The Social Geeks Podcast

This year marks the 10th anniversary of Social Geeks Digital Agency. In this video, I share the biggest lessons I’ve learned from running a digital marketing agency for the past decade.From taking a leap of faith in 2016 to helping hundreds of businesses grow online, these insights cover entrepreneurship, business systems, team building, and validating ideas before scaling.Timestamps:0:00 10 Years In Business01:04 Lesson 1: Start Fast02:45 Lesson 2: Keep Learning05:36 Lesson 3: Build Systems07:36 Lesson 4: Hire Great People10:40 Lesson 5: Network Matters14:35 Gratitude And Next StepsIf you're planning to start or grow your business, these lessons can help you avoid common mistakes and move faster.Book a free digital marketing consultation:https://socialgeeks.com.au/links

For every $1 spent on email marketing, businesses make an average of $34 back.Not followers.Not likes.Revenue.If you wouldn’t ignore a 34x return in any other investment — why ignore it in your marketing?In this video, Kyle breaks down the essential email marketing systems every business should have in place before spending a dollar on ads.Most businesses know they should email their database.Very few actually build the system.Email marketing isn’t about blasting promotions.It’s about building smart workflows that convert attention into customers — consistently.If you want help setting up high-converting email systems, book a free strategy call with the Social Geeks team. We’ll walk through your goals and show you exactly what’s possible.Because social media gets attention.Email converts it.Want help building your growth engine?Visit socialgeeks.com.auFree consultations available.Timestamps: 00:36 Why Most Businesses Miss Out01:12 Series Overview and Setup01:28 Choose Your Platform01:40 Automations and Workflows01:55 Abandoned Cart Emails03:01 Nurture Series That Convert04:59 Customer Onboarding Sequence06:32 Year Round Newsletter Loop07:44 Wrap Up and Next Steps08:00 Get Help and Offers09:08 Final Essentials Recap

YouTube is one of the most underrated growth channels for small businesses, and most owners are missing out.In this video, I break down a real client case study showing how just a few searchable YouTube videos generated consistent, high-intent leads over time. No ads. No viral stunts. Just smart, ethical marketing that actually drives customers.Learn how to:Stop chasing vanity metrics like views & likesUse YouTube as a search engine for your businessTurn videos into leads and clients over the long termTimestamps:00:00 Why YouTube is the Most Underrated Channel00:23 Vanity Metrics vs Real Results01:07 YouTube as a Search Engine01:52 Case Study: Buyer’s Agent Success02:43 YouTube Metrics That Matter04:21 Long-Term Benefits of Video Content14:20 Creating Effective Videos15:15 Conclusion & Takeaways💡 Want help turning YouTube into a lead-generating machine for your business?Book a free consultation here: https://socialgeeks.com.au/links

Welcome to the Social Geeks way of working!This video breaks down how we communicate, collaborate, and keep things running smoothly—without spamming your inbox or stealing your evenings.We’re big on efficiency + effectiveness: clear processes, respectful office-hours communication, and zero guesswork about what’s needed, when, and where.You’re always in control of your notifications, and we’re easy to reach via Google Chat, email, or a booked call.Excited to build smart, ethical, results-driven marketing together 🚀💚Timestamps:00:00 Welcome & intro00:30 What this video covers01:20 Account access checklist07:11 Communicating via Google Chat09:05 Managing projects in Asana14:33 Final thoughts👉 Learn more or get in touch: https://socialgeeks.com.au/

The practical strategies for leveraging AI tools to enhance digital marketing efforts, particularly for small businesses. Kyle discusses the benefits of Performance Max and Demand Generation campaigns, the importance of targeting specific audiences, and how to craft effective ads using advanced AI features. He also explains the relevance of Google search in the age of AI and provides valuable tips on structuring successful ad campaigns. Whether you're a small business owner, a digital marketer, or a curious learner, this episode offers actionable insights and expert advice to help you grow your business with Google Ads.00:00 Introduction to Tonight's Guest Expert00:21 Kyle's Journey and Expertise in AI-Driven Marketing01:24 The Evolution and Impact of AI in Digital Marketing01:50 Google Ads and AI: A Powerful Combination02:41 The Dominance of Google in Search and AI03:34 The Rise of AI Chatbots and Their Market Impact06:01 Crafting Effective Digital Marketing Strategies with Google08:05 The Importance of Google Ads for Small Businesses12:42 Understanding Google Search Types and SEO Strategies19:05 The Power of Google Display Ads and YouTube22:32 AI-Driven Campaigns: Performance Max and Demand Gen29:36 Structuring Your Google Ads Account for Success38:04 Importance of Having a Website38:29 Google Business Profile and Analytics39:35 Setting Up Google Ads and Merchant Accounts40:22 AB Testing and Sales Funnels43:04 Creating Campaigns in Google Ads44:25 Exploring Performance Max Campaigns46:00 Utilizing AI Tools in Google Ads52:42 Targeting and Privacy Concerns54:50 Q&A Session01:06:05 Conclusion Contact us @https://socialgeeks.com.au/contact/

Are you tired of spending a fortune on multiple software subscriptions? In this video, we share how we helped a client save over $13,000 annually by switching to High Level CRM. We walk you through our step-by-step process, from initial discovery to the complete migration of various tools, all to streamline operations and reduce costs. Learn how you can achieve similar results for your business through practical, effective solutions. Ready to make your software work smarter for you? Watch now and see the difference!Timestamps:00:00 Introduction & The Problem: Too Many Software Subscriptions00:15 Case Study: Wedding Academy's Challenge00:50 Calculating the Cost of Multiple Platforms01:20 The Solution: Switching to High Level CRM02:00 Discovery & Migration Planning02:40 Migrating Courses and Content03:05 Email Migration and Launch03:45 Email Marketing System Overhaul04:45 Automating Workflows & Saving Money05:20 Implementing Calendar, Live Chat, and WhatsApp05:55 Building the Community Platform06:20 Project Completion & Cost Analysis07:00 Lessons Learned & Final Thoughts07:45 How to Get Help Contact us @https://socialgeeks.com.au/contact/

Are you facing unusual website traffic or suspicious ad performance fluctuations? In this episode, Kyle from Social Geeks Digital Agency dives deep into the alarming rise of intelligent bot cyber-attacks targeting small businesses. Learn how these bots disrupt your analytics, waste your ad spend, and cause fake orders. Discover actionable steps to identify and block malicious traffic using the right plugins, apps, and services. Kyle shares real-world examples and practical tools, such as Wordfence, CloudFlare, and more, to protect your website, ensure accurate analytics, and maintain your business's security. Stay informed, proactive, and secure your online platform today!Timestamps:00:00 Introduction to Intelligent Bot Attacks01:46 Real-Life Examples of Bot Attacks03:21 Understanding the Threat Landscape05:10 Common Types of Bot Attacks12:44 Essential Defense Strategies16:55 Recommended Security Tools21:16 Final Thoughts and Recommendations

This isn't the video I planned to make today. Waking up to the tragic news in Sydney this morning, on the first day of Hanukkah and so close to Christmas, has weighed heavy on my heart.I wanted to take a moment to pause the usual business talk to reflect on what really matters. It feels like the world is hurting right now. Between this tragedy and the personal losses I know many are facing, but I still hold so much hope for humanity.We are all trying to make the world better in our own small ways. Whether you are a small business owner, a parent, or a friend, your connections matter. Let's use this holiday break to reach out, check in on those we haven't heard from, and hold our loved ones a little tighter.Thank you for being part of my 2025. Let’s make 2026 a year of kindness and compassion.00:00 Tragic News from Sydney00:17 Reflecting on Personal Losses00:33 Hope for Humanity00:38 Holiday Reflections and Wishes01:05 Making a Difference in Small Ways01:51 Gratitude and Looking Forward02:20 Final Thoughts and Holiday Wishes

In this video, we dive into a case study of a local floor cleaning business and their journey with Google Ads. The business had previous difficulties with high costs and low conversion rates. We conducted an audit, redesigned their landing page, implemented Google Performance Max campaigns along with search campaigns, and achieved remarkable results.00:00 Introduction to the Case Study00:14 Client Background and Initial Challenges00:36 Audit Findings and Initial Steps01:15 Campaign Performance Analysis02:05 Cost Efficiency and Strategy Shift02:50 Website Redesign Impact04:25 Key Takeaways and Recommendations05:01 Conclusion

In this comprehensive workshop, learn everything you need to know about setting up Google Ads for your small business. Join us as we walk through keyword research, campaign creation, setting bidding strategies, location targeting, audience segments, and much more. This step-by-step guide is perfect for beginners who want to optimize their ad campaigns and drive traffic or leads to their website. Follow along and start achieving better results with your Google Ads!00:00 Google Ads Workshop with Kyle from Social Geeks Digital - Part Two01:56 Understanding Google Ads Metrics03:59 Keyword Planning and Research12:22 Practical Keyword Research Exercise34:50 Filtering Keywords for Targeted Searches37:30 Using Google Sheets for Keyword Management38:03 Creating Ads from Selected Keywords41:45 Setting Up Google Ads Campaigns47:01 Understanding Conversion Tracking49:08 Google Analytics and Privacy Changes51:43 Building Effective Ad Groups54:25 Navigating Google Sheets for Keyword Filtering59:26 Setting Up Campaign Objectives in Google Ads01:07:32 Starting a New Google Ads Campaign01:08:07 Choosing Campaign Objectives and Bidding Strategies01:09:03 Optimizing for Clicks and Conversions01:12:35 Location Targeting and Network Settings01:20:43 Advanced Audience Segmentation01:26:37 Utilizing AI for Ad Creation01:36:13 Crafting Effective Headlines and Descriptions01:40:03 Adding Extensions and Finalizing Ads

BOOK YOUR FREE DIGITAL MARKETING & STRATEGY CALL:https://socialgeeks.com.au/linksIn this workshop, learn the essentials of Google Ads and how they fit into the digital marketing landscape. Hosted by Kyle Meloche from Social Geeks Digital Agency, this session aims to help small business owners gain confidence in managing their own Google Ads campaigns. We'll cover topics like campaign setup, understanding search types, keyword research, account structure, and the power of Google Analytics. Stay tuned for the next episode in which we'll dive into the practical steps of setting up a Google Ads account.00:00 Introduction and Workshop Overview01:24 Google Ads Campaign Structure01:43 Tracking and Analytics02:23 Building a Google Ads Campaign04:29 Types of Google Ads and Their Benefits15:02 Performance Max Campaigns20:24 Google Analytics and Tracking ROI24:01 Google Search Types and Keyword Research29:02 ‌34:56 Running Effective Google Ads35:55 Setting Up Your Google Business Profile36:43 ‌37:39 Recap and Audience Engagement38:42 Introduction to Google Ads

When someone asks ChatGPT, Gemini, or Perplexity who the best business is in your area—will your name show up? In this video, we break down exactly how to get your business visible in AI search and why this is the Google moment of 2025.⏱️ Timestamps:00:00 – Intro: Why AI search matters for local businesses01:05 – The Google moment: AI search in 202502:40 – AI indexing (Google Gemini, Bing Chat, Perplexity & more)05:15 – NLP compliance & content structure for AI08:02 – Reporting tools & tracking AI search visibility10:15 – On-page SEO for AI (best-fit briefs & top-reasons articles)14:35 – Location-specific SEO pages for local dominance18:10 – Competitor comparison pages (done ethically)21:45 – Expanded FAQs, testimonials & case studies25:20 – Off-page SEO: Business profiles, directories & backlinks30:05 – Press releases & building authority with AI33:40 – Why AI-driven leads are higher quality35:15 – Conclusion🚀 Don’t wait until it’s too late—AI search is the next big wave. Businesses who prepare now will thrive.🔗 Book a free consultation: https://socialgeeks.com.au/links

How digital marketing and automation helped an Australian real estate agency boost sales, streamline operations, and achieve a high return on ad spend.00:00 – Digital Transformation01:00 – Lead Generation02:00 – Results & ROI03:00 – Room for Growth04:00 – Boosting Conversions05:00 – Our Approach06:00 – Final Thoughts

Get ready for a deep dive into the biggest announcements from Google I/O 2025! Discover how the latest AI breakthroughs will impact small businesses, marketing, and the future of digital content. Use the timestamps below to jump to the topics that matter most to you. Timestamps: 00:00 - Google I/O 2025: The AI Earthquake01:00 - AI Search & The New Business Landscape02:00 - Zero Click Searches & SEO Challenges03:00 - Agentic AI: From Info to Action04:00 - AI Content Creation Revolution05:00 - The Content Tsunami: Standing Out06:00 - Human Connection: Your Superpower07:00 - Personal Branding & Storytelling08:00 - Niche Focus & Community Building09:00 - The Pendulum Swings: Loneliness & Loyalty10:00 - Recap & How to Win in the AI Era11:00 - Final Thoughts & Call to Action

In this episode, we share the inspiring success story of Jenny from Pop and Dangle, who attended our Facebook ads workshop and achieved her first five sales through her e-commerce website. We delve into the strategies used, including focusing on purchases over traffic, conducting A/B tests for optimized ads, and setting up email automation in Shopify. The video highlights the importance of targeted campaigns and email follow-ups to boost online sales and invites viewers to visit Jenny’s website to support her business.00:00 Introduction and Exciting News00:07 Jenny's Campaign Journey01:42 Campaign Results and Insights02:58 Split Testing Strategies06:18 Email Automation Setup08:59 Conclusion and Call to Action

This video is a full recording of our first-ever Facebook Ads workshop on the Sunshine Coast! We're diving deep into the essentials to help you get your campaigns up and running effectively.In this workshop, you'll learn:How to set up your Facebook Pixel to track results.Navigating the Meta Business Suite like a pro.The difference between boosting posts and creating campaigns in Ads Manager.How to craft a compelling offer using the Problem-Align-Solve (PAS) method.The key metrics you need to track for a successful campaign.Whether you're a seasoned business owner or just starting, this workshop is packed with valuable insights to help you grow your brand and get a real return on your ad spend.Got questions after watching? Book a free online consultation with me to discuss your marketing goals!#FacebookAds #DigitalMarketing #BusinessOwners #Entrepreneurs #MarketingTips #SocialMediaMarketing

Join Kyle from Social Geeks Digital as he returns to his alma mater, Auckland University of Technology, to share insights from his guest lecture on marketing technology. Dive into the world of MarTech and learn about tools that digital agencies and businesses use to streamline their marketing strategies. From the benefits and challenges of various platforms like High Level CRM and HubSpot, to key trends in the digital marketing space. Listen in on his practical advice, real-world examples, and tips on how to evaluate and select the right tools for your business. Perfect for marketing students and professionals looking to stay ahead of the curve.00:00 Welcome and Introduction00:05 Guest Lecture at AUT00:58 Introduction to MarTech01:12 Presentation Begins02:00 Kyle's Background and Agency02:29 Challenges with Tech Adoption04:46 Choosing the Right Tools08:43 Evaluating Platforms13:12 High Level CRM Overview19:58 HubSpot CRM Overview26:23 Agency Analytics Tool28:56 Q&A and Real-World Examples29:23 Innovative CRM and AI Text Campaigns29:44 Social Media Scheduling and Analytics30:20 Case Studies: Dog Influencer Campaign and Wedding Planning Certification32:38 The Importance of Simplicity in Tech Stacks33:45 Final Advice: Try Before You Buy and Networking36:32 Q&A Session with Kyle

In this special New Year's episode of the Social Geeks podcast, our host Kyle Meloche joins Jac & Ben from   @WeddingPlanningAcademy  on the Wedding Empires podcast to celebrate the beginning of 2025.  They dive deep into the Go High Level CRM suite, which the Social Geeks agency utilizes and resells under their own Social Geeks CRM Suite.  The discussion covers the CRM's diverse features, from AI agents handling calls to the management of text messages, social media interactions, and more. They highlight the significant cost savings experienced by the Wedding Academy after migrating to this platform, reducing expenses from $1500 to just $99 per month. Throughout the episode, they discuss the practical applications and benefits of Go High Level for wedding professionals, including automation, email marketing, lead management, and reviews.  The team shares real-world examples, tips, and key insights to help wedding business owners streamline their operations and focus more on their creative work. Whether you're dealing with email overload or looking for a comprehensive tool to handle your admin tasks, this episode offers valuable information on making your business more efficient in the new year. Tune in to learn how Go High Level can transform your wedding business and enjoy a free webinar offering deeper insights into the platform. 00:00 New Year Greetings and Podcast Introduction 01:28 Introducing Kyle and Social Geeks 02:49 Discussing Go High Level (GHL) 03:46 Features and Benefits of GHL 05:36 Automation and CRM Benefits 10:44 Kyle's Digital Marketing Journey 13:00 Implementing GHL for Wedding Professionals 14:20 Automation Strategies for Wedding Professionals 16:01 Live Chat and AI Assistants 18:04 Online Booking and Calendar Integration 19:41 Determining the Need for GHL 24:05 Effective Follow-Up Strategies 32:56 The Power of Quick Responses 33:22 Custom Wedding Proposals 34:37 Interactive Quote Builders 36:10 The Value of Quizzes 39:13 Automating Reviews and Testimonials 45:46 Managing Overwhelm with CRMs 50:41 Email Marketing Strategies 55:55 Final Thoughts and Recommendations

Essential SEO Strategies for Small Businesses In this episode, digital strategist Kyle from Social Geeks Digital Agency breaks down the essentials every small business should know before investing in digital ads. Kyle covers the importance of having a well-optimized website, focusing on brand awareness, and the role of search engine optimization (SEO). Key topics include on-page and off-page SEO, the significance of keyword research, crafting content strategies, and leveraging tools like Google's Search Console and Bing's Webmaster Tools. He also highlights the benefits of working with an SEO agency and their current Black Friday special. 00:00 Introduction to Digital Marketing for Small Businesses 00:46 The Importance of a Good Website 02:18 Understanding SEO: The Basics 02:39 On-Page SEO Strategies 06:01 Off-Page SEO Explained 08:01 SEO Tools and Tracking 10:06 Content Creation and Blogging Tips 11:02 Benefits of Working with an SEO Agency 11:43 Conclusion and Next Steps

I'm back after some exciting ventures in the UK and New Zealand, where we've launched new AI-driven platforms.  https://airealestate.co.nz https://socialgeeks.io Join me as I share how AI is transforming real estate and digital marketing, helping agents and businesses manage their communications more efficiently. I had the privilege of speaking at a New Zealand real estate conference and have witnessed incredible advancements in AI tools like ChatGPT. Find out about our high-level CRM suite and my predictions for AI's future impact on business operations. Plus, learn about our new community where you can get tips and resources to thrive in the digital marketing world. Let's embrace this age of abundance together! 00:00 Welcome Back: Exciting Ventures in the UK and New Zealand 00:16 AI Real Estate: Revolutionizing the Market 00:48 The Power of AI in Digital Marketing 02:01 High Level CRM: Transforming Client Interactions 03:18 The Future of AI in Business 04:33 Building a Community: Join Us! 05:33 A Vision for the Future: Empowering Entrepreneurs 07:18 Conclusion: Join the Journey