Estheticians in Business

Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment.But then they couldn't figure out where you're located, which service to choose, or how to actually book with you.And just like that, you've potentially lost a client.In this quick Monday Marketing episode, we're talking about how your booking experience could be costing you clients before they ever make it onto your treatment table.Why making clients work too hard to book can cost you appointmentsWhy your location needs to be easy to find on Instagram and FacebookHow to make your booking link easy to accessWhy new clients should know exactly where to startWhat to do when someone isn't sure which service to bookA simple 5-minute booking audit you can do TODAYHere's your homework:Go to your Instagram, Facebook page, or website and pretend you've never seen your business before.Can you figure out where you're located? Can you book without messaging someone? Do you know what to do if you're unsure?Every extra thing a potential client has to figure out gives her another opportunity to say, “I'll come back to this later.”And we all know how that usually goes. 😂Your marketing got her interested. Don't lose her because becoming your client is harder than it needs to be.Visit glossgenius.com and use code EIB for 50% off your first two months of their premium plans.Want more help getting clients?Inside the Estheticians in Business Membership, we're working on getting clients, keeping them coming back, and becoming really freaking good at business.Join us and get support applying what you're learning to YOUR business. 🤍

You’re Making Money. So Why Does It Still Feel Tight?You’re making more money than you used to... so why does it still feel like there’s never enough?In this episode of Estheticians in Business, we’re kicking off a month of MONEY conversations, and we’re starting with the difference between making more money and actually keeping more of it.I’m sharing what this looked like in my own business when I hit six figures in less than 18 months and eventually had a $12K month... but realized the majority of that money was going right back into the business.We’re talking about:Why growing revenue doesn’t automatically mean you’re making more moneyHow your expenses can grow right alongside your incomeWhy two estheticians making $10K can have VERY different businessesThe business purchases that quietly stack upWhy your business doesn’t always need another machine, rebrand, software or expenseThe number I want you to look at from your last monthBecause sometimes the answer isn’t “I need to make more money.”Sometimes you need to understand what’s happening to the money you’re already making.And if your business is making more but somehow you still don’t feel ahead, I want you to look at how much came in vs. how much actually stayed.💰 Want to go deeper? This month inside the Estheticians in Business Membership, we’re focusing on making your money make sense: what came in, what went out, what you actually kept, and understanding the numbers behind your business.Join Estheticians in Business Membership:[ADD MEMBERSHIP LINK]Join the FREE Estheticians in Business Facebook Group:[ADD FACEBOOK GROUP LINK]

More services don't always make your business more appealing.Sometimes they just make it harder to book.If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.She doesn't want to become the esthetician before she can book with you.In this quick Monday Marketing episode, we're talking about:Why too many choices can stop someone from bookingHow an overwhelming service menu can cost you clientsWhy potential clients want your recommendationMaking it stupid easy for a new client to know where to startUsing options like a New Client Facial or consultation to simplify bookingWhy cute service names aren't always helping people chooseYour client doesn't need a million options.She wants to feel confident she's making the right choice.So here's your homework:Go to your booking site and look at it like you've never seen your business before.If you weren't an esthetician, would you know what to book?If the answer is no, make it easier.If you want more help making your business easier to market, sell, and grow, come join us inside the Estheticians in Business Membership. 🤍

What happens when a potential client calls while you're in the middle of a facial and you can't answer?In this episode, I'm talking with Kate, founder of Zolie and an EIB Partner, about what those missed calls could actually mean for your business.We're talking about how clients are actually finding and choosing estheticians, what happens when you don't answer the phone, and how an AI receptionist can help answer questions, book appointments, follow up with potential clients, send texts, and take some of the everyday work off your plate.We also get into the questions I KNOW you're probably thinking 😂Does it actually sound like you?What happens with client privacy?Does it work with your booking platform?Should every esthetician even have an AI receptionist?And Kate shares real numbers from businesses currently using Zolie so you can see what this can actually look like.Links from this episode:✨ FREE Profit Leak Audit:[LINK]📞 Try Zolie free for 14 days + get 20% off as part of EIB:[EIB ZOLIE LINK]🏥 Med Spa / HIPAA Waitlist:[LINK]

How to Use Local Facebook Groups to Get Esthetician ClientsLocal Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your business once and expect people to start booking.You want to become the esthetician people in that group actually recognize, remember, and eventually recommend.In this quick Monday Marketing episode, I'm breaking down how I used Facebook groups in my own esthetics business and how I still coach estheticians to use them today.How to find active local Facebook groups that actually make sense for your businessWhy you need to know the group's promotional rules before postingHow to write promotional posts around what potential clients actually wantWhy your Facebook group posts should encourage people to commentHow to take those comments into the DMs and start real conversationsWhat to do when a Facebook group doesn't allow business promotionWhy participating throughout the week matters just as much as promotional postsHow to become the esthetician people start tagging when someone asks for a recommendationThe goal isn't to jump into a local group, post “I have appointments available!” and disappear.Show up. Have conversations. Answer questions. Let people get familiar with you.Eventually, when someone asks:“Who's a good esthetician around here?”You want people tagging YOU before you even have the chance to comment.If you're trying to get more local clients, Facebook groups are absolutely worth using. Just use them like a human instead of treating them like a free advertising board. 😂And remember: get people interacting with you, then get into the DMs and have the conversation.If you want more help getting clients and growing your solo esthetics business, come join us inside the Estheticians in Business Membership. 🤍 - use the word PODCAST for $15 off your first month!