Claim OwnershipWomen in the driving seat
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Join Erin Baker Autotrader Editorial Director, award-winning motoring journalist and single mum of 2, for a podcast series devoted to putting women in the driving seat.
We'll journey into the professional and private lives of brilliant women in the automotive industry and cover everything - from plates spun to balls dropped. By sharing stories about our worries, fears and achievements, we aim to inspire and inform not only the next generation but professionals at every stage of their career, and hopefully each of us will feel less alone
We'll journey into the professional and private lives of brilliant women in the automotive industry and cover everything - from plates spun to balls dropped. By sharing stories about our worries, fears and achievements, we aim to inspire and inform not only the next generation but professionals at every stage of their career, and hopefully each of us will feel less alone
32 Episodes
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This episode, Erin is joined by Yin Noe is the COO at RankBee.ai, and Sam Ward, Commercial Director at VansDirect. The episode reflects on everything from driving vans in heels and navigating electric vehicle realities, to the importance of trust, relationships and cultural understanding in a global industry. This is an Autotrader podcast
This weeks episode of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features Harvey, Chief Revenue Officer at Keyloop and Farzana Kosar, Director of Pricing and FP&A here at Autotrader. This episode zeroed in on AI’s place in automotive, and how the industry is sitting on a treasure chest of unused data that can be optimised. We also considered alternate routes to success in finance and accounting outside of going to university, reflecting on how times have changed.This is an Autotrader Podcast
This episode of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features Prof. Isobel Sheldon OBE DSc (h.c) the Global CEO of Western CAM Inc and Valerie Jamieson, Development manager at The Fusion Cluster. This episode explores the future of energy and technology, with a particular focus on the UK and what we’re doing as a country to achieve net zero – and the steps needed to get there. We discussed environment, and where the most advantageous place to make materials is - especially if it’s an energy intense process. This is an Autotrader podcast
This episode features Rain Newton-Smith, Chief Executive of the Confederation of British Industry. Rain explains the way in which the CBI bridges the gap between politicians and business owners, exploring how their goals differ from each other as well as where they align.Our guest also discusses the automotive industry, the challenges facing the sector and its decarbonisation progress so far.
Episode 25 of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features Kim Costello, Chief Marketing Officer at Pinewood AI, and Elena Vasciminno, Head of Marketing at Leapmotor UK. This episode delves into the transformative impact of AI on marketing, highlighting its innovative capabilities while acknowledging that human perspective and creativity cannot be replicated.
This week's episode features Karen Hilton, MD of British Airways Euroflyer and Amrit Kaur, staff writer on the Bauer Media Digital Automotive Hub. Karen and Amrit highlighted the perpetuation of gender stereotypes in schools at early stages and how this has contributed to the gender gap in STEM roles. The guests also discuss the usage of AI in their daily lives, weighing up the benefits versus the disadvantages.
This week's episode features Vicky Edmonds the CEO of EVA England, who joined after nearly 20 years in government. The second guest featured is Melanie Shuffle-Botham, co-founder of Zapmap after working at various marketing & tech roles for 20 years.This episode discusses the different ways we can further support EV drivers and those considering making the transition to electric. We also have a look at our guests’ careers and how they came to be where they are today; two successful women with a passion for electric vehicles.This is an Autotrader podcast
This episode features Lisa Brankin, Chair and Managing Director of Ford Britain and Ireland, and Julie David, Executive Coach and Board Advisor, and former Managing Director of Peugeot, DS Automobiles & Alfa Romeo. In this episode, our guests reflect on the evolution of diversity and inclusion in the automotive industry, discuss the impact of competition in the sector, and the benefits of the Electric Car Grant.This is an Autotrader podcastVisit: https://www.autotrader.co.uk
This episode features Lakshmi Moorthy, UK CEO for Arval, one of the largest vehicle leasing businesses in the UK and Hayley Pells, the Government Affairs Lead at the Institute of the Motor Industry (IMI) . Our guests share what they wish they had done when they first started in their careers, how they balance multiple roles, and reflect on the impact of seeing other women in positions of power.Recorded May 2025.
This episode features Rachel Clift, CEO of Ben, the automotive industry charity, alongside Beth Morley, Human Insight Lead at Cenex. Our guests discuss how mental health needs to be taken more seriously in automotive, and the lack of consideration for marginalised groups in the electric transition. *This podcast episode contains reference to suicide and mental health, due to Rachel’s work with automotive industry charity, Ben.
This episode features Jordan Brompton, co-founder and CMO of myenergi, who shares her non-conventional route to becoming a businesswoman and Sukky Choongh, Environmental Policy Manager for the SMMT, who discusses why driving sustainability across all areas of automotive should be a shared goal for all.
This episode features Lisa Jay, the Range Rover Programme Chief at JLR, speaking about how the automotive industry has shifted away from being a "boys club," and shares about her own career growth, including promotions after having children. And second guest Amy-Louise Carter, Head of Product at Daimler Truck discussed the exciting innovation and diversity in the truck industry, with the increasing representation of women across roles. This is an Autotrader podcast
Episode features Lynn Calder, CEO of INEOS Automotive since 2022, after holding previous roles including CEO of INEOS Composites and Commercial Director of INEOS Phenol and Rebecca Denyer, co-founder of Sebring Works, where she and her husband hand-build brand new electric retro-inspired sports cars. With some candid thoughts on life as a female CEO of a conglomerate – are women ballsy or just straight to the point? The pod covers the importance of backing British brands and celebrating British engineering. This is an Autotrader podcast
This episode features Lisa Thomas, the Chief Marketing Officer at Motability Operations, and Liz Warner, one of the founders and CEO of Different Kind, a retail store that sells ‘goods that do good’. Lisa shares her experience as CMO and how Motability as a business works together with the foundation, and Liz discusses how we can make learning to drive and buy a car a more inclusive space. Host Erin Baker questions how diverse the automotive space is becoming. This is an Autotrader podcast.
Erin is joined by Jo Causon, CEO of the Institute of Customer Service, and Michelle Davis who heads up the automotive category for LinkedIn Marketing Solutions. We answer the question ‘is automotive getting customer service right?’ (spoiler: “We're doing well!”) Jo shares that exceptional customer service stems from genuine human connection, ethical leadership, and a deep understanding of who the customer is. Michelle takes us on a journey of LinkedIn’s evolution and the increasing value of empathy on the platform. This is an Autotrader podcast
Episode 15 features Julia Greenhough, Marketing Director of TrustFord, and Catherine Faiers, COO of Auto Trader. Julia discusses how we can equalise gender in the automotive industry at all levels, and the progression of the TrustFord and Ford relationship. Catherine talks about the many facets of being a COO, and the kinds of things her role requires. This is an Autotrader podcast
Episode 12 features Jodie Barber, co-owner of Wink Cars and Rebecca Adamson, General Manager at Honda UK and Customer Engagement at Honda Motor Europe Ltd. Rebecca discusses the need to modernise the automotive industry, the importance of true meritocracy, and the ongoing challenge of improving diversity and inclusion in a traditionally male-dominated sector. Jodie shared her journey from beauty to car sales, highlighted the refreshing impact of female presence in dealerships, and emphasised the untapped potential and success of women in the motor trade. This is an Autotrader podcast
This week's episode features Sue Corkin, Group Operations Director at Chorley Group and Penny Wetherup, recently retired People Director at VW Group. Penny discusses the evolving needs of women across life stages, highlighting fatigue, flexibility, and the need for strategic career planning to overcome systemic barriers to senior roles. While Sue emphasized the importance of flexibility, support, and hard work in enabling women -especially those without traditional educational backgrounds -to thrive and progress in demanding industries. This is an Autotrader podcast.
This episode features Kate Thompson, Head of Communications for Volkswagen Group UK and Sophia Murdock, Brand Partnerships Manager at Autotrader. Kate shares her journey as a female leader, and the progress she’s seen in empowering women in the workplace. Sophia discusses the safe spaces created through the networks. While host Erin Baker reflects on the noise around International Women’s Day. This is an Autotrader podcast
Episode 11 features Melanie Keyte, Commercial Director at Condé Nast, and Daveena Saranna, Campaigns Manager (EV) + University of Oxford MSc. Mel discusses the need for car brands to talk to women differently and how Vogue partners with the automotive industry to create impactful content. Daveena shares her perspective on emotional expression in the workplace and the challenges women face at different ages during their careers. This is an Autotrader podcast.
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