OWNR OPS Podcast

Five months ago, JT was working a $90K W2 job. Today, he just closed $172,500 in a single month running his land clearing business — and he's breaking down exactly how he did it.In this episode, JT from High Desert Land Works walks through the real numbers behind his growth: from his first $8,000 job to his biggest month yet, why he hired an ad agency instead of doing it himself, and the schedule that let him quote four weeks out while staying booked solid.What you'll learn:How JT structured his week to balance quoting and fulfillmentWhy he hired help for marketing instead of trying to do it all himselfThe exact day rate math that kept him profitable even on slow weeksWhat it takes to go from one machine and one operator to a full crewHow speed-to-lead and same-day site visits are closing jobs fast🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://join.getjobber.com/theownerop📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 On Google With Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: → https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

Hayden Fake got his dedicated excavator in mid-June.By July, Mountain Mulching had generated $85,675 in confirmed revenue.In this episode, I sit down with Hayden to break down what happened between those two points and the systems he’s putting in place to turn that early momentum into a repeatable business.We talk about how he launched the company, set up his website and Jobber, started running Facebook ads, built lead follow-up automations, established his crew day rate, and learned to confidently sell high-value forestry mulching and fire mitigation projects.Hayden also shares what it was like putting himself on camera for local Facebook ads, dealing with the fear of what friends and people in town might think, and realizing that the reward of marketing your business is much bigger than the risk of somebody giving you a hard time.We also get into:Pricing jobs when every property is differentWhy Facebook ads work so well for local service businessesGetting over imposter syndrome by doing the workFire mitigation and selective thinningBuilding systems instead of relying on hustleAutomating Facebook leads into JobberWhy following someone a few steps ahead can accelerate your growthChoosing equipment based on ROI instead of the “shiny new object”Building recurring maintenance opportunitiesThe crew-versus-backlog chicken-and-egg problemHayden’s goal for August: break the $100K/month mark.🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 on Google with Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

If you're pricing land clearing jobs by the day, you're doing it the hard way — and it's capping how much you make. In this episode I break down why day rate pricing is the lazy way to bid, and I walk you through the exact 3-step system I use to build a per-project price I can present with confidence on every land clearing and forestry mulching job.What you'll learn:Why day rate pricing removes your upside and turns you into a hired handHow I combine my crew day rate with my actual production rate to land on a per-project priceWhy no two acres are the same, and why a flat price sheet doesn't work in this industryHow Clear Path's new crew setup and production tracker help owner-operators build their own pricing data over timeWhat's coming next for Clear Path: AI-built proposals, marketing plans, and content pulled straight from your job dataTry Clear Path, my AI pricing tool built for land clearing owner-operators: https://landclearing.io/pro🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 on Google with Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: https://ownrops.com/newsletter

💰Apply for OPS Accelerator ➡️ https://ownrops.com/acceleratorMost land clearing guys post once a month and wonder why the phone doesn't ring. The top land clearing and forestry mulching operators post 4x a day — and it's free.In this episode, Jacob Neffendorf (Rise Online Ads) and I break down the exact content system land clearing and forestry mulching business owners need to fill their pipeline — without hiring a marketing team or buying a single piece of gear.You'll learn:📌 The 3 content buckets that actually convert: Transformation, Education, and Proof📌 Why 4 posts a day (2 videos, 2 photos) is the new minimum standard📌 How the algorithm changed in the last 90 days to reward organic content over followers📌 Why education content (not before/afters) is quietly the most powerful bucket📌 How to turn 5-star reviews into a content engine📌 Why a gimbal, drone, or GoPro can actually slow you down📌 How Clear Path AI writes your scripts and shot lists for youTry Clear Path AI, the first AI advisor and pricing tool built specifically for land clearing and forestry mulching companies: https://landclearing.io🔥 Services We Use 🔥We use Jobber to handle our estimates, scheduling, & invoicing➡️ Get 20% off Jobber here: https://go.getjobber.com/ownrops📞 Quo: Never miss a lead — Quo answers your calls with AI, summarizes them, and syncs the call summary and transcript straight into your Jobber Requests➡️ Get 20% off Quo here: http://get.quo.com/ownrops💰 Bookkeeping: Get 50% off bookkeeping for 3 months with the Home Service Bookkeeping Pros: https://dialedinbookkeeping.com/ownrops🚀 Get ranked #1 on Google with Stryker SEO: https://stryker-digital.com/?el=ooWant to learn more about starting and scaling your own service-based business?📩 Sign up for the OWNR OPS Newsletter: https://ownrops.com/newsletterDon't forget to like, comment, and subscribe for more episodes with blue collar entrepreneurs sharing their best insights and growth tips!

💰Apply for OPS Accelerator ➡️ https://ownrops.comWe built a 24/7 AI advisor trained on $20M in land clearing ad spend — and we're showing you the full demo.If you're tired of guessing on bids, scrambling for leads, and making big decisions alone at 10pm — this is what we built for you.Jacob Neffendorf (Rise Land Clearing Growth) has managed nearly $20 million in ad spend and worked with close to 500 land clearing companies over 5 years. I've spent 3 years building and refining the systems and operations behind land clearing and forestry mulching businesses. We took both knowledge bases and trained an AI advisor specifically for owner-operators in this industry — and today we're pulling back the curtain on it.In this episode, we cover:📌 The 3 levers every land clearing business needs to pull: leads, sales, and capacity📌 Why ChatGPT isn't the same — and what makes a guardrailed, industry-specific AI different📌 A live demo of Clear Path AI answering real operator questions in real time📌 How to build an SEO-optimized website outline, content calendar, and Google Business Profile strategy using Clear Path📌 The Founding 100 offer — what it includes and why the price will never be this low again🔗 Learn more about Clear Path AI: ⁠https://landclearing.io/