The Activated Entrepreneur Podcast

In this episode of the Activated Entrepreneur podcast, Brian and Chris share the story behind acquiring and expanding Darren and Phillip, a lifestyle apparel brand designed for dog lovers who want to celebrate the bond they share with their pets. Rather than starting another company from scratch, the entrepreneurial couple chose to take over an existing brand with strong community roots and a growing global audience. They discuss the thoughtful transition process, including honoring the brand’s history, maintaining trust with loyal customers, and gradually introducing their vision to expand the company in the U.S. market with premium products that go beyond matching pajamas.Brian and Chris also dive into the realities of running a business after acquisition, from navigating tariffs and supply chain disruptions to managing product launches and customer expectations. At the core of the brand is a deep commitment to giving back—Darren and Phillip has donated more than $1.2 million to dog rescues worldwide and helped thousands of dogs find loving homes. As they continue to scale the company, their vision includes expanding product categories, strengthening partnerships with rescue organizations, and growing into new retail and hospitality spaces while maintaining the brand’s mission of celebrating life with dogs.Connect with Brian and Chris:Website: www.darrenandphillip.com LinkedIn: Darren & PhillipInstagram: @darrenandphillipFacebook: Darren & PhillipTikTok: Darren & PhillipConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

In this powerful episode of the Activated Entrepreneur Podcast, Robbin Kelton—founder of MamaPrenuer Enterprises and Team Robbin’s Divas Cancer Foundation—shares the deeply personal story of how a routine doctor’s visit led to a life-changing diagnosis of stage 2 Hodgkin’s lymphoma. She opens up about the emotional shock of the diagnosis, the realities of chemotherapy and radiation, and how the unwavering support of community, faith, and family carried her through one of the most uncertain seasons of her life. Robbin also reflects on the mental, spiritual, and financial challenges that can come with navigating serious illness while continuing to show up for life, business, and motherhood.Robbin also shares how her cancer journey ultimately ignited a new mission: launching Team Robbin’s Divas Cancer Foundation to provide care packages, resources, and support for women currently undergoing cancer treatment. Alongside her nonprofit work, she continues to build her entrepreneurial platform through the MamaPreneur Podcast and Podcasting Academy, spotlighting women-owned businesses and creating spaces for connection and collaboration. This inspiring conversation is a reminder that even in life’s hardest moments, purpose can emerge, community can heal, and our stories can become the very thing that opens doors for others.Connect with Alison:Website: www.mamapreneurpodcast.com Instagram: @mamapreneurpodcast | @mamapreneurpodcastingacademyYouTube: The Mamapreneur PodcastConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In this episode of The Activated Entrepreneur Podcast, the conversation explores Alison Bosworth’s powerful journey from the FBI and the cannabis startup world to creating Strong Is Beautiful—a movement redefining what strength looks like for women and girls. The episode unpacks how lived experiences, personal healing, and years of teaching martial arts revealed a gap in how women are taught about safety, leading to the creation of a brand rooted in both physical readiness and inner resilience. Alison shares how listening to intuition, following the inner nudge, and allowing the vision to evolve helped Strong Is Beautiful grow from a simple idea into meaningful, community-based work.The discussion also goes deeper into women’s empowerment through internal safety, boundaries, voice, intuition, and the integration of both masculine action and feminine trust. Alison opens up about how family dynamics, conditioning, and cultural expectations shape how women show up in their bodies, relationships, and work—and how her workshops now help women and young girls build confidence, emotional intelligence, and real-world readiness together. This episode is a reminder that true strength isn’t just about aesthetics or performance—it’s about learning to feel safe within yourself, trust your instincts, and take empowered action in life and business.Connect with Alison:Website: www.strong-is-beautiful.com | stan.store/strongisbeautiful Instagram: @strongisbeautifulsdConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In Episode, I share a raw, honest, moment-by-moment account of experiencing a lower GI bleed—from the first frightening symptoms at home to navigating the ER, being transferred between hospitals, and finally receiving clarity through a colonoscopy. This episode isn’t about fear—it’s about awareness and empowerment. I walk you through what symptoms to take seriously, what medical numbers actually matter, what questions to ask, and how to recognize when care is falling short. I also break down what a lower GI bleed can mean, why bright red blood is significant, and what I wish I had known going into the hospital.Beyond the medical details, this episode is a powerful reminder of the importance of self-advocacy inside the healthcare system—especially when you’re scared, exhausted, in pain, or being dismissed. I open up about moments of fear, vulnerability, and emotional overwhelm, and how speaking up ultimately changed the outcome of my care. If you or someone you love has faced sudden health scares, unexplained bleeding, or frustrating hospital experiences, this episode offers both practical insight and emotional reassurance. You’re not alone—and your voice, questions, and boundaries matter more than you’ve been taught to believe.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

In this episode of the Activated Entrepreneur Podcast, Brielle Tamez, founder of Era of Influence, shares how influencer marketing is evolving—and why creators under 100K followers deserve real advocacy and paid partnerships. Brielle opens up about her entrepreneurial journey, from corporate social media and high-ticket coaching to building a boutique-style talent agency for micro-creators. The conversation explores obsession in business, navigating pivots and side hustles, and knowing when to step back so you can scale with intention.The episode also dives into fair compensation for creators, why community beats clout, and what brands are prioritizing in 2026—including CPM pricing models, the rise of live content as protection against AI influencers, and how creators can advocate for higher rates using real metrics instead of vanity numbers. Brielle breaks down how to build brand relationships, delegate as a founder, and lead with kindness while scaling a pod-based agency model. If you’re a creator or small business owner feeling overlooked with under 50K followers, this episode will shift how you view your value—and how you show up online with confidence.Connect with Brielle:Website: www.eraofinfluence.com LinkedIn: Era of InfluenceInstagram: @eraofinfluence | @sociallybrielleFacebook: Era of InfluenceConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

In this inspiring episode of The Activated Entrepreneur Podcast, Brooke sits down with Jessica Wiltshire, a faith-driven entrepreneur and coach who builds her business from obedience, prayer, and alignment with God’s plan. Jessica shares her journey from starting in network marketing while living in Japan to stepping fully into Christian coaching, highlighting how seasons of pivot, refinement, and surrender shaped her evolution. She opens up about the challenges of aligning her business with her faith, navigating resistance, and learning to let God lead her decisions—even when it meant leaving behind financial security and familiar systems. Listeners will hear how her social media presence became a platform for ministry, testimony, and coaching, demonstrating the powerful intersection of faith and entrepreneurship.Jessica also vulnerably shares her personal journey of restoration, including overcoming shame, navigating a difficult marriage, and embracing God’s calling to bring His presence into the marketplace. She emphasizes the importance of identity in Christ, surrendering personal ego, and allowing the Holy Spirit to guide every aspect of leadership. From facing pushback to sharing testimony boldly, Jessica encourages women to trust God’s timing, embrace messiness, and step into their kingdom assignments with courage and faith. This episode is a raw, heart-filled guide to building a purpose-driven business while honoring God in every step.Connect with Jessica:Website: https://stan.store/TheJessicaWiltshire Instagram: @thejessicawiltshireConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for Episode 47 of the Activated Entrepreneur Podcast as we sit down with Danielle Trant of Indie Pop Photo, a photographer and creative entrepreneur known for her bold use of color, deep storytelling, and commitment to building a life that truly fits. Danielle shares her unconventional journey—from the early days of photography and navigating burnout, to redefining her brand, stepping back from weddings, and reconnecting with creativity through community, books, and honest self-expression.In this episode, we talk about creative reinvention, branding with intention, and why connection is Danielle’s word for the year. She opens up about launching her podcast Talk Cliterature to Me, living seasonally out of an RV, and what it really looks like to create work that fuels you instead of draining you. If you’re craving permission to evolve, simplify, and build a business that supports your nervous system and your creativity, this conversation will meet you right where you are.Connect with Danielle:Website: www.indypopphoto.com Instagram: @indypop.photoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us as guest Olivia Omega, a personal branding expert, TEDx speaker, and author, shares her profound insights on authenticity, boundaries, and the evolution of a brand. With nearly 25 years of experience, Olivia discusses the "adaptive self"—a space between being 100% true to oneself and performative acting—that allows entrepreneurs to show up effectively without burning out. She opens up about her personal journey as a mother and entrepreneur, revealing how women unknowingly abandon parts of themselves to fit into professional spaces.Olivia's core message is about the power of the "refresh" over "burning it all to the ground" when you outgrow your current brand. She encourages listeners to find beauty in the weathered parts of their journey and to reignite joy by reframing their perspective. To help others navigate their own transitions, Olivia is preparing a brand refresh for 2026, offering a parallel mother-daughter memoir titled Through Her Eyes, and taking the helm of Women Entrepreneurship Day in Denver to mentor the next generation of leaders.Connect with Olivia:Website: www.oliviaomega.comInstagram: @oliviaomegaLinkedIn: Olivia OmegaYouTube: Olivia OmegaConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us as Guest Jamie Estelle Roth, a writer and speaker, shares her deeply personal journey of resilience and trust after suddenly losing her eyesight and suffering severe health crises in her 50s. This life-changing period forced her to stop "white-knuckling" life and instead surrender and become present. The turning point occurred in the hospital when, after a moment of despair, she realized her desire to live was rooted in being present for the "small moments" or "in-between moments" of daily connection with her family. Her experience of physical loss led to a profound spiritual awakening, which she chronicled as a form of therapy in her book.Jamie's core message is to remain present, trust in the process, and believe in the possibilities, even when life feels chaotic. She encourages listeners to embrace whatever emotions arise and let go of what doesn't serve their higher self. To help others, Jamie is launching a podcast, My Higher Self Has Questions, and offering one-on-one sessions, guiding people to connect with their intuition and be "activated" using her mantra: "Be present, breathe into it, become that which is".Connect with Jamie:Website: www.jamieestelleroth.com Instagram: @jamieestellerothConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us for an inspiring conversation with Anna Savier, the co-founder of Karter Schools, as she shares the remarkable entrepreneurial journey she embarked on with her sister, Lynn. Driven by a desire to create a high-quality educational environment, Lynn, a computer engineer by profession, developed a unique STEAM-focused curriculum for preschoolers. Despite having no formal background in education, the sisters' determination and vision helped them overcome numerous challenges, including securing funding from skeptical banks. Through their story, we explore the power of perseverance, vision boards, and positive affirmations in bringing their innovative education venture to life.Discover how Karter Schools has set a new standard in early education with its Montessori-inspired, play-based curriculum, which incorporates creative arts, language immersion, and performance. Anna recounts the school's expansion from its initial location in South Riding, Virginia, to seven locations across Virginia and Colorado, all while maintaining a commitment to quality education and beautifully designed environments. Learn about the creative inspiration behind the school's name and the effective leadership and marketing strategies that have contributed to its success.Connect with Anna:Website: www.annasavier.comLinkedIn: Anna SavierInstagram: @anna.savierFacebook: Anna Savier, Realtor, LIV Sotheby's International RealtyConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us on the Activated Entrepreneur Podcast as we sit down with Pamela Maass Garrett, the trailblazing founder of Law Mother, who shares her remarkable journey of building a thriving online presence during her maternity leave. Pamela candidly recounts how she started posting daily videos to maintain her business visibility, ultimately attracting a massive following of 1.5 million people. Her story highlights the power of authenticity and creativity, as she expanded her content from estate planning to broader financial topics based on audience feedback. Pamela's narrative is an inspiring testament to innovation and resilience, proving that taking bold steps amidst personal challenges can lead to viral success.Listen in as we explore the art of launching successful digital products with a focus on the "Sorry I'm Dead" kit, an innovative creation by an estate planning lawyer. The discussion emphasizes the importance of understanding community needs, nurturing an email list, and effectively launching products through platforms like Instagram and email marketing. We touch on the concept of staying activated as an entrepreneur, highlighting the significance of consistently engaging with your audience and building strong relationships to ensure successful product launches.Connect with Pamela:Website: www.lawmother.com LinkedIn: Pamela Maass Garrett, Law MotherInstagram: @lawmothercoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as we explore the transformative power of resilience and integrity with our guest, Niccole Hendrickson, bestselling author of "St(ripped)." Niccole shares her journey of shedding false beliefs and the illusion of control to embrace self-trust and personal growth. Listen in as we discuss the small, daily actions that build true resilience and reveal character, especially in private moments. We emphasize the importance of staying true to oneself amidst societal pressures, reminding listeners of the strength they hold over their values and actions.We also address the challenges of leading a mission-driven business while maintaining alignment with core values. Discover the impact of stepping away from personal integrity and how it can lead to stress and negative health consequences. Through personal stories, we highlight the necessity of having difficult yet essential conversations to align actions with personal and professional values, encouraging growth and relief.Connect with Niccole:Website: www.niccolehendrickson.comLinkedIn: Niccole HendricksonInstagram: @niccolehendricksonConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us on the Activated Entrepreneur Podcast as we welcome Paresa Noble, the innovative force behind Nobler Media and the nonprofit Shield Our Schools. Paresa shares her transformative journey from the corporate world to entrepreneurship, revealing her unique approach to authority marketing. Through Nobler Media, she helps entrepreneurs and thought leaders build personal brands rooted in authenticity, leveraging traditional marketing, publishing, and the powerful tool of podcasting. Paresa emphasizes the importance of creating genuine connections through podcasting, not just for content creation but as a vital component of business growth.Paresa’s dedication extends beyond business as she passionately discusses her nonprofit, Shield Our Schools, which aims to provide practical safety solutions to educational institutions. Driven by a sense of urgency following tragic events like the Uvalde school shooting, Paresa shares the motivations and challenges she faced in establishing this vital organization. Listen in as she discusses the pressing need for enhanced school security measures and the emotional toll of working to prevent future tragedies. Paresa also underscores the importance of community involvement in fostering meaningful change.Connect with Paresa:Website: www.nobleermedia.com LinkedIn: Paresa B. NobleInstagram: @nobleermedia  |  @paresabnConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us as we welcome the inspiring Diane Petrozzo, an extraordinary author, founder of Four Worn Paws, and a courageous breast cancer survivor. Diane's story is one of passion and perseverance, as she transforms her love for writing and animals into a mission-driven brand. From her early years of crafting poetry and short stories to her heartfelt commitment to rescuing senior dogs, Diane's journey is both touching and motivational. She shares her experience of adopting and fostering senior dogs, with a special tribute to Bella, the beloved dog who inspired her first book and advocacy for senior dog adoption. Despite personal health challenges, Diane's dedication shines through as she continues to inspire others with her remarkable story and unwavering mission to raise awareness about the importance of giving older dogs a loving home.In this heartfelt episode, we explore how Diane's battle with breast cancer and her enduring love for dogs led to the creation of her impactful brand, Four Worn Paws. Listen in as she shares insights into the challenges of publishing and the importance of aligning personal values with professional goals. Diane emphasizes the value of perseverance and having a supportive community, as well as her commitment to donating book royalties to dog rescues. Her journey is a testament to measuring success not in wealth but in the lives positively impacted. This conversation serves as an inspiring narrative for aspiring authors and anyone looking to make a meaningful difference in the world. Discover Diane's upcoming projects, including her third book about Dottie, a black lab with her own inspiring story, and learn how you can contribute to this important cause.Connect with Diane:Website: www.Fourwornpaws.com LinkedIn: Diane PetrozzoInstagram: @fourwornpaws | @dipetrozzoAmazon: Diane PetrozzoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us for an inspiring episode featuring Katherine Moskal, the dynamic founder of Moskal Health Plans. Katherine shares her remarkable journey from the real estate sector to creating a successful health insurance agency during the challenging times of COVID-19. Her story reveals how personal experiences with inadequate health insurance ignited her passion for guiding others through the complexities of insurance options. Katherine’s background in education plays a crucial role in her ability to educate clients, ensuring they make informed decisions. Her dedication to empathy and customer service transforms the daunting task of selecting health insurance into a supportive and personalized experience, illustrating how these values can drive business success and positively impact lives.Listen in as we explore the significance of workplace culture and mentorship in professional growth. Our conversation highlights the transition from the restaurant industry to a thriving career in insurance, where creating a supportive work environment is key. Katherine discusses how nurturing team dynamics, through activities like team outings and personalized gifts, fosters employee retention and satisfaction. This episode also emphasizes the challenges and rewards of starting a business, particularly for women stepping out of traditional roles to pursue their dreams. Through personal success stories, we hope to inspire listeners to embrace resilience and commitment in their own journeys.Connect with Katherine:Website: www.moskalhealthplans.com LinkedIn: Katherine MoskalInstagram: @moskalhealthplansFacebook: Katherine Moskal Health PlansConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on a journey through the fascinating evolution of the KissCam, an iconic feature that began as a spontaneous entertainment moment at an LA Dodgers game in the 1980s. We sit down with the legendary father-son duo, Dana and Alex, who have taken the KissCam from a simple live stadium shot to a globally recognized brand. Dana shares the serendipitous moment at a Denver Nuggets game that inspired him to secure the KissCam trademark, recognizing its potential to capture moments of love, confidence, and fun beyond the arena. Listen in as we explore the brand's growth, including the development of a mobile app and a patented contest platform, all aimed at bringing the KissCam magic to people's hands worldwide.In our conversation, we also discuss KissCam's exciting international expansion, thanks in part to Alex's tech-savvy innovations. The brand has made significant strides through partnerships, including collaborations with figures like Danny Morrison in the cricket world and campaigns for the Indian Premier League. Discover how KissCam's branding has extended its reach to countries such as Japan and Malaysia, where innovative photo booth experiences continue to capture hearts. We also touch on the challenges faced in protecting the KissCam trademark globally, as its popularity soars and requires negotiation with unauthorized users.Finally, we explore an exciting collaboration between KissCam and Virtue Beauty, unveiling a new line of lip glosses and highlighting the brand's aspirations for global success. We share our thoughts on building a legacy brand that transcends its origins and offer advice to entrepreneurs about the importance of patience, networking, and adaptability. Dana and Alex reflect on their personal journeys, underscoring the importance of passion and persistence in achieving success. Tune in to discover how the KissCam is evolving into a movement that connects people worldwide with joy and love.Connect with Dana:Website: www.kisscam.com Instagram: @thekisscamConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring episode as we welcome the incredible Marta Spirk, a visibility strategist and speaking coach who has dedicated her career to empowering entrepreneurs. From her beginnings as a singer in Brazil to becoming a TEDx speaker in the United States, Marta shares her unique journey and passion for storytelling and speaking. Listen in as she highlights how owning one's voice and stepping into the spotlight can transform business growth, showcasing confidence and creating awareness that influences buying decisions. Her journey is a powerful testament to the opportunities that arise when embracing the challenge of public speaking.Explore the significance of building confidence and visibility through speaking, as we discuss the importance of stepping out of your comfort zone. Whether you're aiming to be a professional speaker or simply looking to enhance your social media presence, effective communication and marketing are crucial. We discuss common mistakes business owners make, such as neglecting impactful storytelling, and the necessity of making stories memorable and relatable. By experimenting with storytelling techniques and engaging the audience creatively, business owners can capture attention and secure referrals, ensuring their message resonates long after the conversation ends.Connect with Marta:Website: www.martaspirk.com LinkedIn: Marta Spirk, M.A.Instagram: @martaspirkFacebook: Marta SpirkConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Unlock the potential of mentorship as a valuable income stream in our latest discussion, tailored specifically for small business owners. Drawing from my personal experiences running various businesses, I highlight how the lessons learned from navigating business challenges can serve as invaluable shortcuts for others. Mentorship is more than just sharing expertise; it's a proven method to boost business longevity. Statistics show that mentored businesses have higher survival rates, making mentorship a lucrative opportunity to supplement income without acquiring new skills. I'll share my personal story of overcoming business hurdles and transforming those experiences into profitable mentorship offerings. Learn how mentorship calls and digital products can stack up to create substantial additional income.Listen in as we explore the concept of transforming expertise into mentorship opportunities by focusing on selling results rather than time. We'll discuss the importance of understanding the true value of your knowledge and setting prices accordingly, emphasizing that people are willing to pay for outcomes that help them achieve significant business milestones. Through real-life examples, like an esthetician who successfully monetized her expertise, we illustrate how leveraging personal success stories can lead to financial growth and open new doors. Whether you're struggling with imposter syndrome or simply unsure of how to begin, this conversation is a call to action for recognizing the worth of your knowledge and leveraging it to create impactful and profitable mentorship opportunities.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring episode with Kristine Munro, founder of Illume Collective, as she shares her journey from Canada to Colorado and her mission to create a soulful community for women entrepreneurs. From launching events like “Bosses Who Brunch” to blending faith, feminine leadership, and business, Kristine opens up about the emotional challenges and deep purpose behind building meaningful connections.We explore the highs and lows of community building—navigating unmet expectations, letting go of outcomes, and staying grounded in purpose. Kristine also shares how her Reiki and spiritual journey has shaped her leadership, helping her support others with greater intuition and compassion. This episode is a heartfelt reminder that even if one person is impacted, the work matters.Connect with Kristine:Website: www.illume-collective.com Instagram: @kristinekmunro | @illumecollective.coConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to the Activated Entrepreneur Podcast! In this episode, we sit down with Haley and her mom, Pennie —the inspiring duo behind Legacy Co., an online wholesale boutique born from their weight loss journey and love for fashion. What started as a personal need for new clothes evolved into a thriving business. They share how they transitioned from shopping for deals on the Whatnot app to hosting successful live sales, including one that brought in $1,500 in just three hours. You'll hear how they leverage platforms like The Painted Tree and Poshmark to manage inventory, build community, and offer premium fitness brands at affordable prices—especially for customers in rural areas.Haley and Pennie dive into their customer-first approach, pricing based on cost rather than market trends, and blending online and in-person shopping to create a personalized experience. They open up about the challenges and rewards of live selling, their shift toward up-and-coming brands like Viore, and their vision for manufacturing in the U.S. This episode is packed with entrepreneurial insight, retail strategy, and the heart behind their mission to make fashion accessible and community-driven.Connect with Haley and Pennie:Website: www.legacyboutique-co.com LinkedIn: Haley PetrovichInstagram: @haleypetrovich | @penniehoopsTikTok: haleypetrovich | legacyboutiqueco | biohacklife1Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com