Claim OwnershipDTC ECOMMERCE: Customer Acquisition & Retention
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Brought to you by M3 - We build DTC brands through joint venture partnerships utilising growth strategy, paid media and creative. On the DTC ECOMMERCE podcast we talk about all things customer acquisition, retention and content. This is your one-stop shop to solving every-day direct-to-consumer brand problems. We'll talk about all things DTC growth and provide insights and solutions into how we're driving our brands forward.
28 Episodes
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EP28: Riding a Tricky Q1 & Q2 in e-CommerceQ1 and Q2 can be brutal, In this episode, we break down exactly what you can do, like increasing your angle and content output (net new is best) and knowing when to spend less for better efficiency.We’ll also tackle the fundamentals around securing your finances, cutting unnecessary overhead (yes, even staff costs), and streamlining processes to make every dollar count. Plus, we’ll dig into ad account structure - while it won’t magically fix everything, getting it right sets you up for scale.M3 on InstagramM3 on Linkedin
EP27: Addressing FB Comment, Q1 Strategic Offers & 2025 PredictionsIn this episode, we dive into a fiery Facebook comment about running separate campaigns for TOF, MOF, BOF, LALs, and interests. Can you really outsmart the Meta algorithm?We’ll also share strategies to crush Q1 with winning offers and how to seamlessly weave them into your Meta process to supercharge your creative.Finally, we’re looking ahead with bold 2025 predictions. From brands embracing AI (or not) to a return to founder-focused storytelling, we’ll cover what’s next as the Australian economy gears up for a rebound.M3 on InstagramM3 on Linkedin
EP26: Cost Controls vs Force Spend/Lowest Cost (Meta Ads)When to use Cost Controls vs. Force Spend on Meta Ads? In this episode, we dive into the benefits of using cost controls instead of force spend, and why a hybrid approach can be powerful for managing campaign budgets effectively. We'll break down the strengths of cost controls, when to consider force spend,Steal our ad-account structure here: https://www.m3digital.com.au/m3-meta-acceleratorM3 on InstagramM3 on Linkedin
EP25: Awkward October, November Strategies & Creative Based TargetingJoin us for an interesting episode, including our thoughts on why more people are waiting for Black Friday and Cyber Monday (BFCM) deals than ever before. We'll dive into November strategies, from rotating offers to maintaining profit margins, and explore creative-based targeting versus traditional interest targeting + more.M3 on InstagramM3 on Linkedin
EP24: Shooting S**t Part 2 | Everything From Retention to Ugly AdsIn this episode, we discuss retention compounding, untapped audiences, and why simple DTC strategies still continue to win. We cover a couple Q4 ad tactics, killer content that's working, and the enduring power of ugly ads..M3 on InstagramM3 on Linkedin
EP23: Shooting S**t Part 1 | State of July & Focus AreasJoin us as we delve into a variety of topics, from tracking progress in July to the importance of refining your processes. We also discuss optimising cost infrastructure, identifying inefficiencies, and much more.M3 on InstagramM3 on Linkedin
EP22: Q&A Showdown: 3 Random Questions Each!Join us in this authentic episode where we challenge each other with three unexpected questions about e-commerce. Get ready for a rapid-fire session filled with insights, strategies, and a few surprises.M3 on InstagramM3 on Linkedin
EP21: Why Isolated Focus MattersIn this episode, we discuss the crucial importance of focusing on isolated areas within your strategy and allocating resources to the core aspects that drive your progress.M3 on InstagramM3 on Linkedin
EP20: How Updating Your Offer Can Increase Ad PerformanceIn this episode we talk about strategic ways you can play with your offers to accelerate your ad performance.M3 on InstagramM3 on Linkedin
EP18: 3 Mindsets You Need to Adopt & Integrate Into Your BrandIn this episode we talk about 3 critical mindsets you need to adopt and integrate into the way you are running your brand. Some of these may be controversial!M3 on InstagramM3 on Linkedin
EP18: 3 Things Our Fastest Growing Brands Have Done to Get From $0 to $100K+In this episode we talk about 3 fundamental components you need to be clear and executing on to take your brand from being a small market player to making some real noise in the marketplace.M3 on InstagramM3 on Linkedin
EP17: 3 Reasons You Should be Using Cost Controls on your Facebook Ads (Bid Caps/Cost Caps) In this episode we dig into a few core reasons why you need to be utilising bid-caps within your facebook ad-account to help scale your brand significantly faster.M3 on InstagramM3 on Linkedin
EP16: 4 Reasons You Should be Keeping it Simple in 2024: In this episode we dive into 4 core reasons you should be keeping your growth strategy simple in 2024. Heaps of value in this one, enjoy.M3 on InstagramM3 on Linkedin
EP15: The Power of a Creative Engine in the Modern Climate: In this episode we dive deep into our pod structure, and what we're doing to drive large volumes of creative output for our partners.M3 on InstagramM3 on Linkedin
EP14: ADV+ & Media Buying StrategiesIn this episode we break-down Advantage + Shopping campaigns, how we've been experimenting with them and how we are currently utilising them for our partners and brands.M3 on InstagramM3 on Linkedin
EP13: $40K to $430K p/mIn this episode we break-down the key factors and frameworks about how we scaled this new JV partner to $430K p/m.M3 on InstagramM3 on Linkedin
EP12: 5x Your Creative TestingIn this episode we discuss how critical it is to accelerate your creative testing.Don't be afraid to run ugly ads.M3 on InstagramM3 on Linkedin
EP11: 5 Key Factors in PartnershipIn this episode we discuss 5 key components we look at when partnering with a new brand or partner.M3 on InstagramM3 on Linkedin
EP10: MER ScenariosIn this episode we discuss how critical it is to look at different MER Scenarios and forecast various theoretical P&L outcomes.M3 on InstagramM3 on Linkedin
EP09: Facebook Ads Ain't DeadIn this episode we review BFCM and talk about the impact of Facebook Ads.M3 on InstagramM3 on Linkedin
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