Estheticians in Business

The Clients You're Missing Are Already at Another BusinessYour next five clients might already be spending money at a business RIGHT DOWN THE STREET. 👀And while you're trying to figure out what to post on Instagram, you could be missing opportunities to get clients through local business partnerships.In this episode of Estheticians in Business, we're talking about how solo estheticians can build relationships with other local businesses that lead to referrals, new clients, and actual BOOKINGS.I'm sharing how I used partnerships in my own esthetics business, including a massage therapist who became a consistent referral source, and how you can start doing the same.We're talking about:How to find local businesses that already serve your ideal clientsFive ways to collaborate without spending a fortuneHow to approach another business without making it awkward 😂Why partnerships need to benefit BOTH businessesHow to collect leads and turn collaborations into bookingsWhy following up is what makes these opportunities worthwhileBecause handing out business cards and hoping someone remembers you isn't much of a marketing strategy.Your homework: Find THREE local businesses whose customers would benefit from your services and start a conversation with ONE this week.Inside the Estheticians in Business Membership, I have an in-depth training on local business partnerships, including how to approach businesses, collaboration ideas, and how to turn those relationships into bookings.Join the EIB Membership ($87/month):JOIN THE MEMBERSHIPFREE LIVE TRAINING | November 23 at 12:30 PM CTThe 3 Things Keeping Your Esthetics Business From Being Fully BookedWe're breaking down what's keeping you from getting consistent clients and what to do about it.REGISTER FOR THE FREE TRAININGJoin our FREE Estheticians in Business Facebook Group:JOIN THE FACEBOOK GROUP

Stop Waiting for the Perfect Time to Grow Your Esthetics BusinessWhat are you waiting for?More clients? More followers? More confidence? The beginning of the year?Here's the thing. Waiting for everything to be perfect could be the very thing holding your business back.In this week's Monday Marketing episode, we're talking about why taking action NOW is so important for solo estheticians, even when you're scared, unsure, or don't have everything figured out.Why waiting can feel productive when it really isn'tWhat putting off decisions could be costing your businessWhy you don't need more followers or confidence to start putting yourself out thereHow small, consistent actions add up over timeWhy acting on your ideas is better than letting them sit in your Notes appHow to start growing your business with what you have RIGHT NOWHere's what I want you to remember:You don't have to do everything. You just have to do SOMETHING.Post the Reel. Reach out to that potential client. Learn something new. Take the next step.Because six months from now, you could be wishing you'd started today.Inside the Estheticians in Business Membership, we're helping solo estheticians learn how to get clients, keep them coming back, and make more money.With weekly trainings, business resources, and Ask Al, you'll have the guidance and support to start taking action.🤍 Join the Estheticians in Business Membership: Link <<<

You Made the Money. Now What?You had an $8K month. Maybe even a $10K month. HECK YEAH! 🎉But now what happens to that money?In this episode of Estheticians in Business, we're wrapping up our four-part money series by talking about what every solo esthetician needs to do AFTER making the money.Because making money and knowing how to manage it are two completely different skills.I'm sharing how I handled money in my own esthetics business, why my first $12K month taught me a pretty expensive lesson, and how to make sure your best months help you survive your slowest ones.We're talking about:Why the money in your business bank account isn't all yours to spendHow to separate money for expenses, taxes, retail inventory, and savingsWhy you need to intentionally pay yourselfHow to work backward from your income goals to figure out how many clients you actually needWhy I recommend building 3–6 months of business savingsHow to use your numbers to decide what your business needs nextYour homework: Look at your last full month in business. How much came in? How much went out? How much did you pay yourself? What did you save? And what's ONE thing you're going to do differently next month?Because I want you making money, keeping money, and actually ENJOYING the business you're working so hard to build.💰 Join the Estheticians in Business Membership ($87/month)We're taking everything we've learned about money and moving into our next training series, Zero to Profitable Retail, where we're working on retail sales, confidence, and consultations to help you make MORE money.JOIN THE EIB MEMBERSHIPJoin our FREE Estheticians in Business Facebook Group:JOIN THE FACEBOOK GROUP

Are you using ChatGPT to write your marketing emails? 👀AI can save you time, but could it also be making your emails sound like everybody else's?This week, we're having an EIB Takeover! 🎙️Email marketing strategist and Estheticians in Business partner Jen Goff is taking over Monday Marketing to talk about using AI in your beauty business, why your emails should actually sound like YOU, and how to get more bookings through email marketing.Why AI-generated emails can hurt the connection you're building with clientsHow to use AI without losing your personalityWhy email marketing is so important for solo estheticiansWhat makes clients actually open, read, and click your emailsHow to save HOURS writing emails every monthHow Jen's Email Vault helps beauty professionals send better emails consistentlyHere's the thing:Your clients booked with YOU. Your personality, your expertise, and the relationship you've built with them.And your emails should reflect that.Jen is a former beauty business owner, licensed cosmetologist, celebrity makeup artist, and email marketing strategist who helps beauty businesses turn their email lists into bookings and sales.She's also an official Estheticians in Business Partner! 🤍The Email Vault | $19/monthGet weekly done-for-you email templates written specifically for beauty, health, and wellness businesses. Customize them with your business details and send!Connect with Jen GoffWebsite: https://jennifergoffxo.com👉 JOIN THE EMAIL VAULT Special EIB Offer👉 [EIB OFFER LINK ]

Is This Actually Making You Money?Just because you're investing in your esthetician business doesn't mean you're making a GOOD investment. 👀In this week's episode of Estheticians in Business, we're continuing our four-part money series and talking about something every solo esthetician needs to consider before buying another machine, signing up for another certification, or adding another monthly expense.What's your return on investment (ROI)?I'm breaking down how to determine whether a business purchase actually makes financial sense, why following industry trends can get expensive FAST, and the questions you should be asking before spending thousands of dollars on something new.We're talking about:Why spending money on your business doesn't automatically make it a good investmentHow to calculate whether a new machine or service is worth the costWhy your current clients should influence your purchasing decisionsHow education, software, and client experience improvements can provide a returnThe one question to ask before your next business purchaseBecause just because everyone else is offering microneedling or buying the latest machine doesn't mean it's the right investment for YOUR business.Your homework: Before your next business purchase, ask yourself, "What do I actually expect to get back from this?"More revenue? Lower expenses? More time? More returning clients?If you can't answer that, maybe hold off on buying it. 😂Inside the Estheticians in Business Membership, we're working on understanding your numbers, making smarter financial decisions, getting more clients, and building a business that actually makes you money.Join the EIB Membership MEMBERSHIP LINKJoin our FREE Estheticians in Business Facebook Group:[FACEBOOK GROUP LINK]Want help making your business more profitable?