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After 150+ podcast episodes, I realised recording is the easy part. Clarity and good tools make the real difference. That’s why I record my podcast with Riverside. Try Riverside here: https://creators.riverside.com/TomasLoucky Mariam Gogidze is a personal branding strategist and executive coach helping C-level professionals, founders, and dealmakers build authority and category-of-one positioning online. Originally from Georgia, Mariam moved to London at a young age and built her career by combining writing, storytelling, and strategic positioning to translate offline credibility into a strong and trusted LinkedIn presence. Her work focuses on clarity, long-term thinking, and building reputation before reach. In this episode, we explore Mariam’s journey from Georgia to London and the mindset behind how she builds authority in regulated and competitive industries. We talk about growing on LinkedIn in a sustainable way, attracting the right opportunities rather than chasing clients, and discovering your niche by starting wide and refining over time. This conversation is for professionals who want to move beyond referrals, communicate their value with clarity, and play the long game of authority with intention and consistency.Connect with Mariam:https://www.linkedin.com/in/mariam-gogidze/https://www.instagram.com/linkedinac/Timestamps: 00:00 - Give value before expecting anything back 01:10 - Introduction 01:25 - Who is Mariam and what she does 02:00 - Moving from Georgia to London at 16 03:31 - Culture shock and building independence 06:34 - Expectations vs reality of London 09:00 - Early ambition and dream career 10:44 - Discovering copywriting through Lidl 11:58 - Midroll: Riverside 12:29 - Writing in a second language 14:21 - How LinkedIn first came into her life 17:07 - How long it really takes to grow 18:22 - The first client that changed everything 20:52 - The power of networking on LinkedIn 23:25 - Why LinkedIn is becoming more human 25:20 - Should you niche down or start wide 28:58 - Why financial services became the focus 31:04 - How to get your first clients 33:21 - Stop overthinking and just execute 34:37 - How to actually grow on LinkedIn 36:27 - Why you should share value freely 37:45 - Life outside work 39:47 - Book recommendation 41:02 - Future plans and diversifying the brand 42:49 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ciara O’Neil is the founder of Brandfulness and a psychology led personal branding strategist helping founders, executives, and teams build real authority on LinkedIn and beyond. With an academic background in psychology, Ciara focuses on trust, reputation, and consistency as the foundations of strong personal brands. Her work goes beyond content creation and platforms and centres on shaping how people are perceived, remembered, and trusted across their career, business, and professional relationships. In this episode, Ciara shares her journey from law to psychology to personal branding, and how she grew her LinkedIn presence from zero to over 18,000 followers in a year. She explains what it truly means to apply psychology to personal branding in a practical way, from showing up with clarity and intention to building authority that earns trust over time. This conversation also explores growth mindset, career pivots, and how to attract aligned clients and opportunities without burning out or chasing visibility for the sake of it.Connect with Ciara:https://www.linkedin.com/in/ciaraoneil/https://bio.site/brandfulnesshttps://brandfulness.co.uk/Timestamps: 00:00 - Psychology as a buzzword vs real understanding 01:10 - Welcome to the podcast 01:22 - Who Ciara O’Neil is and what she does 02:52 - From law to psychology to personal branding 04:40 - Why changing careers isn’t failure 05:58 - Why trying and pivoting matters 06:55 - Going back to study and building credibility 07:33 - Studying AI, motivation and human behaviour 09:17 - How AI has evolved since her research 10:10 - Using AI as a tool, not a replacement 10:37 - Why psychology is Ciara’s competitive edge 12:37 - What people get wrong about “psychology in content” 13:27 - How Ciara rediscovered LinkedIn 14:49 - Intentional growth vs trial and error 15:31 - The truth behind “overnight” LinkedIn growth 16:50 - Why highlight reels distort reality 17:27 - How to grow consistently without going viral 19:00 - Defining your goal on LinkedIn 20:01 - Why chasing trends leads to burnout 21:23 - Consistency as a trust-building tool 22:40 - How to find your first clients 24:14 - Why conversations compound over time 25:28 - Why personal branding is a long game 28:24 - The most common personal branding mistakes 29:54 - Repurposing content without burnout 31:12 - The story behind Brandfulness 32:31 - Introducing the Authority Collective 33:57 - Launch timeline and testing digital products 34:50 - The psychology behind green branding 36:03 - LinkedIn vs Instagram vs Substack 37:19 - Milestones, growth and intentional slowing down 38:35 - Digital products and future plans 39:42 - Running, hobbies and switching off 42:04 - Book recommendations and Start With Why 43:58 - Where to find Ciara 44:38 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sarah Rav is a former medical doctor turned Positioning & Content Strategist. Born in Malaysia and raised in Australia, she has spent over a decade building an audience of more than three million followers across Instagram, TikTok, and LinkedIn. After years in medicine and consulting, Sarah stepped away from traditional career paths to focus on helping professionals scale their business through content, positioning, and personal brand strategy.In this episode, we explore Sarah’s bold journey from medicine to content creation, the behind the scenes reality of building and rebuilding an audience, and how she recognised LinkedIn’s potential early. Sarah shares practical insights on growing a personal brand that attracts the right clients, building credibility as a professional, and creating content that feels aligned, even within a short time frame on the platform, without pretending to be someone you’re not.Connect with Sarah:https://www.linkedin.com/in/sarah-rav/https://www.instagram.com/sarahrav/Timestamps:00:00 – Writing content people actually care about01:15 – Introducing Sarah and her background02:14 – Growing up between Malaysia and Australia03:50 – Life in Melbourne04:28 – Why she chose medicine05:49 – The emotional reality of being a doctor06:39 – Interest in psychiatry and mental health08:26 – Why content did not feel like a real career09:56 – Choosing passion over a safe path11:04 – Early days of content creation13:11 – Rebranding, losing engagement, rebuilding14:57 – AI content and standing out16:31 – Why LinkedIn became the focus17:42 – Growing on LinkedIn in a short time18:32 – Adapting content across platforms20:30 – How she splits time between platforms22:07 – Creating content alongside full-time work23:51 – Finding repeatable content formats25:06 – Personal branding for professionals26:02 – Writing hooks that make people care27:52 – Why CTAs matter more than you think30:06 – Injecting personality into writing31:14 – Simple tools and content systems33:36 – How Sarah actually uses AI35:53 – Inspirations and community on LinkedIn37:37 – Music, family, and life outside content39:02 – Why she does not read many books40:30 – Big goals, legacy, and giving back42:12 – Launching a new LinkedIn offer44:09 – Where to find and follow Sarah45:06 – Final reflections and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nadia Fernández is the founder of La Isla Designs, a visual designer and website builder who believes digital spaces should feel clear, intentional, and easy to understand. Originally from Mallorca, Spain, she moved to the United States at a young age to pursue her creative ambitions, spending more than a decade immersed in fast paced creative environments before eventually returning to Europe. With a background that spans dance, fashion, retail leadership, and brand strategy, her work today focuses on helping founders and small businesses communicate what they do in a way people can instantly connect with and remember.In this episode, you’ll hear the story behind her move to Los Angeles as a teenager, the creative paths that quietly shaped her way of thinking, and how those experiences continue to influence her work today. The conversation goes behind the scenes of her approach to LinkedIn content, websites, and digital marketing, from designing carousels that gently guide attention to building online spaces that support content instead of competing with it. It’s a thoughtful look into the mindset of a multi disciplinary creator who designs with purpose and cares deeply about how ideas land.Connect with Nadia:https://www.linkedin.com/in/nadiiafernandez/https://www.laisladesigns.com/Timestamps:00:00 – Early creative roots and growing up around fashion01:11 – Welcome to the podcast01:23 – Nadia’s background and what she does today02:02 – Moving to Los Angeles at 1803:16 – Arriving in LA and culture shock05:28 – How long she stayed in the US05:55 – Stepping away from dance07:51 – Growing up in Mallorca and returning later09:39 – Working in fashion and creative industries13:43 – COVID and the shift into digital design15:04 – Finding first clients online15:49 – Using LinkedIn comments to grow18:20 – Being intentional with conversations22:01 – Standing out without chasing trends24:27 – Stop waiting for inspiration27:27 – Canva vs Figma vs Adobe30:07 – Favourite Canva features30:45 – Why Nadia uses Venngage34:59 – Website platforms and opinions35:12 – Content platforms and focus36:41 – Consistency and the long game40:29 – Life, family, and balance41:37 – Learning, reading, and growth43:04 – Where to find Nadia44:44 – Final advice46:21 – Closing the episode Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anjeanette Carter is a Los Angeles based copywriter and founder of STRATIS Media, where she helps founders, CEOs, and service based entrepreneurs grow their personal brands and businesses through LinkedIn. With over a decade of experience in copywriting, Anjeanette has built a seven figure business by working across multiple social media platforms, refining her messaging, and learning what actually drives sustainable growth. Today, her work focuses on turning LinkedIn into a clear, intentional client acquisition channel through strong positioning, consistency, and thoughtful content.Listen to this episode to discover Anjeanette’s story behind becoming an experienced copywriter across different platforms and how that journey led her to find her passion for LinkedIn. You will hear practical tips from someone who has consistently shown up over time, along with clear advice on how to find clients on LinkedIn using simple frameworks and formulas that can be applied across platforms. This conversation offers insight and inspiration from someone who balances being a mom, running her own agency, showing up online, and continuing to grow, improve, and inspire others with a positive and grounded approach.Connect with Anjeanette:https://www.linkedin.com/in/anjeanette-carter/https://anjeanettecarter.com/linkedin-workshophttps://anjeanettecarter.substack.com/https://anjeanettecarter.com/https://x.com/anjeanettecTimestamps:00:00 – The three pillars behind Anjeanette’s LinkedIn growth01:24 – Who Anjeanette is and what she does today02:02 – 2026 goals and why subtracting matters03:05 – Acting background and confidence on camera03:48 – Why failure matters more than success04:59 – Comparison on LinkedIn and staying in your lane06:01 – Authenticity without oversharing online07:50 – Consistency, routines, and family life09:22 – Early lessons from Twitter and YouTube11:52 – Why social media feels annoying12:11 – Playing the long game with content13:30 – Copywriting as a real advantage on LinkedIn14:31 – Initial fear of AI and adapting16:31 – Using AI without losing your voice18:32 – Why AI content feels obvious20:30 – Voice notes and real conversations22:06 – Finding first clients through LinkedIn25:33 – Who LinkedIn actually works for27:52 – The LinkedIn strategy explained simply30:26 – Commenting that leads to conversations32:03 – Shortcuts, mentors, and learning faster33:58 – Focusing on one platform at a time36:18 – Regrets about leaving platforms early39:02 – YouTube demonetisation and lessons learned41:42 – Personal brand as long-term insurance42:03 – Exercise, routines, and mental balance44:08 – Reading fiction to switch off45:41 – Where to find Anjeanette and her work46:48 – Favourite pizza conversation49:19 – Normalising failure and moving forward50:52 – Final reflections and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Talha Hanif is a LinkedIn content designer who helps founders turn their personal brands into content that actually connects. With a background in computer engineering and a deep respect for design that works, Talha has quietly built a business that speaks louder than most personal brands. He’s worked with creators, coaches, and entrepreneurs to develop visual identities that don’t just look good, they feel right. No fluff, no shortcuts, just thoughtful design rooted in clarity, intention, and human connection.In this episode, you’ll get a free masterclass in design, consistency, and showing up for the long game. Talha shares how he built a standout brand without ever cold pitching, how AI fits into his creative process, and why success means nothing if you can’t stay grounded. From scaling a business to supporting his wife’s fashion brand to still making time for cricket, family, and the gym, this is what creating with purpose looks like. If you’ve ever doubted your creative path, this conversation might just reframe everything.Connect with Talha:https://www.linkedin.com/in/personal-brand/https://talhaqurashi.com/https://www.instagram.com/talhadesign786/Timestamps:00:00 – The one trick that helped him grow on LinkedIn00:40 – Welcoming Talha to the podcast01:23 – From engineering to design02:39 – How posting turned into a business04:02 – Building a career without chasing clients05:06 – Designer vs artist: key difference07:41 – Behind the scenes of his client process10:16 – Why design isn’t subjective11:40 – What he does when creativity runs low13:33 – The power of not needing leads15:38 – How he gets clients without pitching16:45 – Why he never sends cold DMs17:40 – What his business looks like today18:04 – Why he doesn’t post for leads anymore20:24 – Why most people quit LinkedIn too early22:12 – Outlasting others beats outsmarting them23:06 – The most helpful content advice24:42 – Using emotions in design and copy25:01 – Honest take on AI in design work27:25 – The one red flag when hiring designers28:44 – Advice if you’re not good at design yet29:15 – Canva vs Figma vs Adobe30:41 – Why he teaches his team every tool31:17 – A Canva product built from 500+ carousels32:27 – Who inspires him right now33:44 – Balancing design, business and life34:48 – Why Instagram didn’t work for him35:05 – What keeps him consistent on LinkedIn36:36 – His “Jasmin test” for content that lasts37:08 – His life beyond design38:17 – Cricket, gym, and daily routine39:13 – Getting abs back and staying fit41:00 – What the gym taught him about life42:29 – Favourite books and takeaways44:08 – Helping build a fashion brand45:02 – Where to find Talha online45:30 – Story behind the “17 milliseconds” line46:46 – Final thoughts and reflections Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Danielle is a LinkedIn strategist who built a fully booked freelance business without pitching, cold outreach or chasing trends. She helps founders and freelancers attract clients through content that connects and brands that feel real. She’s also built a wellness-focused brand on Instagram, showing how to grow across platforms without burning out. Her approach is rooted in clarity, consistency, and sharing what actually works, not just what looks good online.In this episode, she shares what it actually takes to grow on LinkedIn and beyond. We talk about content strategy, building a brand that feels like you, and showing up even when you don’t feel like it. You’ll learn how to attract clients without selling, post without overthinking, and create content that helps people, and works for you. This one’s for anyone trying to grow online without losing their voice in the process.Connect with Danielle:https://www.linkedin.com/in/danielle-mimoni-social-media-marketing/https://www.instagram.com/daniellemimoni/Timestamps:00:00 – How Danielle gets clients without pitching01:10 – Intro and welcome01:22 – Danielle on building two personal brands02:16 – Why growing on multiple platforms matters03:12 – Where she started and what changed04:13 – Taking content seriously for the first time05:25 – LinkedIn vs Instagram: what she prefers07:22 – Which platform is harder to grow on08:42 – Content strategy across both platforms10:46 – Does she see herself as an influencer?13:42 – Why full-time influencing isn’t the goal14:33 – Starting on LinkedIn from scratch17:46 – How redundancy led to freelancing18:43 – Tips for early LinkedIn growth21:05 – Should you post selfies on LinkedIn?24:48 – Building a brand with visuals and consistency26:07 – Getting all clients inbound through content27:50 – Giving away knowledge to build trust29:02 – Why people really hire you30:43 – Attracting brands and partnerships35:50 – Showing up when it’s hard39:06 – How she preps content in advance41:10 – Her view on imposter syndrome41:34 – Wellness, hobbies, and lifestyle habits43:38 – Books that shaped her mindset46:17 – Where to follow and connect with Danielle47:06 – Final thoughts on personal branding Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Noor V. Barrage is a business consultant, systems strategist, and founder of NVB Collective. Known as The Systems Girl on LinkedIn, she partners with CEOs and leadership teams to turn messy growth into sustainable operations. With years of experience behind the scenes in high-growth companies, she now helps entrepreneurs build structure, reduce stress, and scale their businesses without sacrificing quality or sanity. Her work is rooted in intentional productivity, operational clarity, and building businesses that actually support the people who run them.In this episode, Noor shares how she went from being completely invisible online to building a strong presence on LinkedIn in under a year, all without chasing trends, playing the algorithm, or compromising her values. She talks about the systems that save time, money, and energy, and why she believes structure is the key to true creative freedom. If you’re tired of hustle culture and ready to run your business with more clarity and calm, this conversation will give you a new perspective on what growth can look like.Connect with Noor:https://www.linkedin.com/in/noorbarrage/https://nvbcollective.aweb.page/nvb-newsletterhttps://nvbcollective.com/1-1-consulting-call/https://noorbarrage.substack.com/Timestamps:00:00 – Intro: creative founders vs. execution01:11 – Intro and welcome01:26 – Meet Noor: The Systems Girl02:26 – How her unique title stuck03:48 – From invisible to visible on LinkedIn04:58 – Why LinkedIn felt more authentic than other platforms06:35 – The challenge of video content07:26 – Why she doesn’t chase virality08:50 – What success means on LinkedIn10:07 – Avoiding the comparison trap11:30 – Why clarity beats trends13:08 – Her 30-day posting habit that built momentum15:05 – Content buckets: education + storytelling17:12 – Cutting down LinkedIn time with structure18:38 – Using personal photos for balance21:33 – How she fell into systems25:45 – Why she’s obsessed with structure27:40 – Rethinking hustle culture28:12 – The truth behind “success” online31:25 – Most common systems problems she sees32:00 – Structure increases creativity, not restricts it34:05 – Why she blocks Thursdays + Fridays36:20 – How she audits her calendar with GCal37:10 – The underrated power of planning39:37 – Noor’s hobbies and love of theatre41:20 – Book recs that changed her mindset44:18 – Where to find her online45:37 – What’s next: rebrand + “intentional productivity”47:46 – Is a book coming?49:27 – Final advice: define your own success Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Daniele Scuteri is a LinkedIn Brand Strategist helping consultants and coaches turn visibility into qualified leads, without the pressure to post every day. His path spans architecture, CGI, leadership, and mental health, giving him a uniquely human approach to strategy, messaging, and content. Today, he’s recognised as one of Italy’s top 3% LinkedIn creators, known for building sustainable content systems and profiles that actually convert.In this episode, Daniele shares the story behind the shift, from overthinking his first post to combining breathwork and branding into a business rooted in purpose. We talk mindset, momentum, and what it really means to grow without burning out. Whether you’re building your presence online or navigating a career pivot, this conversation might be the nudge you didn’t know you needed.Connect with Daniele:https://www.linkedin.com/in/danielescuteri/https://www.youtube.com/@DanieleScuteri_Breath/https://www.youtube.com/@DanieleScuteri-ITA/Timestamps:00:00 – Cold open: How breathwork helped Daniele overcome anxiety00:59 – Intro and welcome to the episode01:31 – Meet Daniele: Architect, coach, brand strategist02:45 – Career evolution: From CGI to coaching to branding04:08 – Why it’s never too late to start on LinkedIn05:38 – Daniele’s journey: 0 to 20K+ followers in 2 years07:20 – First posts, imposter syndrome, and learning to just start08:45 – Agile mindset and the MVP approach to personal branding10:11 – Zooming out: The mindset shift that changed everything12:12 – YouTube burnout, AI content, and starting over14:54 – Growing a YouTube channel by going back to basics15:48 – Authenticity and the psychology of brand storytelling17:05 – The story behind discovering breathwork18:07 – From manager to mindset shift: The real transition20:27 – Why he started posting on LinkedIn21:53 – Breathwork for mental clarity and stress relief23:14 – From Wim Hof to Oxygen Advantage25:01 – Chronic overbreathing explained26:54 – Merging breathwork into his branding offer28:09 – Trust, vulnerability, and converting followers into leads29:48 – Joining LinkUp: From zero clients to brand clarity32:10 – The power of community and high-level peers33:35 – Working with neuroscientist Shaka on breathing34:03 – Daniele’s smart DM strategy for inbound leads35:40 – CrossFit, OCR races, and life outside of LinkedIn36:55 – Book recs: Bartlett, Atomic Habits, Naval Ravikant40:20 – His next goal: Wim Hof expedition in Lapland41:22 – Final thoughts and appreciation Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Luke is a founder, investor, and multi-exit entrepreneur behind Unusual Group and Tobin Capital. After scaling a marketing agency to an eight-figure exit, he now helps creative service businesses grow and exit on their own terms. With three successful exits and several hard-learned lessons along the way, Luke is known for his transparent take on what it really takes to scale, including the parts most people don’t talk about. He is currently writing his first book with major publisher Pan Macmillan, set for release in 2026.In this episode, Luke shares what it’s really like to write a book while building two companies and growing a brand followed by more than 800,000 people. You’ll hear candid reflections on burnout, balance, and staying grounded, plus how he makes space for family, fitness, and rest without losing momentum. A conversation full of honesty, insight, and behind-the-scenes wisdom.Connect with Luke:https://www.linkedin.com/in/luketobin/https://www.luketobin.com/newsletterhttps://www.luketobin.com/https://www.instagram.com/lukettobin/https://www.youtube.com/channel/UCWceX14aUBA9huJ9TV50FqQhttps://x.com/lukettobin/Timestamps:00:00 – Cold open: burnout, ego, and why Luke started posting01:02 – Intro and welcome01:26 – Meet Luke Tobin: 3 exits, 2 companies, 1 book deal02:14 – How his book deal happened (and what it’s about)03:30 – Writing a book without AI (almost)04:35 – His creative process: gym, dog walks & voice notes05:19 – 85,000 words, 14 chapters, one big deadline06:00 – What audiobooks shaped Luke’s thinking07:10 – His personal AI co-pilot (and how it’s better than ChatGPT)08:47 – Why Luke’s AI is different from generic models10:00 – Why he started creating content in the first place11:36 – From 20k to 800k: 18 months of daily posting12:26 – Monetisation and impact: more than just reach13:16 – Building trust: share what actually worked14:15 – Why being real matters (and why most aren’t)15:28 – Talking burnout and failed exits openly16:09 – Luke’s #1 secret to staying consistent17:01 – Hiring: the key to avoiding burnout18:25 – Why letting go is the hardest part for founders19:29 – The family piece: not always getting it right20:13 – Remember you’re human: how he finds balance21:05 – Meet Harper: the real star of Luke’s LinkedIn21:16 – Off-screen hobbies: hikes, gym, nature22:06 – Living in Portugal, dreaming of South America23:06 – Can he really unplug while travelling?24:24 – Inside “The Success Method” newsletter25:11 – Not everyone should be a creator (and that’s ok)26:01 – How writing the newsletter helped prep for the book27:00 – New project: Why Luke launched Unusual Group28:33 – Why most agencies never sell (and how he’s changing that)29:34 – Healthy soda startup: drinkmirth.com30:06 – What still drives Luke today?31:20 – He wanted to be an actor?!32:21 – Who inspires him (and what he learned from Branson)33:15 – Favourite movie? Think classics.33:43 – Final thoughts + how to reach Luke Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pooja Marwah is a content strategist, award-winning author, and founder of Authique, a boutique agency trusted by global leaders, Fortune 500s, and government clients. Known as the ‘Energiser Bunny’ of LinkedIn, she helps high-performing professionals build standout personal brands through done-for-you content, positioning strategies, and profile makeovers. With a storyteller’s instinct and a strategist’s mind, she turns big ideas into bold digital presence.In this episode, Pooja shares the unexpected story of how a Google search and a one-way flight led to a career she never saw coming. From writing in a parked car to publishing a novel, she talks about the moments that shaped her path, and why she shows up with joy, not just strategy. It’s a conversation full of courage, clarity, and the kind of energy that sticks with you.Connect with Pooja:https://www.linkedin.com/in/thepoojamarwah/https://www.instagram.com/thepoojamarwah/https://x.com/PoojaPMarwahhttps://poojapoddarmarwah.com/Timestamps:00:00 – Cold open: 36-hour flight to meet a stranger01:00 – Intro and welcome01:20 – Meet Pooja: strategist, author, drama queen02:30 – Why storytelling still wins even with AI04:08 – Helicopter parenting explained05:18 – Showing up online as your full self07:05 – Why fake personas never work08:30 – Building trust through content10:52 – The DM mistake most creators make12:45 – Relationship-building over cold pitches13:58 – Not now doesn’t mean never15:35 – Stop comparing your starting line17:00 – Tomas vs Pooja: different timelines18:48 – She joined LinkedIn at 4319:28 – The search that started it all21:20 – #1 LinkedIn creator leads to Sarajevo22:13 – A one-way flight that changed her life24:00 – What if it works out25:16 – Meeting Yasmeen in person27:14 – Her first in-person creator meetup28:09 – Waiting a year for her first client29:08 – Start with why, not reach30:05 – What can you talk about at 3am31:08 – Burnout comes from the wrong reasons32:16 – Content, balance, and Twix33:46 – AI overwhelm is real35:32 – Chocolate confessions36:03 – She wrote her first book in a car38:26 – From parked car to publishing deal39:02 – Awards and being called a specialist40:38 – Golf, Greece, and piano dreams42:12 – Her favourite trips43:57 – Her surprising book recommendation45:22 – Books that make you feel46:49 – New book for Indian teens47:50 – How to connect with Pooja49:44 – Final thoughts: fun and kindness50:54 – Outro and subscribe Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Anu Chandrasekar is a Product and Transformation Consultant who helps banks deliver payments and operational changes that make life simpler for real people. With nearly 20 years in digital transformation, she’s especially passionate about bringing practical AI into workflows, not to replace humans, but to free them to do the work that actually matters. She blends strategic thinking with delivery to help teams move faster and work smarter across complex environments.Alongside her consulting work, Anu is a career coach and speaker who champions thoughtful leadership and community over noisy hustle. What began as honest reflections on LinkedIn has grown into a meaningful platform where thousands connect over clarity, confidence and progress that feels true to who they are. In this episode, Anu shares how embracing change has helped her rebuild with intention. If you’re redefining success in your next chapter, this conversation will remind you that moving forward doesn’t have to be loud, just honest, consistent and human.Connect with Anu:https://www.linkedin.com/in/anu-chandrasekaran-/Timestamps:00:00 – Cold open: believing in angels and connecting the dots01:02 – Intro and welcome01:26 – Meet Anu: mum of 3, transformation consultant, writer02:52 – Her surprising dream of being Britney Spears04:10 – From India to London: how she built her life abroad06:00 – Adjusting to life in a new country with two young kids08:12 – Staying strong when it gets overwhelming10:00 – What real positivity means to her11:11 – Books that changed her: The Secret & The Kite Runner13:12 – Finding light: spirituality, candles, and crystals14:03 – Why she started posting on LinkedIn15:50 – From job break to purpose: how writing helped her heal17:48 – Showing up without chasing metrics or followers19:40 – Building a kind and loyal community on LinkedIn21:53 – Sharing value without pretending to be perfect24:10 – Why LinkedIn is a game-changer for visibility25:56 – Taking a break for family — and why it matters26:30 – Public speaking fears, stage anxiety, and what helps28:54 – Using her voice to empower women in tech and AI30:46 – Learning from the right people on LinkedIn32:15 – On listening to podcasts and staying inspired33:45 – Painting, walking, cafés: how she recharges offline35:00 – Favourite books and authors beyond self-help36:52 – Navigating the job market and staying hopeful40:54 – How to reach Anu & what she’s working on next42:48 – Final thoughts and a message of encouragement Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Geraldine is the founder of The Spur Way, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence.In this episode, Geraldine shares how breathwork became the practice that helped her overcome fear on stage, rebuild her presence and unlock a deeper sense of purpose. She also opens up about the life-altering moment that sparked her mission. From inner blocks to real visibility, this conversation reveals the deeper work behind powerful brands.Connect with Geraldine:https://www.linkedin.com/in/gespurway/https://linktr.ee/geraldinespurwayhttps://thespurway.com/Timestamps:00:00 – Cold open: how Geraldine helps leaders show up with presence01:02 – Intro and welcome01:26 – Meet Geraldine: strategist, breathwork facilitator, performer02:15 – Why energy work brings faster results than branding03:14 – Helping a TEDx speaker go from nervous to unforgettable04:27 – Her surprising path from dancer to leadership mentor05:46 – From boardrooms to stages: why confidence beats scripts07:56 – The five-word memory trick for public speaking09:06 – How visualisation preps the nervous system10:19 – The real power of pause when speaking11:00 – Her favourite speakers and what she learned from them12:53 – The time she froze on stage… and turned it into a win14:46 – Why you don’t need to master public speaking to be good at it15:53 – From depression to near-death: the turning point at age 2018:48 – When someone online sensed her story before she shared it21:00 – Why she doesn’t share everything on LinkedIn22:06 – How breathwork helped her walk again24:14 – Visualisation, healing and trusting the body27:07 – Simple breathwork to calm the nervous system29:23 – Bringing breathwork to corporate events and retreats30:35 – Trends vs. tools: why breathwork is more than hype32:00 – Facing her fear of cold with the Wim Hof method34:34 – Life outside work: dancing, Netflix, and being a mum36:01 – Her favourite books: from Holiday to Dispenza37:40 – Where to follow Geraldine and work with her38:58 – Her final message to the audience Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aastha Sharma is a Personal Brand Coach who helps C-suite leaders, founders, and entrepreneurs grow their presence on LinkedIn with clarity, storytelling, and purpose. With a background in journalism and over five years in personal branding and ghostwriting, she has guided 50+ leaders in transforming their profiles into platforms for influence and leadership. Her work goes beyond content, it’s about helping people show up with confidence, consistency, and alignment.Through her coaching, Aastha helps clients uncover the voice behind their vision and turn lived experiences into authentic, high-impact content that drives visibility, trust, and business growth. In this conversation, she shares what it really takes to build a brand that feels human yet powerful, how to attract opportunities without chasing them, tell stories that connect, and lead with your own voice instead of a script.Connect with Aastha:https://www.linkedin.com/in/aastha-sharma8/https://topmate.io/aastha_sharma8Timestamps:00:00 – Cold open: Attracting clients through pain points00:59 – Intro and welcome01:23 – Meet Aastha: from mass comm to personal branding coach02:31 – From acting and journalism to LinkedIn strategy03:52 – Helping C-suite leaders find their voice online04:15 – Do you really need to niche down?06:08 – Aastha’s trial-and-error journey on LinkedIn07:37 – The moment she realized LinkedIn could be monetized08:27 – Why personal branding is a marathon, not a sprint10:01 – Should you post personal stories on LinkedIn?12:21 – The boundary between personal and oversharing13:13 – Common LinkedIn myths that hold people back14:54 – How to attract clients without cold DMs16:53 – The problem with bad outreach and lazy pitches18:46 – What ghostwriting really looks like for founders20:45 – Why your voice shouldn’t be outsourced completely21:47 – How personal branding drives hiring and partnerships24:51 – Sales without cold-pitching? Here’s how26:03 – Is it too late to start on LinkedIn?27:41 – The best platform to grow your brand in 202529:05 – How Aastha stays consistent (even when it’s hard)30:53 – The batch-creation method that saves her time31:52 – Why enjoying the process is essential32:50 – Her “confidence swipe file” strategy for low days33:35 – Aastha’s hobbies and favorite books34:50 – Her take on Atomic Habits and $100M Offers35:32 – Goals for Instagram, team, and 100k followers36:57 – Where to find and work with Aastha38:21 – Final advice: Be authentic, not AI-generated Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mary Ore is a Google-certified marketing strategist and the self-proclaimed “Sales Warlord” helping entrepreneurs turn visibility into real revenue. She’s built a global business from scratch, helped over 700 founders across 13 countries, and even turned down a ₦100M offer to stay true to her brand. Known for her results-driven mindset, story-led copy, and funnel-first websites, Mary brings unmatched energy to every campaign and conversation.In this episode, you'll hear how she grew from zero clients to global recognition, mastered authentic brand-building on LinkedIn, and now helps top entrepreneurs scale without burnout or BS. Whether you're a founder, freelancer, or just tired of playing the content game wrong, this episode is packed with practical advice, hard-won lessons, and Mary's trademark humour that’ll leave you smarter and smiling.Connect with Mary:https://www.linkedin.com/in/sales-warlord-website-designer-mary-ayokanmi-ore/https://maodigitalsolution.com/Timestamps:00:00 – Cold open: “I used to be invisible—someone once sat on me.”01:00 – Intro & welcome: Meet Mary Ora01:26 – Who is Mary Ora? From food lover to global marketing queen02:06 – Rejecting the 9–5 dream for the fake Instagram lifestyle03:05 – Getting scammed 7 times chasing shortcuts to sales04:04 – Becoming the marketer she couldn’t find05:02 – How fake online success nearly broke her06:25 – Behind the feed: When influencers DM asking for jobs07:38 – The toxic pressure to fake it on LinkedIn09:23 – Celebration posts vs. credibility content10:34 – Why over-celebrating ruins your brand12:28 – Smart celebration = strategic storytelling13:31 – Why Mary doesn’t post irrelevant wins14:24 – Quality over quantity (but not at the start)14:53 – How strategic engagement 10x’ed Mary’s visibility17:02 – Engagement like a job → Mary’s real strategy18:58 – The #1 mistake newbies make on LinkedIn19:45 – Stop trying to go viral: Be SpongeBob, not Squidward21:09 – Viral posts vs. audience-first content22:06 – Why supporting small creators will 10x your brand24:10 – Commenting as a growth strategy (done right)25:08 – Why your comment section is sabotaging you27:08 – Stop leaving pointless comments: Do this instead29:13 – The engagement fail that backfired hard30:19 – How to get clients on LinkedIn (the smart way)31:33 – Your featured reviews are scaring off leads32:42 – The hidden power of video testimonials33:45 – Content sandwich: TOFU, MOFU, BOFU explained34:43 – Make your posts feel like stories, not ads35:37 – Building authority through visuals & credibility36:32 – Why “just do a good job” is the best sales strategy38:04 – Vanity metrics don’t pay the bills38:18 – Mary’s guilty pleasure: Comedy, books & SpongeBob39:01 – Book recs: Think and Grow Rich & 48 Laws of Power40:40 – Big goals: Helping 17,000 entrepreneurs & scaling smart41:54 – Why she declined a ₦400M offer (yes, really)42:46 – Where to find Mary Ora online44:04 – Final advice: Turn your flaws into features47:23 – Final thoughts & goodbye Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yurii Veremchuk is one of the most trusted voices on LinkedIn when it comes to outbound sales and personal branding. With over a decade of experience, he’s helped scale startups, built a respected personal brand, and become a leading expert in cold email strategy. From testing outbound tactics to creating content people actually share and save, Yurii brings real-world experience, consistency, and sharp execution to everything he does.In this episode, we dive into his journey of following a passion for sales, working across startups and scaleups, and building systems that convert. He shares insights on inbound versus outbound, how to stand out in the age of AI, and what it takes to grow a personal brand on social media with intention and staying power.Connect with Yurii:https://www.linkedin.com/in/yuriiveremchuk/Timestamps:00:00 – Cold open: stress, pressure & privilege in sales01:02 – Intro and welcome01:21 – Meet Yurii: failures, lessons, and wins in sales02:14 – How sales started with student projects and sponsors03:00 – 9 years at one startup and closing 1000+ customers04:15 – The uncomfortable truth about selling06:01 – How Yurii actually learned outbound (and why books weren’t enough)08:00 – Why outbound was easier in 2016—and harder now09:18 – Books are outdated before they hit shelves10:45 – Learning through testing vs. chasing best practices12:20 – AI and cold email: threat or opportunity?13:35 – Is it too late to start outbound or LinkedIn?14:12 – Inbound vs outbound: which is harder and why16:15 – How LinkedIn became Yurii’s growth engine18:09 – The power of influencing before someone becomes a buyer19:15 – Starting late, scaling fast: Yurii’s content journey21:01 – Why memes work for sales (and how Yurii tested formats)22:23 – Yurii’s content pillars: carousels, memes, infographics24:00 – Don’t copy formats—lean into your strengths25:07 – The difference between growth and virality25:43 – Under 10K strategy: comment to get noticed27:50 – From 10K to 40K: collabs and content upgrades28:56 – How to keep showing up (even when you don’t feel like it)31:09 – Why consistency is easier than a comeback32:25 – What to do when you don’t feel like posting33:55 – Smart commenting: rent someone else’s audience34:49 – Why AI-generated comments actually hurt your brand36:07 – What’s next: LinkedIn → IG, X, TikTok, YouTube37:03 – Hitting 100K on LinkedIn was just step one37:43 – Hobbies: F1, snowboarding, boxing, balance39:11 – Favorite drivers and what-ifs in Formula 140:07 – Book recs: cold calling, negotiation, spin selling41:06 – Where to find Yurii + how his sales systems work42:27 – One overlooked strategy: mining content from real calls Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adrien Thomas is the co-founder of Crescendo, an agency helping brands become the first name AI recommends. After more than a decade in digital consulting, Adrien made a bold move from France to Singapore to help his company expand globally. Then Covid hit. What followed was a journey of rebuilding, rethinking, and eventually launching his own business. Today, Crescendo is at the forefront of AI-native visibility, helping brands show up inside ChatGPT, Gemini, and Perplexity, not just on Google.In this episode, Adrien opens up about the reality of moving across continents to chase big goals, what it takes to build something from scratch, and why visibility in the age of AI is about so much more than search. You'll get a crash course in SEO, AEO and GEO, along with practical tips on growing your brand on LinkedIn without burning out. It’s part masterclass, part mindset shift, with a healthy dose of real talk on what it means to grow a business while still enjoying your life.Connect with Adrien:https://www.linkedin.com/in/athomas-lkdin/https://x.com/_AdrienThomas_https://www.crescendoagency.aihttps://www.youtube.com/@CrescendoAgency/Timestamps:00:00 – Cold open: AI is the new homepage01:01 – Intro: Meet Adrien Thomas, co-founder of Crescendo02:14 – Moving from France to Singapore for a new role03:47 – Starting from scratch during the pandemic06:15 – How Crescendo was born and why AI visibility matters08:58 – SEO, AEO, GEO: What they mean and why they matter11:48 – Search is out, answers are in13:30 – Teaching the machine to trust your brand15:44 – Why visibility in 2025 needs a new strategy17:50 – From 0 to 10k: How Adrien grew on LinkedIn20:25 – Using AI for support, not identity22:57 – What builds real authority online25:49 – Repurposing content that earns visibility27:42 – Boundaries, burnout, and staying consistent30:30 – Your bio is your prompt now32:50 – Think ecosystems, not just content35:00 – A new playbook for brand growth37:15 – Forget vanity metrics, focus on trust39:40 – Inside the agency: running Crescendo42:20 – Leadership, lifestyle, and agency life44:57 – Growth that fits your life, not just your goals47:12 – Future of Crescendo and AI-native visibility49:38 – Advice for creators and founders in 202551:00 – Where to follow Adrien + closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Michelle J Raymond is the Company Page Queen, global speaker, podcast host, and your go-to B2B LinkedIn bestie. She’s the founder of B2B Growth Co, co-host of The LinkedIn Branding Show, and author of two best-selling books on LinkedIn strategy. With over a decade on the platform, Michelle has built a global community by helping businesses and their people grow with confidence. Her mission is simple: show up consistently, build trust, and turn LinkedIn into a powerful business tool, no gimmicks, just results.In this episode, we unpack Michelle’s journey and explore how to grow personal and company brands in a way that feels real, sustainable, and human. She shares practical advice on staying visible in the age of AI, building community, and showing up without burning out. It’s an honest, energising conversation with someone who leads with positivity, experience, and zero fluff.Connect with Michelle:https://www.linkedin.com/in/michellejraymond/https://www.instagram.com/good_trading_co/https://www.youtube.com/@michellejraymondMore:https://b2bgrowthco.com/https://socialmediaforb2bgrowthpodcast.com/https://michellesquared.com/https://www.linkedin.com/newsletters/6861434915754528768/https://podcasts.apple.com/au/podcast/the-linkedin-branding-show/id1622751326https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569Timestamps:00:00 – Cold open: Helping people grow, one business at a time00:54 – Why LinkedIn? Why now?01:26 – Meet Michelle: LinkedIn strategist, speaker, chocoholic02:31 – The story behind the “J” in Michelle J. Raymond03:48 – Her first LinkedIn success story — from 80 clients to online community05:50 – The turning point: Losing her job, starting her business07:38 – How LinkedIn changed over the last 10 years08:43 – What’s going wrong with LinkedIn in 2025?10:11 – Algorithm shifts: Reach vs. relevance11:25 – The video rollercoaster on LinkedIn12:47 – Why Gen Z is reshaping LinkedIn’s future13:48 – Real talk: Will a LinkedIn alternative rise?15:05 – Pay to play? Boosting posts and changing dynamics17:14 – The dangerous illusion of “just boost it”18:11 – AI on LinkedIn: Are we still talking to humans?19:16 – Will people pay to work with real people?20:51 – LinkedIn “success” is often a lie22:21 – Growing on LinkedIn is slower than ever — here’s why24:10 – The real reason Michelle shows up every day26:03 – Would she leave LinkedIn? Here's her honest answer27:08 – Let’s talk… Tim Tams?! 🍫28:18 – What makes your content stick29:45 – Be memorable: Create your LinkedIn “thing”31:04 – The Chicago Uber story (yes, it involves Tim Tams)32:43 – Standing for something on LinkedIn (even if it’s chocolate)33:13 – Want to grow? Here's what Michelle actually tells people34:19 – The power of strategic community35:16 – Automation ≠ relationships35:51 – Why viral posts hurt your business36:43 – Is your engagement real… or bots?37:27 – LinkedIn is more fun with the right people38:25 – Be human: share the messy parts39:58 – Even LinkedIn pros lose motivation41:17 – Be your digital twin — not a LinkedIn robot42:35 – Off the clock: chocolate, travel, and never been to London?!43:31 – Why Italy has her heart45:14 – The weirdest job offer ever: Chief Sunshine Officer 🌞46:00 – Where to follow Michelle + her newsletter + podcast47:10 – Don’t forget her books (and where to find them)48:39 – Final message: Stop skipping LinkedIn company pages! Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kamya Marwah is a content and community lead at Jely, a top 1% LinkedIn creator, and the founder of Kamya’s Art Studio. Known as “your neighbourhood marketer,” she blends strategy with storytelling, calmness with creativity, and corporate with personal. From B2B startups to mandala art, Kamya brings a unique energy to everything she does, thoughtful, ambitious and rooted in real connection.In this episode, Kamya shares her story of moving from Delhi to London and discovering what it really takes to build a standout personal brand. Learn practical tips on growing an audience, building trust on LinkedIn, and staying consistent while keeping things human. It’s a great reminder that showing up online can open doors, spark ideas and help you build something that lasts.Connect with Kamya:https://www.instagram.com/kamyas_creatives/ https://www.linkedin.com/in/kamya-marwah/https://myjulip.com/kamyamarwahTimestamps:00:00 – Cold open: forget about going viral00:52 – Write posts like you're talking to a friend01:15 – Intro and welcome01:21 – Meet Kamya: content and community lead, marketer, artist02:00 – How she came up with “your neighbourhood marketer”03:30 – The early days of showing up online05:12 – The first posts that gained traction06:48 – Balancing structure with personality in carousels08:27 – How Canva helped her find her creative edge10:09 – What others started copying from her content11:55 – Thoughts on originality and personal voice13:32 – Growing a brand that blends art, humour and ambition15:00 – The role of kindness and calm in content16:36 – Why community-first beats content-first18:14 – Discovering what really resonates on LinkedIn20:03 – How she tracks performance and doubles down21:40 – Going from 0 to 20k followers23:18 – Her best tip for beginner creators24:59 – Making time for content while working full time26:21 – What she’s learned from her art business28:00 – Her approach to building trust online30:06 – Using Instagram to show another side of her brand31:44 – Dealing with self-doubt and creative pressure33:30 – How to keep showing up when it’s hard35:12 – Ambitions and future plans36:47 – Her favourite tools (Notion, Canva, ChatGPT)38:25 – Advice to her younger self40:00 – What most people misunderstand about personal branding42:00 – Final thoughts and thank you43:20 – Where to find Kamya and follow her work Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Alex Colhoun is a content strategist, brand builder, and former Twitch streamer who helps founders grow their presence online with standout storytelling and high-converting content. He’s worked with over 120 entrepreneurs, built one of the fastest-growing personal brands on LinkedIn, and continues to share the strategies that actually move the needle.In this episode, we explore Alex’s journey from streaming to strategy. You’ll hear how he built a massive Twitch following, pivoted into brand-building on LinkedIn, and developed a system for showing up online with clarity and consistency. He shares lessons on content creation, community building, and growing across multiple platforms, all while travelling the world.Connect with Alex:https://www.linkedin.com/in/jackgaisford/https://www.instagram.com/jackgaisfordhttps://www.youtube.com/c/JackGaisford https://the-content-club.co.uk/Timestamps:00:00 – Cold open: from Twitch to content strategy01:02 – Intro and welcome01:26 – Meet Alex: creator, strategist, digital nomad02:31 – His surprising start on Twitch04:00 – Why he walked away from streaming success05:18 – From content to clarity: discovering brand building06:47 – Building trust across platforms08:11 – The mindset shift that changed everything09:43 – Why LinkedIn became his home base11:06 – The early days of showing up online12:38 – Creating systems for consistency14:15 – Why travel shaped his brand15:42 – Keeping creativity alive while moving around17:06 – How he balances business and lifestyle18:33 – The power of milestones and personal posts20:04 – What makes a brand “work” in 202521:49 – Building a community with intention23:30 – The truth about silent followers24:58 – Making content that connects (and converts)26:41 – What creators get wrong about growth28:23 – Cross-platform content that stays true to you30:04 – What people really buy when they follow you31:31 – His take on tools, batching, and burnout33:10 – Life on the road: the honest side of digital nomad life34:56 – His favourite countries, routines, and setups36:20 – Lessons from creating in different cultures37:48 – Advice he’d give his earlier self39:10 – Quick-fire: tools, platforms, creator habits40:58 – Final thoughts on freedom, systems, and staying human43:25 – Hitting 40k, birthday timing, and final reflections45:22 – Where to find Alex and closing thoughts47:00 – Outro and thank you Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.