Produced By

Niall Ratcliffe is the CEO and co-founder of noticed., the UK's leading LinkedIn agency. After recognising the opportunity LinkedIn presented before most businesses had fully embraced it, he quit his job to build an agency with his brother from the ground up. Today, noticed. works with some of Europe's fastest-growing companies and global brands, including the NHS and Ocean Beach, helping them generate leads, build authority, and grow through LinkedIn while scaling the business to over £1M ARR. In this episode, Niall shares his journey from university and his first marketing role to building one of the UK's fastest-growing LinkedIn agencies. We discuss the realities of starting a business, hitting a £100k run rate in just 11 days, why sustainable growth comes from consistently doing the small things, and how they earned the trust of major brands. We also explore how LinkedIn has evolved, where it's heading next, and Niall's practical advice for finding clients, standing out in your career, and spotting opportunities before everyone else. Connect with Niall:https://www.linkedin.com/in/niall-ratcliffe/https://www.niallratcliffe.com/https://www.noticed.co/ Timestamps: 00:00 - Why business success takes longer than you think 01:11 - Meet Niall Ratcliffe 01:45 - From economics to marketing 04:15 - The moment he knew he wanted his own agency 06:01 - £100K in 11 days 09:15 - How he spotted the LinkedIn opportunity 13:30 - LinkedIn then vs LinkedIn now 18:40 - Is it too late to start on LinkedIn? 19:35 - Why people misunderstand LinkedIn 21:33 - How to stand out in today's job market 24:49 - How to get your first clients 28:16 - The client he'd love to work with 29:05 - The inspiration behind noticed. 31:10 - Running, jiu-jitsu & life outside business 34:00 - Books that changed how he thinks 36:03 - The future of LinkedIn 37:28 - How noticed. got its name 39:30 - Why LinkedIn is still the biggest opportunity Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Blessing Ikpia is a Growth Marketer, Co Founder of Elite Global AI, Founder of AI Women Rising and the creator behind the personal brand "Your LinkedIn Big Sister". In just over a year, she has built a LinkedIn community of more than 100,000 followers while helping AI and tech companies grow through marketing, community building and education. Alongside her work, she is passionate about creating opportunities for young professionals and empowering more women to build careers in AI. In this episode, Blessing shares her journey from studying healthcare to building a career in marketing, why lifelong learning remains one of her biggest priorities and how thinking long term has shaped both her personal and professional life. We also discuss the mindset behind growing a LinkedIn community of more than 100,000 followers, the importance of finding your own approach through experimentation and why consistency, building genuine relationships and creating value for others have been the foundations of her growth. Connect with Blessing:https://www.linkedin.com/in/blessingikpia/https://www.instagram.com/blessing_ikpia/https://www.tiktok.com/@your_linkedinbigsister Timestamps:  00:00 - Why education still matters 01:11 - Meet Blessing Ikpia 02:01 - The journey to 100,000 LinkedIn followers 03:07 - Becoming "Your LinkedIn Big Sister" 04:05 - Her journey from medicine to business 08:14 - Why she still invests in education 09:38 - Delegation and balancing multiple priorities 11:06 - Why she chose LinkedIn 13:26 - Trial and error behind her growth 15:27 - Her LinkedIn content strategy 17:05 - Her best advice for growing on LinkedIn 18:30 - How to build a loyal community 21:06 - Life outside LinkedIn 22:00 - Books that shaped her thinking 23:11 - Future plans and her mentorship programme 24:34 - Where to find Blessing 25:05 - Her final message 25:42 - How to pronounce Tomas Loucky 26:17 - Closing remarks Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Syed Attaullah Shah is a LinkedIn Ghostwriter and Personal Branding Strategist who helps founders and executives build an authentic online presence that attracts inbound clients. A Gold Medalist in English Linguistics, Syed combines his understanding of language, psychology and personal branding to help business leaders communicate with clarity, build trust and grow through LinkedIn. After turning away from the security of a traditional career, he focused on mastering one platform and has since helped founders build brands that attract meaningful opportunities through content.In this episode, discover Syed’s journey from studying English in a community where that path was far from conventional to earning a Gold Medal in English Linguistics and building an international business through LinkedIn. We discuss how he discovered personal branding, why authenticity matters more than ever in the age of AI, and how founders can build a brand that stands out by embracing their own voice instead of chasing shortcuts. Syed also shares practical lessons on ghostwriting, consistency, strategy, turning content into inbound opportunities, balancing ambition with family life, and why continuous learning has been one of the biggest drivers of his success.Connect with Syed:https://www.linkedin.com/in/syedattaullah96/https://www.instagram.com/syedattaullahshah96/Timestamps:00:00 - Why authenticity wins in the age of AI01:10 - Meet Syed Attaullah Shah03:03 - The journey to a gold medal in English08:30 - From poetry to professional writing09:55 - How Syed discovered LinkedIn10:43 - From SEO to personal branding12:07 - When LinkedIn became a real business14:11 - How to attract your first client15:49 - How to grow your personal brand16:05 - The 3 pillars of LinkedIn growth20:48 - Why authentic engagement matters21:28 - The problem with AI-generated comments23:54 - The biggest profile mistakes founders make27:02 - Why your profile matters more than your content28:25 - The psychology behind a strong LinkedIn profile32:05 - How to build recognisable branding35:17 - Choosing the right clients37:19 - Life and hobbies outside LinkedIn38:44 - Syed’s LinkedIn playbook41:35 - How Syed keeps learning42:23 - Balancing business and family44:08 - Where to find Syed46:19 - Final advice for building a personal brand49:50 - Closing thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Molly Stovold is the founder and CEO of Sitting Pretty Agency, a done for you LinkedIn inbound marketing agency helping founders and experts build personal brands that attract trust, leads, and clients. After starting with just 150 LinkedIn connections, Molly used her background in copywriting, SEO, and inbound marketing to grow her own brand and build an agency that reached a $600,000 annual run rate within seven months. She is now working towards scaling Sitting Pretty to one million dollars in annual recurring revenue. Listen to this episode to discover Molly’s journey from working with Greenpeace in Chile to building a yoga retreat in Sri Lanka, being forced to close it during COVID, and rebuilding her career in marketing. She shares how her partner’s proposal made her reconsider the life she was creating, why she chose LinkedIn to build her personal brand, and how she approaches content, growth, and algorithm research. Molly also discusses scaling an ambitious agency while staying present as a mother and wife, alongside her love of surfing. Connect with Molly:https://www.linkedin.com/in/molly-stovold/https://www.instagram.com/mollystovold/https://sittingprettyagency.com/ Timestamps: 00:00 - Biggest LinkedIn mistakes 01:11 - Introduction 01:22 - Meet Molly Stovold 01:40 - Working at Greenpeace in Chile 03:07 - The reality of NGO work 04:16 - Growing up in Spain and moving to Chile 05:08 - Building a yoga business in Sri Lanka 06:08 - Losing everything during COVID 08:07 - Learning marketing & quadrupling her salary 09:49 - Building a personal brand on LinkedIn 14:56 - Why LinkedIn over Instagram? 16:33 - How to grow on LinkedIn 21:43 - How Molly researches LinkedIn updates 23:36 - LinkedIn Lunatics & online negativity 25:28 - The story behind Sitting Pretty 27:06 - Building a million-dollar agency 30:22 - What makes Sitting Pretty different? 33:41 - Common LinkedIn mistakes 36:28 - The future of LinkedIn 39:27 - Surfing, Bali & life outside work 40:55 - Book recommendations 43:00 - Managing business and family 45:05 - Where to find Molly 45:43 - Scaling to $1M ARR 46:29 - Final advice on building your personal brand 48:04 - Outro Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gil Petersil is a serial entrepreneur, global speaker, and networking expert who has spent more than two decades helping entrepreneurs and leaders build meaningful relationships that create lasting opportunities. Having lived in seven countries and spoken at more than 1,000 events around the world, Gil has developed a unique approach to networking that blends strategy with genuine human connection. Through his work as the Co Founder and Chief Visionary Officer of ChaTea, he continues to help people strengthen relationships, create valuable partnerships, and build thriving communities. In this episode, Gil shares the experiences that shaped his purpose and explains what being a master connector means to him. If you have ever thought networking was awkward, transactional, or simply not for you, this conversation may completely change your perspective. Gil offers practical advice for building authentic relationships, creating meaningful opportunities, and developing a mindset that has helped him build multiple businesses, make a global impact, and work alongside Tony Robbins while staying true to his values. Connect with Gil:https://www.linkedin.com/in/gilpetersil/https://gilpetersil.com/ Timestamps: 00:00 - Why everyone is scared of networking 01:11 - Introduction 01:35 - Meet Gil Petersil 03:41 - How Gil discovered his purpose 06:28 - How to start networking 08:25 - Why you should audit your networking skills 10:09 - Why networking feels so scary 11:20 - Why networking is a skill you can learn 12:41 - Can anyone become a master networker? 13:45 - The mindset of a lifelong networking student 15:18 - Curiosity and hospitality 16:28 - Connecting, disconnecting and reconnecting 18:03 - How Gil started working with Tony Robbins 23:43 - Adapting through COVID and change 25:33 - Managing multiple businesses and family life 29:17 - Tea, nature and the ChaTea movement 33:01 - How to connect with Gil 35:20 - What's next for Gil 38:10 - Final advice and collaboration opportunities Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.