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Impact Sales Radio

Author: Julie de la Kethulle de Ryhove, Rebels & Geeks

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Welcome to Impact Sales Radio, the show for untamed entrepreneurs who refuse to follow the traditional startup playbook and want to build a business out of their purpose.

If you’re afraid of sales, tired of being told you need to raise money, or following someone else’s blueprint for success, you’re in the right place. Here, we do things differently.

This show is for impact-driven founders who want to get paid by customers—not investors—and who are serious about turning their vision into a profitable, purpose-driven business.

I’ll take you behind the scenes of what it really takes to build an impact business—from market learning and sales strategies to the mindset shifts you need to trust yourself and take action. No fluff. No overcomplicated frameworks. Just real, tactical insights that help you create your first customer-funded offer with confidence.

You’ll hear solo episodes where I break down the stuff nobody tells you about building an impact business. I unpack product-market fit to the nitty gritty stuff you need to get done today. Occasionally, I'll share unfiltered conversations with founders who are still figuring it out, just like you are.

So if you want to stop second-guessing yourself, learn to sell in a way that feels right, and start making money while staying true to your mission—stick around.

This is Impact Sales Radio, and I’m your host, Julie.
Let’s get into it.


Newsletter & goodies: https://rebels-geeks.kit.com/9134ccc8dd

Instagram: https://www.instagram.com/untamedjulie/
4 Episodes
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Are you an impact-driven founder struggling to improve your sales? Join Julie on this insightful episode of the Rebels and Geeks Podcast as she unveils transformative sales strategies that blend your research skills with an effective sales process. Dive deep into the journey of shifting from fear of selling to reframing sales as research.Subscribe to my newsletter hereIn this engaging episode, Julie shares her personal transformation, recounting how she went from fearing sales to loving it. She highlights the crucial realization that "sales in B2B is just research you get paid for." This revelation not only reframed her approach to selling but also empowered her to leverage her strengths as a professional researcher, ultimately leading to clarity and control in her business.Key topics covered in this episode include:- The common misconceptions about sales and 'being commercial'- How the fear of selling can be transformed into an opportunity for growth- Identifying core questions that every founder must answer: What are you selling? Who are you selling it to? What value does it bring? And will customers pay for it?- The importance of sales fundamentals and clarity in product positioning- The role of self-accountability and resilience in the entrepreneurial journey- The mindset shift from perfectionism to using sales as an extension of your serviceLearn about crucial strategies such as funnel management and the significance of the discovery call in shaping your value proposition. Julie emphasizes that effective sales practices are vital for sustainable growth, revealing that clarity in communication makes it easier for customers to engage with and purchase your offerings.Moving through the process, Julie encourages listeners to reflect on the state of their own sales funnels. ATTRACT: Are you attracting the right clients? CONVERT: Are you struggling to convert leads? CLOSE: Or do you need to make a lot of offers before you close a single deal? (DELIGHT: Usually, the problem is not in delight - recurring customers should be a default)She invites you to take actionable steps towards refining your sales strategy by treating it as a learning opportunity rather than a daunting task.Don’t miss this chance to turn the perceived chaos of sales into a structured research process that not only aligns with your natural strengths but also leads you to profitable outcomes. Hit 'Follow' on the podcast page for more episodes packed with wisdom on building impactful sales systems designed for sustainable success!🎧 Listen now and revolutionize your sales approach! For more tips and resources, subscribe and get actionable tips on how to effectively leverage research as a powerful sales tool.
In deze aflevering van Impact Sales Radio duiken Julie (rebels & geeks) en Katrien Van Rompay (The Cornerstone) in de harde lessen van het starten en schalen van een impactgedreven startup. Katrien deelt openhartig hoe haar bedrijf groeide na twee grote deals, waarom ze dacht dat ze een product-market fit had en hoe ze uiteindelijk besefte dat dit niet zo was.Samen bespreken ze:✔️ Waarom vroege successen je op het verkeerde spoor kunnen zetten✔️ De valkuil van te veel tegelijk testen zonder echte validatie✔️ Waarom bootstrappen soms een betere strategie is dan investeren✔️ Waarom regelgeving geen drijfveer voor een impact startup mag zijn✔️ Hoe je van salesangst naar een onderzoeksgerichte mindset kunt schakelenLuister mee naar een eerlijk en diepgaand gesprek over de realiteit van ondernemen, de impact van falen en de zoektocht naar echte marktbehoeften.🎧 Beluister nu en leer van Katrien’s inzichten!Disclaimer: dit gesprek is een rauwe momentopname op een moeilijk moment, en is niet representatief voor de huidige situatie (8 maand na opname gepubliceerd). --- “I missed the big picture: you are in this phase. I need the first 1000 days of getting to pmf.” ---Timeline: Aug 2020: stop work /start startup decision  Feb 23: Co-founders onboardMay 23: setup legal entity after 1st customerHired a product designer. Tested our tool. Didn’t interview our market first. Invested to actually build the tool Closed big deals: 6 customers & 6 trainings. 1. Client 1: added value to society is 4X. Social impact strategy + Quantifying impact. 2. Client 2: ESG reporting to clients & investors3. Client 3: problem: internal clarity. Long term + theory of change. Strategy and only after that regulatory offering around ESG. 4. Etc... Retrofitting market validation into existing sales processes Overview of Experiments: Social Footprint Dashboard: invalidatedPolicies for social safeguardingChief Sustainability Officer(CSO)-for-Rent/ Impact-strategy ---Volg Katrien hier: https://www.linkedin.com/in/katrienvanrompay/ Meer over The Cornerstone http://www.thecornerstone.be
Struggling to turn your vision into a profitable business? Learn how impact-driven founders can leverage their research to create a sales system that fuels sustainable growth.Subscribe hereWelcome to Impact Sales Radio! In this episode, we tackle one of the biggest challenges impact startups face: bridging the gap between vision and sales.Why impact founders struggle with salesHow your research superpower can become your sales strengthThe Vision-System-Value method: A framework to go from ideas to revenue📩 Get the free guide and start transforming your research into a repeatable sales process! 👉Finding the right co-founder vs. learning to sell yourselfMarket validation: Why surveys won’t get you real insightsHow to use generative interviews to uncover your best customer fitWhy you should never outsource sales in the early stagesJoin the conversation! Follow me on Instagram and subscribe to the podcast for more episodes on building sustainable sales in impact startups.🎧 Listen now and learn how to turn your impact startup into a revenue-generating force!
Impact Startups differ from the 'traditional' Silicon Valley startups. Funding and sales vastly differ when you're selling for Profit + Purpose. That begs the question: if Impact Startups become the norm, do we understand what they need to grow? How is the 'traditional' VC-funded startup model not beneficial to impact startups? In this episode, I explore why impact startups struggle finding the right approaches when they follow the Silicon Valley blueprint. We'll get into how customer funding is even more crucial for impact startups.And we’ll address a simple mindset hack to embrace sales as a founder. Welcome to the first launch episode of Impact Sales Radio!
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