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The Refill gives marketers the week's most interesting news in branding, advertising, and media, all delivered through an AI-voiced audio recap. Let us top you off! Original stories on marketingbrew.com
23 Episodes
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Thanks for listening to The Refill! Please subscribe to Marketing Brew's new podcast, Marketing Brew Weekly, at the links below. This will be the last episode of The Refill.
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Check out the full stories, written by our reporters, over at Marketing Brew.
The Refill is generated with Wondercraft.
We explore how Chips Ahoy is tapping into the Upside Down with an augmented reality game, why the NFL and NWSL are teaming up with new media partners to court the next generation of fans, and the story behind Honda’s historic venue-naming deal for the LA 2028 Olympics.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore the growing conflict over redlining influencer contracts, the rise of advertisements designed to be a moment of relief, and Google’s new features that bring brand loyalty programs directly into its shopping ads.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We'll explore why brands are creating their own original series, the nostalgia-fueled marketing behind a potential Oasis reunion, and the legal drama surrounding a popular parody account.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore the backlash faced by creator Connor Hubbard, the controversy surrounding American Eagle’s campaign with Sydney Sweeney, and Waterboy’s unconventional path to success through a criticized brand trip.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore American Eagle’s campaign with actor Sydney Sweeney, analyze brands’ reactions to a viral Coldplay concert couple and the potential risks involved, and dive into why toy brands are increasingly focused on winning over "kidults."
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore the extensive marketing behind F1 The Movie, Amtrak’s innovative brain-rot social media strategy, and Cash App’s unique movie theater ad campaign featuring Timothée Chalamet.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore how video is reshaping the podcast landscape, a Dancing with the Stars pro’s viral social media strategy, and why major brands are launching their own editorial newsletters on Substack.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore why brands are scaling back on heritage month engagement, how brand-owned coffee shops are becoming new marketing tools, and Carvel’s innovative ice cream-dispensing billboard.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore the movie industry’s strong rebound, P.F. Chang’s success with a viral TikTok moment, and Reddit’s expanding sports partnerships.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
In today’s Cannes-centric episode, we’ll explore the creator marketing trends we’ve seen at the ad festival, as well as the news coming out of the south of France, like Netflix teaming up with Yahoo DSP to build out its ads tier, and ads coming to WhatsApp.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore Netflix’s new content clipping tool, Stagwell’s Sport Beach at Cannes, and Amazon’s updated GenAI video generator.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus.
Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com.
The Refill is generated with Wondercraft.
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