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The Window Cleaning Millionaire
The Window Cleaning Millionaire
Author: Ryan Johnson
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© Copyright 2026 Ryan Johnson
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Welcome to The Window Cleaning Millionaire — the podcast built for service business owners who refuse to stay small.
I’m Ryan, and I took my window cleaning business from zero to over $1 million/year in just three years. Now I’m pulling back the curtain and sharing everything I’ve learned — the wins, the losses, and the exact strategies that actually work in the real world.
Whether you’re just getting started or you’re ready to scale past six and seven figures, this show is your go-to resource for:
✅ Real strategies that drive growth
✅ Real stories from the trenches
✅ Real results without the fluff
No theory. No hype. Just straight talk for service business owners who want freedom, profits, and a life they love.
Let’s grow your business and build something you’re proud of.
Hit subscribe and let’s dive in.
I’m Ryan, and I took my window cleaning business from zero to over $1 million/year in just three years. Now I’m pulling back the curtain and sharing everything I’ve learned — the wins, the losses, and the exact strategies that actually work in the real world.
Whether you’re just getting started or you’re ready to scale past six and seven figures, this show is your go-to resource for:
✅ Real strategies that drive growth
✅ Real stories from the trenches
✅ Real results without the fluff
No theory. No hype. Just straight talk for service business owners who want freedom, profits, and a life they love.
Let’s grow your business and build something you’re proud of.
Hit subscribe and let’s dive in.
55 Episodes
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Episode Summary:What if one event, one you almost didn't attend, completely changed the trajectory of your business and your life? In this solo episode, Ryan shares the story of the moment everything shifted: a small mastermind event in Michigan that he almost skipped because he couldn't afford the plane ticket. Six and a half years later, he went from broke newlywed to over $1M in annual revenue in just three years, and he traces a straight line back to that room.Ryan breaks down the power of proximity: why getting around higher-thinking people compresses years of growth into months, why motivation-only events are a waste of your time, and what he's building differently with the Reach Breakthrough Live event. Small room, real systems, actual implementation. If you're stuck on the truck, starting every month at zero, or just tired of spinning your wheels, this episode is your nudge to get in the room.🎟 Reach Breakthrough Live Event (March 26–27 | Denton, TX) Learn the marketing, hiring, and retention systems we use to scale. Tickets: https://reach-breakthrough.com
Episode summaryRyan shares a few recent underdog stories that have motivated him, and connects them to how he built Reach Window Cleaning from a small-town start into a seven-figure business. This episode is less tactical and more motivational: how hunger, resourcefulness, and the right environment can compress time and change your life faster than you think.
Episode SummaryRyan sits down with Evan Ritchie, founder of Coconut Cleaning, to break down how Coconut built a membership program (Coconut Club) that drives recurring revenue, boosts profits, and fuels referrals. Evan shares the evolution of their offer, what finally made it a “no-brainer,” and how they trained technicians to sell it consistently. They also talk franchising strategy, branding, and how Coconut uses reciprocity-based marketing to dominate local markets.
Episode SummaryRyan sits down with Dan Antonelli, founder of KickCharge Creative, one of the most recognized branding agencies in the home services world. Dan shares how he went from hand-lettering trucks at 15 to leading a 50+ person agency and why branding isn’t “just a logo,” it’s a growth lever that impacts lead cost, close rate, average ticket, recruitment, and trust.If you’re still running a “white-van” brand that looks like everyone else (or you’re considering a cheap logo + partial wrap), this episode breaks down why that decision can cost you far more than you realize and what to do instead.
Episode SummaryIn this episode, Ryan sits down with Robert Eisenstadt, founder of a Las Vegas–based commercial pressure washing company doing $1.5M+ annually, to break down the real story behind scaling in the commercial space. Robert shares how he went from running a chaotic multi-service operation, losing $20,000 a month without realizing it, to shutting everything down, rebuilding from $70K in recurring revenue, and scaling back past seven figures in just a few years.This conversation dives deep into commercial sales, LinkedIn outreach, relationship-based marketing, and the hard lessons that forced Robert to build real systems.
Episode Summary:In this milestone Episode 50 of the Window Cleaning Millionaire Podcast, Ryan breaks down the real framework behind building a profitable, scalable service business. After growing his own window cleaning company to seven figures and coaching hundreds of business owners, Ryan explains why success does not come from working harder or chasing the next tactic.Instead, every winning business is built on three fundamentals: mindset, skill set, and habits. Miss one, and growth stalls. Get all three aligned, and momentum compounds fast.This episode is a must-listen for window cleaners and service business owners who feel stuck, overwhelmed, or unsure what to focus on next.
Episode Summary:In this episode of the Window Cleaning Millionaire Podcast, Ryan sits down with Gatlin McBride, owner of Mint Window Cleaning, to unpack what it really takes to build a seven-figure home service business from the ground up.Gatlin shares his full journey—from growing up in a family of entrepreneurs, starting with pressure washing, and partnering with his brother, to moving states, dropping out of college, and scaling Mint Window Cleaning to nearly $2 million in annual revenue. Along the way, he breaks down the hard lessons learned about seasonality, market differences, pricing, branding, and why most business owners underestimate how long success actually takes.The conversation dives deep into advanced topics like service plans, recurring revenue, sales scripting, pricing psychology, marketing channels that actually work, and why calling your existing customer list may be the most overlooked growth lever in the industry. Gatlin also explains how Mint structures quarterly service plans, sets expectations to reduce churn, and uses simple but powerful scripts to increase lifetime customer value.Beyond tactics, this episode gets real about the mental side of entrepreneurship—loneliness, delayed gratification, grinding through the “middle,” and why most people quit before they ever give themselves a real chance to win. Gatlin offers candid advice for owners stuck between $5K–$150K per month and explains why staying in the game long enough is the ultimate competitive advantage.If you’re serious about scaling a home service business, building recurring revenue, and playing the long game, this episode is packed with insights you won’t want to miss.
Episode Summary:In this episode of the Window Cleaning Millionaire Podcast, Ryan Johnson sits down with longtime friend, mentor, and business coach Michael Grigery. Michael was Ryan’s longest-running coach and has worked with hundreds of home service businesses across the country.They dive deep into what actually drives growth for window cleaning and exterior service companies, why understanding your numbers matters more than any marketing tactic, and how branding creates leverage that compounds over time.Michael shares insights from his background in franchising, digital marketing, and coaching seven-figure business owners. Ryan opens up about his own growth journey, lessons learned from scaling, and what separates businesses that get stuck from those that break through to the next level.This conversation is practical, honest, and especially valuable for owners trying to scale without burning out or guessing their way forward.
Episode SummaryIn this episode, Ryan Johnson shares the story behind Loyalty Plumbing and why building a values-driven business matters more than hype, shortcuts, or quick wins.Ryan opens up about entrepreneurship, family, and leadership, including how loyalty, reliability, and trust became the foundation of his brand. Inspired by the characteristics of a Golden Retriever, Loyalty Plumbing was intentionally built to stand out in a crowded industry by leading with integrity and consistency.The conversation goes deeper into balancing business ownership, raising young kids, running multiple responsibilities, and navigating real-life challenges that shape how leaders show up for their teams and their families.This episode is a reminder that success is not just about money. It’s about transformation, culture, and building something that lasts.
Episode SummaryIn this episode of the Window Cleaning Millionaire Podcast, Ryan breaks down one of the most common and confusing questions for service business owners: when to hire managers and in what order.Fresh off the Christmas lights season, Ryan shares real numbers, real scripts, and real outcomes from implementing outbound calls to past customers. He explains how a simple call center strategy added nearly two thousand dollars in booked work in just a few days and why this system will scale significantly as more salespeople are added.From there, the episode dives deep into hiring strategy. Ryan walks through the exact order he recommends hiring key management roles, including office manager, operations manager, and sales manager. He explains what revenue levels make sense for each hire, how to structure compensation, and the biggest mistakes owners make when hiring too early or too late.This episode is packed with tactical advice for owners who feel overwhelmed, stretched thin, and unsure how to buy back their time without creating financial stress.
Episode SummaryMost window cleaning businesses do not fail because the owner is bad at business.They fail because the owner quits too early.In this episode, Ryan breaks down the real reason businesses win or lose, and it has nothing to do with being smarter, starting with more money, or having perfect systems.Ryan shares what the early years of Reach Window Cleaning actually looked like. Counting cash to pay bills, slow seasons, bad months, bad hires, failed marketing, and doing everything himself. What looks like fast success from the outside was built on years of grind that most people are not willing to endure.If you are in year one, two, or three and questioning whether this is worth it, this episode is for you.
Episode SummaryIn this solo episode, Ryan records the Monday before Thanksgiving and reflects on gratitude—not in a fluffy way, but as a practical leadership tool for service business owners.He talks about a brutally rainy week in Arizona that tanked what should’ve been a huge revenue week, how his team handled it, and why gratitude kept him from panicking or making desperate decisions.Ryan also shares how a $60K mentor (Keaton “The Muscle” Hoskins) drilled gratitude and time management into him, why he’s recommitting to those habits, and how you can use gratitude to zoom out and remember how far you’ve really come.Connect with RyanInstagram: @ryanthewindowcleanerDM the word “podcast” if you want help growing your window cleaning, pressure washing, or Christmas light business, or if you just have questions and want to connect.
Episode SummaryIn this episode, Ryan sits down with longtime friend and marketing expert Weston Willbank, founder of WBNK Marketing. Weston runs ads for window cleaning, pressure washing, Christmas lights and dozens of other home service companies. Together, Ryan and Weston break down exactly what is working right now in Facebook and Instagram ads, why old strategies no longer work, and how simple tweaks can dramatically lower your cost per lead.The conversation takes a deeper turn into entrepreneurship, mindset, mentorship, and the importance of upgrading your environment. Weston shares the full story of how he left a small town making 10K months and now runs an 80K per month agency. He also opens up about taking big risks, moving into a much better neighborhood, doubling revenue in a year, and the role his wife played in believing bigger.This episode is packed with tactical strategies for ads, lead follow up, funnel structure, offer creation, and upselling. It also includes practical mindset shifts that help owners grow faster without burning out.Connect with Weston WillbankWebsite: WBNKMarketing.comEmail: weston@wbnkmedia.comTell him you came from Ryan’s podcast for a special rate.Resources MentionedGo High Level (for funnels and follow up)$100M Offers and $100M Leads by Alex HormoziRyan’s coaching program for window cleaning and home service ownersWork With RyanDM “PODCAST” to @RyanTheWindowCleaner on Instagram to learn about one-on-one coaching and the group program helping over 40 owners scale their businesses.
Episode SummaryIn today’s episode, Ryan sits down with Josh Schiffman, a seasoned entrepreneur who helped build an eight-figure pest control company, led top-performing sales teams, and developed thousands of reps in the door-to-door world. Josh dives deep into the failures, formative moments, and surprising experiences that shaped him, starting all the way back to selling chocolate bunnies as a kid.Josh shares the turning points that pushed him toward leadership, the strategies behind creating route density, and the importance of serving customers beyond the basic transaction. He also breaks down what he would do today if he had to start a small service business from scratch. This conversation is full of tactical insights, psychology, storytelling, and real numbers that any home service founder can benefit from.If you want to learn how to grow a service business, train a sales team, build culture, or create customer experiences that multiply revenue, this episode is packed with practical value.Connect with Josh SchiffmanEmail: josh@mytribos.comLinks and ResourcesReach Window Cleaning: Training, insights, and resourcesSubscribe for future episodesLeave a review to support the show
EPISODE SUMMARYIn this episode, I break down why I have decided to transition our window cleaning company from one man crews to two man crews. For years, the one man model made perfect financial sense. It maximized output, required fewer people, and helped us grow quickly. But with rapid scaling, increased ladder injuries in the industry, and the complexity of managing more trucks, the risk equation has changed.I walk through the three main reasons behind the shift: safety, scalability, and culture. I also explain how the new pay structure will work, what our capacity goals will be, and how this change positions us for a major 2026 growth year. Whether you run one man crews now or have been thinking about switching, this episode will give you a full look at the pros and cons of each model and the real numbers behind our decision.
EPISODE SUMMARYIn this powerful and unfiltered conversation, Luke Abbott joins the show to break down how he grew All Clean Power Wash from a one man side hustle to nearly three million dollars in annual revenue. Luke’s journey is one many entrepreneurs will recognize. He went from working long days as a garbage man to grinding nights and weekends, missing dinners, sacrificing sleep, and pushing himself beyond burnout to pursue something bigger for his family.Luke shares the honest truth about what it takes to scale, including marketing strategies that actually work, the importance of leveling up your leadership, why your team culture matters more than you think, how to handle debt and financial pressure, and what most small business owners get wrong when hiring.This episode dives deep into mindset, discipline, systems, risk taking, personal growth, and the realities of building a multi million dollar service company. Luke’s vulnerability and transparency make this an episode every entrepreneur should hear.
EPISODE SUMMARY:In this episode of The Window Cleaning Millionaire Podcast, Ryan pulls back the curtain on a wild week that combined inspiration, stress, and some major wake-up calls.Fresh off a trip to Los Angeles to visit a $5 million window cleaning company, Ryan shares the game-changing outbound calling strategy that’s driving their massive growth — and how he plans to implement it immediately in his own business.But that’s not all. When tragedy struck back home with a serious employee ladder accident, it reminded him (and all of us) why cutting corners on things like workers’ comp and safety is never worth the risk.This one’s raw, honest, and packed with lessons on leadership, scaling, and protecting what matters most.If this episode hit home, take two minutes to leave a review on Apple Podcasts — it means the world and helps the show reach more service business owners like you.Tag @ryanthewindowcleaner with your biggest takeaway.Ready to scale your business faster (and safer)? DM “Podcast” to learn more about Ryan’s coaching program.
EPISODE SUMMARYIn this powerful and personal episode of the Window Cleaning Millionaire Podcast, Ryan shares a fresh perspective on growth, gratitude, and the importance of celebrating small wins — both in business and in life.After a quick staycation with his wife to celebrate their anniversary, Ryan reflects on how easy it is for entrepreneurs to get caught up chasing the next goal without ever pausing to appreciate how far they’ve come. He breaks down why this mindset can lead to burnout, distance at home, and a lack of fulfillment — even when business is booming.You’ll learn how to slow down, involve your family and team in your wins, and build a culture of gratitude and momentum that fuels real, lasting growth.If this episode hit home, share it with another business owner who needs to slow down and celebrate how far they’ve come.Leave a 5-star review on Apple Podcasts — it helps Window Cleaning Millionaire reach more entrepreneurs like you.Tag @ryanthewindowcleaner with your biggest takeaway.Ready to scale your business? DM “Podcast” to learn how Ryan’s helping 40+ service companies grow and thrive.
EPISODE SUMMARYIn this episode of the Window Cleaning Millionaire Podcast, Ryan pulls back the curtain on the real math behind growing a profitable service business.With Christmas light season in full swing and sales already topping $405K by mid-October, Ryan breaks down how he and his team hit record numbers this year — not by guessing, but by reverse engineering their goals with precision.You’ll learn how to turn “I want to make more money” into a measurable, repeatable, and trackable growth plan using a simple framework that works for any service business — window cleaning, pressure washing, Christmas lights, and beyond.If you’ve been stuck at the same monthly revenue for too long, this episode will show you how to finally get clarity, consistency, and control over your growth.If this episode helped you see your business differently, do these three things:Share it with a fellow business owner who needs to hear it.Leave a 5-star review on Apple Podcasts — it helps more entrepreneurs find the show.DM “Podcast” to @ryanthewindowcleaner on Instagram to get help applying these strategies to your own business.
EPISODE SUMMARY:In this powerful and personal episode, Ryan shares a message inspired by a recent LDS General Conference talk titled “The Lord Looketh on the Heart.”Through the story of David’s anointing and his own experiences building multiple seven-figure businesses, Ryan explores how real success isn’t found in appearances, money, or hype but in the heart behind what you do.He unpacks the difference between motivation and conviction, the importance of a “why” that’s bigger than money, and how to build a business rooted in purpose, family, and faith.If you’ve ever felt tired, unmotivated, or questioned why you’re doing all this this episode will help you realign your heart and find the fuel that lasts.CONNECT WITH RYAN:Instagram: @ryanthewindowcleanerDM the word “Podcast” if you’re ready to scale your business or want help rediscovering your purpose in itWebsite: WindowCleaningMillionaire.com




