Cart Insiders Podcast

Stories Mentioned:✅ 1. Dollar General says its new high-income shoppers are making more trips and spending more 👉 https://www.modernretail.co/operation... Key Takeaways:✔️ High-income shoppers are frequenting Dollar General more often✔️ They’re not just buying essentials — discretionary spending is up✔️ Value messaging is resonating across income brackets✅ 2. Survey: Social media overtakes search engines among Gen Z 👉 https://chainstoreage.com/survey-soci... Key Takeaways:✔️ 41% of Gen Z prefer social platforms for search✔️ TikTok and Instagram are now product discovery tools✔️ Authentic, short-form content is critical for brand visibility✅ 3. Survey: U.S. shoppers already worried about rising costs of holiday essentials 👉 https://chainstoreage.com/survey-us-s... Key Takeaways: ✔️ 70% of shoppers are worried about higher holiday costs ✔️ Spending cuts are coming — fewer gifts, less decor ✔️ Value and budget-friendly promotions will be key✅ 4. Amazon is making Prime Day a four-day event in 2025 👉 https://www.modernretail.co/operation... Key Takeaways: ✔️ Prime Day 2025 will run for four days ✔️ More time for deals means more planning and more pressure ✔️ Retailers should prep campaigns that can sustain for multiple days✅ 5. Amazon testing humanoid robots to deliver packages 👉 https://www.theguardian.com/technolog... Key Takeaways: ✔️ Amazon is testing humanoid robots for last-mile delivery ✔️ These bots are being trained for real-world navigation ✔️ Retailers should watch how automation impacts fulfillment models

STORIES MENTIONED:1. Sam's Club Launches Online Pizza Delivery 👉 https://chainstoreage.com/news-briefs...✅ Sam's Club introduces nationwide delivery of its 16-inch Hot Baked Pizzas, priced at $8.98, enhancing convenience for members. ✅ The service offers delivery in as little as three hours, with options for standard and express delivery, catering to varying customer needs. ✅ This move positions Sam's Club competitively against rivals by combining value, convenience, and popular products to meet modern shopping habits.2. GameStop Buys $512 Million in Bitcoin, Stock Price Slides on the News 👉 https://retailwire.com/gamestop-buys-...✅ GameStop invests $512 million in Bitcoin, marking its first major foray into cryptocurrency as a treasury reserve asset. ✅ Despite the investment, GameStop's stock price declined, reflecting investor skepticism about the company's strategic shift. ✅ The move aligns GameStop with other firms adopting crypto strategies, signaling a broader trend in corporate finance.(Retail Wire, Business Insider)3. Consumer Confidence Rebounds in May Amid Increased Optimism 👉 https://chainstoreage.com/consumer-co...✅ The Conference Board's Consumer Confidence Index rose to 98.0 in May, up from 85.7 in April, indicating improved economic outlook. ✅ The rebound follows a pause on some tariffs on imports from China, alleviating consumer concerns over trade tensions. ✅ Retailers may anticipate increased consumer spending as confidence levels rise, potentially boosting sales.(4. Victoria’s Secret Latest Hit in Growing Swath of Retail Cyber Attacks 👉 https://www.retailtouchpoints.com/top...✅ Victoria's Secret experienced a cyberattack leading to website shutdown and disruption of some in-store services. ✅ The incident is part of a series of cyberattacks targeting major retailers, highlighting vulnerabilities in the retail sector. ✅ Retailers are urged to enhance cybersecurity measures to protect customer data and maintain trust.5. Amazon Pilots Audio Product Summaries Using AI 👉 https://www.retaildive.com/news/amazo...✅ Amazon is testing AI-generated audio summaries for products, allowing users to hear key features via the "Hear the Highlights" button. ✅ The feature aims to make shopping more accessible and efficient, especially for mobile users and those on the go. ✅ This initiative reflects Amazon's broader push to integrate AI into the shopping experience, enhancing customer engagement.=============================✅ START FREE with Omnisend=============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here 👉 https://www.Omnisend.com

STORIES MENTIONED:1. Target removes same-day delivery markups for loyalty membersKey Takeaways:✅ Target Circle 360 members now enjoy same-day delivery without additional markups.✅ This change enhances the value proposition of Target's loyalty program.✅ It's a strategic move to better compete with Amazon and Walmart in the delivery space.2. Study: Rising prices shaking up consumer loyalty and shopping behaviorKey Takeaways:✅ Inflation is causing 75% of shoppers to feel less confident in their spending. ✅ Consumers are actively seeking deals and are more willing to switch brands.✅ Retailers must focus on value-driven strategies to maintain customer loyalty.3. Google rolls out agentic AI checkout, expands virtual try-onKey Takeaways:✅ Google's virtual try-on uses AI to show clothes on your own body.✅ The "agentic" checkout automates purchases when your price conditions are met.✅ These tools enhance personalization and could improve conversion rates for retailers.4. TikTok Adds a Dedicated AI Assistant for In-App SellersKey Takeaways:✅ TikTok's "Seller Assistant" provides AI-driven support for sellers.✅ The chatbot helps optimize listings and manage orders in real-time.✅ This tool could make TikTok a more attractive platform for e-commerce businesses.5. Nike reportedly to hike prices on some items — and resume selling on AmazonKey Takeaways:✅ Nike is increasing prices on select products due to cost pressures.✅ They're resuming direct sales on Amazon to expand distribution and combat counterfeits.✅ These moves reflect a strategic shift to balance direct-to-consumer focus with broader market reach.============================✅ START FREE with Omnisend============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here 👉 www.Omnisend.com

Discover the Omnisend update that revolutionizes email marketing. Boost engagement, skyrocket open rates, and transform your campaigns instantly!=============================✅ START FREE with Omnisend=============================⚡️No credit card required ⚡️Best for starting businesses More than 125,000+ ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly relevant emails & texts.Check our features. It's FREE* - Click here 👉 https://bit.ly/4ca8QF0=============================📒 CHECK THESE OUT=============================⚡️Free Marketing Tools Hub👉 https://bit.ly/3RqZ4on*Free features do not cover all costs. Additional charges may apply based on SMS volume or your contact list size. Visit our website for full details.Disclaimer: This video is for informational purposes only and should not be considered as professional advice. The content provided in this YouTube video might change over time and we’re not responsible for any errors or inaccuracies if this happens. For the most up-to-date information, please check public sources and our website.#omnisend #emailmarketing #emailmarketingtips

Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!============================= Topics Discussed: 00:00 Intro01:16 USB keys04:23 $100B lost07:50 The real Walter White?12:34 Blinding sign15:12 Zoom on over17:39 One bad email21:15 ChatGPT law firm25:14 Geg & Gabe26:10 Turkey of the year29:41 Wrap up============================= 📒 RESOURCES============================= ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j ============================= 

This isn't your typical email marketing podcast episode! 😅 This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves? ============================= Topics Discussed: 00:00 Intro01:15 Growth hacking / Growth marketing02:52 Zero-party data05:04 Learnings06:56 Disrupt / Disruptor09:19 Synergy12:24 Wrap up25:49 Wrap up============================= 📒 RESOURCES============================= ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j ============================= 

What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.============================= Topics Discussed: 00:00 Intro01:06 Should brands suppress recent purchasers from holiday promotions?06:24 Should companies add more automation during the holidays?10:38 Which discounts work the best during BFCM?16:52 Commonly overlooked BFCM items are what?21:06 Live email review31:08 Wrap up 25:49 Wrap up============================= 📒 RESOURCES============================= ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j ============================= 

Get ready for another lively episode of our Email Marketing Talk Show! We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders.And let's not forget the live email review, where Greg and Gabe analyze an example from a Black Friday campaign and share some useful tips that you can apply to your marketing activities.============================= Topics Discussed: 00:00 Intro01:13 How should brands optimize their popups for the holiday season?05:34 Tips for designing great holiday email templates.10:04 What makes a great holiday subject line?14:51 Should I pay attention to preheader text?19:40 Live email review25:49 Wrap up============================= 📒 RESOURCES============================= ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j ============================= 

Get ready for another lively episode of our Email Marketing Talk Show! We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live Black Friday campaign, offering valuable tips and ideas for this year. ============================= Topics Discussed: 00:00 Intro01:02 Should we optimize transactional messages, and how?05:31 Strategies when you don’t, or can’t, discount in your emails & SMS10:35 Tips for creating automated lapsed-buyer series16:58 Survivor: Which automation would you banish if you had to?20:38 Live email review26:10 Wrap up============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j============================= 📒 CHECK THESE OUT ============================= ⚡️ Omnisend blog 👉 https://bit.ly/3QQAGx2 ⚡️ The advantages and disadvantages of discounts 👉 https://bit.ly/3sneYYd   =============================  

Get ready for another lively episode of our Email Marketing Talk Show! Greg Zakowicz and Gabe Macaluso tackle the hot topics of text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits. Tune in for valuable insights and don't forget to check out Omnisend's game-changing tools at a fraction of the cost. ============================= Topics Discussed: 00:00 Intro 00:51 Text vs. HTML 05:47 Holiday start date 10:13 Quizzes 15:00 Does sustainability really matter? 19:28 Cart abandonment splits============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/45rqznz 

Discover the latest ecommerce marketing trends in our podcast episode featuring insights from the new H1 2023 report by Omnisend! Email marketing remains strong with an impressive $72 ROI for every $1 spent. Automated messages, SMS marketing, and web push notifications are driving sales growth. Maximize automation and harness the power of SMS to enhance your marketing strategy!  🔗 Plus, discover the myth-busting magic of Omnisend, the email marketing platform that gives you the tools for success without breaking the bank! 💪 Save 40% compared to those other guys! Check out the link in the video description to learn more.============================= 📒 CHECK THESE OUT ============================= ⚡️Email, SMS, and push marketing statistics for ecommerce in H1 2023 👉 https://bit.ly/3rQeY2i============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j=============================  

Five captivating topics, each discussed in just three minutes, and a whirlwind of insights and sarcasm. Greg and Gabe discuss dive into these crucial email marketing topics: single vs. double opt-in, subject line testing, sender name strategies, competing with Prime Day, and cart abandonment splits.Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!============================= Topics Discussed: → Single vs. Double Opt-in: Which process should brands use when collecting email addresses?  → Subject Line Testing: Are tactics like emojis worth testing? Our hosts weigh in. → Sender Name vs. Brand Name: Get insights on what works best for sender names. → Competing with Prime Day: Essential tips for brands to stand out during Prime Day and the holiday season. → Cart Abandonment Splits: Should brands split based on cart total? Find out!============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/45rqznz 

Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Greg and Gabe discuss when to send re-engagement messages to unengaged subscribers, the importance of custom fonts, recommended email segments for businesses new to segmentation, the growth and significance of ecommerce subscriptions, and when companies should start planning their BFCM campaigns.Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!============================= 🕗 TIMESTAMP ============================= 00:00 Intro01:10 Unengaged subscribers04:49 Custom fonts08:12 Segmentation13:12 Subscription services17:24 BFCM planning21:48 Wrap up============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/45rqznz 

Five captivating topics, each discussed in just three minutes, and a whirlwind of insights. Join Greg Zakowicz and Gabe Macaluso as they unveil secrets about abandoned cart message delays, the art of crafting perfect email length, the power of using multiple pop-ups on your website, the revolutionary impact of AI on online shopping experiences, and their ultimate email marketing pet peeves. Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!============================= 🕗 TIMESTAMP ============================= 00:00 Intro01:11 Abandoned cart delays05:44 Email length09:33 Multiple popups15:11 AI & online shopping19:01 Email pet peeves22:37 Wrap up============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/45rqznz 

Join Greg Zakowicz and Gabe Macaluso in this episode as they tackle questions on lapsed-buyer messages, Gmail inbox vs. promotions tab, the best time of day to send emails, recession-proof marketing, and crafting Memorial Day campaigns. Gain valuable insights and practical tips on optimizing your email automation, achieving inbox placement, maximizing engagement with timely emails, and navigating uncertain economic times. Get expert advice on planning effective Memorial Day email and SMS campaigns. Don't forget to subscribe, leave your questions in the comments, and check out the link in the video description for cost-effective email marketing solutions. Happy marketing! ============================= 🕗 TIMESTAMP ============================= 00:00 Intro 01:09 Workflow delays 05:53 Gmail promotions tab 09:10 Email send times 14:07 Recession? 18:14 Memorial Day emails 21:35 Wrap up ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3ouu38j ============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/45rqznz ============================= 🕗 TIMESTAMP ============================= 00:00 Intro 01:09 Workflow delays 05:53 Gmail promotions tab 09:10 Email send times 14:07 Recession? 18:14 Memorial day emails 21:35 Wrap up  

Join hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns. Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, how long it should be, and gain general advice on using it effectively. Find out the connection between sending fewer emails and inbox placement, and get practical suggestions to address this dilemma with your boss. Explore the recent developments in return policies as Amazon charges for returns made at The UPS Store under certain conditions. Greg and Gabe discuss the potential influence on other online retailers. Don't forget to like and subscribe for more insightful episodes. And if you have any email-related questions, leave them in the comments section. Discover how great email marketing doesn't have to be expensive with Omnisend, a cost-effective solution offering 24/7 live support. Happy marketing! ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3Mt0HiP============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/3M6ZAF1

Welcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, and more, you'll get quick insights into best practices and industry trends.In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience. If you're an ecommerce business, don't miss the opportunity to check out Omnisend's free and premium plans!  Thanks for tuning in, and until next time, happy marketing!============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card is required ⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3mvzNh9============================= 📒 CHECK THESE OUT ============================= ⚡️Subject Line Tester: analyze and improve your subject lines before sending your next campaign. 👉 https://bit.ly/43oNU8D============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/41oc9lE 

In this podcast episode, we cover five essential topics related to email marketing. We provide insights on how to improve click rates, what to consider when creating subject lines, the importance of browse abandonment emails, whether brands should offer free returns, and whether email list size matters. We keep the conversation fast-paced, covering each topic in three minutes or less. ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card is required ⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3mvzNh9 ============================= 📒 CHECK THESE OUT ============================= ⚡️Subject Line Tester: analyze and improve your subject lines before sending your next campaign. 👉 https://bit.ly/43oNU8D ============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/41oc9lE ============================= 🕗 TIMESTAMP ============================= 00:00 Intro 00:39 Click Rates 04:25 Subject Lines 08:34 Browse Abandonment Email 12:37 Return Policies 17:04 Email List Size 21:08 Wrap Up  

In this episode, Ecommerce Marketing Expert Greg Zakowicz and Gabe Macaluso, Director of Customer Success at Omnisend, answer frequently asked questions about email marketing. They cover a range of topics, including email signup forms, text-to-image ratio in emails, email promotions, the impact of "Buy with Prime" on ecommerce sales, and tips for planning effective Easter email campaigns. Throughout the episode, Greg and Gabe share their expertise and practical insights to help you improve your email marketing campaigns and boost your sales. Whether you're a seasoned email marketer or just starting out, this episode is packed with valuable information that you can use to take your email marketing to the next level. So, sit back, relax, and join us for this informative podcast episode. If you have any email marketing questions of your own, be sure to leave them in the comments section, and don't forget to subscribe to the podcast for more great content. ============================= ✅ START FREE with Omnisend ============================= ⚡️No credit card required ⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3KbIWEI============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= ➡ Best for growing and medium-sized businesses focused on email marketing ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ Click Here 👉 https://bit.ly/3FQaKvO

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.This week I talked all about using SMS and MMS as part of your overall marketing program. Here are the main takeaways of the week. SMS growth has been exploding over the past several years because Everyone texts, from Gen Z to Baby Boomers. SMS is an established communication channel. And like email, it is an opt-in channel.Begin collecting mobile numbers now. It will give you a head start when you're ready to launch an SMS program or give you an easy way to begin using SMS inside of your automated workflows.SMS is a great way to supplement email unsubscribes and can help lower your paid retargeting costs.Because SMS has near immediacy for being seen by the recipient, it makes perfect sense to use them to announce promotions such as flash sales and last chance reminders. Be sure to use SMS in your automated email workflows, but don't feel you have to send one text for every email. Send a text message when it adds value for the subscriber.MMS can be a great addition to your text messages, and while you can use them with every text message sent, they do come with an extra cost. Because of this: Use images when it makes the most sense to do so, such as with product abandonment messages, new arrivals, product announcements, and on high-traffic days like Black Friday. Creating a robust opt-in SMS marketing program will no doubt help your brand connect with the modern-day customer and increase sales — just like Divatress did. I hope you were able to find something in this week’s tips that will help you increase your sales. I’d love to sign up for your SMS program, so be sure to let me know about it on Twitter or Linkedin. Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. Until next time, happy marketing!