Behind The Brand

In this episode of Behind the Brand, hosts Taylor and Kelly of Moxie Creative discuss the importance of blending digital and traditional marketing strategies for small businesses. They explore how integrated campaigns can create a cohesive story that reaches audiences in multiple ways. The team is joined by Michael Nelson to delve into the evolution of digital marketing and its relationship with traditional methods. Key topics include the history of digital and traditional marketing, effective tactics for small business marketing, and the importance of a well-rounded strategy. The episode emphasizes the need to meet audiences where they are and to use a variety of marketing tools for the best results.00:00 Introduction to Integrated Marketing00:32 Meet the Hosts and Guest00:52 Diving into Integrated Campaigns01:55 Traditional Marketing Explained03:42 The Evolution of Digital Marketing07:43 Combining Digital and Traditional Strategies10:50 Challenges and Solutions for Small Businesses12:16 The Power of Integrated Marketing12:37 Choosing the Right Marketing Tactics13:15 Digital vs. Traditional Marketing13:48 Targeting Your Audience Effectively14:41 Case Study: Marketing for a Hop Farm16:23 The Importance of Strategy in Marketing18:29 Traditional Marketing Favorites19:34 The Value of Tangible Marketing Materials20:37 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

This episode of 'Behind the Brand' features Jenna Kingsley, the Fund Development Director at the St. Cloud Area YMCA. Jenna shares her journey from her first job in high school to her current role, emphasizing the YMCA's expansive community programs beyond just fitness and recreation. The discussion highlights the YMCA Promenade, an annual fundraising event, detailing its creative planning, sponsorship, and community impact. The hosts from Moxie Creative, who actively participate in organizing and marketing the event, also share insights into the event's success and their personal experiences. This episode sheds light on the vital role of community involvement and creative efforts in fostering a supportive and connected community environment.00:00 Introduction to the YMCA00:09 Meet Jenna Kingsley01:56 Jenna's Journey with the YMCA04:19 The YMCA's Community Impact07:10 Fundraising and Events at the YMCA08:21 Behind the Scenes of the YMCA Promenade15:24 Themed Events and Community Engagement18:09 Social Media and Event Photography19:04 Planning the Event Theme and Decor20:27 Integrating Graphics and Decor25:35 Volunteer Contributions and Event Setup28:02 Event Day and Reflections32:05 Sponsorship and Community ImpactYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this real-talk episode of Behind the Brand, hosts Taylor, Kelly, and Mo from Moxie Creative discuss the challenges and triumphs of being working parents. They dive into personal experiences of juggling deadlines, meetings, and family responsibilities, highlighting the importance of a strong support system both in and out of the workplace. The conversation touches on flexible work schedules, relying on coworkers and friends for support, and the societal expectations placed on parents, especially the difference between moms and dads.. Whether dealing with childcare logistics or managing work-life balance, this episode offers an honest and relatable look into the lives of parents striving to excel in their professional and personal roles.00:00 Introduction to Working Parenthood00:28 Meet the Hosts01:03 Personal Stories of Balancing Work and Parenting01:24 Challenges and Support Systems02:12 Experiences of Working Parents03:50 Flexible Schedules and Resentment06:47 Changes Over Time and Technology10:06 Daycare and School Logistics13:17 The Role of Family and Community Support15:03 Missy's Parents and Their Support15:33 Balancing Work and Parenting16:42 Supporting Each Other as Working Parents18:40 Workplace Flexibility and Support19:54 The Importance of Family First25:16 Pride in Working Parents26:43 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Emily Bertram, Director of Marketing and Communications at the St. Cloud Area Chamber of Commerce and Editor of Business Central Magazine. Emily shares her journey growing up in Central Minnesota and her career path that led her to the Chamber. The discussion covers the unique challenges of marketing for a multi-city chamber, the transition from CVB to Chamber, and the pivotal role of networking, professional development, and advocacy in the Chamber's operations. Emily also talks about the comprehensive array of events the Chamber hosts and the successful collaboration with Moxie on their fresh website launch. The episode concludes with insights on the importance of community involvement and practical steps for businesses to become Chamber members.00:00 Introduction to Behind the Brand00:50 Meet Emily Bertram: Marketing Maven01:50 Emily's Journey to the Chamber04:30 Transitioning Roles: From CVB to Chamber08:26 Chamber Events and Networking11:26 Business Central Magazine13:37 Smooth Transition and Time Management13:57 Marketing to Different Communities16:29 Chamber Membership and Community Involvement17:39 Website Redesign and Marketing Strategy21:35 Community and Business Ecosystem25:50 Conclusion and Contact InformationYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the concept of owned media, which includes channels like your website, email list, blog, and podcast. They emphasize the risks of relying solely on social media platforms and highlight owned media as a secure, long-term asset for businesses. The team explains how owned and social media can complement each other and stress the importance of maintaining and updating owned media to build direct connections and grow with your business over time. Practical advice on content creation, leveraging email marketing, and auditing your owned media are also covered, making this episode a must-listen for small business owners and entrepreneurs.00:00 Introduction to Owned Media00:45 Meet the Hosts01:06 Understanding Owned Media01:37 Examples of Owned Media02:32 The Importance of Owned Media04:28 Email Marketing Insights08:57 Integrating Owned Media with Social Media11:36 Evaluating Your Website's Effectiveness11:55 The Importance of Regular Website Updates12:20 Customer Feedback and External Audits12:35 A Memorable Client Story13:44 Auditing Your Website's Clarity14:35 Maximizing Content Across Platforms16:45 The Role of Social Media in Marketing19:43 Challenges with E-commerce Platforms21:15 Final Thoughts on Owned MediaYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, hosts Taylor and Mo sit down with Mike Lardy, co-owner of Bravo Burrito in St. Cloud, Minnesota. Mike shares his unique journey from being a long-time employee to owning the beloved burrito spot with his wife, Sam, in 2021. They discuss how Mike uses content creation to connect with customers, the importance of community involvement, and his passion for the local music scene. Mike also offers valuable business tips and insights into maintaining creativity and community engagement in business. Whether you're a business owner, aspiring entrepreneur, or a burrito enthusiast, this episode is filled with inspiring stories and practical advice.00:00 Introduction to Mike Lardy and Bravo Burritos00:51 Meet the Hosts and the Guest01:48 Mike's Journey to Ownership07:05 Transitioning from Employee to Owner08:48 Leveraging Social Media and Content Creation16:20 Community Involvement and Collaboration18:32 The Power of Partnerships19:48 Innovating in the Food Industry22:25 Challenges and Changes at Bravo26:17 Behind the Scenes of a TV Show30:24 Social Media Strategies for Restaurants34:05 Final Thoughts and Business AdviceYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the crucial role of marketing in driving business forward, especially during uncertain times. They explore why marketing budgets are often the first to be cut and explain the long-term damage this mindset can cause. The discussion includes practical advice on what a realistic marketing budget should look like, key marketing investments for new businesses, and the importance of ongoing marketing efforts. The episode emphasizes that marketing should be seen as an essential business expense and investment, not an optional extra. It also highlights the benefits of working with professional marketing agencies for efficient and effective results.00:00 Introduction: The Importance of Marketing00:35 Meet the Hosts: Behind the Brand Team00:56 Diving into Marketing Budgets01:47 The Necessity of Marketing in Business04:32 Building a Strong Marketing Foundation06:33 Effective Marketing Strategies for New Businesses09:24 Understanding Marketing Budgets and Guidelines10:27 Common Misconceptions About Marketing11:29 Choosing the Right Marketing Tactics12:43 Marketing as an Investment13:09 The Misconception of DIY Marketing13:40 The Importance of Hiring a Marketing Agency15:06 Marketing During Economic Downturns17:01 The Role of Marketing in Business Continuity18:46 The Long Game of Marketing Strategies20:04 Adapting and Measuring Marketing Efforts22:42 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of the Behind the Brand podcast, hosts Taylor and Isabella from Moxie Creative sit down with Joe Berg, also known as Joe Boss, of White Wolf Custom Apparel and Design. Joe shares insights into running a family-owned business in Little Falls, MN, alongside his wife Nancy, and children Cooper and Maddie. The conversation covers the unique dynamics of supporting family-run businesses, the importance of integrating fun into business strategies, and how White Wolf leverages innovative marketing and branding to stand out. Joe also emphasizes the significance of community involvement and effective customer service. Tune in for practical business tips and an inside look at how White Wolf Custom Apparel has grown and thrived by combining family ties with entrepreneurial spirit.00:00 Introduction to Joe Berg and White Wolf Custom Apparel00:40 Welcome to Behind the Brand01:04 Joe Berg's Journey and Family Business02:12 The Origin Story of White Wolf06:22 Challenges and Benefits of a Family Business08:33 Embracing Fun as a Business Strategy10:32 The Impact of Social Media and Content Creation13:19 Innovative Approaches and Future Plans14:19 Standing Out in a Competitive Market15:11 Supporting Small Businesses15:40 Fun Fridays and Quick Turnarounds16:15 Engaging with the Community18:44 The Importance of Branding20:35 Community Involvement and Stewardship23:18 Advice for Aspiring Entrepreneurs26:35 Where to Find UsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of 'Behind the Brand,' the team at Moxie Creative—Taylor, Kelly, and Michael—discuss the growing influence of artificial intelligence in the marketing industry. They explore how AI tools like Chat GPT are used for various tasks, from generating content outlines to resizing images. They touch on the ethical concerns of AI, especially in terms of copyright and the authenticity of creative work. The team also shares personal experiences with AI in daily life and its implications for jobs in marketing. Despite AI's capabilities, they emphasize the irreplaceable value of human creativity and critical thinking. They conclude by encouraging businesses to seek professional human input to truly stand out in a crowded marketplace.00:00 Welcome to Behind the Brand00:47 Introduction of Hosts and Today's Topic01:13 AI in Society and Marketing01:56 AI Tools in Digital Marketing04:36 Ethical Concerns and AI Limitations06:48 Practical Uses and Challenges of AI08:34 AI in Creative Work and Public Perception14:33 AI Detection by Meta14:47 Overuse of AI Phrases15:10 AI in Marketing15:51 AI's Impact on Writing16:14 Human Touch in Marketing17:52 Future of AI20:31 AI in Daily Life23:40 Concerns About AI26:52 Podcast Wrap-UpYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, Taylor and Kelly of Moxie Creative speak with Deb Krump, owner of Krump Benefit Consulting. Deb discusses her extensive experience in the insurance industry, specializing in supplemental insurance with Aflac and Medicare. She explains what supplemental insurance is, why businesses should consider offering it, and shares practical tips on how to get started. Deb also talks about her personal experiences in helping clients navigate insurance claims and the significant impact of these benefits on people's lives. Additionally, the episode delves into the importance of having a good support network and being actively involved in the community as a business owner.00:00 Introduction to Deb Krump and Supplemental Insurance00:32 Welcome to Behind the Brand00:53 Meet Our Special Guest: Deb Krump01:19 Understanding Supplemental Insurance02:00 The Importance of Supplemental Benefits02:25 Deb Krump's Journey and Expertise03:30 Navigating the Complex World of Benefits04:50 Real-Life Impact of Supplemental Insurance09:01 Diverse Benefits Offered by Aflac10:39 How Supplemental Insurance Supports Families12:29 The Role of a Benefits Advisor16:55 Why Businesses Should Consider Supplemental Insurance21:08 Referral Sources and Networking22:08 Challenges for Small Business Owners23:00 Paid Family Medical Leave in Minnesota24:47 Understanding Medicare28:23 Aflac for Individuals and Small Businesses32:37 Business Tips and Advice36:49 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

This episode of 'Behind the Brand' focuses on the intricacies of successful internships from both a business and intern perspective. Taylor and Kelly from Moxie Creative share their own internship experiences and discuss what businesses should consider before hiring an intern, the dynamics of a strong intern-leader relationship, and future opportunities for their standout intern, Macki Deters. The conversation covers the responsibilities and challenges of hosting an intern, Macki contributions and growth during her internship, and advice for both interns and businesses to ensure a beneficial and impactful experience for all parties.00:00 Introduction to Successful Internships00:23 Meet the Hosts and Their Internship Stories01:21 Kelly's Internship Journey04:33 Taylor's Internship Experience06:32 Challenges and Lessons in Hiring Interns09:24 Macki's Internship at Moxie15:25 Starting the Internship Journey16:34 Taking on Creative Projects17:37 Writing and Content Creation18:29 Educational Background and Skills20:22 Realizing the Fit24:46 Reflecting on the Experience27:16 Advice for Future Interns30:08 Final Thoughts and FarewellYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of 'Behind the Brand,' we sit down with Anna Bovitz, the director of Project 37 and the creative mind behind B-Side Indie Music Cafe. We delve into the mission and history of Project 37, its community-driven initiatives, and the opening of B Side, an all-ages and sober music venue. Anna discusses the branding process with Moxie Creative, the challenges and successes of building a vibrant, inclusive space in Downtown St. Cloud, and the community's response. We also get insights into Anna's diverse background in music and graphic design and her role in fostering a growing music scene in St. Cloud. Tune in to learn how this unique venue has become a hub for connection, music, and art.Chapters00:00 Introduction to Anna Bovitz and Project 3700:44 Welcome to Behind the Brand01:56 Meet Anna Bovitz: Musician and Graphic Designer03:03 The Origins and Mission of Project 3704:30 Building the Community and Hosting Events08:25 The Birth of B Side Indie Music Cafe11:25 Creating a Sober, Inclusive Space13:30 Creating a Unique Show Experience14:01 The Branding Journey14:46 Client and Designer Perspectives16:25 Community Feedback and Success21:09 Future Plans and Events24:08 Advice for Aspiring Entrepreneurs25:50 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, the team at Moxie Creative discusses the importance of community involvement in building a successful brand. Taylor, Kelly, and Isabella dive into why supporting local communities in central Minnesota is integral to their mission. They share personal experiences and discuss various ways they give back, including pro bono work, mentoring, and organizing events like the YMCA ProMat. The episode stresses that community involvement isn't just a project—it's a core value at Moxie Creative. Tune in for insights on how small businesses and solopreneurs can create lasting community impact while growing their brands.00:00 Introduction to Moxie Creative00:27 Meet the Team00:51 The Importance of Community02:19 Kelly's Journey and Community Impact04:44 Mo's Community Involvement06:22 Giving Back Through Design07:40 The YMCA Promenade Event11:23 Collaborative Efforts and Event Planning13:09 Collaborative Design Process13:38 Working with Brittany14:00 Event Night Excitement15:32 Mentoring Young Designers18:28 Pro Bono Work and Community Involvement20:51 Encouraging Community Engagement22:45 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode, Jackie Kuehn (Hyndman) co-owner of Poppy Salon, shares the inspiring journey of building a successful salon in Central Minnesota. From its humble beginnings as a dream among friends to becoming an award-winning establishment, Jackie discusses the importance of customer service, staying ahead of trends, and the courage to pivot when necessary. The conversation also delves into the dynamics of running a family-owned business, the significance of continuous education, and the challenges and rewards of rebranding. Listeners will gain valuable insights into entrepreneurship and the salon industry.TakeawaysPoppy Salon started as a dream among friends.Customer service is a top priority at Poppy Salon.Staying ahead of trends is crucial in the salon industry.Continuous education for stylists is essential.Rebranding can be a necessary step for growth.Navigating business relationships requires open communication.Embracing feedback is vital for improvement.Supporting other salons fosters a positive community.Confidence and authenticity are key in business.Mistakes are valuable learning opportunities.Chapters00:00 The Birth of Poppy Salon02:50 Building a Trustworthy Brand05:36 Staying Ahead of Trends08:40 The Importance of Continuous Education11:15 Rebranding and Evolution14:16 Navigating Business Relationships17:09 Embracing Change and Feedback19:50 Future Aspirations for Poppy Salon22:38 Advice for Family-Owned BusinessesYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of 'Behind the Brand,' the Moxie Creative team reflects on their major milestones, achievements, and learnings from their second year in business. Hosts Taylor, Kelly, and Isabella discuss significant moments such as award-winning projects, launching the company podcast, and onboarding new team members. They also delve into challenges faced, valuable lessons learned, and outline their aspirations for year three, emphasizing the importance of quality work, team collaboration, and strategic growth. Listeners are invited to celebrate with Moxie Creative and gain insights into the journey of building a successful branding and marketing agency.00:00 Year Two at Moxie Creative: A Recap00:18 Meet the Moxie Team01:03 Celebrating Two Years of Moxie02:12 Highlights and Achievements07:35 Favorite Client Projects12:45 Reflecting on Year Two: Lessons Learned13:28 Handling Client Challenges and Legal Actions14:05 Valuing Our Work and Setting Boundaries15:32 Team Dynamics and Leadership Growth17:10 Finding Joy in Our Work19:50 Looking Ahead to Year Three21:10 Marketing Successes and Future Goals25:39 Concluding Thoughts and GratitudeYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of 'Behind the Brand,' hosts Taylor and Kelly from Moxie Creative team up with Cherie Landwehr, the founder of Landwehr Tax & Accounting. Cherie shares her entrepreneurial journey, describing the evolution of her firm over nearly two decades. The discussion covers the intricacies of managing a financial firm, the importance of hiring the right accountant, and why it's essential for business owners to outsource tasks beyond their expertise. Cherie also introduces her approach to client advisory services, emphasizing the importance of communication and customized financial advice. Tune in for firsthand experiences, practical business tips, and insights into building trusted partnerships with clients.00:00 Introduction to Cherie Landwehr,00:36 Meet the Hosts and the Guest01:00 Cherie Landwehr,'s Journey: Founding Land Wear Tax and Accounting01:48 The Challenges and Rewards of Starting a Firm04:01 The Importance of Outsourcing and Finding the Right Accountant04:21 Kelly's Experience with Cherie's Services06:50 Advice for Business Owners on Hiring Accountants11:17 Cherie's Firm: Evolution and Future Plans15:05 Packaging Services for Clients15:33 Budgeting and Financial Advice16:34 Common Struggles of Small Businesses19:00 Onboarding Process and Client Packages23:34 Tax Landscape and Political Influence25:39 Final Thoughts and Business TipsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, the Moxie team delves into the fast-evolving world of social media marketing, focusing on strategies tailored for small businesses. They explore effective content trends, the importance of making emotional connections with audiences, and leveraging both user and employee-generated content. Taylor is joined by Gen Zers Isabella and Mackie, the conversation covers generational differences in social media engagement and actionable advice for businesses to improve their online presence. They emphasize authenticity, emotional resonance, and consistent, intentional posting as keys to successful social media marketing.00:00 Introduction: The Ever-Changing World of Social Media01:23 Understanding Content Engagement Across Generations02:57 The Power of Authentic and Raw Content04:04 Trends and Strategies for Small Businesses05:08 The Importance of Storytelling in Social Media07:12 Creating Emotional Connections Through Content08:48 Challenges and Solutions for Social Media Managers12:41 Client Involvement in Social Media Strategy13:43 Client Collaboration and Consistency14:38 Becoming an Influencer for Your Brand14:57 Real Estate Social Media Strategies16:36 The Importance of Local Engagement18:49 Employee Generated Content21:07 Creating Engaging Content Series22:49 Final Thoughts and Key TakeawaysYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, the hosts Taylor, and Kelly from Moxie Creative discuss the importance of branding, especially for public perception. They delve into their recent collaboration with the Public Safety Foundation to help them rebrand. Jenifer Odette, the executive director of the foundation, shares her journey and the impactful community work the foundation does, including youth activities, scholarships, and support for first responders. The episode highlights the importance of a fresh brand identity to align with the foundation’s growth and broadened scope, as well as the specific steps taken in the rebranding process. Jenifer also discusses upcoming initiatives and the expansion of community outposts, thereby showcasing the foundation's commitment to supporting public safety and community well-being.00:00 Introduction to Today's Episode00:27 Meet the Hosts and Guest01:36 Jennifer's Journey to the Foundation09:11 The Foundation's Impact on the Community14:33 Supporting First Responders23:12 Volunteer Firefighters in Small Towns24:34 The Importance of Rebranding30:45 Community Engagement and New Initiatives37:15 Personal Reflections and Advice39:48 Conclusion and GratitudeYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of 'Behind the Brand,' host Taylor is joined by Kelly and Michael Nelson, Moxie's creative director, to discuss the importance of choosing the right website platform. They explore the advantages of WordPress over DIY website builders like Wix and Squarespace, touching on key aspects like customization, ownership, and SEO. They also highlight common pitfalls of using quick-fix platforms and advocate for professional expertise to build a strong online presence. Listen in to understand why investing in a WordPress site with a skilled team could be the best decision for your business.Takeaways:Not all website platforms are created equal — understanding the difference between WordPress and DIY builders like Wix and Squarespace is crucial for long-term growth.WordPress offers unmatched customization that allows businesses to scale and evolve their online presence without limitations.Ownership matters — with WordPress, you fully own your site and content, unlike some DIY platforms that retain partial control.Avoid the common pitfalls of quick-fix platforms that can limit SEO, performance, and user experience.Professional design and development matters — a custom site built by an experienced team can elevate your brand and improve customer trust.Better SEO starts with the right foundation — WordPress is built with SEO in mind, giving you a competitive advantage online.Upfront investment vs. long-term payoff — a professionally built WordPress site may cost more initially but delivers greater returns in functionality, visibility, and branding.Your website is your digital storefront — make sure it’s built to represent your brand at its best.Chapters00:00 Introduction and Guest Introduction00:32 Discussing Website Platforms01:08 The Case for WordPress03:48 Customization and Flexibility of WordPress05:34 Challenges with DIY Platforms09:12 Importance of Owning Your Website17:20 Maintaining and Expanding Your Website18:54 The Importance of Investing in a WordPress Website19:16 Building a Solid Foundation for New Businesses20:10 The Value of Professional Marketing21:04 User Experience and Website Functionality24:35 Challenges with AI and DIY Website Solutions25:56 The Role of Expertise in Website Development30:34 Key Elements of an Effective Website34:07 Conclusion and Final ThoughtsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com

In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Abbey Graves, a former radio personality turned podcast producer. Abby shares her journey from childhood dreams of being a radio DJ to the realities of the industry, including the financial struggles that led her to pivot into podcasting. She discusses the challenges of starting her own business, the importance of networking, and how she defines success in the podcasting world. Abbey also reflects on the balance of managing multiple ventures and the joy she finds in her work. In this conversation, Abbey Graves discusses the multifaceted nature of her business, Abbey Graves Productions, which encompasses audio production, live events, and podcasting. The discussion highlights the importance of networking, the benefits of podcasting for business growth, and the steps to start a podcast. Abbey shares her journey of turning a hobby into a career, emphasizing the need to bet on oneself and the potential for future growth in internal podcasting for organizations. The conversation is rich with insights on entrepreneurship, creativity, and the evolving landscape of content creation.TakeawaysAbbey always had a passion for radio and music.Starting a podcast business was a gradual process for Abbey.Networking and word of mouth are key to finding clients.Success in podcasting is subjective and personal.Abbey emphasizes the importance of being proud of your content.Outsourcing tasks can help manage a growing business.Finding the right help is crucial for scaling a business.Abbey enjoys balancing multiple ventures and projects.Every day brings new challenges in entrepreneurship. Networking opens doors to new opportunities.Diverse activities can enhance business growth.Podcasting allows for creative expression and marketing.Chapters00:00 Introduction to Behind the Brand00:58 Abby Graves: The Journey to Radio Personality03:58 Transitioning from Radio to Podcasting07:07 Building a Business: The Birth of Abby Graves Productions10:12 Navigating Early Challenges in Self-Employment13:03 Finding Success: Word of Mouth and Networking13:50 Defining Podcast Success15:00 Scaling the Business and Outsourcing18:06 Balancing Multiple Ventures and Passion Projects19:10 The Importance of Networking and Variety in Business22:42 Navigating the Podcasting Landscape25:21 The Power of Podcasting for Business Growth30:35 Starting Your Own Podcast: First Steps31:44 Turning Hobbies into Careers32:30 Future Directions for Abbey Graves ProductionsYoutube: https://www.youtube.com/@wearemoxiecreativeFacebook: https://www.facebook.com/wearemoxiecreativeInstagram: https://www.instagram.com/wearemoxiecreative/Behance: https://www.behance.net/moxiecreativeLinkedIn: https://www.linkedin.com/company/wearemoxiecreativeWebsite: www.moxiecreative.com