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The Professional Artist Podcast: Art Business Transformations
The Professional Artist Podcast: Art Business Transformations
Author: The Professional Artist Association
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If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet.
Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.
Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.
Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.
The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.
Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more.
This is where your art career begins to grow.
Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador.
Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus.
The Professional Artist Association is a global organization dedicated to providing real-world education for visual artists, including painters, sculptors, and fine art photographers.
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Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What if getting your art discovered has less to do with chasing galleries and more to do with putting your work where people can find it?In this episode of The Professional Artist Podcast, landscape painter Thomas Sarrantonio is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Based in New York, Thomas has been exhibiting since the 1980s and has spent decades building his career around painting, teaching, and his local artistic community. His work has earned a Pollock-Krasner grant and gallery representation, but many of those opportunities came to him rather than through actively pursuing galleries.In this episode, Thomas shares how showing his work in libraries, bakeries, and other community spaces helped create unexpected opportunities, how relationships with other artists contributed to his career, and what he has learned from working with multiple commercial galleries. “Galleries have found me. I never really was good at selling myself, and I didn't feel comfortable doing that, so I usually just gave up on that.”— Thomas SarrantonioTimestamps:00:00 Introduction01:38 Field Painting : Plein Air at First Light04:43 Showing Up Without Selling Yourself - Libraries, Bakeries, and Community08:26 Practical Tips for Showing Outside Commercial Galleries10:55 Sunset With Storm Offshore: A Labor of Love15:49 Never Give Up Creative Freedom to a Gallery18:21 Visibility 20:33 Final AdviceConnect with ThomasWebsite: https://www.thomassarrantonio.com/Instagram: https://www.instagram.com/thomassarrantonio/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.-----What if keeping your day job could actually help you build a stronger art career?In this episode of The Professional Artist Podcast, ceramic artist Oami Powers is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Based in North Carolina, Oami spent nearly two decades working in clothing and product design before finding her way to ceramics.She has since built a nationally exhibited studio practice while continuing to work a day job four days a week.In this episode, Oami shares why financial stability can give artists the freedom to develop their work without rushing the process, what moved her career forward without a single defining "big break," and why taking longer to find your voice can ultimately be an advantage.“It takes you a while to figure out who you are as an artist, even if you're starting in your 40s like me… and having a day job allows you to do that.”— Oami PowersTimestamps:00:00 Introduction01:38 Tender Tangle - A Pile of Ceramic Objects04:04 From Clothing Design to Clay - Finding the Right Medium06:51 The First Residency While Keeping the Day Job09:15 Working at the Museum - Learning the Art Ecosystem11:05 Adrift - Building a Visual Vocabulary from Memory13:06 Why Quitting the Day Job Too Soon Can Cost You16:05 What a Serious Art Career Looks Like Alongside a Day Job18:06 Ghost - A Piece Made from Grief20:38 Final AdviceConnect with OamiWebsite: https://www.oamipowers.com/Instagram: https://www.instagram.com/oamipowersart/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---In this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Originally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years. Along the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.In this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”— Pepa IvanoffTimestamps:00:00 Introduction01:38 Entre Palmeras - A Studio Canvas03:17 From Surfboards to Murals - How It All Started04:48 Questioning the Myth That Art Isn't a Real Career07:25 Financial Freedom on Your Own Terms09:15 Saying No More Than Yes - Evolving the Commission Practice11:15 The Bird of Paradise Mural - A Repeat Client12:09 Having the Money Conversation Early15:25 Getting Comfortable with the Money Conversation16:47 How She Discovered She Was Undercharging18:39 The Pilates Studio Mural - A Client Who Became a Friend19:29 The Starving Artist Myth20:36 Final AdviceConnect with PepaWebsite: https://pepallama.com/Instagram: https://www.instagram.com/pepallama/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---Is it ever too late to become a professional artist?In this episode of The Professional Artist Podcast, painter Sarah Richmond is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Sarah is an Australian artist whose vibrant paintings span portraiture and wildlife. After spending 25 years building and running a successful business with her husband, she decided to sell their company and finally pursue art professionally. Today, she's exhibiting and selling her work at art fairs across Australia and the United States.In this episode, Sarah shares why starting later in life can actually be an advantage, how her previous business experience helped her approach art professionally, and what it took to navigate the self-doubt and vulnerability that came with calling herself an artist. She also discusses taking financial and career risks, building confidence through art fairs, and creating multiple ways to sell her work.“Anyone can do anything if they really want it. And if it brings you joy, there's no reason why you shouldn't.”— Sarah RichmondTimestamps:00:00 Introduction01:38 Cocky With A Twist: Layers, Inks, and a Quirky Series03:32 25 Years in Business Before Taking the Leap06:16 The First Art Fair in Austin 08:06 Cheers, Ladies: Living Life on Her Own Terms10:17 Imposter Syndrome and Backing Yourself13:19 Building Income Streams Beyond Art Fairs14:11 Out of the Dust: A Longhorn Painted for Texas15:23 The Identity Shift of Calling Yourself an Artist17:14 Final ThoughtsConnect with SarahWebsite: https://www.sarahrichmondart.com/Instagram: https://www.instagram.com/sarahrichmond.artLearn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What if the thing you think is limiting your art career is actually what could make you stand out?In this episode of The Professional Artist Podcast, artist Gian Galang is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Based in New York City, Gian is an award-winning artist whose fascination with combat sports became the foundation of his creative career. By developing a highly recognizable body of work around something he genuinely cared about, he has gone on to work with major brands including the UFC, Nike, Marvel, and ESPN.In this episode, Gian explains why narrowing your focus can actually expand your opportunities, how a specific artistic niche can help the right audience find your work, and why being deeply aligned with your own interests gives you a better chance of standing out.“The highest probability of making it as an artist is to be most aligned with what you're into.”— Gian GalangTimestamps:00:00 Introduction01:38 UFC 281: A UFC Poster04:38 Growing Up Obsessed with Comics and Combat Sports08:56 Iron Mike: A Mike Tyson Illustration09:59 From Combat Sports to Entertainment: How the Niche Expanded13:08 Why Specificity Builds Confidence with Clients14:41 Family Portrait16:11 Narrow Focus, Wide Reach: The Philosophy Behind the Niche18:20 Final AdviceConnect with GianWebsite: https://giangalang.com/Instagram: https://www.instagram.com/giangalang/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.








