PIMcast

summary In this episode of PIMcast, Ben Adams speaks with Johan Nyberg, Chief Digital and E-commerce Officer at Elite Supplements Australia. They discuss the critical role of product data in enhancing customer experience and operational efficiency in the health and wellness retail sector. Johan shares insights on how Elite Supplements has leveraged product data as a competitive advantage, the importance of governance and quality control, and the impact of product data on franchise operation...

Ben Adams speaks with Phil Carline from Kingfisher about the critical role of structured product data in e-commerce. They discuss the importance of product content, common failures in data management, and the evolution of data models. Phil shares insights from his extensive experience in e-commerce, emphasizing the need for businesses to view data as an asset and the challenges of managing content across multiple brands and markets. The conversation also touches on measuring the impact of con...

Summary In this episode of PIMCast, Ben Adams discusses the digital transformation journey of MKM Building Supplies with Craig McLaren and Adrian (Adi) Howell. They explore the challenges and successes of integrating product data and enhancing customer experience in the building supplies industry. The conversation highlights the importance of internal change, customer expectations, and the role of enriched product content in driving sales and improving user experience. Key lessons learned f...

In this episode of PIMcast, Ben Adams and Helen Grimster discuss the current state and future of Product Information Management (PIM). They explore the evolution of PIM from a simple product catalog to a critical component of e-commerce and digital marketing strategies. The conversation covers the importance of supplier data, the noisy vendor landscape, and the relationship between PIM, Digital Asset Management (DAM), and Master Data Management (MDM). They also delve into the role...

Welcome to the first episode of PIMCast – the podcast that explores the challenges, opportunities, and innovations in product information management (PIM). In this episode, Ben Adams, CEO & Founder of Start with Data, sits down with Daniel Stewart-Dexter, VP of Operations at RS Group, to discuss the role of AI in managing and enriching product data. AI has been one of the biggest buzzwords in tech, but how much of it is real innovation, and how much is just hype? Daniel brings deep...