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84: Meta Says You're Responsible for What Its AI Does to Your Ads

2026-11-0411:13

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Episode summary Meta is updating its ad terms, and once they take effect, you're responsible for whatever its AI creates or changes in your ads, even the features Meta switched on without asking you. In this episode I walk you through what's changing, what it looks like when Meta's AI edits a real ad, and the quick check I want you to do in your own account this week. In this episode: What Meta's new terms s...

83: Meta Ad Costs Rising- what's going on?

2026-10-2111:00

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why Your Meta Ad Costs Jumped This Fall If you've opened Ads Manager lately and wondered why everything costs more, you're not imagining it. In this episode I walk you through what's driving your ad costs up this fall, and what you can do about it before Black Friday. In this episode, I cover: Why Meta ads work like an auction, and why your price goes up when more advertisers show up to bidHow the 2026 midte...

82: Sales Doesn't Have to Be Scary! Guest Episode- Liz Lemarchand

2026-10-0723:50

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Selling for Women Who Hate Sales: Money Mindset, Visibility, and Calm Confidence with Liz Lemarchand To Connect with Liz Youtube Instagram Skool Community- Money Growth for women I interviewed Liz Lemarchand a sales and marketing expert with 25 years of experience living in the south of France, who also does stand-up comedy and runs a Skool community. We talked about why she created her course,...

81: ROAS🙃 in Facebook ads- What is it and why it's the wrong metric

2026-09-3006:05

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why 10X ROAS Is Misleading (and What to Ask Instead) I explain that seeing people brag about “10X ROAS” on Instagram or LinkedIn doesn’t tell the full story, because ROAS (return on ad spend) is just a ratio of revenue divided by ad spend and can’t be judged without context. I walk through the math: if you sell a $37 digital product and it costs around $45 to acquire a customer, spending $5,000 on ads...

80: The 3:00 AM Offload: How to Stop Your Brain from Running Your Life with AI Consultant Suze Lake

2026-09-1619:25

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Please Hit Subscribe! Mentioned in this episode: The 3:00 AM Offload If you use the gift- tag Suze on Instagram! Where to connect with Suze Lake Website Instagram LinkedIn In this episode of Facebook Ads Quick Tips, host Stacy Covitz interviews AI consultant Suze Lake about practical, human-first ways business owners can use AI to save time and make more money without letting it repl...

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