Grow Your Public Speaking Business

Wendi sent AI a picture of what was in her kitchen and asked, "What can I make with this?" Dinner came together from the context she gave, and it points to a big shift for speakers: an event planner may start with the event, not with a speaker's name. In this episode, Wendi explains why your online presence works as source material, not just marketing. In this episode: - Why Wendi handed AI the ingredients instead of searching for a recipe - How a planner can start with her conference theme, survey comments and goals - Why your online presence is source material, not just marketing - Why your homepage, bio, LinkedIn and directory profile should agree - How a specific testimonial and talk description beat a generic one - A momentum move for this week: the five-item folder for a planner Mentioned in this episode: Charli Jane Speakers Club: https://charlijane.com/charli-jane-speakers-club-2/  Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge  Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers Read the full post and the Q&A: https://charlijane.com/205   

Wendi told Claude "this feels like just another app," and that one sentence was her whole design brief. In this episode, she shares why describing how something should feel is a skill event planners use too, and how to help them picture the room when they are deciding who to book. In this episode: - Why "this feels like just another app" was a useful brief - How planners describe the experience they want, not the topic - Why two speakers on the same topic can feel completely different in the room - How video, testimonials and talk descriptions show the experience you create - Why you don't need to invent a stage persona - A momentum move for this week: finish "What does it feel like to be in the room with me?" Mentioned in this episode: Build Your Bookable Talk Challenge: https://charlijane.samcart.com/products/keynote-outline Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers Read the full post and the Q&A: https://charlijane.com/204  

Wendi and Mark like Chicago. They just don't like driving through it. In this episode, Wendi shares what happened when she asked Sage (aka ChatGPT) for a route that avoided the traffic, and why that same "best for what?" question shapes how event planners choose a speaker. Fit, not fame, is the point. In this episode: - Why the fastest route and the best route are not the same thing - Why "best leadership speaker" doesn't mean much without a room, a budget and a goal - How a planner's real criteria start showing up after "I need a speaker" - Why the "nots" in a planner's request are useful clues for you - How to show your fit with details about your audience, situation, style, outcome and credibility - A five-sentence exercise to try this week: "I'm an especially good fit when..." Mentioned in this episode: Charli Jane Speakers Club: https://charlijane.com/charli-jane-speakers-club-2 Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers Get the event list looking for speakers here: https://charlijane.com/call-for-speakers/  Read the full post and the Q&A: https://charlijane.com/203  

Wendi wanted one thing this winter: shorts and a T-shirt in January, no coat required. She didn't know the right search terms for it, so she just told ChatGPT what she wanted and let the conversation sort out the rest. Turns out, that's exactly how a lot of event planners search for speakers too, and it changes what your website needs to say. In this episode: Why Wendi skipped searching for "RV resorts" or "snowbird communities" and just described what she wanted instead How event planners often describe their problem, not your topic name The difference between your topic (the label) and their problem (the search) Why phrases like "transformational leadership" may need translating into real, Tuesday-afternoon language A simple exercise to hear your expertise the way your buyer actually talks about it A small, one sentence fix you can add to your website this week Mentioned in this episode: The Speaker Positioning Suite: https://charlijane.samcart.com/products/speaker-positioning-suite  Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers Read the full post and the Q&A: https://charlijane.com/202  Free list of events looking for speakers today: https://charlijane.com/call-for-speakers   

Wendi was driving through Wisconsin and asked ChatGPT where to grab food and a beer, no business name, just a description of what she wanted. That little moment got her thinking about how event planners might be doing the exact same thing when they look for speakers. In this episode, she breaks down what that shift means for how speakers get found, and what it takes to actually get chosen once you are. In this episode: - Why Wendi asked AI for a restaurant instead of searching Google, and what happened next - How event planners may describe a need instead of searching a speaker's name - Why vague phrases like "I inspire people" leave AI and humans with nothing to work with - What "Built to Be Found" really means for your website, bio, and talk titles - Why being found is only half the job, and what helps move a planner toward a yes - A simple exercise to see if your online presence gives enough clues about you Take the Who Books Me? Challenge: https://charlijane.samcart.com/products/who-books-me-challenge  Join our free Facebook group for speakers: https://www.facebook.com/groups/breakthroughpublicspeakers  Read the full post and the Q&A: https://charlijane.com/201 List of events looking for speakers: https://charlijane.com/call-for-speakers/