The Circle of Trust

Episode 29In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Keith interviews Matthew Bourhis, a relatively recent law school graduate and founder of two law firms: Bourhis Law Group and Golden Gate Legal. Matthew discusses his personal motivation behind becoming a lawyer, heavily influenced by both of his parents, who were attorneys, and particularly by his mother's traumatic car accident.The conversation delves into the operational and marketing strategies of his firms. Bourhis Law Group focuses on insurance bad faith cases, while Golden Gate Legal handles personal injury cases. Matthew highlights the importance of digital and human marketing, ethical considerations in legal marketing, and leveraging programmatic SEO and social media marketing.He emphasizes maintaining a people-centered approach and being in touch with core values to deliver exceptional legal representation. Matthew also shares his future goals for maintaining sustainable growth without compromising on quality or core values.

Episode 28In this episode of the Circle of Trust Podcast hosted by law firm CMO Keith Dyer, guest Paul Kinne, a partner at Gingras, Thomsen & Wachs Law Firm in Madison, Wisconsin, discusses the intricacies of growing a law firm.They cover an array of topics, including the firm's practice areas, which focus on personal injury and civil rights cases, and the challenges of marketing and case intake. Paul highlights their firm's commitment to personal attention and willingness to go to trial, which sets them apart from other firms. They talk about effective marketing strategies such as leveraging social media, SEO, and billboards, and the ongoing challenge of accurately measuring ROI on TV advertising.Paul also shares his desire to grow the firm gradually over the next decade, emphasizing the importance of maintaining the firm's values and ensuring its future success. The episode wraps up with discussions on improving intake processes and exploring new marketing tactics such as email newsletters.

Episode 27In this episode of the Circle of Trust Podcast, Keith Dyer, CMO of LEXGRO, interviews Dr. Howie Golden, the owner of Capital Financing based in Atlanta, Georgia. Howie shares his intriguing journey from being a chiropractor to becoming a financier, helping personal injury law firms finance their cases.He discusses the financial challenges faced by contingency law firms, such as cash flow issues and the high costs of litigation. Howie introduces his company's unique solutions, including non-recourse case expense financing, that help law firms maintain cash flow, level the playing field against large insurance companies, and ultimately provide better outcomes for their clients.He also touches on the tax implications of lawyers investing their own money into cases and how his model provides a better alternative. The discussion highlights the importance of addressing the business side of law firms to ensure sustainable growth and success.

Episode 26In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and sponsored by LEXGRO, Keith interviews David Arato, the owner of Lexicon Legal Content. David shares his journey from a music major and aspiring professional cellist to a law school graduate and successful content creator for law firms.He explains the services Lexicon Legal Content provides, focusing on compliant, SEO-oriented, and jurisdiction-specific content for law firms. David also discusses the impact of AI on content creation, emphasizing the necessity of human oversight to ensure content quality and differentiation.The conversation highlights the importance of balancing content for potential clients, Google rankings, and professional referrals.

Episode 25In this episode of The Circle of Trust Podcast, host Keith Dyer interviews Dallin Groneman, a solo estate planning attorney based in Syracuse, Utah.Dallin shares his journey from working as a prosecutor in Salt Lake County to starting his own estate planning firm in February 2025. He discusses his initial challenges, his experience with probate during personal family events, and the steps he has taken to market his new firm.Dallin highlights the influence of mentors, his community-focused marketing strategies, and his aspirations for the future growth of his practice. He also speaks about balancing family life with professional responsibilities and his goals for financial success.

Episode 24In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Keith is joined by Gabriel Stiritz, the founder of Lexamica.Gabriel discusses the innovative platform Lexamica, which facilitates smart referrals between lawyers and clients, streamlining the process of matching, tracking, and managing referrals. The conversation delves into Gabriel's background, how he transitioned from working in a plaintiff’s employment law firm to founding Lexamica, and the impact the platform has made in the legal industry.Gabriel also emphasizes the importance of automation and compliance in managing referrals and shares insights on the evolving landscape of law firm marketing and operations.

Episode 23In this episode of the Circle of Trust podcast, hosted by Keith Dyer and sponsored by LEXGRO, civil litigation attorney Faye Finisterre from Barbados shares her journey and experiences in law.Faye discusses her dual citizenship, her education at the London School of Economics, and the challenges she faced increasing her expertise in civil and commercial litigation. She speaks about founding her own firm, Finisterre Attorneys, with her mother and emphasizes the importance of setting boundaries and maintaining a focused intention in growing her practice.Faye also highlights her journey into meditation and coaching through Deepak Chopra’s methodology as a means of coping with professional stress. The podcast delves into her marketing approaches, reliance on referrals, and her future aspirations for scaling her practice by hiring and training new associates.

Episode 22In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, we hear from Jaroslaw Kruk, a seasoned attorney specializing in economic crime prevention and detection based in Warsaw, Poland. Jaroslaw discusses his extensive career, the intricacies of navigating Poland's legal landscape, and the unique methods his boutique law firm employs to tackle international fraud and defense industry legalities.He provides valuable insights into the challenges posed by white-collar crime, asset recovery, and the evolving role of technology and artificial intelligence in legal practice.

Episode 21In this episode of the Circle of Trust podcast, host Keith Dyer from LEXGRO chats with Darren Findling, the founder of The Probate Pro in Detroit, Michigan. Darren shares his unique journey from starting in his father's sole practice to establishing a national probate law firm.They discuss the importance of specialization, the strategic use of referrals, innovative marketing, and constant learning to achieve growth. Darren also emphasizes the role of technology, particularly AI, in reshaping the legal industry.Tune in to discover valuable insights into scaling a law firm and standing out in a competitive market.

Episode 20In this episode of the Circle of Trust podcast, host Keith Dyer is joined by Mark Stiles, the founder of Joze.AI, to discuss the transformative potential of AI in conflict resolution within law firms. They explore how AI can streamline mediation processes, making conflict resolution more efficient and cost-effective.Mark shares insights from his 30-year legal career, the development of Joze.AI, and their current experimental phases involving subject matter experts. They discuss the collaborative nature of this AI tool, its potential impact on various types of conflicts, and the ongoing journey to improve and innovate in this space.Tune in to learn how AI can help law firms enhance their workflow and client satisfaction.

Episode 19In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, South African lawyer and entrepreneur Nicolene Schoeman-Louw discusses her journey of building a successful law firm over 20 years. Nicolene shares insights into how her firm helps entrepreneurs with legal needs, the importance of marketing, and how they adapt to evolving business landscapes, including the integration of AI. The conversation highlights key issues such as office politics, engagement, and the importance of data-driven decisions for sustainable growth.Nicolene also emphasizes the value of content marketing and networking for business success.

Episode 18In this episode of the Circle of Trust Podcast, host Keith Dyer sits down with Matt Hahne, an EOS implementer, to discuss the Entrepreneurial Operating System (EOS). They delve into the importance of having a structured system to prioritize and execute visionary ideas for law firm growth.Matt shares his journey from being a serial entrepreneur to becoming an EOS implementer, highlighting how EOS transformed his life and business. They explore how law firms can benefit from EOS by focusing on vision, traction, and team health to create a self-managing firm.The discussion emphasizes the critical distinction between owning a job and owning a business, and how EOS can help law firm owners achieve the freedom to focus on big-picture goals.

Episode 17In this episode of the Circle of Trust Podcast hosted by Keith Dyer, Florida personal injury and wrongful death attorney Amanda Baggett discusses her journey in the legal field, the unique aspects of her law firm, and her approach to balancing a busy career with motherhood.Amanda shares her insights on successful marketing strategies for law firms, the challenges of standing out in a saturated market, and the importance of personal connections and community involvement. She also talks about the significance of having an in-house marketing team and the potential benefits of billboard advertising.The conversation wraps up with a discussion on the future goals for Baggett Law, emphasizing the importance of maintaining quality service while growing the firm.

Episode 16In this episode of the Circle of Trust Podcast, hosted by Keith Dyer and brought to you by LEXGRO, Patrick McEen, Director of Marketing and Operations at Meyer Wilson and Werning, shares insights about integrating technology in law firms for efficient marketing and operations.McEuen discusses the challenges and solutions in consolidating technology platforms, using marketing attribution tools, and leveraging AI to streamline processes. The conversation also touches on the importance of a tech-savvy internal team, the evolving landscape of legal tech, and strategic marketing approaches for law firm growth.

Episode 15In this episode of the Circle of Trust Podcast, host Keith Dyer talks to Brian LaBovick, owner of LaBovick Law Group, about his journey from a young, aspiring lawyer to a successful law firm owner with offices in Florida and Massachusetts.Brian shares his experiences and challenges, including his background in boxing and wrestling, his initial foray into the legal world, and the pivotal moments that shaped his career. The conversation delves into the importance of marketing, the impact of AI on the legal industry, and maintaining a strong vision and core values within the firm.From his unique road to independence to his future goals for LaBovick Law Group, Brian offers valuable insights for law firm owners and aspiring attorneys alike.

Episode 14In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and brought to you by LEXGRO, Northern Virginia personal injury attorney Dagoberto Rodriguez shares his journey from Venezuela to becoming a successful attorney in the U.S.Dagoberto discusses his experiences and challenges in marketing his firm, including the high costs of Google Ads and the frustrations of finding effective digital marketing strategies. He emphasizes the importance of social media, the need for a strategic approach, and offers advice for young lawyers looking to grow their practices.Dagoberto also touches on the potential impact of private equity in the PI world and his long-term goals for his law firm.

Episode 13In this episode of the Circle of Trust podcast, host Keith Dyer, CMO of LEXGRO, interviews Whitney Norris, Managing Director of Hire an Esquire.They discuss how Hire an Esquire, a division of Major Lindsay and Africa, helps small to medium-sized law firms access fractional legal talent through their exclusive legal job board. Whitney explains the benefits of using their platform, which ensures only qualified legal professionals apply for posted opportunities, aiding firms in managing fluctuating workloads cost-effectively.The conversation also covers the variety of legal practice areas handled, the demand for litigation support, and the potential for contract roles to transition into permanent positions. Whitney also shares her background in recruiting and software sales and her passion for helping law firms scale successfully.

Episode 12In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and sponsored by LEXGRO, Brittany Lindsay discusses her family and child advocacy law practice. Recently having started her own firm, Brittany explains her child-focused approach to cases involving divorce, paternity, dependency, and special education law.She shares insights from her background as a foster parent and camp counselor, which fuel her passion for youth development. Brittany also discusses the challenges of managing a solo practice, the importance of client service, and her goals for growing her firm. She emphasizes the ethical marketing practices needed when expanding her business in compliance with bar rules.Whether you are a young lawyer, a legal marketing enthusiast, or interested in family law, this episode offers valuable perspectives on building a compassionate and client-centered law practice.

In this episode of the Circle of Trust podcast, host Keith Dyer engages in a lively conversation with Lee Rudin, a personal injury attorney based in New Orleans.Lee shares his journey from a New Jersey upbringing to becoming a law student. He discusses his evolution from working in insurance defense to starting his own successful personal injury firm. Lee emphasizes the power of grassroots marketing and the importance of memorable branding through his 'Get Rude' campaign.He also delves into his unique sponsorship of a local pro wrestling promotion and his vision for expanding his brand nationwide. The conversation highlights the mutual importance of authenticity and effective marketing strategies in building a successful law firm.

Episode 10In this episode of the Circle of Trust Podcast, host Keith Dyer, CMO of LEXGRO, sits down with marketing expert Ginger Seger. They discuss Ginger’s extensive background in marketing, including her experiences with cable advertising, radio, TV, and billboards.The conversation dives deep into the advantages and challenges of various media types for law firm marketing, the importance of emotional and community-engaging campaigns, and the future of radio consumption.Ginger provides actionable insights on crafting effective multimedia campaigns and emphasizes the significance of long-term branding efforts.