Posers with Jodi Hendricks

This isn't IPS, it's her ugly step-sister that shows up for family dinners ready to start some shit. And if you’re running this pricing model, it’s likely costing you far more than simply dealing with a toxic family dinner. In this episode, I’m breaking down a pricing model that’s often labeled “IPS-ish,” “simpler,” or “more client-friendly,” and explaining why it quietly strips away the very things that make IPS work in the first place. On the surface, it looks modern and efficient. Underneath, it removes urgency, emotional momentum, and leadership at the exact moment your client needs it most. I share a real conversation with a client that stopped me in my tracks and perfectly illustrates what happens when photographers hand decision-making back to clients instead of guiding them through it. This is not about talent or effort. It’s about what happens when a system forces clients to choose alone, under restriction, and without context. We talk about the psychology behind how people actually make decisions, why emotion has to lead the buying process, and what goes wrong when logic is introduced too early. I also explain why galleries get abandoned, why clients freeze instead of finishing orders, and why this model feels easier but produces smaller, quieter results. This episode is not about shaming photographers. It’s about calling out bad education and raising the standard of what we teach as “luxury.” Because when a system fails this consistently, it’s not the photographers who are the problem. If you’ve ever felt capped even when your work is strong, or wondered why your pricing feels harder to sell than it should, this episode will connect dots you may not have realized were related. At the time I’m recording this, there are two spots left inside the POSERS Mastermind. If this conversation feels uncomfortably familiar, that’s not an accident. The link to apply is RIGHT HERE... or the link to the waitlist for the next round of the mastermind is RIGHT HERE. Either way, not pressing play on this episode is more dangerous than you might think. Timestamps:00:00 Welcome to The Posers Podcast00:36 New Year, New Beginnings01:59 Building a Community of Like-Minded Women04:01 Client Experience and Business Insights07:59 The Importance of Client Care14:45 Pricing Models That Devalue Your Work18:12 The Flaws of the Pre-Purchase Collection Model21:15 Understanding In-Person Sales (IPS)25:07 The Psychology Behind IPS29:56 The Importance of Scarcity and Clarity36:23 Final Thoughts and Mastermind Invitation38:39 Closing Remarks 🔗 From This Episode:048: This Education Failed Photographers https://thej-anneeffect.mykajabi.com/podcasts/posers-with-jodi-hendricks/episodes/2149147644 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: There are still a few spots left in the Mastermind, and we start Jan 29th!Join me here: https://posershq.thrivecart.com/the-mastermind/ Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

This episode is not a pricing conversation. It is a demand for better education. I am breaking down one of the most widely taught IPS pricing structures in the photography industry, the sliding-scale discount model, and explaining why it is actively undermining photographers while being sold as “luxury” and “value-based.” This model is not misunderstood. It is structurally unsound. And it is being taught without anyone running it through real luxury-buying psychology. In this episode, I dismantle the belief that discounting digitals incentivizes products. Using math, consumer psychology, and luxury brand behavior, I explain how this structure penalizes photographers for selling well, trains clients to shop for thresholds instead of value, and devalues the only irreplaceable asset in a photography business: the digital images. I address the damage done by labeling “digital-only” clients as a problem, when in reality the problem is a pricing system rooted in fear, people-pleasing, and outdated assumptions. Selling an entire gallery for a few hundred dollars is structural sabotage that guarantees income caps, resentment, and constant self-negotiation. I draw direct parallels between photography pricing and true luxury markets, referencing brands like Hermès and Dior to illustrate the difference between bargain psychology and investment psychology. I also break down the Veblen effect and use Chanel’s recent price increases to show how luxury brands protect their icons instead of discounting them. This episode reframes digital images as what they actually are: intellectual property, currency, and the foundation of a sustainable business. Physical products are not the hero. They are the expansion. When that hierarchy is reversed, the business eventually breaks. This is part one of a two-part series. Next week, I am breaking down a pricing system that is even more damaging than the sliding-scale discount model, and why continuing to ignore these foundations costs photographers far more than money. At the time I am recording this episode, there are two spots left inside the POSERS Mastermind.If this episode feels like I'm speaking straight to you, that is the point. The link to book a call is in the show notes. I dare you to make 2026 the year that you thought 2025 was going to be. Timestamps:00:00 Welcome to the Posers Podcast00:35 Introduction and Episode Overview01:20 The Problem with Current Pricing Models05:52 Breaking Down the Sliding Scale Discount Model12:10 The Value of Digital Images25:07 Rebuilding Your Pricing Model26:08 Conclusion and Call to Action28:17 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: There are still a few spots left in the Mastermind, and we start Jan 29th!Join me here: https://posershq.thrivecart.com/the-mastermind/Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarityThe Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

We’re kicking off the year by burning the planner, canceling the checklist, and telling the truth about why resolutions fail most people by March. In this episode, I unpack why goals often collapse under pressure, why doing more is rarely the answer, and why so many photographers build beautiful businesses that still quietly suffocate them. We talk about capacity. Nervous systems. The difference between decorating the box you’re in versus asking if the box is even big enough for the life you say you want. I share the metaphor that rearranged my brain this year, why my word for 2026 is expansion, and the uncomfortable reality that growth does not come from adding more habits, offers, or hustle. It comes from being willing to put something down. Time. Energy. Distractions. And yes, sometimes even Bravo. This episode is for the high-achieving woman who is already doing a lot, already trying hard, already successful on paper, but knows deep down that something is still capping her financially, creatively, or emotionally. If someone were watching a TV show of your life, what would they be screaming at the screen for you to change? That question alone might be the key to everything. No resolutions. No hustle sermons. Just an honest conversation about space, capacity, desire, and what it actually takes to expand into the life you keep saying you want. Welcome to the first episode of the year. Let’s make it count. Timestamps:00:00 Welcome to the Posers Podcast00:35 A Memorable Christmas Experience08:52 New Year, New Beginnings09:15 The Problem with Resolutions13:11 Choosing a Word for the Year15:37 The Concept of Expansion25:56 Making Time for What Matters38:12 Final Thoughts and Farewell 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral There are still a few spots left in the Mastermind, and we start soon!Join me here: https://posershq.thrivecart.com/the-mastermind/ Or, if you need to chat - book a 1:1 call to see if it's a good fit. → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

Being bold is great, but what does it actually look like in action? Today, we are re-airing a juicy episode from March where we talked about the power of creating your own demand and stepping out of the red ocean of competition into a blue ocean where you’re completely unmatched. Most photographers struggle to stand out because they’re unknowingly blending in—offering the same styles, using the same marketing tactics, and getting stuck in the same price wars. But when you take control of your positioning, lean into what makes you different, and own your worth, you stop chasing clients and start attracting them. So, let’s talk about how to do that—practically, strategically, and without all the vague, fluffy advice that leads nowhere. In this episode, we cover:🔥 Why most photographers struggle to book their dream clients—and how to fix it🔥 The concept of red ocean vs. blue ocean and why competing is a trap🔥 A practical exercise to plot out your market positioning and uncover your unique advantage🔥 How to use pricing, niche, branding, and authority to create demand instead of chasing it🔥 The biggest mistakes that keep photographers stuck in the noise🔥 My personal journey of stepping out of the wedding industry and redefining my business🔥 A challenge for you: Identify your own blue ocean and make bold, strategic moves Timestamps:00:00 Welcome back! Life updates & home renovation chaos05:00 Why vague advice isn’t helpful—and what we’re doing differently today08:00 The power of creating your own demand instead of waiting for it10:00 The difference between red oceans (competition-driven) and blue oceans (demand-driven)15:00 A step-by-step exercise to identify what makes your business stand out22:00 How to position yourself in a way that attracts clients effortlessly28:00 Final thoughts & today’s challenge—step into audacity and own your market31:00 Closing thoughts & call to action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral LAST CHANCE TO JOIN THE MASTERMIND WITH EARLY BIRD PRICING!Get into the Mastermind Here for $500 off before 12/31! BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

Before I touch a planner.Before I set a single goal.Before I decide who I’m going to be in 2026… I’m pausing. This episode isn’t about motivation or manifestation.It’s about purging and elimination. I’m closing out 2025 with my biggest revenue year ever — over half a million dollars — and I’m talking about the part no one glamorizes. The pressure of a massive Q4. The mental whiplash that comes with success. The moments where ambition quietly turned into overextension. This is a raw end-of-year reflection on what worked, what didn’t, and what I’m no longer willing to drag into a new year just because it helped me hit a number. Before January resolutions, I’m starting somewhere else:Elimination. What has to go before anything new can actually work? If you’ve ever ended a “successful” year feeling heavy…If you’ve hit goals and still felt unsettled…If you know something didn’t work but haven’t slowed down long enough to name it… This episode is for you. Because I don’t get to dream about 2026 until I purge what didn’t serve me in 2025. Welcome to The Purge. Timestamps:00:00 Welcome to the Posers Podcast00:35 A Personal Update: Ski Holiday and Sickness02:55 Reflecting on a Fast-Paced Year05:16 Financial Success and Challenges09:30 Mistakes and Lessons Learned14:51 Preparing for the New Year: Elimination and Reflection21:46 Wrapping Up and Gratitude23:18 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://posershq.thrivecart.com/the-mastermind/ BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

This episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isn’t a story about furniture. It’s about what happens when you intentionally design the spaces where decisions are made and money changes hands. Inside this episode, Jodi pulls back the curtain on what she’s been seeing after deeply auditing photographers’ websites and portfolios, not skimming, not scrolling, but experiencing them the way real clients do. What she found was consistent, costly, and quietly sabotaging bookings. She breaks down why most photographers are unknowingly building decision-making environments that create hesitation instead of trust, confusion instead of clarity, and chaos instead of confidence. From unclear positioning to bloated portfolios, overstimulating design, missing process, and the biggest red flag of all, no email capture or funnel.This conversation reframes your website as what it actually is: a business meeting that happens without you in the room. If your inquiries feel unpredictable, your pricing conversations feel heavy, or your bookings feel like luck instead of momentum, this episode will change how you see your brand, your site, and the environments you’re inviting clients into. This isn’t about trends. It’s about foundations. And building spaces that are ready to receive money. Press play. Timestamps:00:00 Welcome to the Posers Podcast00:35 Studio Renovations and Facebook Marketplace Finds04:13 The Perfect Table for the Studio06:31 Designing Spaces for Business Success10:57 Website Audits and Common Mistakes19:09 The Importance of Clear Positioning23:32 Curating Your Portfolio26:40 Simplifying Website Design28:20 Explaining Your Process Clearly30:34 The Power of Email Capture35:40 Final Thoughts and Action Items37:21 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

This week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here. From there, we dive into something every photographer needs to understand: the Sunken Cost Fallacy. It sounds academic, but trust me, it’s running half your business decisions without you even noticing. This pattern is the reason so many women stay loyal to pricing that hasn’t worked in years, systems that drain them, or marketing strategies they outgrew three rebrands ago. All because they “already invested in it.” Inside this episode, we unpack what the Sunken Cost Fallacy actually looks like in real life and how subtly it can keep your business capped at the same income year after year. And no, this isn’t a lecture. There are stories, examples, a little tough love, and a few moments that may feel uncomfortably accurate… in the best way. You’ll also get a look at what intentional pivoting looks like behind the scenes. Not burning your business down at 2 a.m. Not reinventing the wheel every season. Actual strategic shifts that open the door to more income, more clarity, and more authority. If you’ve been feeling the nudge that something in your business needs to evolve, but you’re not sure what, this episode is going to feel like someone finally naming the thing you couldn’t quite articulate. Consider it your sign. There are eight spots left for the next mastermind cohort. Book a call to find out more here https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity Timestamps:00:00 Welcome to the Posers Podcast00:41 Big Announcement: $200,000 Milestone01:55 The Journey to $200,00008:05 Celebration Plans and Reflections11:32 Understanding the Sunk Cost Fallacy22:46 Mastermind Program Details34:10 Final Thoughts and Call to Action36:41 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-methodPass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referralThe Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

This episode breaks down the moment I realized how much money I’ve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you begin to see every crack, every leak, and every missed opportunity that was right in front of you. I talk through two major examples from this month that made this painfully clear:How a $30K wedding pulled me out of retirement and confirmed how much I left on the table as a wedding photographer by not incorporating IPS into my process. How my PASS galleries brought in $4,492 this month without me doing anything, simply because the systems were already in place. I also share the ways I’m tightening my business for next year, including finally monetizing wardrobe styling and building affiliate income around the work I’m already doing. The message is simple: Once you see the money, you can’t unsee it. And once you start thinking like a CEO, you stop leaving it on the table. Timestamps:00:00 Welcome to the Posers Podcast00:35 Thanksgiving Reflections and Personal Struggles05:11 Diving into Business and Money Matters06:13 The Shift from Photographer to Business Owner09:58 Wedding Photography Comeback and IPS Strategy18:03 Maximizing Revenue with Passive Income24:56 Final Thoughts and December Goals26:19 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

If you’re limping into the off-season feeling exhausted, uninspired, and telling yourself you’ll “get back on social when you feel motivated”… this episode is your loving slap.We’re ripping apart the biggest lie you’ve ever been sold as a business owner: that motivation is something you wait for. Spoiler: it’s not coming. Motivation is a scam and discipline is the real CEO. Inside this episode, we dive into: Why motivation is the bare-minimum friend who always flakes How Newton’s First Law of Motion explains your business better than any business book ️ The sourdough starter analogy that changed everything for one of my Cult members Why inspiration is the last step, not the first How discipline fuels creativity, momentum, and actual results What to do when your social feels dead, quiet, or like a ghost town The tiny daily actions that act as your “starter” for content and consistency This is your off-season reset. The truth-telling, psychology-backed wake-up call that pulls you out of the “I’ll do it when I feel motivated” lie… and teaches you how to actually build momentum. Press play and let’s talk about why motivation is a scam… and why that’s the best news you’ll hear all year. Timestamps:00:00 Welcome to the Posers Podcast00:35 The Struggles of the Fall Season03:01 The Truth About Motivation06:12 Discipline Over Motivation07:07 The Cult and Social Media Insights13:29 Action Breeds Creativity19:47 Final Thoughts and Homework20:45 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500  BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

This episode starts with a dad who nearly broke me as a baby photographer…and ends with a different dad wrapping his arm around me saying,“There’s just something about you.”What happened in between? A transformation, happened... one that I've been living inside of for years. Inside this episode, I dive into:• The surprising reason dads shut down on shoots• The energy photographers feel from men but rarely talk about• The moment “Johnny” challenged me — and the exact second everything shifted• Why your photoshoot is your sales room (whether you realize it or not)• The subtle, playful disruptors that move clients out of logic and into emotion If you’ve ever shrunk under a dad’s energy, lost control of a session, or felt thrown off in the sales room… this episode connects every dot. Timestamps:00:00 Welcome to the Posers Podcast00:48 A Journey of Transformation02:13 The Newborn Session Disaster03:49 Facing the Patriarchy06:02 Breaking Free from Insecurities07:00 The Johnny Experience18:39 Psychology in Photography26:44 The Power of Disruptors33:36 Conclusion and Takeaways33:59 Wrap Up and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Mentioned In This Episode:• Free download + bonus video: How To Influence the Behavior of Men: https://j-anne-photography.kit.com/e45a353463 Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

Let’s just say it: being affordable isn’t a flex—it’s a trap. In this episode, I’m talking directly to the woman who keeps shrinking herself to be more “accessible,” “likable,” or “sweet”... and is secretly burnt the hell out. You’re underpaid, overbooked, and exhausted—and it’s not your talent that’s the problem. It’s the people-pleasing. We’re diving into how pricing isn’t just about money—it’s about nervous system conditioning, self-worth, and the lies we’ve been sold about what makes a “good” woman or business owner. This one is spicy and probably the most important episode I’ve ever recorded. 💥 If your business feels more like a treadmill than a calling—listen in. In This Episode:🔥 Why “being affordable” is actually a form of people-pleasing🔥 The Mormon grandma who taught me what not to do🔥 What discounting out of guilt really says about your self-trust🔥 The math (and mindset) behind what’s really keeping you broke🔥 The 5 sneaky ways people-pleasing shows up in your business🔥 What Glennon Doyle taught me about cages, wildness, and not betraying yourself🔥 The hard truth: clients aren’t loyal to your kindness—they’re loyal to your boundaries🔥 How to stop being the bargain-bin version of yourself and build a brand that demands respect This isn’t about raising your rates just to make more money. This is about raising your standards—because your daughters are watching. Your future is watching. And the world doesn’t need more sweet. It needs more sovereign. Timestamps:00:00 Welcome to the Posers Podcast00:37 Setting the Tone: No Cheap, No Basic, No Affordable01:36 Stop Being Affordable: The Core Message02:30 Personal Anecdotes: Overcoming People Pleasing06:38 The Impact of Conditioning on Women12:27 The Business Logic of Pricing18:10 Five Ways You're People Pleasing in Business27:19 Conclusion: Embrace Your Worth29:01 Wrap-Up and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the world… But if you choke in the sales room? You’re cooked. This episode closes out The $200K Season series with the final lever in the system — the one that actually brings the money in: sales psychology. We’re talking about why photographers keep blue-balling their business by ramping up the foreplay of marketing and branding and then blowing it (no pun intended there) in the sales room... leaving you with a business that has the best images and greatest website, but you're not turning a profit. Inside this episode: The money mindset shift that you have to figure out Why sales confidence equals client trust and bigger sales The biggest mistake photographers make right at the beginning of the meeting The exact sales process you need The emotional psychology behind in-person sales You can flirt with your audience all day long, but until you actually learn to close…you’re just leaving your business frustrated and broke. The full sales script, emotional sequencing, and pricing framework are all inside POSERS | The Mastermind. This episode is the preview. The playbook is waiting for you inside. Timestamps:00:00 Welcome to the Posers Podcast00:35 Personal Update and Apology02:38 The $200,000 Challenge Overview03:22 Lever 1: The Launch System03:59 Lever 2: Client Experience04:28 Lever 3: The Sales Room05:22 Holiday Sales Strategy07:17 Black Friday Campaign with Pass11:35 The Importance of Sales Skills15:36 Personal Story: Overcoming Money Blocks28:21 In-Person Sales (IPS) Explained29:01 Mastering the Sales Room41:40 Poser Mastermind Program43:47 Conclusion and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Related Episodes:035: A $200K Season and a Lampshade Made of Skin https://podcasts.apple.com/hr/podcast/035-a-%24200k-season-and-a-lampshade-made-of-skin/id1799049795?i=1000731770799 036: My Business EXPLODED Doing This https://podcasts.apple.com/hr/podcast/036-my-business-exploded-doing-this/id1799049795?i=1000732787621 037: Swapping Shiplap for Saint Laurent: The Client Experience That Sells Itself https://podcasts.apple.com/hr/podcast/037-swapping-shiplap-for-saint-laurent-the-client/id1799049795?i=1000733844136 Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500   BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

When I say your client experience is a lever in your business—I mean it’s the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar. In this episode, I’m pulling back the curtain on the second lever behind my $200K Fall Challenge: the client experience. And not just the woo-woo version. I’m talking about the details, the systems, the delegation, and the ick-worthy moments that made me swear: never again. Like that one time a client showed up to a shoot in literal gym shorts. (Yes, really.) I also share: How I went from styling every client myself to bringing on a stylist (and what that changed) Why the right wardrobe is non-negotiable for brand elevation and client results What my new stylist Kenna did that made me say “Snoopy ears perked” How luxury lives in your details—and how to start there, even if you’re not full glamThe internal climb of chasing big goals, and why the mountain is me (and probably you too) If you’re serious about raising your rates, scaling with integrity, and getting OUT of the stylist-slash-CEO role, this one’s for you. Timestamps:00:00 Welcome to The Posers Podcast00:35 Recap and Introduction to Today's Topic02:11 Progress Report and Mastermind Reminder06:28 The Client Experience: A Key Lever06:42 A Horror Story from the Past16:03 The Importance of Styling17:45 Introducing Kenna: The Game-Changing Stylist22:23 The Impact of Styled Clients27:36 The Mountain is You: Overcoming Internal Struggles32:20 Conclusion and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up. The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common?They don’t wait for people to show up. They train buyers to move fast—and they build real buzz before a single sale is made.In this episode, I’m breaking down how I stopped casually “opening my calendar” and started launching it like a product drop. I’m giving you the mindset shifts and the psychology-backed structure that helped me book out my calendar year after year—often in under 18 hours. I’m also telling the truth about that $200K Challenge update I flubbed (oops 😅), the real reason I don’t rely on SEO, and why “just blog more” is not the holy grail you’ve been sold. 👉 If you want your business to feel like a brand, not a scramble, this episode is your next move. Inside this episode:The 3 levers that make people move: Scarcity, Urgency, and FOMO How I built a 27-email launch runway that does the selling before the cart opensWhy the structure of your launch matters more than a cute reelWhat to do instead of waiting for SEO to magically deliver bookingsHow my mastermind clients booked out fall in 2 weeks (without a giant audience)And yes, the exact mindset that helped me go from wedding burnout to booked-out boss.It’s not magic. It’s not luck. It’s structure. It’s psychology. It’s about becoming unignorable—on purpose. Timestamps:00:00 Welcome to the Posers Podcast00:35 Celebrating 36 Weeks of Podcasting01:08 Infatuation with Ed Geen02:48 Rant on 'Love is Blind' and Relationships06:25 Revisiting Last Week's Topics07:00 Launching Your Photography Calendar14:33 The Power of Scarcity, Urgency, and FOMO15:15 Executing a Successful Launch22:20 Conclusion and Invitation to Mastermind24:31 Final Thoughts and Farewell 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-methodPass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you. In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief. Oh, and also… we talk about a serial killer. 😬 This one’s part financial strategy, part mindset reframe, part horror story—and all heart. Inside this episode: The real reason it’s so scary to say your goals out loud (especially for women) How past failure (like my divorce) made me fearless in business Why setting a huge money goal is the fastest path to evolution The launch system that helped me book 40 full shoots in 18 hours My tiny tweak to add $40K without adding more work How to reverse engineer your own “$200K season” (whatever your number is) I’m also calling out the mindset BS that’s keeping photographers undercharging and over-delivering—and showing you exactly how to shift it. Whether your big goal is $40K or $400K, the number doesn’t matter. What matters is declaring it—and then becoming the woman who makes it happen. Timestamps:00:00 Welcome to The Posers Podcast00:44 Housekeeping and Passive Income Tips05:50 Serial Killer Stories and Personal Anecdotes12:12 Setting and Achieving Big Financial Goals23:01 Mindset and Marketing Strategies32:41 Mastermind Program Invitation36:10 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up. The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

This isn’t a strategy breakdown or a sales lesson. This is a love letter—from one photographer’s soft heart to another. I recorded this episode from bed, wrapped in sweats and sand after one of those magical shoots where everything aligns. The light, the energy, the connection... it was one of those rare moments that reminded me why I do what I do. And why how we make people feel is everything. There’s no outline here. No notes. Just me and my iPhone mic talking about the kind of night that makes you pause mid-shower, drop into gratitude, and grab your phone before the magic fades. Inside this episode:The trifecta of a perfect session (and why it’s rarely just about the photos)Why posing is never just about angles—it’s about psychology and trustThe moment a mom looked at me with tears in her eyes and said, “You’re the only person who’s ever gotten them to do that.”What it means to build a business that actually feels good to runThe heart behind The Posing Method and why it’s about so much more than looking pretty So if you’re feeling a little tired or wondering if this work really matters—this one’s for you. It does. You do. Timestamps:00:00 Welcome to the Posers Podcast00:41 A Love Letter to Fellow Photographers02:30 A Perfect Shoot Experience05:58 The Importance of Connection in Photography09:05 Gratitude and Reflection11:25 Closing Thoughts and Farewell 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist here so you don’t miss the next round.

Let’s talk about how three families flew me across the country—and what actually made it worth it. Spoiler: it wasn’t ads, SEO, or some flashy funnel. It was authority. In this episode, I’m breaking down exactly how I booked, planned, and executed multiple travel sessions on the East Coast. I'm pulling back the curtain on the strategy, the scouting, the real financials (yes, I give you the numbers), and what it takes to create a client experience that’s so good, they’ll fly you in. Inside this episode:How I built demand outside my city without ever blogging or running adsThe actual planning process I use to shoot in unfamiliar cities (hint: it’s not sexy)What made me anxious—and how I handled it when the weather turned on meThe real cost of the trip, how much I made, and why it still made senseA reminder that authority isn’t luck—it’s built brick by brick If you're a photographer wondering how to expand beyond your local market or just need a dose of behind-the-scenes realness—you’re gonna want to hit play on this one. Timestamps:00:00 Welcome to the Posers Podcast00:35 Recording from New Jersey02:08 Booking Cross-Country Photography Sessions03:18 Building Authority and Client Relationships07:02 Planning Shoots in Unfamiliar Cities16:16 Executing the Perfect Shoot Day20:48 Financials and Client Investment26:00 Final Thoughts and Listener Engagement30:27 Wrap-Up and Farewell 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round.

⚠️ Warning: this one might sting—but it might also be the thing that finally pushes you to build what you've been dreaming of building. Every photographer dreams about the fully booked calendar, the luxury brand, the $6k sales, and the freedom that comes with running a business on your own terms. But here’s the truth nobody wants to admit: every single dream you’re chasing comes with a price tag. And it’s not the pretty part. It’s the part that tastes bitter, feels relentless, and never makes it onto anyone’s Instagram feed. In this episode, I’m sharing the side of business that separates the ones who make it from the ones who burn out—the Sh*t Sandwich. You’ll hear why frustration isn’t an interruption to your business—it IS your business. And you’ll hear exactly how to know if the dream you’re chasing is worth what it actually costs. Inside this episode:The mastermind student who went from “cutesy mommy hobby” to a multi–six-figure luxury brand dripping with intention and edge.The fantasy every photographer builds in their head—and the brutal reality check of what it takes to live it.The real cost of $6k sales (and why most photographers quit before they ever get there).Why your images aren’t the thing holding you back—it’s your refusal to eat the sandwich that actually builds a brand.The simple, gut-check question I ask myself whenever I feel like quitting—and why the answer keeps me going. This episode will rearrange the way you see your business. Because success isn’t about how much you want the dream. It’s about whether you’re willing to eat the sandwich that comes with it. Timestamps:00:00 Welcome to The Posers Podcast00:50 The Shit Sandwich: A Business Reality01:34 Mastermind Success Story: Elizabeth Dugan07:14 The Dream Life and Its Challenges10:41 The Reality of Entrepreneurship22:11 Choosing Your Hard: The Entrepreneur's Dilemma28:03 The Mastermind: Your Path to Success33:38 Final Thoughts and Call to Action 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up. The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round.

After six powerhouse weeks of interviews, it’s just you and me again today—and ohhh, I’ve missed our 1:1 time. And I’m not holding back. Here’s the deal: I’ve been fed more than my fair share of vague, fluffy advice in this industry, and in this episode we're pulling back the curtain on one of the worst offenders.In this episode, I’m pulling apart the myth of the almighty WHY and showing you what actually gets clients to say yes. Here’s what you’ll hear inside this episode: The personal update that’s been a total game-changer for my business (and my life). Why 'your why' is an ego-centered topic and why you're not special here. The five things clients actually respond to and how to market them. How I use my personal why as a filter for my decisions, including companies that I will partner with. The real takeaway: stop worshipping your why, and start sharpening your positioning. If your why lights you up, that’s amazing. But if you want a booked calendar and a thriving business? Your positioning and your marketing are what get you there. Timestamps:00:00 Welcome to the Posers Podcast01:30 Personal Update: Long-Distance Marriage07:31 The Impact of Personal Life on Business10:41 Debunking the 'Find Your Why' Myth21:14 Effective Marketing Strategies30:42 Conclusion and Personal Sign-Off 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up. The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round.

Part 2 with D’Arcy is here, and honestly… it’s even better than Part 1. We moved from editing and trends into the bigger picture: what it really means to build your artistry, find your signature style, and step into the identity shifts that come with building a business as a woman. It’s raw. It’s real. It’s everything I needed to hear back when I was just starting. In this half, we talk about: How to actually find your style (hint: it’s not copying your competition). Why studying florals, film, architecture, even food will make you a better photographer. The identity shifts that come when you stop asking permission and start owning your power. And the big surprise: D’Arcy and I teaching together in Italy. Pasta, portraits, weddings, wine — it’s happening. This conversation is equal parts education, inspiration, and a little bit of holy-sh*t pinch-me. Timestamps:00:35 Recap and Introduction to Part Two00:55 The Artistry of Finding Your Voice03:05 Trends vs. Timelessness in Photography09:18 The Importance of Artistic Study and Inspiration20:51 Developing Your Signature Style24:57 Developing a Signature Photography Style26:01 The Importance of Posing and Angles27:20 Challenging Traditional Portrait Photography29:21 Empowering Women in Business34:04 Planning Creative Workshops in Italy40:45 Concluding Thoughts and Future Plans 🔗 Connect with D’Arcy Benincosa:📸 Website📷 Instagram📷 Portfolio Course📷 Editing Course And if you loved this convo, be sure to hop on my newsletter so you never miss the good stuff 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. Want to go deeper with me?Check out The Posing Method or get on the Mastermind Waitlist which opens again in January. Show Sponsor: PASSPASS is the modern gallery system for photographers who want to look like a luxury brand and sell like one, too.From digital delivery to premium print products, PASS makes it easy to automate passive income with curated packages and pre-built marketing flows—all inside a beautifully designed gallery system. Save $250 with Jodi’s link: Click here to get started with PASS