Claim OwnershipMarketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers
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© Anita Dykstra
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Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact?
Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7.
I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consistent traffic, leads, and sales without relying on the social media grind.
This show is packed with actionable strategies, expert insights, and real-life examples to help you:
⭐️ Leverage Pinterest and SEO to attract dream clients on autopilot.
⭐️ Create evergreen blog content that generates traffic for years to come.
⭐️ Build marketing systems that free up your time while growing your business.
⭐️ Market your business without burning out or chasing unpredictable algorithms.
If you’ve ever asked yourself:
👉 How do I attract more leads to my email list and courses without ads?
👉 How do I use Pinterest to grow my audience and leads?
👉 How can I simplify my content marketing and still see results?
👉 How do I use evergreen strategies to build a sustainable business?
…this podcast has the answers.
Every episode dives into tips and strategies for blogging, SEO, and Pinterest marketing, so you can grow your audience, drive consistent traffic, and make sales with less stress.
If you’re ready to ditch the hustle and embrace evergreen marketing, you’re in the right place.
Subscribe now and tune in weekly for actionable advice that will help you simplify your marketing, amplify your reach, and build a business that gives you freedom.
Ready to turn your content into a 24/7 lead-generation system? Press play on the latest episode, and let’s dive in!
⭐️ For more support and resources, visit www.anitadykstra.com
Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7.
I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consistent traffic, leads, and sales without relying on the social media grind.
This show is packed with actionable strategies, expert insights, and real-life examples to help you:
⭐️ Leverage Pinterest and SEO to attract dream clients on autopilot.
⭐️ Create evergreen blog content that generates traffic for years to come.
⭐️ Build marketing systems that free up your time while growing your business.
⭐️ Market your business without burning out or chasing unpredictable algorithms.
If you’ve ever asked yourself:
👉 How do I attract more leads to my email list and courses without ads?
👉 How do I use Pinterest to grow my audience and leads?
👉 How can I simplify my content marketing and still see results?
👉 How do I use evergreen strategies to build a sustainable business?
…this podcast has the answers.
Every episode dives into tips and strategies for blogging, SEO, and Pinterest marketing, so you can grow your audience, drive consistent traffic, and make sales with less stress.
If you’re ready to ditch the hustle and embrace evergreen marketing, you’re in the right place.
Subscribe now and tune in weekly for actionable advice that will help you simplify your marketing, amplify your reach, and build a business that gives you freedom.
Ready to turn your content into a 24/7 lead-generation system? Press play on the latest episode, and let’s dive in!
⭐️ For more support and resources, visit www.anitadykstra.com
104 Episodes
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Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what it really looks like to rebuild a business after rest, identity shifts, and major life changes. I’m sharing how stepping away helped me realign my work with my values, energy, creativity, and lifestyle, and why I’m no longer building from hustle or industry pressure, but from calm, clarity, and intuition.Here’s what to expect from this episode:What an identity evolution (not identity loss) looks like in businessLetting go of industry expectations and copy-paste strategiesCreating content and offers that match your energy and lifestyleWhy I’m choosing evergreen, slow, and sustainable marketingThe “shedding phase” and what I’m no longer available forMentioned in this episode:⭐️ Connect with me on Instagram: @anitadykstra.com⭐️ Check out Blog Traffic Machine here
Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into my return after 11 months offline and why stepping away from my business completely changed my life, health, and direction. I’m sharing the real story behind the pause, what deep rest actually looks like, and how this season marks a powerful realignment in both business and life. Here’s what to expect from this episode:Why burnout and misalignment forced me to pauseWhat rest taught me about identity, intuition, and creativityThe sunk cost fallacy and why it keeps business owners stuckHow disconnecting from industry noise created clarityLessons I’m carrying into rebuilding my business
Welcome to another episode of the Marketing That Leads Podcast! Can you believe we’ve hit 100 episodes? 🎉I’m beyond grateful for your support and excited to celebrate this milestone by tackling a crucial topic for coaches: blogging mistakes that could be costing you leads and visibility.Here's what to expect from this episode:Why over-focusing on aesthetics might be sabotaging your blog’s success.The danger of covering too many unrelated topics and how to keep your content cohesive.The importance of implementing SEO strategies from day one to drive consistent traffic.Join me as I dive into actionable tips to help you avoid these pitfalls and maximize your blogging efforts in 2025.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Welcome to another episode of the Marketing That Leads Podcast! Today, I’m diving into the simple yet powerful strategy of using a blog funnel to add at least one new lead to your email list every single day. If you’ve been wondering how to turn your blog into a lead-generating machine, this episode is for you.Here's what to expect from this episode:The three essential tools you need to set up your blog funnel for success.How to drive consistent traffic using SEO and Pinterest.Why your lead magnet needs to align perfectly with each blog post.The secret to pitching your lead magnet for maximum conversions.When to focus on promoting your program versus your lead magnet.Discover how to make your blog work for you 24/7, even when you’re not online.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Welcome to another episode of the Marketing That Leads Podcast! If the thought of managing a blog feels overwhelming, this episode is for you. I’m sharing my proven strategies for running a successful blog in just two hours a week—even without a team! Learn how to simplify your blogging process while still driving traffic, building your email list, and growing your business.Here's what to expect from this episode:Why a simple content planning system is key to efficiency.The secret to batching keyword research for maximum productivity.How to optimize your writing and updating days for creative flow.Tips for keeping your blog process streamlined and stress-free.How to audit your time and refine systems for faster results.Stop overcomplicating blogging and start working smarter, not harder.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Welcome to another episode of the Marketing That Leads Podcast! Today, we delve into the essential blog strategies for 2025 that coaches, course creators, and service providers need to know.Here's what to expect from this episode:Why sustainable visibility and low-lift SEO are non-negotiables in 2025.The key to creating profitable blog content that drives leads and conversions daily.How to optimize your blog posts for long-term, automated lead generation.Strategies for replacing time-consuming social media with evergreen marketing.Join Blog Traffic Machine before January 14th to secure a one-week Voxer coaching experience with me in February! This exclusive offer will help you kickstart your blog strategy with personalized support.Resources Mentioned: :⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Welcome to another episode of the Marketing That Leads Podcast! Today, we’re diving into the top 5 blog post types every coach, course creator, and service provider should have in their content arsenal. Whether you're starting fresh or refining your strategy, these blog post types will help you achieve incredible results.Here's what to expect from this episode:Discover the five essential blog post types and their unique goals.Learn why informational posts are crucial for SEO and traffic growth.Explore how comparison posts can convert dream clients at the deciding phase.Uncover the power of case study posts to build trust and drive sales.Understand why listicles and review posts are SEO goldmines.By the end of this episode, you'll know exactly how to leverage these blog types to bring consistent traffic, leads, and sales to your business. Plus, I share how to simplify content creation with templates available in my Blog Traffic Machine course.Resources Mentioned: :⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
oday, I’m sharing three simple yet powerful blog tweaks that can boost your conversions and results immediately. Whether you want to grow your email list, sell digital products, or book out your VIP days, these actionable tips are designed to make a big impact with minimal effort.Here's what to expect from this episode:How to format your paragraphs for easier reading and longer website engagement.Why you should promote your lead magnets and offers in multiple spots within your blog post.The importance of internal linking to guide readers through your content and improve SEO.Quick strategies to ensure your blog works harder for your business.These small adjustments can significantly enhance your blog’s effectiveness and help you achieve better results with less effort.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Today, I’m sharing how to leverage your blog to drive success in your 2025 launches. Whether you’re running live launches, evergreen launches, or both, I’ll walk you through actionable strategies to make your blog a powerhouse tool for traffic, conversions, and sales.Here's what to expect from this episode:The difference between traffic blog posts and conversion blog posts—and why you need both.How SEO-optimized content can bring consistent leads without ads or social media.Tips for creating low-competition, high-impact blog posts to grow your email list.How to craft an evergreen ecosystem of blog content that converts browsers into buyers.Why blog content is the easiest, most sustainable marketing tool for your launches.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Today, we dive into the biggest misconceptions about what it takes to run a successful coaching blog. If you've ever felt overwhelmed by the pressure to meet unrealistic blogging standards, this episode is for you! I’ll bust some common myths and show you a simpler, more effective way to leverage your blog for your coaching business.Here's what to expect from this episode:Why long blog posts aren’t the only way to rank on Google or grow your email list.How simplified SEO strategies can deliver great results without the technical overwhelm.The truth about content quantity: why you don’t need hundreds of blog posts to see success.How blogging consistency is overrated—and why ghosting your blog isn’t the end of the world.By the end of this episode, you’ll feel empowered to create a coaching blog that works for you without the stress.Resources Mentioned:⭐️ Join the Blog Traffic Machine course ⭐️ Apply for my VIP day⭐️ Join Passive Profit with Pinterest course⭐️ Join my email list⭐️ Connect with me on Instagram
Welcome to another episode of the Marketing That Leads Podcast! Today, I’m sharing an exciting update about a big change in my business. After much consideration, I’ve decided to move from Kajabi to Kartra. I’ll walk you through the five major reasons behind this decision and how it’s transformed my processes and reduced expenses.Why Kartra’s affiliate program features outshine Kajabi’s limitations.How Kartra truly delivers as an all-in-one platform.The surprising ways I cut my software expenses in half.The customization capabilities in Kartra that make it ideal for scaling.My experience with the supportive and responsive Kartra customer service.Resources Mentioned:⭐️ Get 30% of Kartra & Advanced Automations!⭐️ Join my affiliate program!⭐️ Join my email list⭐️ SiteGround Hosting Recommendation⭐️ Connect with me on Instagram
Welcome to another episode of the Marketing That Leads Podcast! After a much-needed two-month break, I'm back, and today’s episode is all about the lessons, insights, and epiphanies I experienced during my time away from the business. From behind-the-scenes revelations to personal breakthroughs, I'm diving deep into my journey and sharing what this pause taught me about life, business, and growth.Here's what to expect from this episode:Why I took time off from my education business and the burnout realizationThe process of disconnecting from routines to find clarity and freedomReconnecting with my passion for my travel blog and focusing on content creationDiscovering the importance of mental health, grief processing, and personal growthMy new minimalist approach: moving forward as a solo entrepreneurJoin me for a heartfelt comeback as I open up about my personal struggles and new direction. You’ll also get a glimpse into my future plans, where I lean into simplicity and reconnect with what truly matters in my business journey.Links & Resources:Blog Post: 10 Lessons Learned from Stepping Back From The Coaching Industry
Sharing a podcast update with you all! 📨 JOIN MY EMAIL LISTEmail me support@anitadykstra.com♻️ APPLY FOR THE VIP DAY📌 JOIN PASSIVE PROFIT WITH PINTERESTOur top 5 most listened-to episodes to dive into next:#41. 5 Steps to Kickstart Your Blog ASAP So You're More Visible in 2024#29: The Simple 4-Step Framework That Brought 73k People To My Website Last Month#40. How to Know the EXACT Topics Your Ideal Client Wants to Know More About#30: Biggest SEO Mistakes You Could Be Making#39: How To Optimize Your Website Into A Traffic & Sales Machine
Today, we delve into the secrets of creating email content that doesn't just reach inboxes but converts readers into buyers. This episode is the perfect wrap-up to our email marketing mini-series!Here's what to expect from this episode:Proven techniques for writing subject lines that guarantee high open ratesHow to make your email content hyper-relevant to different segments of your audienceStrategies to overcome the fear of sending multiple emails per weekThe importance of environment and mindset in crafting compelling emailsInsights into using feedback and reviews to enhance your email marketing effectiveness📩JOIN MILLION DOLLAR EMAIL (My affiliate link)📨 JOIN MY EMAIL LIST🤳CONNECT WITH ME ON INSTAGRAM
In today’s episode, I'm excited to dive into how you can build an engaged email list. This is episode two of a three-part series on email marketing. If you haven’t listened to episode 88, which covers how to stay consistent with your emails, I highly recommend checking that out after this episode. It's packed with valuable tips to help you maintain a consistent email schedule.Here's what to expect from this episode:The importance of having an engaged email list for your businessEffective strategies to grow your email listTips for keeping your email list engaged and activeBy the end of this episode, you'll have actionable steps to build and maintain an engaged email list that supports your launches and sales efforts.📩JOIN MILLION DOLLAR EMAIL (My affiliate link)🤳CONNECT WITH ME ON INSTAGRAM
Today, I’m excited to announce a three-part podcast series all about email marketing. This is the first episode of the series, where we’ll dive into how to get consistent with your email marketing and make sales from your emails.Here’s what to expect from this episode:My personal journey with email marketing and the challenges I facedThe pivotal moment that changed my email marketing gamePractical tips to make email marketing a non-negotiable part of your businessHow to write emails without overthinking or over-editingThe impact of the Million Dollar Email program on my email strategyBy the end of this episode, you’ll have actionable steps to stay consistent with your email marketing and start seeing better results.📩JOIN MILLION DOLLAR EMAIL (My affiliate link)🤳CONNECT WITH ME ON INSTAGRAM
Today, we delve into feeling burned out by marketing and how to overcome it with three easy steps. Learn how to manage burnout while maintaining your marketing efforts to keep your business thriving.Here's what to expect from this episode:Identifying the root causes of marketing burnoutStreamlining your content creation processFocusing on high ROI platforms for better resultsCreating a simple marketing plan that works for youBy the end of this episode, you'll have actionable steps to manage burnout and continue marketing effectively.♻️ APPLY FOR THE VIP DAY📹JOIN THE BLOG TRAFFIC MACHINE WAITLIST📼 CHECK OUT DESCRIPT HERE 🤳CONNECT WITH ME ON INSTAGRAM
Today, we delve into how a blog can help you diversify your coaching income. Learn how to leverage your blog to create multiple income streams, reduce risk, and enhance your business stability.Here's what to expect from this episode:Creating a content ecosystem to drive consistent salesBuilding brand awareness and trust through expert contentExploring additional income streams beyond your core offersMonetizing your blog with brand collaborations and affiliate programsBy the end of this episode, you’ll discover new strategies to boost your income and secure your business's future.♻️ APPLY FOR THE VIP DAY📹JOIN THE BLOG TRAFFIC MACHINE WAITLIST📼 CHECK OUT DESCRIPT HERE 🤳CONNECT WITH ME ON INSTAGRAM
Today, we delve into how to write blog content that doesn’t feel salesy or robotic. Learn how to create engaging, natural-sounding content that showcases your expertise and converts dream clients without feeling pushy.Here's what to expect from this episode:Writing like you speak for authentic connectionFocusing on providing value to solve client problemsIntegrating personal stories and case studiesAvoiding jargon and overly promotional language♻️ APPLY FOR THE VIP DAY📹JOIN THE BLOG TRAFFIC MACHINE WAITLIST📼 CHECK OUT DESCRIPT HERE 🤳CONNECT WITH ME ON INSTAGRAM
Today, we dive into how to balance your coaching business while maintaining a successful blog. As a busy coach, the idea of adding blogging to your to-do list might seem overwhelming. This episode is packed with practical tips and strategies to help you integrate blogging seamlessly into your coaching routine.Here's what to expect from this episode:Prioritising and planning your blog content effectivelyRepurposing content to maximise reach and save timeSetting boundaries and managing your time efficientlyLeveraging automation and outsourcing for your blogMaintaining flexibility and adjusting your strategy as needed♻️ APPLY FOR THE VIP DAY📹JOIN THE BLOG TRAFFIC MACHINE WAITLIST🤳CONNECT WITH ME ON INSTAGRAM
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