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Online Marketing Made Easy
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Online Marketing Made Easy

Author: Amy Porterfield

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Welcome to the Online Marketing Made Easy Collection – a series of my most downloaded episodes in the history of the podcast!


I started Online Marketing Made Easy back in 2013 to help aspiring entrepreneurs quit their 9-5 jobs and start their own online businesses. Since then, I’ve sunsetted the show and started a NEW podcast called The Amy Porterfield Show. 


Don’t worry – the Online Marketing Made Easy Collection (and the entire 700+ episode library) is still your on-the-go guide if you’re dreaming and plotting your way to your own freedom-based online business. 


If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling to systemizing and scaling a thriving business.


Think better systems… stronger marketing …more revenue… higher conversions…all with more ease and in a sustainable, scalable way that doesn’t require more of your time.

17 Episodes
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If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Every reason why finding a virtual assistant is one of the best hires you’ll make. Want to know a secret? It's NEVER too early to hire a virtual assistant! In fact, you’ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were so many tasks that I needed help with, and now I only focus on building my brand, attracting my audience, and making more money. Here's why I'm telling you this – by hiring a VA, you, the brilliant entrepreneur, get to focus on what you do best while delegating the rest to a committed assistant. Can you feel the weight lifting off your shoulders?  And lucky for you, here to walk you through finding, hiring, and managing the perfect VA is Tricia Sciortino, the fabulous CEO at BELAY, one of the fastest-growing virtual staffing companies in the US.  Personally, I found my current VA four years ago on BELAY, and it was the perfect resource for getting started. I was so nervous about hiring someone full-time and didn't know if I was ready. Plus, I didn't want to spend hours searching and vetting candidates online. Thankfully, BELAY took care of all of that for me!  In the episode, Tricia tells you all about:  10:51: How a virtual assistant can take your business to the next level  15:03: The qualities to look for in a VA, and key questions to ask when hiring 20:50: The ways a VA can help you in areas like social media, podcasting, and launching digital courses  26:14: Why VA’s will ignite creativity and ideation in your marketing processes 29:40: Tips for effectively training your VA to execute tasks seamlessly  32:53: How a VA contributes to your scalability  Listen in and remember to ask these questions in the interview process for your new VA:  - Your client has not delegated anything to you this week – what are you going to do? - What steps would you take to make this relationship successful?  - What strategic questions would you ask to serve your client best?  - What excites you about being a virtual assistant?  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb. You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I’ve got you!  In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field.  The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You’re in the BEST hands with the queen of personal branding and a true powerhouse connector!   Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen."  We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time!  We dig into:  7:46: Mindset shifts to increase your visibility  11:56: Tips for tapping into your creativity and the uniqueness of your business  17:29: Effective strategies for networking in physical and online environments  22:18: A super simple and tactical exercise for fostering relationships with media contacts 28:36: Taking action on the thing you’re most afraid to do  31:32: The first steps of creating and sustaining an engaged community  43:27: A real-life case study that proves anyone can make a difference  This conversation is an absolute goldmine of insider insights that will give your business that edge you’ve been craving. Tune in now to make sure your gifts never go unnoticed!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. How to get ahead with your small business finances to maximize your business success. If I could give you one piece of advice based on my past regrets, it's to get financially educated early on in your business. Trust me, my friend, understanding how to play the game of business finances will make things so much easier for you further down the line!  But, I know how scary and overwhelming talking about money can be, so I've brought in an expert to make things a whole lot easier – Tiffany "The Budgetnista" Aliche. Not only is she a fabulous financial educator, she's also a New York Times bestselling author, star of Netflix's "Get Smart with Money," and co-host of the incredible podcast “Brown Ambition”. She's here to share her step-by-step guide on building wealth unapologetically for you and your small business. Tiffany knows that your money is the backbone of your business, and if your financial flow is even a little bit off, you might be setting yourself up for trouble. That's why in this episode, we're talking about everything (and I mean EVERYTHING) from budgeting to saving to investing for your small business!  Today, we dig into:  4:30: The difference between financial fullness and financial freedom  5:55: Simple tips for beginners in business budgeting  10:01: Why you need to save money just like squirrels save acorns 14:00: The importance of your personal and business credit score  19:01: Advice for getting started in investments  28:17: Everything you need to know before making your side hustle a full time gig  32:31: How to separate your business and personal bank accounts  Listen in and start prioritizing your business finances TODAY. Your business deserves it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Head here for the free resource >>> Your Ultimate Guide to Crafting the Perfect Modules for Student Success Keep your students’ motivated and engaged by crafting seamless modules for your digital course. While I typically talk about marketing on this podcast, today, I’m taking a beat to focus on the heart of your thriving online business – your exceptional product. In my case, of course, this is digital courses. But even more than that, it’s my seamless digital course modules.  Trust me, you can’t just throw content together and hope it sticks. Designing the best digital course is all about organizing it in a way that delivers a transformation so smoothly that your students soak it up like a sponge!  Oh, and I’m not just scratching the surface, my friends. I’m deep-diving into the art and science behind designing the perfect modules that are sure to leave a lasting impression on your students.  In this episode, I cover:  3:08: Why you need to design course modules in the first place 7:30: How to get your students into action throughout every step of your course  13:32: Top frameworks for upleveling the course value  18:53: Simple strategies for supercharging engagement  28:51: The easiest way to keep your students motivated and help them make progress through the course  31:24: Tips for incorporating content for every learning style Listen in and consider this episode your golden ticket to creating top-notch digital course modules. Your students and your business will thank you!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Here’s why there’s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we’re talking about it some more today, BUT we’re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem! So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true – and I have proof!  When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too! In this episode, I’m diving into:  3:44: Questions to ask yourself that challenge the idea that the market is too saturated  5:24: Math that proves making sales is all about honing your marketing skills  12:20: Tips for embracing what makes you unique and attracting your ideal audience  15:23: How I focus on my niche rather than worry about a saturated market  19:14: Reminders to help you break free from this false narrative Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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