Behind the Workflow

What if your podcast episodes could do more than just sit on Apple and Spotify?In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales.You’ll learn:Why podcasting is the most intimate and impactful content formatHow to repurpose episodes into blogs, emails, and social clips that actually convertThe #1 mistake podcasters make with repurposing (and what to do instead)Why visibility isn’t about you—and how to show up with confidence anywayHow to build workflows and systems that keep you consistent without the burnoutWhether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places.🎧 Listen in and discover how to turn your content into connection, and your connection into commerce.#PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneurWe talk about:00:00 Introduction and Guest Introduction03:29 The Power of Podcasting05:00 Creating Impactful Content08:50 Podcast Production and Repurposing Strategies21:46 Client Onboarding and Operations26:00 Signature Framework: Content to Community to Commerce30:05 Key Takeaways and Final ThoughtsConnect with TahjmaWebsite: https://www.imovesmanagement.com/ LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ Instagram: https://www.instagram.com/tahjmavanb Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts.From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects.In this episode, you’ll learn:How to turn personal stories into a brand that scalesWhy keeping “the main thing the main thing” is the secret to podcast consistencyThe workflow Dawn uses to plan a year’s worth of content in advanceHow to balance podcasting with business, family, and travel without burnoutThe overlooked power of legacy and storytelling in building trust and authorityWhy every podcast should be more than a show, it should be a businessIf you’ve ever wondered how to transform your podcast into a sustainable brand that outlives trends, this conversation is your roadmap.🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#BehindTheWorkflow #PodcastGrowth #WomenInLeadership #MotherDaughterIsh #PodcastWorkflow #ContentWithPurpose #PodcastBusiness #StorytellingMatters #PodcastStrategy #WomenEmpowermentPodcast #PodcastMonetization #LegacyBuilding #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneurWe talk about:00:00 Welcome and episode intro03:36 Legacy and Generational Stories11:21 Planning and Workflow for Podcasting15:30 Content Creation and Technology19:46 Streamlining and Basics20:01 Balancing Technology and Personal Touch20:27 Exploring AI and Tools22:31 Content with Purpose22:54 Planning and Delegation23:18 Staying True to Your Podcast's Core28:19 Finding Your Podcasting Tribe29:54 Monetizing and Expanding Your Podcast35:03 Final Thoughts and ConnectionsConnect with DawnWebsite: https://motherdaughterish.com/ Instagram: https://www.instagram.com/motherdaughterish_/?hl=en YouTube: https://www.youtube.com/channel/UCS6AKD9Bclb_62dWxRSBnNA Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/

Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow, we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small businesses and creators show up online.From Instagram-first strategies to building systems that actually support your lifestyle, we’re digging into what it really takes to create content that connects in 2025.In this episode, you’ll learn:Why storytelling, not just hooks, is the key to marketing that resonatesHow to use Instagram as your “website” when you’re just starting outThe best tools and workflows for managing content without burning outHow to repurpose podcasts and blogs into endless social postsWhy inclusive, flexible systems create long-term success for creatorsHow to balance business growth with the lifestyle you actually wantIf you’ve ever felt overwhelmed by content creation or wondered how to make your social media strategy more sustainable, this conversation is your playbook for thriving online—without losing yourself in the process.🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategiessocial media strategy, content creation tips, podcast promotion, repurposing podcast content, inclusive marketing, storytelling in marketing, small business marketing, content workflows, productivity for creators, Instagram growth tips, Canva tips, social media scheduling tools, creator economy, podcast growth strategies, digital marketing for entrepreneurs, balancing business and lifestyleWe talk about:00:00 Welcome and episode intro01:00 Storytelling as the differentiator in marketing03:00 Helping small business owners show up on social media05:00 Tools that simplify content creation (RelaSocial and Canva)07:30 Systems, processes, and boundaries for agency growth10:00 Why inclusivity matters in business and marketing12:00 Building balance as a neurodivergent creator15:00 Podcasting as a community-building tool17:30 Repurposing podcast episodes into multiple content formats19:00 Podcast workflows scripting vs. bullet points21:00 Audio vs. video podcasts making content accessible23:00 Accessibility tips for social media content24:30 Promoting audio-based podcasts on social media25:30 Finding balance between business and lifestyle27:00 Closing thoughts and where to connectConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/

Are you keeping up with the biggest shifts in podcasting—or risking being left behind? In this special team episode of Behind the Workflow, all four co-founders of Northflow sit down to recap everything we learned at Podcast Movement 2025.From industry-wide debates on AI to the future of podcast workflows, we’re breaking down the biggest trends, the hottest conversations, and the behind-the-scenes takeaways from sharing the stage at the world’s largest podcasting conference.In this episode, you’ll learn:What creators really think about AI—and why most see it as an assistant, not a replacementHow to balance authenticity with automation when building your podcastWhy “viral moments” aren’t accidents, but the result of intentional content planningThe biggest workflow challenges podcasters face (and how we’re solving them at Northflow)Where the industry is heading next with guest booking, onboarding, and production systemsWhat it’s like to bring the entire Northflow founding team together in person for the first timeIf you’ve ever wondered how the biggest conference in podcasting shapes the tools, strategies, and community you rely on, this recap is your front-row seat.🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastMovement2025 #PodcastWorkflow #PodcastProduction #BehindTheWorkflow #NorthflowTools #PodcastAutomation #AuthenticPodcasting #PodcastGrowth #PodcastCommunity #AIPodcastingWe talk about:0:00 Intro0:42 One word to describe Podcast Movement 20255:20 AI as an assistant, not a replacement13:45 Viral content strategies from the Tony & Ryan Podcast20:20 Top trends: guest onboarding & workflow visibility25:00 Lessons learned from building Northflow31:00 Favorite moments & biggest takeawaysConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

Are you building your podcast systems with intention—or patching things together with duct tape? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast creative strategist and producer Jullian Androkae, co-founder of Pod Vision, to talk about designing standout formats, smarter workflows, and tools that actually scale with you.From crafting unique show structures to automating editing pain points, Jullian shares the exact processes he uses to help podcasters—from indie creators to big brands like Coca-Cola and TurboTax—produce shows that are creative, sustainable, and audience-focused. If you’ve ever struggled with systems, editing tools, or format fatigue, this conversation will spark new ideas for building a show that works long-term.In this episode, you’ll learn:Why most podcasters miss the mark on creative structure (and how to fix it)Simple ways to break out of the traditional interview-style formatHow co-hosting and segmented episodes create more engaging contentThe behind-the-scenes workflow Jullian uses with clients, from planning to publishingWhich tools (Notion, Riverside, Descript, AI audio enhancers) save time and sanityHow to build SOPs and templates that scale with your show or agencyWhy smaller, indie projects often allow for more creativity than big brandsJullian’s vision for automation, AI, and the future of podcast production🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastWorkflow #PodcastProduction #PodcastAutomation #BehindTheWorkflow #NorthflowTools #CreativeOps #PodcastEditing #DescriptTips #PodcastScaling #IndiePodcastsWe talk about:00:00 Intro01:09 Diving into Show Concepts and Formats05:37 Creative Direction and Client Strategy11:13 Production Workflow and Tools13:02 Challenges and Solutions in Podcast Production18:14 Challenges of Onboarding Clients to North Flow19:00 Transitioning Between Project Management Tools20:31 Creating Effective SOPs and Templates21:49 Integrating Webhooks and Databases27:15 Managing a Lean Team28:03 Creative Freedom with Indie Brands30:15 Building Better Systems for Podcasting34:04 Jullian’s Upcoming Projects and Closing RemarksConnect with JullianInstagram: https://www.instagram.com/heartcenteredpodcasting/ LinkedIn: https://www.linkedin.com/in/jullianka/   Website: https://www.heartcenteredpodcasting.com/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X:

Are you running your podcast like a business—or a bottleneck? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast agency founder Haley Hatcher of Heart Centered Podcasting to talk about workflows that serve your mission and your life.From SOPs that make scaling a breeze to calendar boundaries that preserve your sanity, Haley shares how she went from overnight solopreneur to full-service agency owner—without ever touching the editing timeline herself. If you’re ready to grow your podcast biz without micromanaging every episode, this one’s for you.In this episode, you’ll learn:How Haley launched her agency overnight (and never looked back)What SOPs and project tools help her team run multiple shows with easeThe simple guest booking system that saves hours every weekHow to set and enforce boundaries with clients using automationsWhy building before you're ready is the fastest path to growthHow Asana became the heartbeat of her production processTips for hiring, delegating, and detaching your identity from your business🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastWorkflow #PodcastAgencyTips #WomenInPodcasting #NorthflowTools #BehindTheWorkflow #PodcastSystems #CreativeOps #PodcastDelegation #PodcastProduction #ScalingYourAgencyWe talk about:00:00 Intro01:05 Haley’s Origin Story: From Shutdown to Startup04:00 What a Heart-Centered Podcast Workflow Looks Like07:00 Client Check-Ins, Boundaries, and HoneyBook Automations09:15 Game-Changing Tools: Asana, Slack, Canva, Riverside12:00 Guest Booking Workflows That Save Time14:55 Content Planning & Batching for Visibility and Sanity17:20 SOPs, Templates, and Team Training via Loom21:15 Haley’s Current Team Structure + Delegation Tips24:15 The Emotional Work of Scaling a Business28:00 How Haley Built a 3–4 Day Workweek That Actually Works30:15 Her #1 Workflow Hack (Spoiler: It’s Not Fancy)31:45 Advice for Podcast Agencies Learning to Let Go34:00 Final Thoughts + Key TakeawaysConnect with HaleyInstagram: https://www.instagram.com/heartcenteredpodcasting/ LinkedIn: https://www.linkedin.com/in/haley-hatcher/ Website: https://www.heartcenteredpodcasting.com/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

Are you building a podcast workflow that fuels your brand—or one that fuels your burnout? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast strategist and marketing queen Ana Xavier of The Podcast Space to talk about podcasting with purpose, planning smarter—not harder—and building systems that actually work for the long haul.From cross-eyed teleprompter fails to why summer is secretly the best time to grow your audience, Ana takes us behind the curtain of her content strategy and personal workflow as a solo creator. If you’ve ever felt trapped in the weekly grind, this one’s your permission slip to pause, pivot, and podcast differently.In this episode, you’ll learn:Why clarity—not hustle—is the real key to podcast consistencyHow to build a podcast workflow that matches your energy and goalsAna’s go-to tools for podcasting as a solo creator (from Captivate to ConvertKit)The difference between raw content that connects vs. polished content that flopsSmart ways to take seasonal podcast breaks without losing listenersHow to use RSS feeds and email to grow beyond social media🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastWorkflow #SustainablePodcasting #NorthflowTools #BehindTheWorkflow #PodcastStrategy #WomenWhoPodcast #PodcastPlanning #CreativeSystems #ContentThatConverts #PodcastGrowthTipsWe talk about:00:00 Intro01:13 Ana's Journey and Expertise04:26 Sustainable Podcast Strategies12:45 Tools and Workflow for Podcasters19:33 Reflections on Canva and Editing Software20:58 Content Planning Strategies for Podcasters22:03 Staying Consistent Without Burning Out24:53 Summer Hiatus and Listener Behavior25:58 Promoting and Repurposing Podcast Content30:38 Engaging with Listeners and Creative Ideas34:15 Final Thoughts and Key TakeawaysConnect with AnaInstagram: https://www.instagram.com/thepodcastspace/ LinkedIn: https://www.linkedin.com/company/the-podcast-space YouTube: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA/about Website: https://www.thepodcastspace.com/ Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

Do your podcast systems feel like a well-oiled machine—or a chaotic game of content whack-a-mole? 🎧😵‍💫 In this guest episode of Behind the Workflow, Simona Costantini and Taly Melo welcome podcast strategist and organized queen Aldreama “Dream” Harper to unpack what it really takes to launch, host, and grow a podcast that supports your business without burning you out.From pet roosters named Percy 🐓 to managing 400+ podcast episodes (!), Dream shares her journey from radio request lines to running podcast bootcamps and systems that actually stick. This one’s packed with insight, laughter, and plenty of workflow wisdom.In this episode, you’ll learn:The #1 workflow mistake that blocks podcast momentumWhy multitasking kills your launch—and what to do insteadHow to create a repeatable, simple system (even if you’re not “techy”)Why Dream made Northflow her go-to tool for client + content managementHow to build podcast workflows that clients actually followThe importance of aligning your podcast to your business modelHow Dream’s 90-Minute Bootcamp blends podcasting, virtual events, and email marketing to generate leads🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastWorkflow #PodcastSystems #NorthflowTools #BehindTheWorkflow #PodcastLaunchTips #OrganizedPreneur #ContentStrategy2025 #PodcastGrowthTips #WomenWhoPodcast #CreatorProductivityWe talk about:00:00 – Meet Dream Harper: podcast strategist and community builder04:50 – From hobby to business: how Dream’s 90-Minute Bootcamp helps creators grow with intention09:10 – Why podcasting without a system leads to burnout and zero momentum13:45 – Dream’s podcasting journey: from 2013 launch to 400+ episodes and lessons learned18:00 – Early workflow chaos, script-saving strategies, and what finally changed everything21:30 – The biggest client struggle? "I don’t have time." Here’s how to solve it24:10 – Why Dream uses Northflow—and how it simplified her client management overnight28:30 – Getting clients to follow your workflow (and stop dragging you into theirs)34:00 – Dream’s top workflow advice: simplify, document, and systematize like you’re building a teamConnect with DreamLinkedIn: https://www.linkedin.com/in/aldreamaharper/YouTube: https://www.youtube.com/@AldreamaHarper Facebook: https://www.facebook.com/aldreama Instagram: https://www.instagram.com/aldreamaharperWebsite: https://successbizacademy.newzenler.com/organizedpreneur?https://hihello.com/hi/organizedpreneur Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube:

Are you batching your content or flying by the seat of your content calendar? 😅 In this episode of Behind the Workflow, Simona Costantini and Taly Melo go deep on one of the biggest creator questions of 2025: Should you batch your content, or create in real-time?They share the stats, the Reddit debates, and their own agency-tested strategies for building a content system that actually works—whether you're a solo creator or managing 10+ podcast clients.In this episode, you’ll learn: 🧠 Why context switching kills creativity—and how batching protects your brain 📅 How to batch without becoming too rigid or losing that real-time magic ⚡ The secret to staying consistent without burning out 🎯 Our 3P Framework: Plan, Produce, Pivot (and how it saves hours every week) 🧩 How to test what works before you lock in your system 💬 Real Reddit quotes from creators + our take on what actually works in the wild ⚙️ How Northflow helps us manage batching and spontaneous content without chaos🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework 💻 Learn more about Northflow: https://www.northflow.io🎧 Subscribe for more workflow deep dives + creator strategies#PodcastWorkflow #ContentCreationTips #NorthflowTools #BehindTheWorkflow #BatchingVsRealtime #PodcastAgencyTips #ContentStrategy2025 #ProductivityForCreatorsWe talk about:00:00 Introduction: The Content Chaos Dilemma00:40 Meet Your Hosts: Simona and Tally00:47 The Great Debate: Batch vs. Real-Time Content Creation01:36 The Science Behind Batching: Boosting Productivity03:14 Real Insights from Reddit Creators05:30 Balancing Act: The Benefits of Real-Time Creation14:17 The 3P Framework: Plan, Produce, Pivot19:20 Pro Tips for Batching and Real-Time Content20:42 Conclusion: Finding Your RhythmConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow

Is your workflow secretly holding your podcast back from growing? 😵‍💫 You’re not imagining it. In this episode of Behind the Workflow, Simona Costantini and Taly Melo break down five sneaky signs your system isn’t scalable—and what to do about it.From onboarding overload to chaotic tool stacks, this is the ultimate reality check for creators and agencies who want to stop surviving and start scaling—with clarity, confidence, and calm.In this episode, you’ll learn:🚧 Why “I’ll just do it myself” is killing your capacity (and what to do instead)📉 The hidden cost of skipping SOPs (spoiler: it’s not just your sanity)🧠 Why your process shouldn’t live in your head—and how to extract it🛠️ How scattered tools create more chaos than convenience📈 The mindset shift required to build a workflow that grows with you⚙️ How Northflow can help you reclaim your time, reduce overwhelm, and manage your entire content system in one place🔥 Bonus: Real stories from agency owners, producers, and solo podcasters + how we used their feedback to build Northflow from the ground up.💻 Try Northflow for free before June 16th: https://www.northflow.io 🎧 Subscribe for more podcast workflow strategies and behind-the-scenes insights#PodcastWorkflow #CreatorSystems #NorthflowLaunch #BehindTheWorkflow #PodcastAgencyTips #ContentOperations #ScalableWorkflowsWe talk about:00:00 Introduction: Are You Building for Today or the Team?00:22 Welcome to Behind The Workflow00:47 Why Your Workflow Isn't Ready to Grow03:24 Delegation Bottlenecks07:21 Onboarding Overload09:49 Disjointed Tool Chaos13:51 Scaling Without a System16:32 Key Takeaways and Solutions17:50 North Flow: The Ultimate Solution21:00 Closing Remarks and Thank YouConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow

Is your podcast process secretly draining you? 😰 You’re not alone. In this episode of Behind the Workflow, Simona Costantini and Taly Melo unpack the six critical strategies podcast agencies and creators need to implement to avoid burnout and stay aligned with their purpose.Whether you're juggling multiple clients or running a solo show, this is your permission slip to do things differently — with systems that support your creativity (not sabotage it).In this episode, you’ll learn:How to recognize early signs of burnout in yourself and your teamThe biggest workflow mistakes podcast agencies makeWhy consistency ≠ weekly episodesThe power of repurposing content and batching like a proWhat “strategic slowing down” really looks likeHow to use Northflow to streamline your podcast production🔥 Bonus: Real insights from fellow creators and agency owners + a sneak peek at the Northflow tool designed to simplify your entire process.💻 Try Northflow: https://www.northflow.io 🎧 Subscribe for more podcast workflow tips#PodcastBurnout #PodcastWorkflow #ContentCreationTips #BehindTheWorkflowWe talk about:00:00 Introduction: The Struggle of Podcasting00:58 Recognizing Burnout: Early Signs and Symptoms03:30 Common Causes of Burnout in Podcast Agencies12:41 Effective Workflow Systems to Save Time15:51 Reconnecting with Your Why17:24 Sustainable Success Habits for Agencies19:07 Conclusion and Key TakeawaysConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow

Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape.In this episode of Behind the Workflow, Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast production systems. If you’ve ever stitched Trello, Google Forms, and Zapier together with crossed fingers and whispered prayers — this one’s for you.They dive deep into why patchwork workflows collapse, how to break free from the chaos, and how a real system (not just a collection of tools) changes the entire game for podcasters, agencies, and creatives ready to scale with less stress and more success.Packed with agency-tested insights, real-world stats, and fresh-from-the-field strategies, Simona and Taly share how you can ditch the duct tape, reclaim your energy, and build a workflow that works for you — not the other way around.🔑 Key Themes & Takeaways:When Systems Become Stressors. From overly complex Notion boards to 30-step upload checklists, Simona and Taly reveal why so many podcast workflows feel like full-time jobs — and what to do instead.Clickability is Queen. It’s not enough to have a beautiful chart or checklist. If your team can’t click into the actual assets, due dates, and assigned owners — your system is broken.Templates = Time Freedom. Discover how templated task cards and pre-assigned roles eliminate guesswork and give your team (or future team) a clear path to follow every time.Beyond Pretty SOPs. Most workflows look nice on paper. But Simona and Taly share why real workflows are built to execute, not just to display. Your system should work — not create more work.The Notion Trap. Taly breaks down why she once loved Notion — until it turned into a productivity labyrinth. And why Northflow was designed to keep things simple, streamlined, and scale-ready.One Tool to Rule Them All. Why podcast producers, agency teams, and even solo creators are ditching duct-tape solutions for a centralized system that houses everything in one place.Feedback Loops and Optimization. Don’t just launch and ghost. Simona explains why reviewing analytics, social feedback, and campaign performance is the secret sauce to sustainable growth.Request an invite: https://northflow.io/#request-invite We talk about:00:00 Introduction00:54 Breaking Down a Reddit Workflow Example03:41 Pre-Production Pitfalls and Strategy05:45 How Most People Overcomplicate Podcast Systems08:07 Clickable vs. Visual Workflows10:25 Building for Collaboration (Even If You’re Solo)12:18 Assigning Roles and Timelines That Actually Work14:32 Why Northflow Beats Notion for Podcasting17:00 What Happens After You Publish (Don’t Skip This)18:45 The Secret to Sustainable Scaling22:01 Key Takeaways and Final ThoughtsConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn:

Welcome to the Northflow Bi-Weekly Marketing Update — where we share the latest tools designed to help podcasters save time, simplify workflows, and scale with ease.In this update, we’re diving into brand-new features that just launched inside the Northflow platform:A built-in Calendar system that replaces tools like Calendly and syncs directly with Google CalendarPowerful Forms that auto-generate podcast episodes, eliminating back-and-forth adminAn upgraded Production Planner to map out seasons, themes, and weekly episodes at a glanceNew AI tools to streamline content creation, outline episodes, and generate visual assetsOur ultra-efficient Quick Task Mode for faster, smoother task managementWhether you're an independent creator, agency owner, or podcast producer, these features were built for you—with feedback from real users shaping every release.Request your invite: https://northflow.io/#request-inviteJoin us on Discord: https://discord.gg/4CEsURsh 00:00 Introduction 00:25 Join Our Discord Community 01:18 New Features Overview 01:43 Calendar and Forms Integration 04:55 Production Schedule Feature 06:51 New Task Editor and AI Tools 08:23 Quick Task Mode 10:35 Demos and Beta Phase Connect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ #PodcastProduction #WorkflowOptimization #Northflow #PodcastManagement #BehindTheWorkflow

Still stitching Trello, Google Forms, and Zapier together to manage your podcast production? It’s costing you more time (and money) than you think. In this episode, we show you how to finally streamline and scale — without duct tape.In this episode of Behind the Workflow, Simona and Taly rip off the duct tape and shine a bright, beautiful light on the hidden chaos lurking behind most podcast production systems. If you’ve ever stitched Trello, Google Forms, and Zapier together with crossed fingers and whispered prayers — this one’s for you.They dive deep into why patchwork workflows collapse, how to break free from the chaos, and how a real system (not just a collection of tools) changes the entire game for podcasters, agencies, and creatives ready to scale with less stress and more success.Packed with agency-tested insights, real-world stats, and fresh-from-the-field strategies, Simona and Taly share how you can ditch the duct tape, reclaim your energy, and build a workflow that works for you — not the other way around.🔑 Key Themes & Takeaways:The Danger of Patchwork Systems. When your production relies on six apps duct-taped together, you're one broken Zap away from a full-on disaster. Simona shares why fragile systems fail — and why clarity beats chaos every time.Clarity Over Chaos. Publishing an episode shouldn't feel like defusing a bomb. Taly and Simona show you how streamlining your workflow frees up mental bandwidth, boosts creativity, and gives you your time (and sanity) back.Map Before You Build. Before you pick a tool, map your entire production process. Every task, every handoff, every step. Simona explains how this strategy-first approach future-proofs your workflow — and saves you thousands in wasted tool subscriptions.All-In-One Systems Win. Managing your show across five tabs? Outdated. Simona and Taly unpack how centralized platforms like Northflow simplify collaboration, reduce friction, and actually make scaling your production (and your business) sustainable.Strategic Automation, Not Duct Tape. Automation isn’t the enemy — sloppy automation is. They break down how to use tools like Zapier the right way, without turning your workflow into a house of cards waiting to collapse.Audit and Optimize Quarterly. Your workflow isn’t “set it and forget it.” Agencies that audit and optimize quarterly see a 25% boost in production speed. Taly and Simona share a simple, repeatable process to keep your systems sharp and your team humming.Build for the Team You Don’t Have Yet. Even if you’re solo today, your future self (and future team) will thank you for building workflows and SOPs now. Simona shares why thinking like a CEO—not just a creator—is key to growth.Request an invite: https://northflow.io/#request-invite We talk about:00:00 Introduction00:23 Welcome and Episode Overview00:40 The Fragility of Duct-Taped Systems03:05 Clarity Over Chaos: Simplifying Your Workflow05:45 Building an Efficient Workflow with North Flow09:00 The Importance of Intentional Automation15:13 Quarterly Audits: Optimizing Your Workflow17:10 Key Takeaways and ConclusionConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: a...

In this biweekly marketing update, we provide an overview of the Northflow platform, a comprehensive podcast production workspace. Designed to replace multiple tools like spreadsheets and Trello boards, North Flow streamlines podcast production by centralizing episodes, tasks, and assets in one hub. We guide users through various features, including creating workspaces, managing tasks, inviting collaborators, and utilizing customizable templates for different podcast shows and episodes. The platform enhances visibility, efficiency, and collaboration, making it ideal for podcasters, managers, and agencies. Visit www.northflow.io to request an invite and book a demo call.We talk about:00:00 Introduction00:08 Overview of Northflow Platform01:02 Navigating the Northflow Interface03:37 Customizing Workflows and Templates05:02 Benefits of Using Northflow06:09 Getting Started with NorthflowConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

In this episode of Behind the Workflow, Simona and Taly dig deep into the glorious chaos of running multiple podcasts—without letting a single ball drop. From disorganized notebooks to post-its gone rogue, they unpack the strategies, systems, and mindset shifts that help podcasters and agencies keep their shows on track and their sanity intact.Fresh off a multi-city speaking tour (Podcast Movement Evolutions, Growth Now Live, and the Podcasting Moms Conference), Simona shares agency-tested insights for juggling production schedules, creating batching systems, delegating with confidence, and protecting your energy like it’s your last cup of coffee.Plus, they tap into community wisdom—shoutout to podcast Facebook groups and growing a community to round out the episode with real-life hacks from the podcast trenches.🔑 Key Themes & Takeaways:Start with Strategy. The foundation of everything. Simona shares why a podcast without a clear purpose or audience is like a GPS with no destination—and how every successful show starts with three questions: What’s the show about? Who is it for? Why should they care?Batch Like a Boss. Research shows batching increases productivity by 40%. Simona explains how using production schedules, time-blocking, and solo/guest recording alignment can help you stay ahead (and sane).Workflows Over Tools. Trello, Notion, Google Sheets—they’re all great. But workflows are the engine. Simona breaks down how custom processes per client and episode make scaling possible—and how tools like Northflow bring it all together without duct tape.Delegate to Grow. Whether it’s your editor, your VA, or your partner walking the dog, delegation is essential. Harvard Business Review found that effective delegation can increase business growth by 33%. Time to hand over the Legos.Protect Your Energy. Your creative output is only as strong as your inner alignment. Simona and Taly share personal insights and community hacks (including ChatGPT as a personal assistant-slash-therapist) to help you avoid burnout and stay inspired.Pause with Purpose. Don’t be afraid to slow down. Whether it’s a season break or a posting cadence shift, it’s better to be intentional than to publish for the sake of it. ”Request an invite: https://northflow.io/#request-invite We talk about:00:00 Introduction01:34 Juggling Multiple Podcasts02:58 The Importance of Organization and Strategy06:36 Batching for Efficiency10:45 Effective Workflows and Tools17:24 Delegation and Team Management21:27 Managing Your Energy24:06 Knowing When to Pause28:15 Final Takeaways and ConclusionConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

In this bi-weekly marketing update, Taly takes the mic solo while Simona is away at a conference, delivering the latest updates from Northflow.Taly walks through powerful new features launching soon, including customizable forms (bye-bye, Google Forms!) and show sites that automatically update with your latest episodes—no extra subscriptions required. Whether you're a solo podcaster or an agency, these tools are built to simplify your workflow and save you serious time.She also shares a behind-the-scenes moment of transparency about a Zapier automation mishap that CC’d 29 users in one email. The good news? The team responded quickly, apologized, and implemented safeguards to prevent future issues.Bug fixes, user-driven feature development, and a growing sense of community—it’s all happening at Northflow. Request an invite: https://northflow.io/#request-invite We talk about:00:00 Introduction01:28 Why use Northflow03:00 Upcoming Features: Forms and Show Sites06:03 Bug Fixes and Improvements06:55 Transparency and Real Talk08:44 Conclusion and Community EngagementConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

In this episode of Behind the Workflow, Simona, Taly, and Fran take you behind the scenes of building Northflow—a podcast production SaaS built from the ground up without outside funding.What does it really take to bootstrap a product in a world that moves fast, demands more, and doesn’t wait for perfection? The trio unpacks the real challenges of staying lean, staying focused, and letting community feedback lead the roadmap.From sleepless nights to strategic prioritization (with a side of laughter and banter), they dive into why bootstrapping might be slower—but it’s powerful, intentional, and deeply human.🔑 Key Themes & Takeaways:Why Bootstrapping Matters. Funding may buy speed, but bootstrapping builds intention. The team shares how bootstrapping forced clarity, discipline, and user-driven decisions that shaped Northflow into what podcasters actually need.Building with Limited Resources. From juggling multiple businesses to wearing multiple hats, the reality of creating a SaaS without venture capital means every feature is scrutinized, prioritized, and implemented with care—and a whole lot of caffeine.Community is the North Star. Instead of guessing, the team lets their users steer the ship. Feedback becomes the roadmap. Every decision is backed by real needs, not investor pressure or growth-for-growth’s-sake metrics.The Power of Building in Public. By launching this podcast, they’re pulling back the curtain on the process. It’s not just about the product; it’s about the people behind it—and building trust and relationships through transparency.Marketing Through Meaningful Touchpoints. Forget ad budgets. The show itself is a key marketing tool—positioning Northflow within the podcasting space, connecting directly with users, and showing up consistently in a crowded, noisy market.Final Advice from the Founders. Fran shares the importance of learning fast and staying connected to your community. Taly doubles down on the need for workflow optimization, especially for small teams. Simona reminds us that people buy from people—and human connection will always be the ultimate growth strategy.Request an invite: https://northflow.io/#request-invite We talk about:00:00 Introduction00:46 Why Bootstrapping Matters05:35 Challenges of Bootstrapping11:36 Community and User Feedback12:26 Marketing Strategies We Use13:45 Podcast as a Marketing Tool16:30 Key Takeaways and ConclusionConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

In this bi-weekly marketing update, Simona and Tally provide an in-depth look at Northflow's first three months of public growth. They discuss the new features they've launched, like the calendar view, production schedules, and custom templates, and the newly implemented Kanban view. They talk about some struggles they've faced, like bootstrapped funding constraints and slow responses during spring break, but highlight the benefits of close user communication. Exciting upcoming features like forms and a booking calendar are teased, promising even more improvements. Join the journey and book your demo call today!00:00 Introduction and Overview00:34 Meet the Team and Podcast Updates01:00 First Three Months: Achievements and Features03:23 User Feedback and Customization04:41 Additional Features and UI Updates10:03 Struggles and Community Building13:32 Upcoming Features and ConclusionConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/ 

In this episode of Behind the Workflow, Simona and Taly dive into the impact of management tools on podcast production. Are your workflow tools making your life easier, or are they secretly sabotaging your process? They break down how the right systems can save time, reduce stress, and help podcasters stay organized without the chaos.With insights from podcast producers, agencies, and business owners, they explore the difference between a streamlined, automated workflow and the all-too-common struggle of spending nine hours on an episode before it even gets published.🔑 Key Themes & Takeaways:The Power of Workflow Automation – Podcasters with a well-structured workflow save hours per episode, freeing up time to focus on content creation instead of scrambling through admin tasks. The right tools can cut production time by 40%!Project Management for Podcasters – Popular tools like Trello, ClickUp, and Notion can be useful, but they aren’t built specifically for podcasting. Northflow provides an all-in-one solution, eliminating the need to juggle multiple platforms.Scaling Without the Stress – A strong management system prevents chaos and confusion for both creators and clients. As businesses evolve, workflows should adapt to match new needs—what worked at the start won’t always work as you grow.Client Experience Matters – A streamlined workflow improves the experience for clients, guests, and team members, leading to better retention, less confusion, and more referrals.Creating a Future-Proof Workflow – Having a clear, repeatable structure allows podcasters to batch tasks, stay ahead on content, and avoid last-minute panic. The right tools ensure every episode moves smoothly from idea to publication.Request an invite: https://northflow.io/#request-invite We talk about:00:00 Introduction: Managing Your Podcast Workflow00:44 The Importance of Workflow Automation01:22 Real-Life Examples and Tools02:30 Challenges and Solutions in Podcast Management03:47 Northflow: A Game Changer for Podcasters07:23 Efficient Podcast Management Workflows11:48 Customizing Processes for Clients13:05 Final Thoughts and Wrap-UpConnect with usInstagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow Substack: https://northflow.substack.com/ X: https://x.com/goNorthflow Website: https://northflow.io/