Claim OwnershipContent Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast
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Description
A top content creation and social media marketing podcast for women entrepreneurs growing their business while working a 9-5.
Hosted by Carli LeBlanc, content strategist and social media marketing expert, this show helps busy side-hustlers simplify their marketing, show up online with confidence, and attract clients — without the burnout.
Tune in for weekly episodes that cover:
- Content creation strategies for social media
- Social media marketing tips that convert views into sales
- Productivity hacks for content batching and consistent posting
- Digital marketing, email funnels, and brand visibility
- Work-life balance tips for building your business on the side
If you're a woman entrepreneur who wants to grow your personal brand and build a business that stands out online, this podcast is your weekly dose of marketing strategy and motivation.
Tune in weekly for honest conversations, expert interviews, and practical tips to grow your business, boost visibility, and market with confidence.
Subscribe now and join the community of ambitious women building profitable businesses — one podcast episode at a time.
Follow @carlidorlynn and @thesidehustlherpodcast on Instagram to keep learning, growing, and marketing smarter.
43 Episodes
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Send us a text Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach. Elle is actually the attorney who helped me trademark The Side HustlHER Podcast®, so bringing her into the “hot seat” felt full circle. In this conversation, we walked through her Instagram profile and broke down what’s working, what could be stronger, and ...
Send us a text If you’ve ever felt like there aren’t enough hours in the day to balance your 9–5, family, and business…this episode is for you. I’m joined by Sade Kelly, a former advertising executive turned Time Management Coach and founder of The Fire Inside. Sade helps ambitious women reclaim their schedules, build better boundaries, and find peace in the middle of all the things. In this conversation, Sade shares her journey from corporate to coaching, the mindset shifts we need to make a...
Send us a text In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy. Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on s...
Send us a text If you’ve been wondering how entrepreneurs are using virtual summits and bundles to grow their email lists, increase visibility, and establish themselves as leaders in their niche—this episode is for you. I’m sitting down with my friend Linda Mendible, a web designer, marketing coach, and mama of three who helps entrepreneurs launch virtual summits and bundles that actually convert. Linda shares her journey into entrepreneurship and breaks down how these strategies helped her g...
Send us a text If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I use to plan and batch a whole month of content in just a few focused hours. This is the same system I use for myself and my clients, and it’s designed to help you simplify content creation even if you’re balancing motherhood, a business, ...
Send us a text You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the creator of the Genius Brand Blueprint, a tool that helps entrepreneurs train ChatGPT to sound like you, understand your offers, and create content that’s actually on-brand. We’re talking about how to turn ChatGPT into your digital mini-me, how to reclaim hour...
Send us a text In today’s episode, I’m sitting down with Dejeune Harris, the founder of Your Style Is Forever and a personal stylist for high-achieving women and execs who want their wardrobe to match their purpose. She is super clear on who she serves and what she does, but like so many of us, she was stuck on how to actually show up online in a consistent and impactful way. We did a full Instagram audit: refining her bio, cleaning up her highlights, tightening her pinned posts, and mapping ...
Send us a text Ever feel like you're drowning in client work or constantly doing the most manually in your business? In this episode of The Side-HustlHER Podcast®, I’m joined by systems strategist and HoneyBook pro Kenniqua Lewter—someone who helped me majorly in the early days of my business. From her YouTube tutorials to her podcast, Systems Rehab, Kenniqua has built a reputation for helping service-based business owners finally get their back-end organized so they can serve dream clients w...
Send us a text What if your business could feel good again—and still be profitable? In this episode of The Side-HustlHER Podcast®, I’m sitting down with business strategist, podcast host, and founder of The Passion Pursuit, Haley Thomas—someone who truly gets what it means to build a business from a place of alignment instead of anxiety. Haley is known for helping multi-passionate creatives turn the dreams they’re scared to say out loud into businesses that are rooted in joy, not just hustle....
Send us a text Thinking about running Meta ads but unsure where to start? In this episode, I sit down with Meta Ads Strategist & Agency Owner, Emma Atlas to break down the real tea on running Facebook and Instagram ads that actually move the needle. From the difference between boosted posts and real ads to understanding your customer journey, setting your budget, and optimizing for ROI—this conversation is packed with no-fluff strategies for small business owners ready to grow. We talk ab...
Send us a text If you’re still out here sending manual emails, chasing clients for payments, or trying to run your business off vibes and voice notes... this episode is for you. I sat down with Jennifer Skinner, founder of Day to Day Assist, who is a beast when it comes to building systems for service-based entrepreneurs. Jen shares how she went from juggling jobs in college to becoming the go-to operations expert for helping overwhelmed business owners get their back-end together. Whether yo...
Send us a text If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way. I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with action...
Send us a text In this episode, I sit down with someone who has played a huge role in my journey into entrepreneurship — Mr. David Pack, founder of Trinity Financial Consulting. From retired Army officer to banking executive to full-time entrepreneur, Mr. David Pack shares how he prepared for the leap, why he believes in Kingdom-led wealth, and what it really looks like to build a life and business rooted in stewardship. We talk about: How to know when it’s time to leave your 9-5The principle...
Send us a text What do you do when life forces you to pivot? In this episode, I’m sitting down with digital marketing expert, podcast host, and visibility queen Michelle Thames. We’re diving deep into how she went from unexpectedly getting fired to building a thriving six-figure business by leaning into her network, showing up authentically, and trusting God every step of the way. If you’ve been trying to figure out how to market your business, build visibility, or just get clarity on your ma...
Send us a text If you’ve been feeling overwhelmed by how to actually use ChatGPT in your business — this episode is for you. In today’s conversation, I’m joined by Irena, a ChatGPT educator and small business strategist helping solopreneurs work smarter, not harder. We talk about how she built her business teaching solopreneurs how to use ChatGPT to simplify everything from content creation to business systems. What You’ll Learn in This Episode: How solopreneurs can use AI to create time free...
Send us a text Is your Instagram working for your business — or just sitting pretty? In this live social media audit episode of The Side-HustlHER Podcast, I sat down with Kiana (@CaladoraXBeauty), a luxury hairstylist and brow artist based in Connecticut, to give her content strategy a complete glow-up. Kiana's goal? To grow her brand beyond the chair by launching her own hair extension line, hosting henna brow trainings, and building a business that actually gives her more freedom. But like ...
Send us a text Are you leaking money in your business without even realizing it? In this episode of The Side-HustlHER Podcast, I'm joined by my business bestie and financial coach Abigail Sarage of Tailored Financial Solutions. Together, we pull back the curtain on the financial habits that make or break your business in the first year — especially if you're building your brand while still working full-time. We talk about: The money mindset shifts you must make before launching your businessW...
Send us a text In this solo episode, I’m taking you behind the scenes of my own business and giving you a cozy, unfiltered look at what’s actually working in my marketing right now. I recorded this in my pajamas (yes, seriously) because I didn’t want to miss the chance to pour into you while everything was fresh on my mind. If you’ve been feeling overwhelmed with your marketing or unsure about what to prioritize, I’ve got you. In this episode, I’m sharing the five marketing strategies that ar...
Send us a text In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston! We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you rethink your entire marketing strategy. We dive into:&nb...
Send us a text If you're balancing a full-time job and building a business, this episode is about to bless you! Today, I’m pulling back the curtain and sharing the exact systems and tools I use to keep my brand running smoothly — even while working my 9-5 and chasing my little one around. I'm diving into the behind-the-scenes structure that helps me stay consistent, organized, and sane as a side-hustling entrepreneur. From content creation and client management to email marketing and finances...
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