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The Virtual CEO
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The Virtual CEO

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Amy Wallin and Rhys Knight talk about creating a business that gives you freedom from stress, time constraints and location restrictions. Amy is an advocate for a results-based working environment and the four-day workweek.
38 Episodes
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If your calendar looks full but your brain feels fried…It might be time to design a business that protects you, not punishes you.Shingles at 31 taught me the hard way.Burnout doesn’t always look like breaking.Sometimes it looks like coping, until you can’t.Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Recruitment in 2025? It’s basically a pitch competition, and you're not the only one in the room. Top candidates have options.They’re fielding offers, setting boundaries, and ghosting your five-stage “efficient” hiring process.You’re not missing out because talent’s dried up.You’re missing out because your process feels like a committee-led group chat with no decision-maker.Speed is the new sexy. Fix it.Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
If perfectionism was a sport… some of y’all would be Olympic gold. 🥇You’re not “raising the bar”, you’re micromanaging a Canva post at 11pm and calling it leadership.Delegating isn’t lowering your standards,it’s protecting your capacity. ✨Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
For the founders who are sure it’s the sales guy…But it’s actually the systems. 👀Confession: I used to dig through CRMs like a goblin, only to discover nobody was tracking anything.Standards? No feelings, just facts.If your biz is bleeding cash, you don’t need a new funnel. You need a damn audit.Learn to think like a consultant, not a chaos goblin.Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Calling out every founder who's convinced they have a sales problem…But haven’t looked at a spreadsheet since 2019. 👀You don’t have a strategy issue.You’ve got a story issue.(And probably a Jimmy issue too, let’s be honest.)Data won’t sugarcoat it.But it will show you where the money’s leaking so you can plug it.Open the damn dashboard, babe 💅Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
POV: You fired your VA because “AI can do it faster”...And now you’re the AI’s PA.You're drowning in drafts, babysitting prompts, and calling it productivity, when really, you’ve just automated yourself into a full-time admin job.AI was meant to free founders, not trap you in shinier to-dos.You don’t need to work harder.You need someone who can take the chainsaw off your hands.Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
For anyone who’s ever sat through a 3-hour Monday meeting that could’ve been a 2-line Slack message…I see you. I salute you. I’m setting you free. 😌Some meetings aren’t work. They’re what happens instead of work.Only 5 meetings deserve to exist, and I said what I said.Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
You think people quit over money and hours.It’s resentment. Built quietly. Ignored repeatedly. Until it explodes.This episode will make you rethink everything you think you know about why good people leave. Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Too many businesses get excited about "efficiency" and forget about experience.You can streamline without losing soul.You can automate without sounding like a chatbot.You can be tech-savvy and deeply human.Catch the full convo with Val Coin from Via Tech, it’s the operational truth bomb you didn’t know you needed.Work with Amy & the team: ⁠⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
For anyone who thought “scaling” meant sipping cocktails while the money rolls in… surprise babe 🍸💸Turns out it’s mostly:• Forgetting invoices• Forgetting names• Forgetting how to breatheGrowth sounds sexy until your brain breaks and your inbox is on fire 🔥But there is a way to survive the chaos, and Amy’s giving you the parachute mid-fall. Buckle up!Work with Amy & the team: ⁠⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
If you’ve ever felt like business mistakes are eating you alive…Like you’ve wasted money on the wrong tools, kept the wrong people too long, or chased “growth” that only drained you…You’re not alone.We all pay the stupid tax at some point, the difference is whether we keep quiet about it or learn out loud.Consider this episode a tax rebate in the form of my mistakes.Work with Amy & the team: ⁠⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Staff retention isn’t the flex you think it is. 😬Loyalty is cute until it turns into stagnation. Innovation? Choked. New ideas? Ghosted. You? Fighting to change anything without a 3-week debate and a spreadsheet.Don’t let high retention fool you, sometimes it’s just golden handcuffs in disguise 💅New blood = fresh brains = better business.Work with Amy & the team: ⁠⁠⁠⁠www.linkedva.com⁠⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠⁠ ⁠📬Got questions? ⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
What happens when your golden goose quits?You cry. Then you realise your whole biz was actually powered by duct tape, vibes, and one overworked legend.This episode of The Virtual CEO spills the tea on what really happens when someone becomes the system instead of supporting it.If the thought of one resignation sends shivers down your spine… this one’s for you.SOPs. Mindset shifts. And the uncomfortable truth your future self will thank you for. 👀Work with Amy & the team: ⁠⁠⁠www.linkedva.com⁠⁠⁠ 💼Connect on LinkedIn:  ⁠⁠⁠www.linkedin.com/in/amywallinceo/⁠⁠ ⁠📬Got questions? ⁠⁠amy.wallin@linkedva.com⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
For the CEOs who hear “we have a culture problem” and immediately want to throw a pizza party 🍕Same.I love a quick fix — until it’s costing me $$$ and making the problem worse.Now? I’m in my chunky sauce era: asking dumber questions, getting messier answers, and actually solving the real problem.Because nothing’s sexier than a CEO who diagnoses before they prescribes.Save this for your next “emergency” meeting.Work with Amy & the team: ⁠⁠www.linkedva.com⁠⁠ 💼Connect on LinkedIn:  ⁠⁠www.linkedin.com/in/amywallinceo/⁠ ⁠📬Got questions? ⁠amy.wallin@linkedva.com⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Being “nice” is costing you more than you think.Let’s be real: if you’re lying awake at night wondering if you were too harsh for asking someone to do their actual job—this one’s for you.Time to put on your big boss boots and get honest about what leadership really requires.Work with Amy & the team: ⁠⁠www.linkedva.com⁠⁠ 💼Connect on LinkedIn:  ⁠⁠www.linkedin.com/in/amywallinceo/⁠ ⁠📬Got questions? ⁠amy.wallin@linkedva.com⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
You swear you said it. You know you assigned it. So why does your team keep acting like it’s the first time they’ve heard it?Here’s the truth: if things are slipping through the cracks, it’s probably not because your team is lazy—it’s because your delegation is unclear, undocumented, or vanished into the chaos of your multitasking brain.It’s not about micromanaging. It’s about managing.And if your team keeps fumbling the ball... it might be time to check if you actually passed it.Work with Amy & the team: ⁠www.linkedva.com⁠ 💼Connect on LinkedIn:  ⁠www.linkedin.com/in/amywallinceo/ ⁠📬Got questions? amy.wallin@linkedva.com 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Let’s set the record straight: “virtual assistant” is the most misunderstood label in modern hiring. No, it’s not just a Canva-post scheduler or some vague admin in the cloud. And if you still think offshoring is just a cheap Plan B, I’ve got news for you — you’re already behind.If you’ve been stuck in hiring hell or feel like “there’s no good people out there,” this one's for you.Spoiler: they exist. They just might not live in your postcode.Work with Amy & the team: ⁠www.linkedva.com⁠ 💼Connect on LinkedIn:  ⁠www.linkedin.com/in/amywallinceo/ ⁠📬Got questions? amy.wallin@linkedva.com 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
Is AI Replacing Your Team… or Just Making Them Stronger? 🧠⚡Let’s talk about it. If you’ve ever wondered, “Should I still be hiring humans now that GPT can write like me, think like me, and never calls in sick?”—this episode is for you.Spoiler: You don’t need a $100K tech bro. You need one smart generalist who knows how to use the tools.Work with Amy & the team: www.linkedva.com 💼Connect on LinkedIn:  www.linkedin.com/in/amywallinceo/ 📬Got questions? amy.wallin@linkedva.com 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
You have a gut feeling it’s time to let them go, but you’re hesitating. Is it really them? Or have you failed them? Before you fire someone, you need to audit yourself. In this episode, we cover the three essential checks:1. Attitude (are they coachable or a vibe killer?),2. Expectations (have you actually been clear?), and3. Training (did you set them up for success or failure?).This is how you separate a bad fit from a leadership gap.Work with Amy & the team: ⁠⁠⁠www.linkedva.com⁠⁠⁠ 💼Connect on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/amywallinceo/⁠⁠⁠ 📬Got questions?⁠⁠⁠amy.wallin@linkedva.com⁠⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
If you're waiting for your business to be perfectly systemised before you hire, you'll be waiting forever. The best people to build your SOPs are the newbies who don't take your "common sense" for granted. Stop being the bottleneck. Record a quick video, hand over the task, and let them help you build the manual. This is how you get out of your own way.Work with Amy & the team: ⁠⁠www.linkedva.com⁠⁠ 💼Connect on LinkedIn: ⁠⁠https://www.linkedin.com/in/amywallinceo/⁠⁠ 📬Got questions?⁠⁠amy.wallin@linkedva.com⁠⁠ 📩New episodes every week. Subscribe and follow The Virtual CEO for straight-talking strategy you can actually use.
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