CMO School

Launches and marketing campaigns are one of the biggest areas, I see Fractional CMOs overstep their boundaries,It starts with mapping out a campaign or launch…and quickly turns into building timelines, reviewing every asset, sitting in execution meetings, and basically project managing everything.In this episode of my “What I Do and Don’t Do as a CMO” series, I’m breaking down how I approach campaign and launch planning including:The 6 key things I own when planning campaigns or launchesThe difference between strategy and project managementWhere most CMOs overstep during a launch or campaignAnd the filter I use to protect my time and boundariesIf you’ve ever had PTSD from launching or doing marketing campaigns (lol I feel you), this episode will help you reset your boundaries and operate at the CMO level.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

When you don’t know what you should own (and what you shouldn’t) during the hiring process, you end up posting job descriptions, screening resumes, running interviews, onboarding new hires…and quickly turning your fractional role into a full-time job.In this episode of my series “What I Do and Don’t Do as a CMO,” I’m breaking down how I handle hiring for clients.We cover:The 5 things I own when it comes to hiring for client teamsThe biggest mistake I see marketers make when they try to “be helpful” with hiring Where the line is between strategic leadership and operational recruitingAnd the simple filter I use to protect my time and keep my boundariesHiring impacts marketing performance — but running the entire process is not your job.If you’ve ever found yourself slipping into recruiter or marketing manager mode, this episode will help you reset your boundaries and operate at the CMO level.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

You don’t need a huge audience to get Fractional CMO clients.But you do need to stop approaching sales like a freelancer.If you’ve been posting educational content, creating freebies, or “putting yourself out there” and it’s not turning into clients, this episode will show you exactly why and what to do instead.Today, I’m breaking down the 3 fastest ways to get booked as a Fractional CMO — and what most marketers are doing wrong when they try.In this episode I break down:The three fastest ways to get Fractional CMO clients, like yesterdayThe biggest mistakes I see marketers make when they’re looking for clientsA simple “start here” plan you can follow over the next 30 days to help you land clients fastAnd the one sentence that instantly positions you as a leader instead of “someone who helps with marketing”If you’re done hoping dream clients will just land in your inbox, and you're ready to take things into your hands and make it happen, this episode will show you exactly how to do that.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/RESOURCESBecome a Booked Out CMO - Get my free cold pitch email templates here: Fractional CMO Sales Email Templates — The CMO Office

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.In this episode, I break down:The core mindset shift around pricing that changes how clients perceive your valueThe real pricing ranges Fractional CMOs are charging — and when each range actually makes senseThe two most common pricing models and which one I recommendThe six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix themThis conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing.If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In this episode of my series “What I Do and Don’t Do as a CMO,” and I’m diving into Social MediaWe cover:What social media ownership actually means as a CMOHow to think about channel selection and prioritizationThe role of positioning and high-level content directionWhat it looks like to guide performance without getting pulled into daily executionWhy clear boundaries around social media are essential for protecting your time and valueIf you’ve ever found yourself mapping out content calendars, reviewing captions, editing reels, or posting content, — this episode will help you reset your boundaries and focus on the strategic role you’re meant to play as a CMO.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

One of the fastest ways Fractional CMOs burn out is by not being clear on their role. When you don’t know what you should own – and what you shouldn’t – you end up overdelivering, doing work you shouldn’t, and being way busier than you need to be, which ultimately limits your earning potential. In the first episode of my series “What I Do and Don’t Do as a CMO,” and I’m starting with KPIs and data. In this episode, I break down what I do (and don’t do) as a CMO when it comes to KPIs and data.In this episode, we cover:What CMOs should (and should not) do when it comes to pulling and reporting on marketing dataThe four areas I stay focused on when it comes to marketing performance and dataThe biggest mistakes and misconceptions I see when it comes to analyzing and reporting data to CEOs and leadership teamsHow to build a tracking plan that supports real decision-makingIf KPIs feel intimidating or you’ve ever thought “I’m not a numbers person,” this episode will show you that you don’t need to be an analytics expert to be a great CMO. You just need clarity on your role, strong strategic thinking, and the confidence to stay in your lane.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

Why do founder–marketer relationships break down so often — even when everyone has good intentions?In this episode, I’m joined by Heather Chauvin, leadership coach and longtime founder, to talk honestly about what founders are actually looking for when they hire marketing support — and why marketing can be one of the most emotionally charged hires a business owner makes.We unpack:Why many founders develop trust issues with marketing (and how those experiences shape expectations)The hype problem in marketing — and why results are never guaranteedWhat founders really want beyond revenue: to feel seen, heard, and supportedThe “secret ROI” conversations most marketers never ask — and why they matterWhy energy management, capacity, and boundaries are part of the jobHow strong Fractional CMOs lead as partners, not order-takers or hype machinesIf you’re a Fractional CMO or senior marketer, this episode will help you understand what’s really happening underneath founder expectations — and how to lead the relationship with more clarity, confidence, and trust.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

If you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.In this episode, I break down:The core mindset shift around pricing that changes how clients perceive your valueThe real pricing ranges Fractional CMOs are charging — and when each range actually makes senseThe two most common pricing models and which one I recommendThe six biggest pricing mistakes that keep smart, experienced marketers undercharging — and how to fix themThis conversation is about pricing at different levels of leadership in a way that reflects responsibility, decision-making, and ownership — and supports building a lucrative, sustainable Fractional CMO business where you’re paid appropriately for the role you’re doing.If you’ve been questioning your rates, feeling stretched thin, or sensing there’s a gap between the work you’re doing and what you’re being paid, this episode will give you the clarity you’ve been looking for.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

If you’re leading marketing in 2025, you can’t afford not to understand AI.In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everywhere. She’s teaching what it actually looks like to become an AI Architect — building systems that give you back your time, protect your creative edge, and raise the quality of your work.We dig into:The shift from AI Offloader to AI Architect, and why it’s the next evolution of marketing leadershipWhy “opening a chat and generating content” is the fastest way to get generic, mediocre outputThe real unlock: documenting your frameworks and “genius” so AI can think like you, not like the internetThe three projects Callan recommends every Fractional CMO build: a Brand Guardian, a Sales Wizard, and a Money CoachHow to slow down up front (training systems) so you can move faster every week and reclaim real hoursIf you’ve been curious about AI but hesitant to go all-in because you don’t want to lose your voice, this conversation will change how you think about AI, leadership, and what’s possible in your business.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way.In this episode, I break down:• The biggest mindset blocks keeping marketers underpaid• Why high-ticket clients are more common than you think• How scope (not skill) is the reason your pricing feels “too high”• Three simple paths to six figures — even if you prefer light delivery• What it actually takes to build a six-figure FCMO business that feels easyIf you’ve been questioning whether this level of income is possible for you, I want this episode to show you just how accessible it really is.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ 

If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour.I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’ve wondered whether becoming a Fractional CMO is right for you — or you want a clearer, more sustainable way to lead as a marketer — this will give you a clear picture of what’s possible.Inside this episode:• How I went from burnt-out marketer to six-figure Fractional CMO• The gap I saw in this industry and why Fractional CMO School exists• A behind-the-scenes look at the 6-month structure, coaching + support• The real transformations students are seeing (income + identity shifts)• What the fractional CMO role can unlock in your work, income, and lifeWhether you’re an experienced marketer who’s ready to move out of execution and into leadership — or you’re already a Fractional CMO and want a better way to build your business — this episode will help you understand whether this path is right for you.____If you’ve been curious about Fractional CMO School and want to learn more, this is your chance to peek behind the curtains.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ 

You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of.I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious.When I started working with Jess Belsky, a Transformational Leadership Coach and Hypnotherapist, I thought I was fixing my money mindset. But the real shift came when I started rewiring my subconcious beliefs — the ones that were shaping how I led, what I earned, and how I showed up in my life and business.In this episode, we unpack:How subconscious patterns keep high-performing leaders from reaching their next levelThe exact inner work that changed how I think, lead, and run my business (and life)What it looks like to reprogram your beliefs so your conscious and subconscious are alignedIf you’ve been pushing harder but not getting further, this episode will help you see what’s really been in your way — and how to finally lead from the inside out.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ 

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you.So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job.In this episode, I’m breaking down:What the Fractional CMO Trap isThe two doors that usually lead you into it — and how to back yourself out of each oneHow to redesign your business to gives you the freedom (and income) you set to to createA simple 30-day reset plan to help you reclaim your time, tighten boundaries, and build a Fractional business that’s sustainable If you’ve been feeling stretched, stuck, or like you’re constantly proving your value this episode is going to change how you run your business. Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence.This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients.Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results.In this episode we cover:How to get AI to produce high-quality work on the first try — without endless back-and-forth or rewrites.How to set up Custom GPTs and projects — and when each approach gives you the best results.Advanced ways to use AI for strategy work — not just content creation.The biggest mistakes even experienced marketers make with AI (and how to avoid them).Where AI is headed in the next 12–18 months so you can stay ahead of the curveIf you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ 

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you.I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role.In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leading with the confidence of a CMO.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ 

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity.When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable.In this episode, I’m breaking down:How to identify your ideal clients as a Fractional CMOThe red flags that signal a partnership won’t workThe hard lessons I learned from saying yes when I shouldn’t haveAnd the filters I now use to choose clients wiselyIf you want to attract clients who truly value your leadership, and build a business that feels as good as it looks, this episode is for you.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/ 

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth. In this episode, I’m sharing:What happened when I tried to serve everyoneHow I tested different niches behind the scenes Why I eventually chose a niche and how it was the catalyst to growth (AND time freedom) If you’re still figuring out your niche — or resisting the idea altogether — this episode will help you see why narrowing your focus might be the best move you can make.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → http://www.fractional-cmo-school.com/

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns.In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look.We talk about:Why strategy alone won’t work if your subconscious is stuck in old patternsHow to spot the limiting beliefs and identities running your business behind the scenesCommon conditioning loops like “rest is lazy” or “my worth = my output”Small steps you can take today to start rewiring your subconscious and closing the “identity gap”If you’ve ever felt like you’re doing everything “right” but still not getting where you want to go, this conversation will help you understand why, and what to do differently.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.🎓 Learn More → Fractional CMO SchoolEpisode Resources:Mindi’s Instagram: mindihuebner.com/IG  Mindi’s Subconscious CEO Identity Quiz: mindihuebner.com/ceoquizMindi’s FREE Identity Alignment Call: mindihuebner.com/id

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.So today, I’m breaking it all down for you. In this episode I’ll be sharing:My career background and how it set me up to become a Fractional CMOThe misconception I had around my own experience and readiness for this role The early months of trial and error — what I tried, what worked, and what didn’tThe biggest lessons I learned in that first yearAnd ultimately, what led me to create Fractional CMO School and help other marketers build their own thriving businesses as Fractional CMOsIf you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.🎓 Learn More → Fractional CMO School

I talk to so many Fractional CMOs who are exhausted, underpaid, and questioning if they made the right move stepping into this role. That’s exactly why I made this episode.It’s not you - and it’s not the model. Most people are just running their business in a way that isn’t sustainable. If you’ve been feeling burnt out, like you’re trying to squeeze a full-time job into part-time hours, this one’s for you.What we cover:The biggest mistakes Fractional CMOs make that lead to burnoutWhat the role is actually meant to look likeHow the wrong clients can derail your business (even if you’re doing everything else right)How to reset if you’re already burnt the f out Think of this as a permission slip to stop doing it the hard way. You don’t have to overwork to prove your value. You don’t have to keep saying yes to clients who drain you. And you definitely don’t have to settle for building a business that feels heavier than the one you left. There’s a better way—and I want this episode to show you how to find it.Ready to take the next step?If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.🎓 Learn More → Fractional CMO School