and The "Dark SEO Funnel"(26:39) "Search Everywhere": The Role of Video and Multimedia(30:52) SaaS Content Strategy: Ungating the PDF(34:07) Google’s AI Future: AI Overviews, AI Mode, and Web Guide(44:33) Rethinking Top-of-Funnel Content(51:42) Gaetano’s Life Outside of Work👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era Where to find Gaetano DiNardiLinkedIn: https://www.linkedin.com/in/officialg/ X: https://x.com/gaetano_nyc Website: https://marketingadvice.io/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when AI moves fast but marketing fundamentals stay the same? In this episode of The Search Session, Gianluca Fiorelli sits down with Michelle Robbins to unpack why understanding human behavior still sits at the core of effective search and marketing strategies, even in an AI-driven world. They cut through the hype to discuss practical AI adoption, data maturity, shifting expectations of Google and LLMs, and the ethical realities shaping the future of search. A sharp, grounded conversation for anyone navigating AI without losing sight of what really matters.This is the 43rd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Michelle Robbins(04:58) "All This Has Happened Before"(09:49) Soft Skills and Linguistics in the AI Era(16:08) Why Data Foundations Matter More Than AI Models(26:20) How Michelle Robbins Evaluates AI Models in Real Work(31:40) The Hard Truth: Google Does Not Owe You Traffic(40:41) Publisher Strategies in the AI Era(51:48) The Complexity of AI Ethics(55:35) Michelle Robbins — Life, Books, and Beliefs👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/human-centered-ai-seo Where to find Michelle RobbinsLinkedIn: https://www.linkedin.com/in/michellerobbins/ X: https://x.com/MichelleRobbins Website: https://www.linkedin.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What if everything you think you know about SEO in the AI era is only half the story? In this episode of The Search Session, Gianluca Fiorelli sits down with international SEO consultant, speaker, and trainer Dawn Anderson to unpack the myths, hype, and lasting truths shaping modern search. Together, they explore why concepts like llms.txt, chunking, or BlockRank spark confusion, how SEO and academic IR often talk past each other, and why trends like GEO, AEO, and LLMO are evolutions - not revolutions. Dawn breaks down the timeless foundations of semantics, structure, and user intent, the real value of structured data, and how she uses AI as a powerful yet carefully managed assistant. They also dive into shifting search behaviors, zero-click dynamics, and the emerging promise - and limitations - of agentic search. A sharp, insightful conversation for anyone trying to make sense of where search is truly heading.This is the 42nd episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:00:07 Meet Our Guest: Dawn Anderson03:38 LLMS.txt and the Problem with Unofficial Protocols07:52 BlockRank and Misinterpreting Academic Papers12:08 Chunking, Passage Indexing and Topical Focus16:22 IR and SEO: Frenemies Forever19:50 Defining SEO as a Profession32:16 Structured Data, Disambiguation and AI Search39:03 How Dawn Uses AI and Python Day-to-Day41:47 Measuring AI Search, Zero-Click and Query Refinement46:07 Agentic Search and What’s Coming Next48:35 The Fireside Questionnaire👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/information-retrieval-and-seo Where to find Dawn Anderson LinkedIn: https://www.linkedin.com/in/msdawnanderson/ X: https://x.com/dawnieando Website: https://bertey.com  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What if the future of ranking comes down to authenticity, reputation, and smart testing?In this episode of The Search Session, Gianluca Fiorelli sits down with Cyrus Shepard—SEO consultant, online marketer, and founder of Zyppy SEO—to decode what Google’s latest updates really mean. Cyrus shares an evidence-based look at the signals that matter now, from the rise of strong brands and genuine experience to the evolving role of AI visibility tools. Together, they explore how testing, tracking, and focused brand building help businesses of any size stay ahead in an increasingly fragmented search landscape.There’s a lot to unpack in this fast, insightful conversation—press play and dive in.This is the 41st episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Cyrus Shepard(02:54) Current State of SEO and Client Experiences(04:42) Correlation Studies: What Google is Prioritizing Now(14:03) SEO Testing and Experimentation Methods(17:24) Why Google Is Rewarding Imperfect but Authentic Content(25:44) How Cyrus Uses AI, Voice Search & Google(29:05) AI Visibility Tracking: Hype, Tools & What to Measure(34:47) Off-Site SEO and Reputation Management(42:37) The “Messy Middle” & Multi-Channel Presence(45:29) SMBs vs Enterprises: What Each Can Learn from the Other(48:09) Cyrus - Behind the Scenes👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/what-drives-search-visibility Where to find Cyrus ShepardLinkedIn: https://www.linkedin.com/in/cyrusshepard/  X: https://x.com/CyrusShepard Website: https://zyppy.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when SEO, PPC, analytics, and AI finally speak the same language?In this episode, Gianluca Fiorelli interviews Arnout Hellemans, a consultant known for blending data, advertising, and search strategy into one no-nonsense approach to digital performance. Their conversation dives into smarter measurement, the shifting world of attribution, and how AI is reshaping PPC—both in automation and in the way Google surfaces ads through new AI features. Arnout explains why the most powerful insight often starts with asking the right business question, how first-party and backend data can unlock truly useful dashboards, and why blended profitability metrics beat pixel-perfect attribution every time. They also explore privacy laws, consent challenges, ad monetization in AI Mode, and the practical ways Arnout uses AI to work faster, cleaner, and more creatively.This is the 40th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Arnout Hellemans(01:00) How SEO Feels Right Now(03:09) Common Onboarding Mistakes in SEO(09:37) Why Proprietary Data Beats Standard Analytics(13:38) The Attribution Problem(21:13) Data Governance Fundamentals(25:02) Google's AI Push in PPC(30:33) AI Overviews Impact on Paid Search(33:21) Ad Placement in AI-Generated SERPs(37:35) AI Tools in Arnout's Workflow(40:08) The Modern Customer Journey(43:18) Oysters and Events: The Personal Side👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/rethinking-measurement-smarter-data-attribution-ai Where to find Arnout HellemansLinkedIn: https://www.linkedin.com/in/arnouthellemans/ X: https://x.com/hellemans Website: https://onlinemarkethink.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens when real-world SEO meets real-world AI? In this episode, Gianluca Fiorelli sits down with Sophie Brannon, SEO specialist and Co-Founder & Director of StudioHawk US, to explore how AI is transforming search—without the hype and without the fear. Their conversation digs into the shift from buzzwords and big promises to practical adoption, smarter workflows, and meaningful results. Sophie shares how StudioHawk uses AI for content, sentiment insights, and global oversight, while still knowing when human expertise should take the lead. From agentic search to influencing how LLMs talk about brands, this episode brings clear, future-focused vision to a rapidly evolving space. Curious to hear how it all connects? Press play and dive in.This is the 39th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:05) Meet Our Guest: Sophie Brannon(01:42) Cutting Through the AI Hype and Overwhelm(04:32) What’s Scaring SEOs About AI(08:57) Overpromising and Practical AI Implementation(13:26) How StudioHawk Uses AI Day-to-Day(16:10) Guardrails: Human Creativity in the Loop(18:32) Sophie’s Personal AI Habits(20:21) Evolving Roles: “AI + Something”(22:41) Winning Brand Visibility in LLMs(27:20) Reddit, Forums & the Schema Debate(34:07) When NOT to Use AI(40:09) Agentic Search & E-commerce Readiness(46:00) The Fireside Questionnaire👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/beyond-ai-search-hype-and-overwhelm Where to find Sophie BrannonLinkedIn: https://www.linkedin.com/in/sophie-brannon-081bb294 X: https://x.com/SophieBrannon Website: https://studiohawk.com.au/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking

What happens to SEO when search goes beyond the website?In this episode of The Search Session, host Gianluca Fiorelli sits down with Ivano Di Biasi, Italian SEO specialist, software developer, and CEO & co-founder of SEOZoom, to unpack how AI is reshaping the way people search—and how SEOs must evolve with it.Ivano reveals why informational traffic is dropping while transactional intent stays solid, how Google ranks websites and UGC on different paths, and why true visibility now lives across web, video, and social. He explains why branded searches remain the strongest signal of real impact, how keyword clustering defines modern intent, and why AI citations still rely on traditional rankings rather than independent discovery.It’s a deep dive into the future: structured results, citation-driven SERPs, and a search world where AI and classic SEO converge. Tune in for the data, the discoveries, and a clear view of where search is heading next.This is the 38th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh Here's what you'll learn in this episode:(00:07) Meet Our Guest: Ivano Di Biasi(00:46) How AI Is Changing SEO in Italy(10:47) From Clicks to Visibility: What to Measure(19:52)Training Data vs. Real-Time Data in AI Search(30:40) Keyword Clusters, Fan-Out & Intent(37:06) The Future SERP: Web Guide-Style, AI-Enhanced(44:14) Agents, MCPs & Monetizing AI Mode(51:34) The Fireside Questionnaire👉 Read the full article and explore additional insights:  https://www.advancedwebranking.com/blog/understanding-ai-powered-search Where to find Ivano Di BiasiLinkedIn: https://www.linkedin.com/in/ivano-di-biasi-70049419/ X: https://x.com/idibiasi  Website: https://ivano.com/  Where to find Gianluca Fiorelli Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social Website: https://iloveseo.net/ 🎙 Listen to The Search Session on your favorite platform:YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking