Marketing On Point

Join us as we discuss how having a clear purpose behind your work can lead to better results.

Join us as we explore how visual elements like typography, scale, and color work together to create impactful designs that communicate a brand’s message effectively.

In this episode of the Wander Creative Podcast, Dan, Abbey, and Joseph explore what makes content truly captivating. They discuss the art of storytelling across different mediums like video, photography, and design, and how blending these elements can bring a brand's message to life. The team also shares where they find inspiration, the challenges of working with tight budgets, and how to balance staying on trend while creating something that lasts. Plus, they offer some practical advice for anyone eager to start creating.

In episode 2, we dive into the world of digital advertising. We’ll chat about the latest trends, share some best practices, and give you tips to make your campaigns as effective as possible. Buckle up and get ready for some great insights!

Welcome to Season 3 of the Wander Creative Podcast! In this episode, Dan Russo is joined by our Director of Operations, Katie Rose, and our Social Media Manager, Chloe Fortner. We chat about the idea of social and messaging pillars for brands, sharing insights on how to effectively tell your brand’s story on social media, and emphasize the importance of authenticity, consistency, and engaging your audience in your brand's narrative.

Join us as we delve into the intricate world of self-promotion. In this episode, we explore the delicate balance of promoting oneself in the digital age, highlighting the importance of staying true to your authentic self, maintaining consistency, and fostering genuine connections. The the digital landscape is vast, but with the right strategies, individuals and brands can effectively engage and resonate with their target audience.

In this episode, we discuss the differences and synergies between organic and paid digital strategies. We'll discuss the importance of paid advertising, especially in reaching audiences beyond one's followers, as well as highlight the significance of organic strategies, emphasizing the value of genuine engagement over mere likes.

Are our advertising options getting narrower or broader? Is it getting harder to target the right audience? Check out this week's episode to find out! We'll be discussing all things targeting, ads and the importance of A/B Testing.

We’re wrapping up Season 1 of the podcast with a special holiday episode! This episode includes all kinds of Christmas fun, including a roundup of our favorite digital trends of 2021, some Christmas trivia, a holiday campaign idea for your brand, and the occasional co-worker roasting (all in good fun)!    Thanks for tuning in this season! If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

This week we are diving into the topic of copywriting! We cover what it is, why it’s important, and how you can improve on your writing skills to speak to your target audience in a way that resonates. Tune in and let’s get writing!   This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan    If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

In this episode, Matt and Dan are talking all about how to target the RIGHT audience for your brand through digital advertising. Learn about some of the most common targeting mistakes, how to determine your target audience, what a “funnel” is in digital advertising, and more!   This episode is brought to you by our Digital Marketing 101 Class. Learn more about it on our website at www.wandercreative.com   If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

If you’re a business owner or someone looking to start a business in the future, this episode will outline the importance of business processes -- what they are, why they are useful, and why you should start implementing them TODAY.    This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan    If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

Dan and Monica are chatting on the pod today all about social media ~aesthetic~ (AKA, WHY having a specific “look” for your posts on social media is more important than you think!)   Tune in for insight on how to create a cohesive feed for your brand, some tools + apps you can use to make your posts look professionally designed, and even hear our personal thoughts on the idea of needing a brand aesthetic on social media.   Social media apps mentioned in this episode: Canva, Unfold (simple feed + story graphic templates) Planoly, Plann (Instagram feed planning)   This episode is brought to you by our Wander Creative Lightroom Presets. Learn more about them here: https://wandercreative.store/collections/wander-creative-photo-presets-collection-1/products/wander-creative-photo-presets-collection-1    If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

In this episode, Matt talks entrepreneurship and how to navigate running a small business -- from his personal experience and the wins, losses, and lessons learned along the way. Matt started Wander Creative in 2012, and has since grown his business to become a leading agency in the Nashville area, working with some of the biggest names in contemporary Christian music. He has tons of great knowledge to share; so if you’re considering starting a business, this episode will be a great resource for you!   This episode is brought to you by our Wander Creative “5 Keys to Organic Social Media” Webinar. Watch it here: https://www.youtube.com/watch?v=FM5V3Aq5B04&t=145s    If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

Today we’re answering some of the most burning questions we’ve seen regarding social media:    + What social media platforms should I be on?  + How much time should I dedicate to social media? + How can I GROW?? + What are the social media dos and don’ts?   So you can feel more confident in the way you present yourself or your business on organic social platforms!   This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan    If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

This week we are diving into the world of digital marketing!    Whether you’re an artist, a business owner, or simply an individual seeking to enhance your knowledge of the digital marketing space, this episode will cover all the basics!  We discuss where to start when it comes to paid advertising, how to determine your target audience, if boosting your Instagram posts is considered “advertising”, and more!   This episode is brought to you by our Digital 101 Marketing class.   If this episode was helpful for you, we’d love for you to leave us a rating and review!   FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

In this pilot episode, we’re introducing ourselves and sharing a bit about who we are — as a company and individually. Hang out and learn about how Wander Creative got its start, how the three of us got OUR starts in the digital space, and how we help our clients with all things digital marketing!    We’ll also outline what you can expect from this season of the Wander Creative Podcast.   Let’s do this thing!    FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative

Every January, brands start with big goals and fresh content calendars—then watch the plan fall apart by the end of the month. In this episode of Marketing on Point, Matt Hadley explains why most content plans fail and how to build one that actually lasts. This conversation is about designing consistency instead of hoping for it—using structure, themes, and systems that survive busy weeks, missed days, and real life. If you’re tired of restarting your content plan over and over, this episode will help you build something durable.   Listen/Watch Now: YouTube Spotify Apple Amazon 

In this episode of Marketing on Point, Matt tackles why so much marketing feels exhausting but rarely effective. When brands confuse motion with progress, they end up stuck on a hamster wheel of posts, emails, and ads with no real direction. This conversation is all about clarity: why strategy matters, how undefined goals drain momentum, and how giving every piece of content a clear job can turn busy work into real traction. If your marketing feels noisy, reactive, or stuck, this episode offers a much-needed reset.   Listen/Watch Now: YouTube Spotify Apple Amazon 

What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand. Listen/Watch Now: YouTube Spotify Apple Amazon