The Curious Creator Podcast

In this episode, we interview Marina Krivonossova, founder of the B2B content marketing agency Retold. Marina shares her unique journey from a STEM-oriented upbringing to becoming a successful content marketer and entrepreneur in the Netherlands. She discusses the challenges of breaking into marketing, the importance of human-led content, and her approach to leveraging generative AI. Listen in as Marina offers valuable advice for aspiring marketers and shares her experiences living and working in Europe. CHAPTERS 00:00 Trailer 01:19 Introduction 01:37 Marina's Journey 03:16 Traveling in Europe 04:49 Path to Marketing 09:58 Human-Led Marketing 12:16 Founding Retold 17:16 Content Marketing for B2B 20:33 Navigating Social Media 24:49 Generating Content Ideas 38:13 Final Thoughts #B2BContentMarketing #HumantoHumanMarketing #B2BSaaS 🎥 Subscribe to the Channel: https://bit.ly/4chHYBD 💎 Become a Futurist Marketer: https://futurist-marketers.pro/ 🤳 Want to contribute content? https://www.futurist-marketers.pro/contact 🎮 All Our Gear (Affiliate Links): https://kit.co/jonathanmilanes 🙏 Support the Platform: https://bit.ly/3yBKRPI 💡 My LinkedIn: https://www.linkedin.com/in/jonathanmilanes/ 🚀 Need a Performance Marketing Agency? https://proverve.io/

In this episode, we delve into the future of marketing and community building with Matt Burns, former first employee of monday.com and current founder of Digital Gravity. Matt shares his insights on the intrinsic relationship between marketing and community, the importance of building trust and connections, and the evolving role of AI in shaping our informational landscape. Learn about effective strategies for building and maintaining communities, the significance of having a mission and values, and how to create meaningful human connections in a digital age. Whether you're a marketer looking to elevate your community-building efforts or simply interested in the future of digital interactions, this episode is packed with valuable takeaways. Chapters 00:00 Trailer 01:15 Introduction 03:25 The Importance of Trust 05:53 Defining Community Building 09:51 Small, Intentional Communities 17:51 Start Your Own Community 20:20 Offline and Online Communities 34:58 Pricing Strategies 42:24 Building a Community 01:00:03 Mission and Values 01:15:35 Future Predictions #circlecommunity #skool #communitybuilding 🎥 Subscribe to the Channel: https://bit.ly/4chHYBD 💎 Become a Futurist Marketer: https://futurist-marketers.pro/ 🤳 Want to contribute content? https://www.futurist-marketers.pro/contact 🎮 All Our Gear (Affiliate Links): https://kit.co/jonathanmilanes 🙏 Support the Platform: https://bit.ly/3yBKRPI 💡 My LinkedIn: https://www.linkedin.com/in/jonathanmilanes/ 🚀 Need a Performance Marketing Agency? https://proverve.io/

The Futurist Marketers pod is back! Our guest for EP12 is Maxim Tanevskiy - he is currently the Chief Business Officer at Ex-human and is a GTM/Sales Expert. I’m personally excited for you lovely people to watch it, especially knowing that sales is a must-have skill (always has been!). Topics we talk about include: - Turning your sales approach into a revenue system (especially in the B2B SaaS context) - The differences and nuances between a salesperson and a business development representative (and why the other may be valuable) - How Maxim learning Mandarin (Chinese), helped him close a 7-figure deal (and how to approach working with clients from different cultures) - His predictions in the world of sales + AI BDRs/SDRs (including the potentiality of AI committees) - Finding out your GTM efficiency, growth rate and how to engineer a GTM sales process - Everything from social selling to empathetic conversational AI and more. As always, enjoy the show and share the session with your friends/network (they’ll find this show valuable, I promise). Chapters 01:03 Introduction 01:45 Travel and Work Lifestyle 05:40 Sales vs. Business Development 06:19 Evolution of Sales Tech 13:52 Building a Revenue System 26:18 Chinese Language and Culture 32:02 Leveraging Language Skills in Sales 33:02 Cultural Nuances in Business 35:35 Scaling B2B SaaS Startups 37:10 Importance of Market Size and Product-Market Fit 43:23 Challenges and Lessons in Sales 49:01 The Role of AI in Sales 53:25 Sales Techniques and Personal Development 59:29 Closing Thoughts Reference Links https://exh.ai/#home https://www.linkedin.com/in/maxim-tanevskiy/ https://www.linkedin.com/company/s-strategy/ https://www.apollo.io/ https://meddicc.com/meddic-sales-qualification-and-frameworks Never Split the Difference Book (Affiliate Link): https://amzn.to/4hqILTv

Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky. In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the founder of Measurement Marketing and Profit School. In the episode, we discuss all things digital marketing measurement, data analysis, funnels and much more including: - The importance of strategy over marketing measurement tools (software) - How information is becoming a commodity and the untapped power of community and a strong brand to alleviate the drove of AI content coming our way in 2025 (if not already) - The framework he uses when thinking about digital marketing measurement and data: 1) acquire 2) store 3) visualise 4) understand - The launch of his community and how it can help marketers upskill in data measurement and analysis - How data should be seen as a conversation between a customer (the user) and our website/mobile app + how to respond to this Enjoy the podcast and if you’ve found value, help your peers and repost/share it 👌 Chapters 00:00 Introduction 01:57 Measure Summit Event 07:10 Evolution of Measure Summit 08:13 The Importance of Competitor Collaboration 10:15 Mercer's Journey into Digital Marketing 12:38 Shift to Conversion Optimization 17:28 Measurement Strategy 20:44 Understanding User Behavior 27:06 The Importance of Measuring User Behavior 27:54 Essential Tools 34:48 Challenges in Digital Tools 42:17 Predictions 48:09 Closing Thoughts #DigitalMarketing #DataAnalysis #DigitalMarketingMeasurement Show Notes https://www.linkedin.com/in/chrismerceronline/ https://measurementmarketing.io/ https://my.measureu.com/feed https://profitschool.com/ https://measuresummit.com/ https://clarity.microsoft.com/ https://tagmanager.google.com https://developers.google.com/analytics https://www.kissmetrics.io/ https://lookerstudio.google.com/u/0/navigation/reporting https://www.linkedin.com/in/julianjuenemann/ https://www.linkedin.com/company/measureschool/about/ https://measureschool.com/ 🎥 Subscribe to the Channel: https://bit.ly/4chHYBD 💎 Become a Futurist Marketer: https://futurist-marketers.pro/ 🙏 Support the Platform: https://bit.ly/3yBKRPI 🎧 Listen to the Podcast: https://pod.link/1756442938 📚 Join the Newsletter: https://newsletter.futurist-marketers.pro/ 💡 My LinkedIn: https://www.linkedin.com/in/jonathanmilanes/ 🐥 My Twitter (X): https://twitter.com/jonathanmilanes 🚀 If you need a Growth/Performance Marketing Consultant: https://proverve.io/ Enjoyed and found value in the video? Why not subscribe and get first-hand visibility of all our new releases!

16+ years of experience in recruiting for digital marketers and performance marketers (paid media). That’s the reason why I wanted to have Kate O'Shea on the podcast - it always fascinates me what happens during the end-to-end process of recruitment and what makes a candidate stand out. That’s just one of the many high-impact conversations we had, and now it’s available for you. In episode 10, we discuss: ✅ What the market is like in 2024, and how it compares to last year and how it may be in the 2025/the future ✅ Why Q1 of the year tends to be a great time to change roles and look for new opportunities ✅ Red flags you do during your screening process that turn recruiters off ✅ Why having personal projects outside of your main day job is a must for standing out in a pile of CVs (hey, I’ve preaching this since day one) ✅ Why it is important to be transparent and to be clear from both the employer's and candidate's perspective Please do enjoy the podcast 🙏 PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌 #Recruitment #MarketingRecruitment #DigitalMarketing #JobSearch #CareerAdvice #JobInterview #HiringTips #MarketingJobs 00:00 Trailer 01:56 Current Market Trends and Predictions 08:31 The Recruitment Process: End-to-End 15:14 Managing Expectations in Recruitment 22:24 Salary Negotiations and Final Steps 24:51 The Importance of Transparency in Hiring 26:11 What Makes a Great Initial Interview 29:57 Red Flags in the Hiring Process 34:16 Building Your Personal Brand 36:13 Advice for Job Seekers 42:56 The Future of Recruitment Shownotes https://www.linkedin.com/in/kateppc/ https://www.linkedin.com/company/keo-digital-ltd/ https://techcrunch.com/ https://www.crunchbase.com/

Why soft skills are needed in an age of AI and automation. That’s one of the topics I and Alain Abou-Atmeh talk about in episode 9 of the podcast - but there’s more, we also dive in on: ✅ The challenges of being a marketer when you’re doing multiple roles at the same time ✅ The core difference between digital marketing and growth marketing (goldmine mental model here!) ✅ How he combines marketing fundamentals and integrates it with AI usage (practical example shown if you listen) ✅ What makes Growth Tribe different when it comes to what they teach and the value of showing practical use cases for what they teach ✅ Some aspects of self-development and continuous learning in times of high competition Please do enjoy the podcast 🙏 PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌 #Growth #GrowthMarketing #DigitalMarketing #GrowthTribe #PersonalDevelopment 00:00 Trailer 02:20 Freelancing to Growth Tribe 09:20 The Role of Soft Skills 21:12 Teaching Growth Marketing 23:56 Growth Marketing in Real-World Scenarios 26:19 The Power of AI in Marketing 28:02 The Importance of Fundamentals in Marketing 29:10 Challenges in Growth Marketing 34:50 Favorite Growth Marketing Tools 38:47 Continuous Learning and Staying Updated 42:09 The T-Shaped Marketer Show notes https://www.linkedin.com/in/growthmarketingtrainer/ https://www.crystalknows.com/ https://sparktoro.com/ https://www.semrush.com/ https://www.lyssna.com/ https://www.stackedmarketer.com/ https://feedly.com/ https://www.howtoweb.co/ https://growthtribe.io/ Be Water, My Friend - https://amzn.to/3A6wdkv (affiliate link) How to win friends and influence people - https://amzn.to/40mqhhF (affiliate link) The Laws of Human Nature - https://amzn.to/3YDMWVF (affiliate link) Hacking Growth - https://amzn.to/3C1ovIN (affiliate link) https://growwithward.com/aaarrr-pirate-funnel/

Misalignments and pain points of being a growth leader (expect the unexpected). One of the many touch points I geeked out on with episode 8 of the podcast with my guy Andrew Capland (of Delivering Value). We also talk about: ✅ What a growth leader/head of growth actually is and why it’s a growing need for most businesses ✅ The common pain points, challenges and situations you’ll likely face as a growth leader ✅ His approach to mentoring and coaching Head of Growths and why it’s such a high-pressure role (and what to do about it) ✅ Why companies shouldn’t even think about hiring a head of growth without product-market-fit (110% agree with this!) ✅ Ways to alleviate misalignment and comms issues with cross-functional teams Please do enjoy the podcast 🙏 PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌 #Growth #HeadofGrowth #Leadership #GrowthLeadership #Reforge #GrowthMarketing 00:00 Introduction and Setting the Stage 01:04 Guest Introduction: Andrew Kaplan 01:59 Andrew's Journey into Marketing 03:55 Transition to Growth Leadership 06:13 Coaching Heads of Growth 11:17 Advice for Aspiring Growth Leaders 21:22 Challenges and Misalignment in Growth Roles 30:47 Future of Product-Led Growth Shownotes https://www.linkedin.com/in/andrewcapland/ https://www.youtube.com/channel/UCPZVQP9ncHoTDgt-kz4m57A https://deliveringvalue.co/ https://www.hubspot.com/ https://deliveringvalue.co/coaching https://wistia.com/ https://www.productled.org/foundations/what-is-product-led-growth https://www.reforge.com/ https://productled.com/

The #1 YouTube channel on App Store Optimisation & Mobile App Growth. That’s what our podcast guest Steve P. Young has built AppMasters - he also runs an agency that helps app companies scale their growth the ‘right’ way, without burning cash. In episode 7 of the podcast, we talk about: ✅ How his entrepreneurial ventures led to helping other app marketers and app developers in their growth goals ✅ His approach to building @appmasters and how he built one of the top YT channels for app marketers/developers ✅ A growth ‘hack’ to identify demand for an app idea without having to build a single line of code OR prior to launching it (derisking) ✅ The power of content marketing and how that can funnel onto exciting projects like building a business, building your personal brand and more ✅ Why having a conversion optimisation approach is more important than traditional user acquisition/paid media efforts when growing a mobile app (hint: leaky buckets) Please do enjoy the podcast 🙏 #AppMasters #ASO #AppStoreOptimisation #MobileAppMarketing #UserAcquisition 00:00 Trailer 01:21 Building a YouTube Channel 03:04 Background and Early Career 04:19 Starting the Podcast and App Masters 07:06 App Marketing Strategies 17:30 The Future of App Marketing 21:47 Advice for Aspiring Marketers 25:26 Favorite Tools for ASO Shownotes https://www.linkedin.com/in/stevepyoung/ https://www.youtube.com/appmasters https://appmasters.com/ https://appfollow.io/ https://appradar.com/ https://designpickle.com/ https://www.videohusky.com/

From computer science to being a growth marketer and public speaker? That’s exactly what Tarek Reslan managed to achieve in a short span of time. He’s also a teacher at Growth Tribe and just happens to be our guest for episode 6 of the Futurist Marketers podcast! We talk about: - How he discovered growth marketing and what framework to see it as - How and why he transitioned from computer science to marketing (and how problem-solving is a must for marketers) - What’s it like working at Growth Tribe and why he gets ‘paid to learn’ - The most underrated but valuable skill all marketers should learn (hint: words) - His favourite growth marketing tools (some of which I’ve newly discovered!) Please do enjoy the podcast 🙏 #GrowthTribe #GrowthHacking #GrowthMarketer #GrowthMarketing #MarketingPodcast Chapters 00:00 Trailer 01:54 Transition from Computer Science to Marketing 03:39 The Role of AI in Marketing 06:50 Webinars and Public Speaking 11:04 Journey to Growth Tribe 14:25 The Evolution of Growth Marketing 18:36 Diverse Backgrounds in Marketing 22:54 Leveraging Digital Presence 23:52 Top Tools for Growth Marketers 31:41 The Importance of Copywriting 34:48 Predictions 35:40 Growth Tribe Shownotes https://www.linkedin.com/in/tarek-reslan/ https://www.youtube.com/c/tarekreslan https://growthtribe.io/ https://www.lyssna.com/ https://chatgpt.com/ https://www.semrush.com/ https://artlist.io/ https://get.descript.com/1klbul7p5h6g (affiliate link)

Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general. I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing. I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO. I then started to see posts from David Vargas on my LinkedIn feed and saw different approaches to A/B testing, optimising performance marketing campaigns and general good to knows about the different ad networks/SKAN/privacy thresholds. For today’s podcast (Episode 5), we have the legend himself and it was truly an honour to have this discussion with him - we geek out and expand on all the following: - His background and how he got into the world of mobile app marketing and working for Splitmetric and AppRadar - The difference between User Acquisition and App Store Optimisation (& why one is more scalable than the other) - Approaches to SKAN 4.0 (Store Kit Ad Network) & Meeting Data Thresholds - The best UA/ASO tools, resources and ways to scale apps, even if it's for FREE - User quality differences between iOS/Android users (hint: Apple’s are good for you) - How AI will disrupt app marketing, especially the management of App Store Optimisation (this is already happening) Chapters 00:00 Introduction 01:43 User Acquisition and ASO 05:28 Career Journey in Marketing 11:53 Transparency in Marketing 15:18 Navigating SKAN 4.0 23:35 Defining User Acquisition 26:33 User Acquisition Channels 26:55 Monetization Strategies for Apps 28:40 Mobile Measurement Partners (MMPs) 31:08 Free Attribution Solutions 33:30 iOS vs. Android User Quality 34:43 Splitmetrics and AppRadar 37:26 User Acquisition and ASO Tools 44:40 Advice for Aspiring App Marketers 47:24 Future Predictions 48:50 Conclusion Show Notes https://www.linkedin.com/in/davidvargasmontiel/ My most viewed video on app marketing: https://youtu.be/uVZ69fQPHdM?si=L0LRqLYcSVsQxXih https://splitmetrics.com/ https://appradar.com/ https://developer.apple.com/documentation/storekit/skadnetwork/ https://www.applovin.com/ https://liftoff.io/ https://unity.com/ https://www.adjust.com/ https://www.singular.net/ https://tenjin.com/ https://amplitude.com/ https://mixpanel.com/ https://appmasters.com/ https://www.asoebook.com/ (affiliate!?) https://phiture.com/ https://www.appsflyer.com/ https://firebase.google.com/ https://www.apptweak.com/en #UserAcquisition #AppsFlyer #MMP #MobileMeasurementPartner #ASO #SKAN #MobileAppMarketing

Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller! So many goldmines and interesting takes on all things AI, growth and marketing - including discussing: - The experience of being a Head of Growth at Opus Clip - A very underrated growth loop to acquire more users (hint: aha moment) - How to navigate competitors stealing your buzz + general approach to not be overwhelmed - Visibility into tech stacks and team breakdowns of a fast-growing SaaS company - Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I) You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏 Timestamps 00:00 Intro 00:57 How We Met 03:07 Parker's Marketing Journey 06:13 The Value of College Education 11:12 Role and Responsibilities at Opus 16:07 Effective Growth Channels/Strategies 25:57 Navigating Competition in Tech 28:03 Social Media Growth Strategy 30:41 Team Structure and Collaboration 33:31 Lessons from Opus Clip 35:45 Tactical Growth Recommendations 40:51 Marketing Trends for 2024 44:02 Entrepreneurial Experience 49:12 AI Tools and Recommendations 53:16 Future Predictions in Marketing/AI 55:59 Conclusion Resources and Shownotes https://www.linkedin.com/in/parker-miller/ https://www.opus.pro/?via=5d1f62 (Affiliate Link) Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link) https://www.linkedin.com/company/junkieappxyz/ https://www.linkedin.com/company/coniferlive/ https://www.perplexity.ai/ https://www.sendspark.com/ https://gemini.google.com/app https://mixpanel.com/ https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg https://www.exitfive.com/ https://www.11x.ai/ https://www.larksuite.com/ https://www.heygen.com/ #Growth #OpusClip #AISaaS

What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form! Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed: - Going from Entrepreneurship to Growth Marketing - Upskilling with the Big 3: CXL, Growth Tribe & Reforge - Building his own SaaS (MarketHackr) - How Growth and Growth Teams are Evolving - Example of Growth Loops Used by Several Companies (Practical) If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏 00:00 Introduction 01:14 Background in Marketing 05:42 Early Entrepreneurial Ventures 08:33 Joining Startups and Agencies 13:39 Building MarketHackr + Joining The Growth Syndicate 18:31 Personal Growth & Mindset 22:27 Evolution of Growth Marketing 28:05 Educational Platforms and Upskilling 36:38 Trends in Growth Marketing 40:04 Balancing Business Stages 40:41 Growth Hacking vs. Growth Marketing 41:50 Community Building 46:21 Introducing MarketHackr 51:39 Lessons from Building MarketHackr 01:05:25 Predictions for the Future of Growth 01:05:34 Leveraging AI in Growth Marketing 01:14:57 Final Thoughts #SaaS #GrowthMarketing #GrowthHacking https://www.linkedin.com/in/georgi-furnadzhiev/ https://www.markethackr.com/ https://www.linkedin.com/company/markethackr/ https://www.reforge.com/ http://cxl.com/institute/#_r_futurist-marketers (affiliate link) https://stap-budget.net/index.html https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing. https://growthtribe.io/ https://www.semrush.com/blog/skyscraper-technique/ The Lean Product Playbook by Dan Olson https://www.bigcommerce.co.uk/glossary/revenue-optimization/ https://www.joinpavilion.com/ https://www.thegrowthsyndicate.com/ https://www.luna.ai/ https://www.linkedin.com/in/douwewester/ https://www.refinelabs.com/chris-walker https://www.youtube.com/@ChrisWalker171 https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder) https://www.linkedin.com/in/koenstam87/ (Personio) https://www.personio.com/

Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier. In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏 Chapters: 00:00 Introduction 00:12 Meet Fahad Mustafa 00:47 Wedding Photography to Marketing 01:55 Value of an MBA in Marketing 03:52 Crowdfunding 10:40 Becoming a Crowdfunding Expert 12:29 Balancing Marketing with Personal Life 14:47 Visual Skills in Digital Marketing 17:14 Impact of AI on Digital Marketing 20:32 Shifts in Crowdfunding Strategies 22:45 Leadership in Marketing Teams 25:23 Market Research and Product Validation 26:26 Creating High-Converting Ad Creatives 28:23 Friction Points 30:57 Crowdfunding Campaign Strategies 31:32 Communication in Agencies 34:57 LaunchBoom Certification 36:01 Tools and Techniques for Crowdfunding 39:46 Learning 46:12 Future of Marketing and Crowdfunding 48:51 Closing Thoughts 📚 Shownotes, Resources and Links https://www.linkedin.com/in/fahhad-mustafa/ https://www.launchboom.com/ https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.linkedin.com/company/pledgeprix/ https://pledgeprix.com/ https://www.crowdfunder.co.uk/ The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g https://www.startengine.com/ https://www.launchboom.com/launchkit/ #crowdfunding #indiegogo #kickstarter

We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI. Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏 ⏳ Topics and Timestamps: 00:00 Introduction 00:39 How Me and Ja Met 02:37 Ja’s Journey into Marketing 05:47 All Things Paid Social 10:08 Challenges in Paid Social 16:16 Agency vs. In-House Role 21:40 Tools and Resources for Marketers 24:16 The Importance of Diverse Learning 29:25 Perspectives on AI 32:48 Social Media's Impact 35:30 AI Tools We Use 39:09 Freelancing Insights 43:41 Setting Up a Freelance Business 50:03 Lessons from Freelancing 55:40 The Future of Marketing 📚 Shownotes, Resources and Links https://futurist-marketers.pro/ https://www.linkedin.com/in/jayue/ https://www.yunojuno.com/ https://www.linkedin.com/in/george-mack/ https://www.linkedin.com/company/nest-commerce/ https://www.linkedin.com/in/tim-keen/ https://www.linkedin.com/in/abramsjake/ https://www.youtube.com/@DylanPondir https://www.youtube.com/@cassandra4533 https://www.facebook.com/business/marketing-partners/partner-news/upgrades-to-ads-manager-and-power-editor #paidsocial #marketingpodcast #metaads

Did you know that music and technology go hand-in-hand? In fact, most of what we know about the ‘music business’ today was ignited because of technology – and that’s exactly the topic me and Daria Gassanova discuss in episode 16 of The Curious Creator podcast. If you don’t know by now, I am also a musician, so I’m highly fascinated with Daria’s background and how she managed to evolve through the intersection of her love of music, technology and of course, entrepreneurship. That’s exactly what we talk about, including: - Daria’s journey from being a musician to an entrepreneur (music export Ukraine) and how it's led to her being a product manager Kobalt Music   - How social media platforms have changed the way the music industry discovers talent and what makes for a great discovery (from an A&R POV) - How to define and manage what being a successful independent musician is (songwriter, musician, artist, singer or music producer) and the approach indies should take when navigating the new music business - How important it is to follow your passion and how to integrate multiple interests and skills to find your Ikigai (your best self and calling) If you’re an entrepreneurial creative (of any sort), this is a must-watch. Lots of interesting nuances to our conversation, and one I would gladly do again. 01:35 Daria's Background  02:41 Being a Product Manager 06:16 Technology & Music Publishing 08:37 Musical Roots and Inspirations 11:06 Cultural Influence and Music 15:27 Building a Fan Community 19:20 The Business Side of Music 23:26 The DIY vs. Major Label  30:40 Defining Success in the Music Industry 36:48 Discovering Artists 40:03 The Impact of TikTok and AI  50:10 Navigating Career Paths 58:28 Embracing a Multifaceted Career https://www.linkedin.com/in/daria-gassanova-a3b701124/ https://www.kobaltmusic.com/ #musicindustry #musicbusiness #independentartist 

Episode 15 of the Curious Creator podcast is a raw/unfiltered discussion on the topics of Artificial Intelligence (how it's evolving), the journey of entrepreneurship (building a startup) and how creative production/analytics tools can help agencies and brands scale their performance marketing campaigns. Don't miss this one! I'm kindly joined by two guests, (Ankuj Arora) and my co-host (Ja Yue). Ankuj Arora - Founder of Morphiq and Ex-AI Lead at Smartly.io   Ja Yue - Performance Marketing Leader and Consultant This is a refreshing episode for me, as it's my first physical podcast episode (which I definitely prefer over remote recordings), and I get to ask burning questions related to the intersection of AI and marketing. If you're still not sold, here are other topics we discuss: - When will AI have consciousness and be fully autonomous - How Ankuj became a Data Scientist coming from a Computer Science background - His lessons and takeaway from going through various accelerators and building a SaaS startup - Anukj's experience at Smartly.io and how it influenced his new ventures 00:00 Intro (Mini vlog) 01:51 Meet Ankuj and Ja 05:57 Evolution of AI and Data Science 11:45 OpenAI's Impact  19:51 The Consciousness Debate 31:39 Explaining AI to Non-Technical Audiences 34:00 Smartly & Creative Intelligence 42:49 Introducing Morphiq 46:48 The Vision Behind Morphiq 52:12 Value Proposition of AI in Analytics 54:16 Transparency and Trust in AI Systems 57:34 Morphiq's Situation 01:01:04 Bootstrapping vs VC 01:14:54 Lessons from Entrepreneur First 01:26:45 Pitching Morphiq to Agencies and Clients 01:30:39 Media Buyers and Creative Teams 01:33:57 AI's Role in Creative Production and Media 02:03:51 Personal Reflections  Shownotes https://www.linkedin.com/in/ankuj-arora-ph-d-94777421/ https://www.linkedin.com/in/jayue/ https://morphiq.xyz/  https://www.smartly.io/  https://www.joinef.com/ #AI #Entrepreneurship #SaaS