The Candle Business Podcast

Your Wake Up Call: 5 Things You’re NOT Thinking About Before Launching Your Candle Business

2025-12-1819:06

In this episode of the Candle Business Podcast, I’m breaking down five major things most candle makers overlook when trying to turn their hobby into an actual business. This topic came directly from a question asked during a coaching session and it’s one I know so many of you are wondering about too. We talk about why focusing only on your product can hold you back, how understanding your ideal customer changes everything, and why small businesses don’t need to market like big corporations. I also dive into the importance of visual presentation and cohesive branding, plus the reality of how much time you’ll spend on things other than making candles once you step into the business owner role. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

Why Trying to Be ‘Unique’ Is Holding You Back in Your Candle Business

2025-10-2910:25

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

Bonus: Can I still call myself a candle maker?

2025-07-1017:30

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#45 - How to Choose Fragrances For Your Candle Business + My Bestsellers From The Flaming Candle!

2025-07-0118:47

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#44 - They Tried to Scam My Candle Business Out of $500

2025-06-2711:44

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#43 - Start HERE if You Want to Launch Your Candle Business in the Next 90 Days

2025-06-1216:33

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#42 - 3 Things I Wish I Knew Before Launching My Candle Business (Five Years Later)

2025-06-0321:29

⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#41 - How to Set AND Hit Your Candle Business Goals

2025-05-2813:42

Click here to download the Goal-setting worksheet! ⮕ DOWNLOAD MY FREE CANDLE BUSINESS LAUNCH CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#40 - How I Built My Confidence and Stay Motivated in My Candle Business

2025-05-2125:24

Join my program the Candle Connection Course and get the clarity, confidence, and step-by-step plan you need to build a successful candle brand: https://www.ericamariemorris.com/candleconnection⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#39 - How We Built a $100k/year Candle Business: The Tools, Platform & Strategies That Made It Happen

2025-05-1419:04

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#38 - I Fired My Pinterest Account Manager After Just Five Days (she lied)

2025-05-0718:56

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#37 - What You Need To Do BEFORE You Start Selling Your Candles

2025-04-1628:21

In this episode, I'm going to discuss some different things you should do BEFORE you sell your first candle (aka before you launch your business!)Here are some resources that are discussed in the episode:Free candle business checklist: https://www.ericamariemorris.com/checklistShipping Course: https://www.ericamariemorris.com/MasteringShippingQuickbooks: https://quickbooks.grsm.io/memoryboxcandleco6131 Inventora: https://inventora.co/memoryboxcandleco Shopify: https://shopify.pxf.io/Qy7RqxHow to know if you're ready to stop testing and start selling: https://youtu.be/RepyU3ieSDo

#36 - How to Make The MOST Money in Your Candle Business (Increase your profits & revenue)

2025-04-0819:24

In today's episode, I'm going to be talking about 5 ways that you can increase your revenue and profits for your candle business! ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#35 - Oversaturated & Overwhelmed: How To Stand Out in a Crowded Candle Market

2025-04-0124:16

In today's episode I'm going to tackle the topic of oversaturation within the candle industry. I know this is a big reason why a lot of aspiring business owners do not pursue their dream of running their own candle business: the fear of not being able to stand out in a crowded market. I'm here to hopefully alleviate this feeling for you because oversaturation may in fact, not be a bad thing after all! In this episode we cover why establishing a strong brand, giving exceptional customer service and providing customization options for your products are all ways that you can stand out among the rest. If you are needing help with branding and marketing, join the waitlist for my upcoming course here: https://www.ericamariemorris.com/candleconnection ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#34 - How to Find Your Target Market: The People Who Actually Want to Buy Your Candles

2025-03-2517:33

In this episode I break down my Candle Connection framework to help you find your target market so that you can connect more with them and sell more candles. Not to mention it makes making content so much easier!)Step #1: What is the value you bring? What is the reason they would purchase your candles over someone else’s? Step #2: How do you connect more? Align your brand with a niche/theme to be able to connect deeper with your ideal customer.Step #3: Who is your ideal customer? Create a detailed customer avatar profile of your ideal customer (one specific person) who would be the perfect customer for your candles. Step #4: Where can you find them? Research where your ideal customer hangs out (both online and offline) so you know where to put your marketing efforts.Sign up for the waitlist of my upcoming candle connection course here: https://www.ericamariemorris.com/candleconnection ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#33 - The Debate is Over: Start on Shopify, NOT Etsy + How To Drive Traffic To Your Website

2025-03-1818:02

In this episode, I'm going to dive into why I think you should start on Shopify instead of Etsy for your candle business.I don't think that starting on Etsy is bad (it's what I did actually!) I just think that starting on Shopify is better for building a brand. In this episode I will elaborate further and also give you some tips on how to drive traffic to your website.If you're interested in getting started with your own Shopify store, click here.If you haven't already, download my free Candle Business Launch Checklist

#32 - How To Know When You Are Done Testing And Ready To Start Selling Your Candles

2025-03-1122:54

In this episode, we’re tackling one of the biggest questions candle makers face: How do you know when your candles are ready to sell? If you’ve been stuck in the endless cycle of testing and second-guessing yourself, this one’s for you. Spoiler alert: your candles don’t have to be perfect—they just need to meet three key pillars: safety, performance, and visual appeal. We’ll dive into: Safety: The non-negotiable standards your candles must meet to ensure they’re safe for customers. Performance: How to test for a good burn, fragrance throw, and wick performance without overthinking every flicker of the flame. Visual Appeal: Why aesthetics matter and what to be thinking about when it comes to the overall look of your candles. Plus, I’ll share some personal insights and tips to help you stop overthinking and start selling with confidence. ⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

The Challenge of Driving Traffic To Your Website, Affiliates + Growing Your Candle Business | Ep 27

2025-03-0428:35

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

I Don't Like Social Media But Need To Have It For My Candle Business...Right? | Ep. 30

2025-03-0426:59

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

Creating candles people actually want, oversaturated candle market + an update on my rebrand | Ep.29

2025-03-0427:42

⮕ DOWNLOAD MY FREE CANDLE BUSINESS CHECKLIST: https://www.ericamariemorris.com/checklist 🧡 BOOK 1:1 BUSINESS COACHING: https://www.ericamariemorris.com/work-with-me ❤️ START YOUR SHOPIFY STORE FOR $1/MONTH FOR 3 MONTHS: https://shopify.pxf.io/Qy7Rqx 💙 MY INVENTORY SOFTWARE (INVENTORA): https://inventora.co/memoryboxcandleco Follow Me on Instagram: https://www.instagram.com/memoryboxcandleco/ My Website: https://www.ericamariemorris.com/

#box-pro-ellipsis-17690936884925{-webkit-line-clamp:2;}The Candle Business Podcast