Behind The Details w/ Chelsea

In this episode, I sit down with Jamie from The House of Rags to dive into the wonderful world of microfibers 🧼✨. We’ll talk about what makes them such a game-changer in detailing, how Jamie is bringing fresh ideas to the table, and what’s coming up for SEMA and Thor Media.This isn’t your average technical talk—we’re keeping it fun, lighthearted, and full of behind-the-scenes insights. If you love detailing, want to learn more about the tools that make the magic happen, or just enjoy hearing passionate people talk about their craft, this is an episode you won’t want to miss!Use coupon code A2D10 To save 10% off of all microfibers and products @ https://thehouseofrags.com/?ref=CHELS... https://www.thehouseofrags.ca Follow me on YouTube for more detailing content: https://youtube.com/@attention2detail...

In this episode of the podcast, I interview Gary from That Dtail Guy to discuss (and possibly uncover) the ugly truth about the detailing industry. We talk about the lack of transparency with chemicals, tools, and brands, and why so many detailers are frustrated with misleading marketing.Gary shares his honest opinions on what needs to change in the detailing world, how detailers can protect themselves from hype, and what true transparency would look like.If you’ve ever searched for detailing industry secrets, detailing podcast, or detailing truth, this episode is for you.Follow Gary On TikTok here: https://www.tiktok.com/@thatdtailguy?...Follow me on Youtube:    / @attention2detailswchelsea  This podcast is sponsored by The House of Rags- your home to the hottest US and International detailing brands. Use coupon code CHELSEA10 to save 10% off! https://www.thehouseofrags.com https://www.thehouseofrags.ca (Canada)

In this episode of Behind the Details with Chelsea, I sit down with Fred Shramovich from OrangeBlue Marketing & Design, SEO In the Details (Youtube) and Glovebox to get a no-holds-barred critique of my detailing website! 💻✨Fred brings his industry insight and marketing expertise to the table as we dive into the do’s and don’ts of creating an effective detailing website. Whether you're just getting started or looking to level up your online presence, this episode is packed with practical tips you can actually use.We’ll also chat about Fred’s work with Glovebox, his favorite detailing products, and how to stand out in a crowded market. From layout and SEO to trust signals and product pages—nothing is off the table.🎧 What you’ll learn:-Common mistakes detailers make on their websites-Tips for converting visitors into paying clients-Why your homepage might be killing your business-Fred’s go-to Glovebox products and why he loves them-The role of storytelling in your brandWhether you're a detailer, small business owner, or just curious about web strategy, this episode is a must-listen.👉 Don't forget to like, subscribe, and drop your detailing and website questions in the comment section for a future episode!Follow me @Attention 2 Details with Chelsea for more content & tips!:    / @attention2detailswchelsea  This podcast and episode is sponsored by The House of Rags. THIS MONTH is MICROFIBER MANIA- 25% off v1 towels, 15% off on v2 towels. STOCK UP NOW!!https://www.thehouseofrags.com (use coupon code A2D10 to save 10% off) My favorites: Diva Drying Towel: https://thehouseofrags.com/products/t...Level One Towels: https://thehouseofrags.com/products/t... #WebsiteTips #GloveboxDetail Freebird 600: https://thehouseofrags.com/products/f...#SmallBusinessMarketing #DetailingPodcast #YakketyYak #DetailingProducts #Glovebox #Website #Wix

🚨 The Coating That Might Replace PPF?! | Erin Knox of Avant Guard Unveils Formula 1051 🚨In this groundbreaking episode, we sit down with Erin Knox from Avant Guard to talk about his brand new ceramic coating: Formula 1051—a true innovation in the detailing industry.This isn’t your average ceramic coating. Erin claims Formula 1051 is thick enough to rival PPF, can fill in and cover up 1500 grit sanding marks, and even helps restore lost paint thickness after aggressive polishing. Is this the future of paint protection and ceramic coatings?We dive into:✔️ How Formula 1051 was developed✔️ What makes it different from traditional ceramic coatings✔️ Whether it can actually replace paint protection film (PPF)✔️ The science behind rebuilding paint thickness✔️ Real-world applications and results so farIf you're a professional detailer, paint correction expert, or just a car care enthusiast, this is a must-watch episode!👉 Subscribe and hit the bell for more deep dives with the top minds in auto detailing.🔗 Learn more about Avant Guard and Formula 1051 here: https://www.agprocoatings.com/formula...📱Follow me on Youtube for more content: https://youtube.com/@attention2detail...🎙️ Listen to the full podcast on Spotify, Apple Podcasts, and more!#CeramicCoating #ErinKnox #Formula1051 #AvantGuard #PaintProtection #AutoDetailing #DetailersPodcast #PPFAlternative #PaintCorrection #CarCareThis podcast and episode is sponsored by The House of Rags. I am an affiliate with THOR. Use coupon code A2D10 to save 10% off https://www.thehouseofrags.com , https://www.thehouseofrags.ca

In this episode, I sit down with viral YouTuber and entrepreneur Josh from IMJoshV to talk about his growing brand, Quivr — including the launch of his brand-new hose and drying towel, how he balances business and family, and what’s next for the Quivr brand.Josh shares the behind-the-scenes journey of building a brand from the ground up, what inspired his latest product drops, and how he’s grown an audience across YouTube and social media. We also talk about the real-life challenges of managing work-life balance as a content creator, business owner, and dad.If you’re into product innovation, creator entrepreneurship, or just want to hear a real and inspiring founder story, this one’s for you.🔹 In this episode:The story behind IMJoshV and the Quivr brandLaunching the new Quivr hose & drying towelHow Josh balances family, business, and content creationWhat’s next for Quivr in 2025 and beyond📦 Purchase your Quivr products here: https://www.thehouseofrags.com (use coupon code A2D10 to save 10% off)📲 Follow Josh (IMJoshV):    / @imjoshv  👉🏻 Follow me on Youtube for more content and tips:    / @attention2detailswchelsea  🎧 Subscribe for more founder interviews and creator deep divesThis episode and podcast is sponsored by The House of Rags. Your home to the coolest US and International detailing brands.

In this episode, I sit down with PJ, one of the founders of Dodo Juice, to talk all things detailing culture, waxes, and ceramic coatings. We explore the key differences between UK and US Detailing styles, the evolution of Dodo Juice products, and dive into a heated debate: Is traditional wax still relevant in a world dominated by ceramic coatings? PJ shares his insider insights into why Dodo Juice continues to innovate in the wax space, what makes their wax so special, and how the UK market sees detailing differently than the US. Whether you're team wax or team ceramic, this episode will challenge how you think about protection and shine. 👉🏻 Don't forget to LIKE, SUBSCRIBE, and DROP YOUR THOUGHTS BELOW- is wax still king, or have coatings taken the crown? This episode and podcast is sponsored by The House of Rags. Home to some of the hottest US and International detailing brands https://www.thehouseofrags.com (use coupon code A2D10 to save 10% off) https://www.thehouseofrags.caFollow me on Youtube for more educational content:    / @attention2detailswchelsea  

In this episode, we sit down with Adam Hindman, founder of Detailers of Sarasota, to hear how he went from washing cars locally to becoming one of the hottest mobile detailer in the industry- trusted with some of the worlds most exotic and high-end vehicles. Adam shares the real story behind the rise, the grind of building a detailing business from the ground up, how he broke into the luxury car market, and what it takes to stand out in today's competitive detailing industry. Whether you're an aspiring detailer, a business owner, or just love stories of hard work paying off- this episode is packed with insights, inspiration and behind-the-scenes stories you won't want to miss. Follow Adam here: https://www.instagram.com/detailersof...Follow me on Youtube @ Attention 2 Details w/ Chelsea:    / @attention2detailswchelsea  Click here to find out more information on Glovebox: https://gloveboxdetail.com/products/d...*Use coupon code A2D20 to save 20% off your first order*This episode and podcast is sponsored by The House of Rags. Home to some of the hottest US and International detailing brands. Use coupon code A2D10 to save 10 off at https://www.thehouseofrags.com or https://www.thehouseofrags.ca (Canadian viewers). I am an affiliate with The House of Rags.

In this episode, we sit down with the team from Bio Bombs, experts in automotive odor elimination, to talk about the science behind removing stubborn smells from your car’s interior. Whether it's smoke, pets, food, or mystery funk, they break down how their system works and share pro tips for DIY odor removal that actually last.🎙️ Topics We Cover:How Bio Bombs products neutralize odors at the sourceCommon mistakes people make when trying to eliminate smellsHow to prep your car for an odor treatmentLong-term strategies to keep your vehicle freshWhether you're a car enthusiast, detailer, or just tired of the smell in your daily driver, this episode has the insights you need!🔗 Check out Bio Bombs products here: https://thehouseofrags.com/?ref=CHELS...🧼 Subscribe for more car care tips and detailing deep dives!This podcast and episode is sponsored by The House of Rags. Make sure to use coupon code A2D10 to save 10% off on their website https://thehouseofrags.com/?ref=CHELS...Follow me on Youtube for more product reviews and tips and tricks:    / @attention2detailswchelsea  #CarCare #OdorRemoval #BioBombs #AutoDetailing #CarCleaning #Podcast

In this episode, we sit down with Aaron from Phoenix EOD to dive into the journey behind his innovative detailing brand.We talk about how he started Phoenix EOD, the inspiration behind his standout products, and what exciting new releases are on the horizon. Aaron also opens up about the real struggles of building a brand from the ground up, the lessons he's learned, and what it takes to stand out in the competitive world of automotive detailing. Whether you're a detailer, business owner, or just a fan of the industry, this episode is packed with value, insight, and inspiration.🔧 Topics we cover:The origin story of Phoenix EODBehind the scenes of product developmentUpcoming product launchesChallenges of building a detailing brandLessons learned and advice for aspiring entrepreneurs🎧 Tune in, get inspired, and learn what it really takes to build a successful detailing business from someone who's doing it every day.Follow Aaron on Instagram: https://www.instagram.com/phoenixeod/...For entertaining and educational detailing content follow me on Youtube: https://youtube.com/@attention2detail...Sponsored by The House of Rags https://www.thehouseofrags.com, https://www.thehouseofrags.ca (Canada) *Use coupon code A2D10 to save 10% off

In this episode we sit down with Carlos Serrano, one of the most respected names in mobile detailing, to uncover the systems and strategies behind his massive success. Whether you're just starting your detailing journey or looking to scale your business, this episode is packed with real-world insights and actionable tips. We cover: Carlos' go-to Standard Operating Procedures (SOPs)How he sets his pricing for maximum profitTime saving techniques to boost efficiencyHis favorite products and why he swears by themThe mindset that helped him grow from side hustle to full-time successCarlos brings both passion and precision to his craft- and this conversation will inspire and equip you to do the same.Perfect for: mobile detailers, auto enthusiasts, small business owners and anyone chasing excellence. Don't forget to like, subscribe and hit the bell for more expert interviews!https://www.thehouseofrags.comhttps://www.thehouseofrags.caUse coupon code A2D10 to save 10% off @ THORGOAT Towel: https://thehouseofrags.ca/products/th...Diva rinseless towel: https://thehouseofrags.ca/products/th...Quivr Hot Coat: Follow me on Youtube:   / @attention2detailswchelsea  Follow Carlos on Youtube:    / @serranosmobile  

Think you know Meguiar's? THINK AGAIN. In this episode, we sit down with Markus Kleis, a key figure at Meguiar's, to talk about this legendary brand. From the company's surprising origins to how they keep innovating in a crowded and highly saturated market, Markus pulls back the curtain and shares some unexpected tips and tricks on how to get the most out of their products. We cover: How Meguiar's creates new products (and what gets rejected)Secret hacks to get the most out of your detailing routineWhat's next for one of the most trusted names in car careWhether you're a weekend warrior or a detailing pro, you're gonna want to hear what he has to say. SUBSCRIBE for more behind the details conversations, industry insights and exclusive interviews from the world of car care and beyond!This episode is brought to you by The House Of Rags- home to some of the leading US and International detailing brands. Use coupon code A2D10 to save 10% offhttps://www.thehouseofrags.comhttps://www.thehouseofrags.ca (Canada)Follow me on Youtube:    / @attention2detailswchelsea  

If you've ever wondered why your "SEO Checklist" isnot moving the needle - or why a gorgeous logo still leaves customers cold- then you need to watch this episode! In tonights episode we sit down with Gabe Fletcher from Detailing Growth to discuss : Why most owners still define "SEO" as keywords instead of CUSTOMER EXPERIENCE SIGNALSHow you can't game the system with SEOThe things that make a massive differenceBring your notebook and questions for this awesome info packed episode! How to contact Gabe: https://detailinggrowth.comFollow me on Youtube:    / @attention2detailswchelsea  This episode is sponsored by The House of Rags. Your home to some of the hottest US and International detailing brands and products.https://www.thehouseofrags.comhttps://www.thehoueofrags.caUse coupon code A2D10 to save 10& off!

Tonight were sitting down with Josh Felder, founder of Detail Addicts and Dan Czerwinski to find out more about the innovative detailing brand DETAIL ADDICTS. From their 3D printed tools and Battery Operated Ozone generator to their complex Hybrid Polishes and Compounds they are rethinking the detailing game and providing solutions for detailers every day. We're going to discuss their products, how to get the most out of them and answer any questions you may have! Plus if you have a detailing invention idea- SHARE it and who knows they just might make it! https://www.detailaddicts.com/?srslti...Follow me on Youtube:    / @attention2detailswchelsea  This episode is brought to you by The House of Rags. Your home to the hottest US based and International detailing brands. Check them out at https://www,thehouseofrags.com and use coupon code A2D10 to save 10% offhttps://www.thehouseofrags.ca (Canad)🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/66902090...

n tonight's episode we're talking all things LABOCOSMETICA and detailing with Reggy. This Italian detailing company has taken the US by storm the last few months and for those that want to know the ins and outs of how to best use their products as well as some EASTER EGGS and ways to save $$ make sure you tune in and bring your questions! Reggy is an exceptionally skilled detailer so we're not just talking LABO- this episode is going to be JAMMED PACKED with detailing tips and goodies. Promo: A2D10 https://www.thehouseofrags.com/?ref=C... Some of my favorite Labocosmetica Products: Primus 2.0: https://thehouseofrags.com/products/p...Purifica: https://thehouseofrags.com/products/p...Semper: https://thehouseofrags.com/products/s...Ductile: https://thehouseofrags.com/products/d...Glico: https://thehouseofrags.com/products/g...Derma Cleaner 2.0: https://thehouseofrags.com/products/d...This episode is sponsored by The House of Rags. Your home for some of the hottest International and US detailing brands on the market. *Use coupon code A2D10 to save 10% off at thehouseofrags.comhttps://www.thehouseofrags.comhttps://www.thehouseofrags.caMake sure you Like this video and SUBSCRIBE to The House of Rags Youtube channel!Follow me at Attention 2 Details w/ Chelsea for more detailing videos:    / @attention2detailswchelsea  

Tonight I'm excited to have my friend Jason Otterness from Car Supplies Warehouse, The Bays and Opticle Film come on the show to discuss some of the challenges he's encountered over the last few years as well as some of the lessons he's learned a long the way as a business owner and as a person. Many are probably familiar with his success with Chicago Auto Pros and some of the challenges he faced when he and his former financial partner decided to end their business relationship which ultimately ended with Jason losing his detailing business, his successful Youtube channel and essentially needing to start over. I'm excited to sit down with Jason to discuss how these challenges have changed him and what he's learned along the way and find out WHAT'S NEXT for Car Supplies Warehouse and the Bays. This episode is sponsored by The House of Rags. Home to some of the hottest US and International detailing brands on the market. *Use coupon code A2D10 to save 10% off at THORhttps://www.thehouseofrags.comhttps://www.thehouseofrags.caFollow me on Youtube:    / @attention2detailswchelsea  https://www.a2dlancaster.com

Tonight we sit down with Nick McGurk, the OTHER HALF of DIY Detail. We're going to discuss how he got his start, some of the careers he's had that have contributed to his success now, how he and Yvan came to start DIY Detail and grow their Youtube channel to over 130k subscribers in under 2 years as well as some of the lessons he's learned along the way. https://www.diydetail.com   / @diydetailofficial  Tonights episode is brought to you by The House of Rags. Your home for some of the hottest US based and International detailing products on the market. http://www.thehouseofrags.comhttp://www.thehouseofrags.caUse coupon code A2D10 to save 10% off at THOR

This is the episode I got roasted on for doing interiors the WRONG WAY. Join me and my two special guests for a hilarious fun episode!

Tonights episode we're shifting gears to discuss a often times overlooked but WILDLY profitable aspect of the detailing industry and thats in detailing and ceramic coating AGRICULTURAL Equipment. We sit down with Spencer from MAD Garage to find out how he learned to work on these beasts, the products and tools he uses and how he gets them done efficiently. Follow him on Youtube:    / @madgarage3816  Follow me on Youtube:    / @attention2detailswchelsea  Tonights episode is sponsored by The House of Rags. Your home to some of the best selling US and International Detailing brands. http://www.thehouseofrags.comhttp://thehouseofrags.ca

In this episode we sit down with the Godfather of Detailing himself, Brian Spitler. Brian has helped teach thousands of detailers over the years on his Youtube channel Auction Car Reconditioning (formerly known as Apex Detail) and hundreds in his own shop. He's helped pave the way for so many of us and tonight I'm honored to get to know his story, how he got his start in detailing, how he's adapted over the years with trends and technology and hear what's NEXT for him in his career.

In tonights episode we sit down with seasoned detailer Jeremy Stevens, owner of Shine Supply and Stevens Detailing from Ventura, CA. Jeremy has been detailing since the 90's and tonight we get to hear how he got his start, how he grew his mobile detailing business to what it is today, how he developed and grew his brand and the lessons he has learned along the way about what success REALLY looks like 30+ years in the industry. Check him out here: www.shinesupply.comIG: @shinesupplywww.a2dlancaster.comFollow me on Youtube here: https://youtube.com/@a...This episode is brought to you by The House of Rags. Home to some of the hottest US and international detailing brands like- Cleantle, Mile Deep, Katiba, Carpro, Clean., Detail Co., and so many more! Visit them at www.thehouseofrags.com (US) or www.thehouseofrags.ca (Canada) and use coupon code A2D10 to save 10% off your order!