The SportBusiness Podcast

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and Jonathan Rest join Catherine Davies to break down the latest developments, departures and disclosures at Mediapro, the Spain-based global sports media rights and production agency.Ben Cronin provides an analysis of the Chinese EV industry’s rising influence in the sports sponsorship sector, in the week that Manchester City became BYD’s latest sponsorship interest.Also, a look at TOP sponsor branding and activations at the Milano-Cortina winter Olympics, and a broadside against ‘billion-strong’ audiences for sports events on TV.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben CroninEditor: Lumi Lehmuskallio Sources: 1. NVP lays down local challenge to Mediapro2.  Heidenreich exit continues Mediapro exodus3. EXCLUSIVE: Seibert bows out in latest Mediapro exit4. Chinese EV brands search for affinity, creating big opportunity for sport5. BYD enters EPL with Man City training kit deal6. BYD joins Commonwealth Games sponsor line-up7. TCL sets out on premiumization trail at Milan Cortina  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Martin Ross and Jonathan Rest join Catherine Davies to discuss Milan-Cortina 2026 - the TOP sponsor drop-off, media rights sales, OBS broadcast tech and the winter Olympics future in 2030 and beyond.Ben Cronin and Joseph Perry send in their SpoBis insights from a snowy Hamburg, plus LIV Golf changes, the coldest-ever North American football match and how to streamline your ski suit.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben Cronin, Joseph PerryEditor: Lumi Lehmuskallio  Sources: 1. TCL sets out on premiumization trail at Milan Cortina2. EBU-Warner Bros. Discovery alliance lands Olympic rights in Europe to 20323. Winter sports want IOC over programme tweaks4. IOC weighs up January winter Olympics amid climate change5. OBS ups AI usage for Milan-Cortina 20266. Hyrox not ready for media rights deals, says CMO  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning joins Catherine Davies to talk about the emergence of the predictive market sector as a potential game changer in sports sponsorship.Matthew Williams calls in from Mumbai to report on the latest trends in the Indian sponsorship market, while Jonathan Rest breaks down the latest developments at the Professional Fighters League as it adapts its format, calendar and ownership structure. Plus, a wearable tech spat at the Australian Open.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Matthew Glendinning, Matthew Williams, Jonathan RestEditor: Lumi Lehmuskallio Sources: 1. Polymarket surge continues with MLS deal2. NCAA calls out college sport prediction markets3. Kit supply deadline looms for Indian national team4. Knighthead, 885 up PFL stakes as founder Davis exits5. Oberlander takes COO role at PFL6. Tenfield strikes late to net AUF production rights7. Whoop wearable tech spat hits Australian Open  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.  This week, Frank Dunne joins Catherine Davies to talk about the crisis engulfing Belgian football as the Pro League’s contract dispute with DAZN leaves all parties in a Catch-22 situation.Martin Ross reveals possible tweaks to European rugby’s Champions Cup and analyses EPCR’s broadcast, event hosting and sponsorship business. Plus, the UCL league phase crescendo, OFC Pro League takes to the (damp) pitch and what sports fans watched on Netflix.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.  Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Host: Catherine Davies Contributors: Frank Dunne, Martin Ross, Jonathan RestEditor: Lumi Lehmuskallio  Sources: 1. Catch-22 situations leave Belgian football in a bind2. DAZN ordered to continue Pro League contract3. EPCR selling rights in-house as agency deals end4. OFC appoints TGI Sport to commercial role5. Netflix ready to go all-cash to seal WBD swoop6. Matchroom takes darts to Saudi in new hosting deal  Hosted on Acast. See acast.com/privacy for more information.

Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises?How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy?Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda?Why are three central African countries – Rwanda, the Democratic Republic of the Congo and the Republic of the Congo – targeting sport to promote themselves?Matthew Glendinning, European Sponsorship Editor at SportBusiness, discusses these topics – including a full breakdown of the financials of the deals – with Frank Dunne, SportBusiness’s Editor-at-Large.You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank DunneContributors: Matthew GlendinningEditor: Lumi LehmuskallioSources:1 Visit Rwanda commits major spend on LA-based properties | SportBusiness Sponsorship  2 Visit Rwanda enters US with Clippers, Rams | SportBusiness Sponsorship 3 Arsenal opts against renewal with Visit Rwanda | SportBusiness Sponsorship 4 DRC follows Rwanda visibility path with AC Milan and Monaco | SportBusiness Sponsorship 5 Barcelona deal extends DR Congo’s football drive | SportBusiness Sponsorship 6 Congo enters French football with Lyon deal | SportBusiness Sponsorship 7 Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year.Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider sports industry.Also, a look at Fifa World Cup betting rights, what next for Australia’s Big Bash and shopping for streaming subscriptions in the Lidl middle aisle.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Maria Kholodova, Martin Ross, Jonathan RestEditor: Lumi LehmuskallioSources: 1. ANZ adds naming rights in Australian Open renewal2. Broad appeal, premium feel key to tennis sponsorship growth3. Cartoon feeds, expanded coverage drive AO’s engagement push4. EXCLUSIVE: Sony to renew Australian Open in India5. Wowow nets Australian Open renewal in Japan6. AUF triples media revenue in tumultuous tender7. Stats Perform in landmark Fifa betting rights deal Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio  Sources:1. Enhanced Games devoid of sponsors, broadcasters2. Santos cuts short 7K deal by ‘mutual agreement’3. Betano replaces Pixbet at Flamengo4. How online betting sponsors made Brazilian football the ultimate FOMO market5. World Aquatics settles with swimmers in ISL case6. ISL eyes 2026 return with revised model Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.In 2018, the Infront agency and streamer DAZN paid €500m for the rights to European handball from 2020 to 2030. It was a deal set to transform the financial health of handball for a decade.  But in 2023, DAZN unexpectedly stepped out. Then, in December 2025, in an even more dramatic turn of events, the federation agreed with Infront that the agency would scale back its role massively from July 2026, handing back many rights to the EHF’s in-house marketing team. Jonathan Rest, Global News Reporter of SportBusiness, tells the story of what happens when one man’s vision to transform the commercial fortunes of a sport bumps up against unforeseeable market realities.  You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music. Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Frank Dunne   Contributors: Jonathan Rest  Editor: Lumi Lehmuskallio   Links: 1 EHF to take fresh approach to marketing rights | SportBusiness Media 2 EHF seeking large uplift this autumn for unified offering | SportBusiness Media 3 EHF set for tender launch under new rights strategy | SportBusiness Media 4 Infront, Perform tie up rights to European handball | SportBusiness Media 5 EHF secures 300% increase as Infront and Perform join forces | SportBusiness Media 6 EHF kicks off Infront, DAZN pact with digital overhaul | SportBusiness 7 Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner | SportBusiness  8 Infront negotiates revised EHF deal upon DAZN exit | SportBusiness 9 DAZN deals with Dyn after ending EHF sales role | SportBusiness Media 10 Infront’s EHF club remit ends, keeps Euros role | SportBusiness  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.Plus, TGL is back and the death of the international federation acronym.We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Host: Catherine Davies Contributors: Martin Ross, Matthew GlendinningEditor: Lumi Lehmuskallio Sources: 1. 2025 Media Review: Q1 2. 2025 Media Review: Q23. 2025 Media Review: Q34. 2025 Media Review: Q45. 2026: Media Preview6. Top 10 sponsorship deals in 2025 Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions:  who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction. Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history.  And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.Listen now on Apple Podcasts, Spotify and YouTubeEnter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Jonathan Rest, Matthew Glendinning, Faaez SamadiEditor: Lumi Lehmuskallio Sources:1. ESPN, WBD dominate Conmebol rights picture2. FC Diez Media retains Conmebol club business3. NBA revenue growth spurred by Nike and 2K renewals4. NBA jersey patch revenue close to $300m mark5. Mercedes-Benz deal ends WTA top sponsor hunt6. DAZN increase drives LaLiga to healthy uplift   The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here! Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Gavin Hamilton makes his podcast debut with sharp insights into Real Madrid’s proposal to sell off an ownership stake to external investors and what such a sale could earn.Duncan Griffiths Nakanishi presents the 2025 edition of The Long Game, SportBusiness’ big picture look at what comes next for sport, and what it could – and should – be doing to remain at the forefront of culture in the 21st century.Martin Ross offers a first-hand account of Host City 2025 in Glasgow and weighs in, alongside Ben Cronin, on the latest stadium naming rights deals after Barclays’ landmark Hampden Park agreement.Plus, MLS Cup attendance details with a twist, Ally Pally beer sales at PDC World Darts and the Fifa World Cup draw.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Gavin Hamilton, Duncan Griffiths Nakanishi, Martin Ross, Ben CroninEditor: Lumi LehmuskallioSources: 1. Pérez proposes Real Madrid minority stake sale2. Host City 2025 announces final speaker line-up3. Barclays invests in Hampden naming rights4. London Olympic Park naming rights on market5. World Darts Championship in Paddy Power extension  The Long Game, SportBusiness’ big-picture look at what comes next for sport. Explore here! Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Martin Ross and Jonathan Rest reflect on the rush of Uefa club competitions media rights deals in Europe’s ‘big five’ markets and look at who’s in, who’s not and what’s next. Ben Cronin also weighs in with insights into UC3’s new sponsorship approach for the competitions, including the creation of an ‘elevated’ sponsor tier.Martin reports from on the ground at Commonwealth Sport’s general assembly, where the Indian city of Ahmedabad is ratified host of the 2030 Games and is eyeing global sports hub status.And we provide a round-up of unusual championships from around the world, including ESPN’s Red Lobster Band of the Year, sheep dog trials on TVNZ, karate media rights - and will England rise from the Ashes? You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Ben CroninEditor: Lumi Lehmuskallio Sources: 1. Paramount swoops for UCL rights in UK, Germany2. Sky reunited with Uefa club rights, renews in Italy3. Little change in UCL’s FTA line-up but TF1 returns4. Telefónica to retain Uefa club rights in €1.46bn deal5. AB InBev deal emblematic of UC3’s new sponsorship approach6. Ahmedabad offers Commonwealth Games ‘strong fundamentals’ Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This month, we reveal the massive fee that the global streamer was prepared to pay to secure the rights in the US to the 2027 and 2031 editions of Fifa’s Women’s World Cup.Frank Dunne talks to Maria Kholodova about Netflix’s bumper deal, what the deal reveals about Netflix’s real sports strategy and what it says about the current state of the US sports media-rights market.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Frank DunneContributors: Ben CroninEditor: Lumi LehmuskallioSources:1 Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media2 USA, UK set to host Fifa Women’s World Cups | SportBusiness3 Netflix doubles down on WWC in North America | SportBusiness Media4 US broadcasters poised as Fifa launches WWC tender | SportBusiness Media5 Fifa to exceed $3bn media-rights target for 2018 World Cup sales | SportBusiness Media6 Fox succeeds ESPN as Women’s Euro broadcaster in US | SportBusiness Media7 Netflix joins NFL streaming party with Christmas Day offering | SportBusiness Media8 Netflix swoops for WWE’s Raw in global $5bn play | SportBusiness Media Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Jonathan Rest kicks off the podcast with key insights into how Apple TV will broadcast MLS in what remains of its deal, plus rejigged fees and match calendar, the next tender and winter weather.Faaez Samadi brings fresh insight into sponsorship in tennis with an overview of the SportBusiness Sponsorship tennis data snapshot and the latest new deals.We also take a look a look at the Müller v Son show headlining this weekend’s MLS Conference semi-finals, with a quick quiz on previous head-to-heads and results, industry news on Paramount Skydance’s WBD bid and the “burger curse” in Formula 1 sponsorship...  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Jonathan Rest, Faaez SamadiEditor: Lumi Lehmuskallio Sources: 1. MLS closes Season Pass, shifts season schedule2. MLS, Apple lift additional paywall for play-offs3. Saudi funding boosts tennis tours, Davis Cup seeks title sponsor4. Broad appeal, premium feel key to tennis sponsorship growth5. Paramount swoops for UCL rights in UK, Germany  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Matthew Glendinning and Martin Ross join to discuss the importance of the DP World Tour’s title sponsorship renewal, alongside its new deal with AWS, plus Dubai’s links to the Tour.Joseph Perry brings back fresh insight into the NFL’s Global Markets Program from Berlin where he attended the NFL International Series match.Finally, Catherine Davies and Joseph analyse the outlook for LaLiga as it looks to extract maximum value from the domestic market for its pay-TV media rights – in competition with UC3 and its own ongoing Spanish auction.We also reflect on the marketing gold of that “icicle” kick in a snowy Canadian Premier League final, a barking mad football fan banning order in Scotland, the upcoming Ashes and dancesport rights fees!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Matthew Glendinning, Martin Ross, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. DP World secures early European Tour extension2. AWS adds DP World Tour to PGA Tour tie-up3. Franchises, league call for patience as NFL hits Berlin4. EXCLUSIVE: LaLiga goes early with domestic tender5. El Clásico remains key as LaLiga brings forward domestic tender6. Cricket Australia strikes stopgap Ashes deal as demand in UK stalls Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Ben Cronin, Jonathan Rest, Martin RossEditor: Lumi LehmuskallioSources:1. Heineken boosted by F1 renewal ahead of expected UCL loss2. AB InBev poised to land Uefa beer category deal3. RFP beefs up partnerships unit as first sponsor nears4. Seasonality prompts TKO’s third-quarter revenue drop5. Blue Jays’ heartache pulls in huge Sportsnet ratings  Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Frank Dunne joins the podcast to discuss key points from SportBusiness’ latest in-depth industry report, Platform Wars: The Third Era of Private Equity Investment in Sport, which tackles the question: Is sport delivering the returns that investors expect?Matthew Williams lends his insight into the NFL’s latest forays in the fashion industry, through sponsorship and licensing deals with popular brands Lululemon and Abercrombie & Fitch. And Maria Kholodova offers sharp analysis of the NBA’s landmark media rights deals which have had a knock-on effect on international rights sales.Plus, a look ahead to Fubo’s upcoming financial results as Disney completes its acquisition, and a nod to record World Series ratings in Canada, where the Blue Jays are looking to win their first crown since 1993. You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Frank Dunne, Matthew Williams, Maria KholodovaEditor: Lumi Lehmuskallio Sources: 1. Platform Wars: The Third Era of Private Equity Investment in SportSpecial offer: We are offering the precursor to this report, Selling the Future? Private Equity’s Role in Sport (2023), at no additional cost for purchases completed before 31st December 2025!2. Lululemon furthers sports ambitions with NFL3. Abercrombie deal boosts NFL’s ‘fashion vertical’4. Sky Italia bolsters NBA offering for new season5. DAZN Spain adds to basketball rights with NBA6. Fubo, Disney close Hulu+ Live TV merger  Hosted on Acast. See acast.com/privacy for more information.

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi.Ben Cronin provides a detailed breakdown of the deals and explains why the Euroleague decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top pyramid’ structure. He also explains why the Abu Dhabi brands eclipsed the league’s long-term title partner, Turkish Airlines.  The pair discuss how the new deals fit into Euroleague’s overall sponsorship portfolio and why brands from the booming tourism and travel sector are attracted to the league.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Frank DunneContributors: Ben CroninEditor: Lumi LehmuskallioSources:EuroLeague sponsorship restructure bears fruit | SportBusiness SponsorshipEuroleague Basketball in five-year Middle East play | SportBusiness SponsorshipDubai BC hires M+C Saatchi for EuroLeague | SportBusiness SponsorshipLess is more for EuroLeague as Visa joins portfolio | SportBusiness SponsorshipTourism sector provides growth for sport in post-Covid boom | SportBusiness SponsorshipIMG retains Euroleague business to 2036 | SportBusiness Sponsorship Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. This week, Martin Ross, Jonathan Rest and Joseph Perry join for a special Sportel round-up edition where we bring you the latest nuggets of news and intel we uncovered from the 2025 convention in Monaco. Topics from the shop floor include:Talking points about the UC3 / Relevent Football Partners’ media rights tenders for the Uefa Champions League.That match in Miami – LaLiga’s first overseas regular-season fixture on hold, for now?LaLiga domestic rights tender moved up to coincide with Champions League rights auction.Conmebol and AFC rights sales.Iris picks up Giro d’Italia media rights.The latest on Olympics rights sales in India and elsewhere.Ekstraklasa’s plans to stir up competition ahead of its domestic rights tender.L-Frame advertising introduced to the Champions League, Six Nations.The first-ever SportBusiness Sportel mini-awards: Best dressed, best recovery, best freebie and more!  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine Davies Contributors: Martin Ross, Jonathan Rest, Joseph PerryEditor: Lumi Lehmuskallio Sources: 1. Postcard from Monaco2. UC3 needs new and old media worlds to combine to surpass growth targets3. EXCLUSIVE: Iris lands Giro international rights4. DAZN appoints Foxtel’s McCloy to replace Watson5. UCL/Six Nations L-Frame story Hosted on Acast. See acast.com/privacy for more information.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.This week, Ben Cronin and Faaez Samadi kick off with a look at some of the key deals featured in SportBusiness’ two-part extended data snapshot of this season’s Premier League team sponsorship portfolios.We also provide an overview of our Global Media Report 2025 - hot off the press, while Martin Ross and Jonathan Rest discuss the 2030 Commonwealth Games heading to Ahmedabad, India’s chance to redeem its hosting reputation 20 years on from Delhi 2010.We also look ahead to Sportel Monaco and hear about some heavyweight issues for sumo wrestling at the Royal Albert Hall.  You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.Host: Catherine DaviesContributors: Ben Cronin, Faaez Samadi, Imran Yusuf, Martin Ross, Jonathan RestEditor: Lumi LehmuskallioSources: 1. The Premier League team sponsorship market: Arsenal to Fulham2. The Premier League team sponsorship market: Leeds to Wolves3. The Global Media Report 20254. Commonwealth Games set for India return in 2030 Hosted on Acast. See acast.com/privacy for more information.