Build It To Sell It: Home Service Secrets with Lance Bachmann

Some conversations start with small talk—this one goes straight into the real stuff! What begins as a casual sit-down quickly turns into an unfiltered discussion about loss, resilience, and the moments in life that completely reshape who you are. From navigating personal tragedy to finding meaning in the hardest experiences, this conversation explores how adversity can forge purpose. Introducing Keith Jones, longtime NBC10 Philadelphia news anchor, Villanova professor, and one of the most recognizable media personalities in the region. Keith shares the deeply personal story that shaped his outlook on life after losing his girlfriend in his twenties—and how that experience ultimately led him to build a foundation in her honor and redefine his purpose. Along the way, we challenge the narratives around politics, branding, social media, and money—and explore why authenticity may be the most valuable asset anyone can have in business or life. This one is NOT to be missed! Don’t forget to give me a shoutout in the comments and make sure you hit that subscribe button.. You’re not gonna wanna miss my next guest! Thanks for the support and much love!  Follow my guest at: -Instagram: https://www.instagram.com/keithjonesnews  -Webpage: https://www.nbcphiladelphia.com/author/keith-jones  -X: https://x.com/keithjones? -Facebook: https://www.facebook.com/KeithJonesNBC10/  -TikTok: https://www.tiktok.com/@keithjonesnews  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It With Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

He bought a landscaping company for $50,000… built multiple businesses… started a pro basketball league… and now helps contractors make an extra six figures just by understanding their numbers. This conversation with Ian McCarthy was one of the most eye-opening we’ve had!  This one went way deeper than I expected.. In this episode, we talked about how he built, sold, rebuilt, and scaled multiple companies, why most business owners are flying blind financially, and how his new course helps contractors stop guessing and start making money on purpose. If you’re in home services, construction, or any kind of business where margins matter, this episode is a real eye-opener! Don’t Miss These Special Episode Highlights:  -The Hidden Reason Most Contractors Are Broke -From Landscaping to Pro Basketball -Make Profit Predictable, Not Hopeful  **If you enjoyed this episode give me a shoutout in the comments and don’t forget to hit that subscribe button. It helps us reach more people, keep bringing on great guests, and keep building something real together. Follow my guest at: -Instagram: https://www.instagram.com/blueclawgroup_/  -Webpage: https://www.blueclawgroup.com/  -Facebook: https://www.facebook.com/ian.mccarthy.169/  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Most contractors are selling to skeptical, “burned-before” homeowners… and then they wonder why nothing closes. In this episode, I sit down with Joseph Hughes (Contractor Dynamics) and we get BRUTELLY honest about the real problem in roofing marketing: uneducated buyers, zero trust, and contractors who think hiring an agency means they can stop paying attention. We talk accountability, why most agencies get fired even when results are good, how Joe trains roofers to become the “marketing GC,” and why buying leads isn’t marketing—it’s just panic with a credit card. Episode highlights -Why trust is at an all-time low and contractors are paying the price -Contractor Dynamics’ shift: training + coaching first, “done-for-you” second -The concept every roofer needs: your in-house marketing manager = the QB/GC -Why agencies fail: clients don’t track, don’t answer phones, don’t own outcomes -The dirty secret of digital: churn is baked into the agency model Here’s the reality: if you don’t trust your marketing numbers, you don’t have a marketing problem—you’ve got a leadership problem. Joe’s whole point is simple: stop hiring agencies like you’re ordering DoorDash and hoping your business shows up hot and ready. Be the CEO. Know the basics. Check the change history. And if you’re still chasing “instant leads” with no plan? Congrats—you’re not doing marketing… you’re just speed-running stress. See you Monday for another great episode! Follow my guest at: -Instagram: https://www.instagram.com/heyjosephhughes/?hl=en  -Webpage: https://www.contractordynamics.com/  -Facebook: https://www.facebook.com/joseph.hughes.12935/  -TikTok: https://www.tiktok.com/@josephwhughes  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Follow my guest at: -Instagram: https://www.instagram.com/heyjosephhughes/?hl=en  -Webpage: https://www.contractordynamics.com/  -Facebook: https://www.facebook.com/joseph.hughes.12935/  -TikTok: https://www.tiktok.com/@josephwhughes  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It With Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

TRUTH TIME: Most hiring is a coin flip… and then owners act shocked when culture falls apart. In this episode, I sit down with Spencer Brannan from Culture Index—the assessment we use right here at LB Capital to stop guessing and start placing the right people in the right seats. We get into the uncomfortable reality– if you want to build anything that matters, you’re going to upset some people, and if you don’t hold people accountable, your business becomes a daycare. We also break down why “nice” doesn’t equal “sales,” why people really quit (hint: it’s not the company), and how one 60-second survey can save you years of bad hires. Episode Highlights NOT TO BE MISSED: -If Everyone Likes You, You’re a Wet Noodle -Stop Hiring Point Guards to Play Center -The Real Reason People Quit: The Frontline Manager -Why Interviews Lie and Data Doesn’t -Accountability Feels Like “Hate” to Undisciplined People Do yourself a favor—stop guessing, stop collecting resumes like Pokémon cards, and start building a team that can actually execute. Catch the next episode—because we’re not here to build a “nice” business… we’re here to build one that wins! Follow my guest at: -Webpage:https://www.cultureindex.com/  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Texas roofing is the Wild West—no licensing, nonstop storm chaos, and a whole lot of companies flexing revenue while quietly bleeding cash. And I’ll say it again: if you’re doing $100M and it costs you $100M, I’m not impressed.  In this episode, I sit down with Heather Hitchcock—founder and CEO of Royal Roofing in Houston—to talk about what it really takes to build a roofing company in one of the hardest markets in the country. We get into her social media strategy that generated leads with $0 ad spend, the brutal leadership lessons she learned the hard way, and why most contractors get stuck at $1–2M forever.  HIGHLIGHTS YOU DON’T WANT TO MISS: -Women in Roofing -Profit Over Revenue -$0-Ad-Spend Lead Engine -Stop Reacting, Start Leading -Why Roofers Stay Stuck At $1–2M Here’s the reality: if you’re flexing revenue but not stacking profit, you’re not building a business—you’re building stress. Heather nailed it: great companies are built when leaders stop reacting. So stop chasing storms and start building systems… because if you don’t tighten the screws, your business will leak. And if you want more real-world breakdowns like this, stay locked in—next episode gets even more tactical. Follow my guest at: -Instagram: https://www.instagram.com/heatherhitchcock4/?hl=en  -Webpage: https://heatherhitchcock.com/  https://royalroofingoftexas.com/  -Facebook: https://www.facebook.com/hhitchcock/  https://www.facebook.com/RoyalRoofingandConstructionofTexas  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It to Sell it: with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If your marketing “isn’t working,” I’d bet money it’s not your ads—it’s your business.  Most home service companies aren’t losing because their marketing “doesn’t work.” They’re losing because they’re obsessed with the wrong things—arguing over ad costs while calls go unanswered, chasing more leads while close rates stay embarrassing, and treating marketing like random monthly tactics instead of a system.  Today I’m sitting down with Brandon Rost of Be Marketing Solutions to break down the 2026 reality: AI is changing how people choose before they even click, Google is shrinking the battlefield, and the companies that win won’t be the ones with the biggest budget—they’ll be the ones with the tightest execution. Highlights:  -Google is becoming a “one-choice” machine—AI overviews influence the decision before your website gets a chance. -Local search isn’t moving to ChatGPT yet in a meaningful way—Google still owns the local game. -If you drive 100 leads and only book 50, your marketing isn’t broken—your process is. -The CSR is the highest-leverage role in a home service company. **Here’s the reality check: marketing doesn’t fix broken operations—it only exposes them faster. If you want to grow, stop begging for more leads and start earning them by answering the phone, tightening your system, and becoming obsessed with execution. Follow my guest at: -Instagram: https://www.instagram.com/bemarketingsolutions/  -Webpage: https://bemarketing.com/  -X: https://x.com/_BEMarketing_  -Facebook: https://www.facebook.com/bemarketingsolutions/  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It : With Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Most people think money is the goal. Dan Uszaki, Athletic Director of Northern Burlington Schools and CEO of GLOW, created as a JOKE but now has taken off as a 20-acre winter attraction featuring millions of twinkling lights each holiday season! Proving that money is water—move it, don’t worship it.  In this episode, we go from entitlement culture and raising tough kids… to building multiple businesses from scratch, scaling a massive seasonal operation, and why the “product” isn’t what makes you win—customer experience does. This episode proves that there are no “bad business ideas”; it's all about the execution.  You Won’t Want To Miss.. -How a college joke turned into multiple real businesses -Why customer experience beats “perfect work” every time -The Christmas lights obsession that scaled into a massive attraction business -The 3 hardest lessons: say no, listen to customers, expect 24/7 grind -The real way to handle business partners when visions don’t align If you’re trying to build something real—this episode will change how you think about money, hard work, and what actually makes customers stay. Hit play, take notes, and start moving like an owner. Follow my guest at: -Instagram: https://www.instagram.com/visitglow/  -Webpage: https://www.visitglow.com/  -X: https://x.com/visitglow  -Facebook: https://www.facebook.com/VisitGlowNJ  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast –Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

You’ve got more tools than ever to see exactly what’s working in your marketing… and most business owners still run blind. They guess.  They blame the agency.  They bounce from vendor to vendor.  And meanwhile, leads are leaking, follow-up is slow, and the marketplace forgets them. In this episode, I’m in Las Vegas with guest Aoife Roche of Intleacht AI System—straight out of Ireland, known as the “AI Queen”—and we’re getting brutally honest about what’s actually breaking contractor marketing right now: no visibility, bad tracking, slow speed-to-lead, and chasing shiny objects instead of building real systems. Episode Highlights You DON’T Wanna Miss! -Speed-to-lead wins -Track everything (no guesswork) -Follow-up beats “more leads” -Visibility = survival -Shift from rankings to AI recommendations If you’re still guessing where leads come from, hoping the phone rings, and blaming marketing when sales doesn’t follow up—this episode is your wake-up call: get visible, get measurable, and get systematic… or get forgotten. Follow my guest at: -Instagram: https://www.instagram.com/aoifejroche/?hl=en  -Webpage: https://intleacht.ai/  -Facebook: https://www.facebook.com/aoifejroche/  Follow me on all Social Media: @LanceBachmann Build It To Sell It: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It: With Lance Bachman Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Missed Calls Are Ki11ing Your Business—This AI + Human Hybrid Books 400+ Jobs/Week While You Sleep (Contractors Are Waking Up FAST!). In this eye-opening episode, suave Italian powerhouse Federico Crivelli (from Avoca AI—YC-backed, exploding in the trades) sits down with me to reveal the brutal truth: AI isn't replacing your team—it's supercharging it. From 90%+ answer rates to human-in-the-loop rescues on angry callers, this hybrid tech is already boosting bookings from 10% to 70%+ for HVAC, plumbing, roofing, and electrical giants. Warning! If you're still letting calls go to voicemail after hours... you're about to feel the pain. AI is the biggest money shift in home services history—get in early or get left behind. Ready to stop losing leads and book jobs while you sleep? It’s time to elevate your business! Follow my guest at: -Webpage: https://www.avoca.ai/  -Facebook: https://www.facebook.com/AvocaAI  Follow me on all Social Media: @LanceBachmann Build It To Sell It with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Build It To Sell It with Lance Bachmann Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

I’m gonna be blunt—most contractors don’t have a lead problem… they have a “they don’t ask” problem. Is this maybe you? Today I brought in the guy who’s helped businesses 25x, 50x—some even 75x—their referral results, and we’re breaking down how to turn your customer list into a pipeline. Meet Murphy Nadauld CEO of ReferPro. Murphy has built a system to unlock it without spreadsheets, “golden tickets,” or your accounting team mailing checks three months late. If you’re tired of paying more and getting less, here’s the move: stop hoping referrals “just happen” and start running a system that makes them automatic—because your customer list isn’t a database… it’s your next wave of revenue. Follow my guest at: -Instagram: https://www.instagram.com/referproco/  -Webpage: https://www.referpro.com/  -Facebook: https://www.facebook.com/murphy.nadauld/  ReferPro: https://www.facebook.com/profile.php?id=61563284803946  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

I’m gonna say what a lot of you don’t want to hear—if you’re bragging about “leads” but your revenue isn’t moving, you’re not growing… you’re just paying for activity. This is not marketing!  Today I’ve got Kevin LeSage on, and we’re ripping the mask off the fake metrics—because you can fake clicks, you can fake conversions… but you can’t fake revenue! Your Big Takeaways: 60% of unique leads never book a job 80% of unique leads never buy your service Until you can prove what made you money this month, you’re not doing marketing—you’re gambling. Follow my guest at: -Webpage: https://searchlightdigital.io/  -Facebook: https://www.facebook.com/SearchLight.io  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

ServiceTitan isn’t “good” or “bad”—it’s a mirror. And for a lot of contractors, what they see in that mirror is messy: broken processes, workarounds, numbers you can’t trust, and a pricebook that feels like a never-ending fight. In this episode, the BlueCollar Nerd–Richard Koberger and I go straight into the good, the bad, and the ugly—why onboarding feels like 90–180 days of chaos, why most teams blame the software instead of the setup, and the exact features that turn ServiceTitan from a headache into a growth engine. If you want clean reporting, real margins, and a company you can actually scale (or sell), this one’s a must-watch! What you’ll learn in this episode: -Why software doesn’t solve problems—it reveals them -The real reason ServiceTitan implementations feel “brutal” (and why that’s normal) -How to avoid workarounds that destroy reporting accuracy -Why pricebooks are never “done” and how to keep yours clean -The features that reduce technician friction: dynamic pricing, configurable services, conditional logic forms -The simple KPI stack that actually runs a scaling contractor business -How to roll out change without “getting buy-in” (and without losing trust) and more! If you stop treating ServiceTitan like a magic fix and start treating it like a system you commit to, you’ll finally get the numbers, control, and growth you thought you were paying for. Follow my guest at: -Instagram: https://www.instagram.com/servicetitan/  -Webpage: https://www.servicetitan.com/podcasts/mastering-servicetitan/richard-kohberger-interview  -Facebook: https://www.facebook.com/ServiceTitan  -YouTube- https://www.youtube.com/@Servicetitan  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If you're in home services (HVAC, roofing, plumbing, garage doors, etc.) and tired of playing small—this episode will light a fire under you. Warning: Mindset shifts ahead. Poor-minded? You might want to skip this one. In this raw, no-BS episode, garage door legend and my friend Tommy Mello, who bootstrapped A1 Garage Door Service into a national powerhouse doing $300M+ revenue, 1,500+ employees, and massive bottom-line profits sits down with me today to spill the brutal truth: -Why fearing price raises and underpaying people keeps you poor. -How a "build it to sell it" mindset (even if you never sell) turns your business into a wealth machine. -The dark side of private equity, haters, and why abundance + equity makes your team sprint toward the exit. Stop treating your business like a headache and start building the empire that sets your family free—because the next Tommy Mello could be YOU… if you stop waiting and start sprinting today! Follow my guest at: -Instagram: https://www.instagram.com/officialtommymello/  -Webpage: https://www.tommymello.com/  -YouTube: https://www.youtube.com/@officialtommymello  -X: https://x.com/RealTommyMello  -Facebook: https://www.facebook.com/thomasmello/  -TikTok: https://www.tiktok.com/@officialtommymello  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Marketing is getting more expensive and competitive—yet most owners WASTE thousands chasing vanity metrics (clicks, leads) that don’t turn into real revenue. Meet Michael Cooney who built WhatConverts to fix this: track every call, transcription, quote value, and true sales outcome so you know exactly what’s working and what’s bleeding cash. Stop guessing where your marketing dollars go! Highlights: -Google Analytics lies: It shows duration but not call quality, spam, or value—WhatConverts qualifies every lead and feeds real revenue back to ad platforms. -The “optimization flywheel”: Manually value calls first, then automate with AI (keywords + ChatGPT) for millisecond-level scaling. -Why quote value beats sales value for optimization: Get it in minutes, not weeks—Google & Meta love it. 💰Hit play. Track smarter. Scale faster. Build it to sell it! 💰 Follow my guest at: -Instagram: https://www.instagram.com/whatconverts/  -Webpage: https://www.whatconverts.com/  -X: https://x.com/mc_cooney  -Facebook: https://www.facebook.com/whatconverts  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If “no one wants to work” is your excuse, you’re not recruiting—you NEED this episode! “I can’t find good help.” Have you ever said that before? Did you know it is the #1 excuse k*lling home service businesses?—My guest Kelly Rowlett is here to prove that there ARE good employees out there just waiting for the right home service business. In this raw episode, she exposes why most owners are invisible to top trades talent, how chaos repels the best workers, and the brutal question every leader must answer: ‘Why would anyone want to work for YOU?’ If you’re tired of high turnover, weak hires, and begging for technicians. HIT PLAY NOW!  Kelly’s white-glove recruiting playbook is about to change your game FOREVER! Thanks for tuning in—now go fix your culture, recruit smarter, and build it to sell it. See you at the next one.” 💪 Follow my guest at: -Instagram: https://www.instagram.com/workwithyourhandz/?hl=en  -Webpage: https://www.workwithyourhandz.com/  -X: https://x.com/workwithyourha1  -Facebook: https://www.facebook.com/WORKWITHYOURHANDZ/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

He lost sleep, almost lost his mind, and watched his priorities crash—then rebuilt everything on faith, numbers, and zero tolerance for bullsh*t.. From $10M chained to insurance hell—endless adjuster fights, massive AR headaches, and staff stealing jobs right under his nose—to $78M straight retail in ONE insane year. Joe Boyd didn’t just flip his roofing business… he survived lawsuits, tech meltdowns, a full-on breakdown, and came out the other side obsessed with profits, faith, and family. This isn’t a feel-good flip story. Why This Episode Will Blow Your Mind -Went from $10M full-insurance roofing hell to $78M straight retail in ONE YEAR – massive cash flow, no AR nightmares, no adjuster battles -“Revenues for vanity, profits for sanity” – the mindset shift that changed everything -Almost lost everything in the tech transition (ServiceTitan + new processes) – traumatic change, staff theft, lawsuits, but came out stronger -How faith, family, and brutal discipline pulled him through the breakdown -The real cost of “loyalty” – firing toxic clients, dead weight, and thieves who stole jobs under his nose Catch Joe at the next Roofing Conference (Marco Island, Dec 3–5) – VIPs are selling fast! roofingconference.com Follow my guest at: -Instagram: instagram.com/eliteroofingms -Webpage:eliteroofer.com/roof-inspection?utm_source=youtube&utm_medium=video&utm_campaign=pearl_inspection&utm_content=storm_tips  -YouTube: https://www.youtube.com/@EliteRoofingMS  LinkedIn: linkedin.com/company/eliteroofs -Facebook: facebook.com/mseliteroofing -TikTok: tiktok.com/@eliteroofing Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

WELCOME TO THE NEWLY BRANDED PODCAST!  Bigger, better, jam packed with the topics you need answers to and seasoned guests here to help!  I bring to you 🥁🥁🥁…… 💪⚡️BUILD IT TO SELL IT ⚡️💪 WARNING! If you’re not willing to check your ego, this conversation will make you uncomfortable—in the best way This episode HITS HARD for those that need it!  If you’re building a team, carrying weight, and feeling the tension between who you were and who you need to become.. Keep tuning in! In this episode, I sat down with industry wrecking ball Ian Macklin, President of The Elliott Group, to break down walls on what actually holds leaders back as they grow—pressure, pride, people, and the lies we tell ourselves along the way. This isn’t sales theory. This is what happens when real leadership gets tested.  Getting burned by people you trusted, shutting down and quitting mentally, weak sales team, longing to build a culture so strong outsiders will misunderstand it. Does this sound like you? We got you covered!  Let this sink in: Most leaders don’t fail because they lack skill. They fail because their ego blocks growth. So don’t be one of those entrepreneurs that fails because their ego refuses to evolve! *2026 COULD BE YOUR YEAR! Follow along and I promise I will get you there! Follow my guest at: -Instagram: https://www.instagram.com/officialmacklintwins/?hl=en  -Webpage: https://www.skool.com/elitesalesalliance -Facebook: https://www.facebook.com/officialmacklintwins/  -TikTok: https://www.tiktok.com/@Themacklintwins  -YouTube: https://www.youtube.com/@Themacklintwins  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

After watching hundreds of contractors try to scale, one truth keeps showing up—systems beat hustle every time. In this episode, I sit down with Dan Claps, serial entrepreneur and founder of Voda Cleaning & Restoration, a fast-scaling home services franchise with 100 locations and $60M+ in system-wide revenue.  If you’ve ever wondered whether to build it yourself or buy a proven system, this conversation pulls back the curtain—no fluff, no franchise fairytale. Rules We Review That Separate Builders From Broke: -Speed beats control -Systems scale, hustle stalls -Execution matters more than marketing -Royalties are cheaper than mistakes -Build it to sell, not to babysit. At some point, you either commit to a proven system—or keep paying tuition for learning the hard way. Which will you choose? Follow my guest at: -Instagram: https://www.instagram.com/danclapss/  -Webpage: https://myvodafranchise.com/  -X: https://x.com/franchisemayor?lang=en  -Facebook: https://www.facebook.com/people/Dan-Claps/100053771807555/  https://www.facebook.com/vodacleaningandrestoration  -TikTok: https://www.tiktok.com/@danfranchise  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

In this episode, I sit down with guest Joseph McEvoy, founder of MTM Recruiting, to unpack what it really takes to build, scale, and sustain a recruiting engine inside home services. Joe isn’t guessing—he spent a decade inside one of the largest door-to-door machines in the country and helped scale a company from $100M to over a billion dollars by treating recruiting like sales! This conversation dives deep into: -Why recruiting must be run like a revenue function, not HR -The broken economics of traditional placement fees -How a flat retainer model actually protects both clients and candidates -Why bad recruiting firms burn trust—and how to avoid becoming one -The underrated power of canvassing when digital ads are overcrowded -Why fair pricing is the only way to build a business that lasts We also get personal—talking about risk, failure, getting burned, and the often-overlooked role your partner plays in whether you win or lose in business. *If you are still unaware, Exit Rich is getting a whole new Facelift soon and changing to Build It to Sell It! So be sure to follow us as we transition to bigger and better than before!  Follow my guest at: -Webpage: https://mtmrecruits.com/  -Facebook: https://www.facebook.com/profile.php?id=61584559664585#  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Some people chase clicks. I chase coverage. In this episode, I sat down with Gage Donovan of Johnson Media Group. We peeled back the layers on something most marketers either misunderstand or completely ignore: why brand beats tactics when the storm hits. Gage might only be 25, but don’t let the age fool you—he’s placed over $50 million in paid media, manages 3,000+ billboards nationwide, and understands traditional media better than most “digital-first” agencies ever will! We also got into: -Why brand is what lifts average ticket size -How OTT and streaming quietly replaced traditional TV -Why organic traffic is becoming a misleading metric -How weather sponsorships build trust faster than almost anything -Why most agencies fail clients before campaigns even launch -The discipline it takes to win early—and stay winning This episode isn’t about chasing the next shiny channel. It’s about owning your market, staying visible year-round, and building a brand so strong that when the storm hits, there’s only one number people call. If you’re in home services—or any local business—and want to stop gambling on ads and start forecasting growth, this one’s for you. *Exit Rich will be changing to Build It to Sell it, be on the look out for this change Follow my guest at: -Webpage: https://www.johnsonmediagroup.com/  -Facebook: https://www.facebook.com/profile.php?id=61553771249163  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann