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Vlad Podoliako is an entrepreneur, investor, and Founder & CEO of Belkins, a B2B sales and lead generation company he co founded in 2017. Named to Forbes 30 Under 30 Europe in 2025, Vlad has spent the past decade building businesses across sales, marketing, technology, and AI. Alongside Belkins, he is behind Folderly, an email deliverability platform, and continues to build and experiment with products across different industries. A radio engineer by education, Vlad is a builder at heart, driven by curiosity, new technology, and the opportunity to turn ideas into something real.Listen to this episode to discover how Vlad and his co founder started Belkins with around $100 in their pockets and grew the company over the years. We explore the principles behind its growth, how AI is changing the way Vlad builds, and his process for turning ideas into real products. Vlad also shares how he manages multiple ventures, approaches work and life, builds his personal brand, and still makes time for his health, hobbies, and life outside business.Connect with Vlad:https://www.linkedin.com/in/chiefdata/https://www.vladsnewsletter.com/https://vladyslavpodoliako.com/https://linktr.ee/vladyslav.podoliakohttps://belkins.io/https://folderly.com/Timestamps:00:00 - Why Belkins Wins in a Crowded Market01:10 - Meet Vlad and What Belkins Does02:59 - From Gaming to Entrepreneurship04:26 - Starting Belkins With $10008:03 - How Belkins Stands Out in B2B Sales12:25 - What Keeps Belkins Ahead14:37 - How AI Is Changing the Agency17:18 - Building Products Beyond Belkins20:09 - How Vlad Builds Multiple Companies at Once21:23 - Prove Revenue Before You Scale24:07 - Rethinking Work Life Balance28:44 - Building a Personal Brand on LinkedIn31:34 - Why Vlad Started a Newsletter34:00 - Keeping Up With AI35:03 - Life Outside Entrepreneurship38:18 - Why He Avoids Personal Development Books39:26 - His Vision for Building Multiple Companies40:29 - What Belkins Is Building Next42:15 - Just Keep Building Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stephen Titus is the Co founder and CEO of Faved, a platform connecting brands with creators for paid sponsorships. After studying engineering and realising it was not the career for him, Stephen started building businesses with his best friend and now co founder. Several failed ideas followed, including Emit, a watch designed to make people more mindful of their time. Those failures taught them to stop building what they thought people wanted and start listening to the problems customers were actually facing. That eventually led to Faved, which today has 30,000 creators on its platform and is strongest across YouTube, Instagram and LinkedIn.Listen to this episode to discover Stephen’s journey from failed startup ideas to finding his place in entrepreneurship and building Faved. We go behind the scenes of the creator economy to explore how influencer sponsorships really work, what brands actually look for in creators, what makes a creator valuable to work with, and where the industry is heading next. You will also hear Stephen’s ambition to build the world’s largest platform for paid creator partnerships, and how he found work that genuinely brings together his curiosity, interests and passion every day.Connect with Stephen:https://www.linkedin.com/in/stephen-titus/https://faved.com/Timestamps:00:00 - Meet Stephen Titus01:03 - From Engineering to Entrepreneurship02:32 - Building a Death Watch04:25 - Why His First Startup Failed07:44 - The Failed Ideas Before Faved10:17 - The Failure That Changed Everything11:27 - Discovering the Brand Deal Problem13:28 - The Rise of the Creator Economy16:41 - The Problem Faved Is Solving22:51 - What Makes Faved Different26:30 - AI vs Human Judgment29:14 - What Brands Look For in Creators33:31 - Why Creator Reliability Matters35:24 - How Brands Scale Creator Marketing39:31 - YouTube, Instagram and LinkedIn42:33 - Finding Unexpected Audiences44:01 - Finding Work You Actually Love46:30 - Life of Pi and Stephen’s Philosophy48:42 - The Big Ambition Behind Faved51:35 - The Story Behind Faved’s Star54:19 - The Future of Creator Marketing Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ms. Muthoni Njoroge, widely known as “The LinkedIn Lioness,” is a multi-award-winning Personal Branding and LinkedIn Expert based in Nairobi, Kenya. She helps consultants, trainers, coaches and subject-matter experts grow their visibility, build standout personal brands and attract opportunities through LinkedIn. After discovering the platform in 2019, Muthoni turned her passion for social media into a full-time career, working with hundreds of clients and training thousands of professionals across more than 20 countries.Tune into this episode to discover Muthoni’s journey from growing up in Kenya to building a LinkedIn audience of nearly 100,000 followers. Learn the story behind “The LinkedIn Lioness,” her approach to LinkedIn growth and content creation, and why storytelling, creativity and audacity have shaped her success. Muthoni also shares how she built her community, uses AI without losing authenticity, and why showing up before you feel ready can unlock unexpected opportunities.Connect with Muthoni:https://www.linkedin.com/in/ms-muthoni-njoroge-the-personal-branding-expert/https://www.youtube.com/@ms.muthoni.njorogehttps://www.muthoninjoroge.com/Timestamps: 00:00 - Coming Up01:11 - Meet the LinkedIn Lioness01:46 - The Story Behind the LinkedIn Lioness03:22 - From Journalism to LinkedIn05:33 - Turning LinkedIn Into a Business08:56 - Building the Personal Branding Academy10:03 - Why Audacity Matters12:14 - Building Confidence and Public Speaking Skills14:38 - Who Should Build a Personal Brand on LinkedIn16:50 - How LinkedIn Has Changed19:24 - The Future of LinkedIn and AI21:52 - How to Grow on LinkedIn23:45 - Turning Trending Topics Into Content25:39 - Creativity, Opinions and Personal Branding27:48 - Building a Research Library for Content29:28 - Creating Consistently Without Burning Out32:29 - Creating LinkedIn Posts With AI34:48 - Preventing Burnout36:12 - The Rise of LinkedIn in Kenya38:48 - Life Outside LinkedIn42:52 - Books for Building an Online Business44:09 - Where to Find Muthoni46:41 - What Muthoni Is Building Next47:53 - Why You Should Start Before You Feel Ready Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Melissa Campbell Porter is a business coach and the founder of She’s in Demand™, where she helps female coaches and consultants build stronger offers and turn LinkedIn attention into clients. After years working in financial reporting at a London hedge fund, Melissa took a completely different path into entrepreneurship. Today, she combines her analytical background with business strategy to help clients identify what is actually holding their business back, from their offer and positioning to their content and sales process. Listen to this episode to discover Melissa’s journey from a successful career in hedge funds to building a business of her own, why she decided to walk away, what she tried along the way, and how she eventually built her business on LinkedIn. We explore what makes her offer first approach different, why more content and followers will not fix a weak offer, and why she diagnoses a business before prescribing a solution. You’ll also learn how to build an offer people actually want to buy, identify what is stopping yours from converting, and make the right changes before spending more time trying to market it. Connect with Melissa:https://www.linkedin.com/in/melissa-c-porter/ Timestamps: 00:00 - Why Your Content Isn’t Converting 01:11 - Meet Melissa Campbell Porter 01:29 - From Hedge Funds to Entrepreneurship 05:09 - How Mel Grew Quickly on LinkedIn 06:06 - Diagnose Your Business Before Fixing Your Content 07:56 - What Actually Makes Your Offer Different 09:18 - Why Your Offer Isn’t Selling 10:49 - Marketing vs. Sales: Why You Need Both 12:25 - Why Your Offer Should Come First 14:19 - Why More Followers Don’t Mean More Clients 15:52 - Why People Like Your Content But Don’t Buy 17:31 - Coaching, Strategy & Taking Action 20:56 - Burnout, Overworking & Choosing Better Clients 27:06 - Why You Don’t Know Your Ideal Client Well Enough 31:52 - How to Find Your First Clients 34:41 - How Mel Grew From Zero on LinkedIn 37:04 - Cold DMs, Comments & Building Relationships 39:29 - Stop Comparing Yourself to LinkedIn Success Stories 41:23 - Why There’s No Magic Growth Strategy 41:50 - Life in Ibiza, Horse Riding & Switching Off 44:53 - Mel’s Book Recommendation 45:27 - Where to Find Mel 46:17 - The Compound Content Strategy 47:57 - Why AI Comments Destroy Trust 50:47 - The Pieces Behind a Successful Business Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands. Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there. Connect with Arthur:https://www.linkedin.com/in/arthur-larrive-neel/ Timestamps: 00:00 - Why Niching Down Matters 01:10 - Meet Arthur Larrive Neel 02:31 - Why It Is Never Too Late to Start 04:21 - Discovering the Potential of LinkedIn 05:49 - Learning LinkedIn Before Posting 08:58 - What Actually Helps You Grow on LinkedIn 12:54 - Experimenting With Different Content Formats 18:28 - How Arthur Finds Content Ideas 19:49 - How Often Should You Post on LinkedIn? 22:43 - Who Arthur Helps With Personal Branding 23:41 - How Far Should You Niche Down? 28:15 - Turning LinkedIn Content Into Clients 29:37 - How to Make Your Personal Brand Stand Out 33:24 - Working With the Right Clients 36:11 - Why Arthur Gave Up on His SaaS Project 38:26 - Why Arthur Moved From France to Australia 42:00 - Curiosity and Constant Learning 44:40 - Why Arthur Prefers YouTube Over Books 45:51 - Arthur’s First YouTube Channel 47:36 - What Arthur Is Building Next 49:01 - Why He Is Focused Only on LinkedIn 50:02 - Final Thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.