Own Your Impact

You don't need to see the entire path to start moving. You just need to know your direction. When you have clarity about where you are headed, decisions get simpler. Not easy, but simpler.In this final episode of 2025, I build on last week's conversation about thought leadership as an infinite game and offer you a practical framework for thinking about the year ahead. I share how I am approaching my own next moves: writing a book, building a certification program, expanding my visibility, and going deeper on the archetypes and the four Es. Not because I have it all figured out, but because I want to model what it looks like to make decisions in real time inside an infinite game. Then I walk you through a three-part framework for your own planning: define your frame, raise your floor, and determine your focus. I also show you how to use the four Es of core resonance as a strategic compass before committing to any focus area.There has never been a more important time for people with ideas that matter to make their voices heard. The gatekeepers are losing power. The tools to create and distribute your expertise are more accessible than ever. But that means more responsibility falls on you. You have to build something that cuts through the noise, not by being louder, but by being clearer. The deeper you go on who you are, the more you have to share and offer. That is not just a nice idea. It is the physics of resonance.IMPACT POINTS FROM THIS EPISODE:⚡ Clarity Creates Momentum, Not Certainty - You do not need a perfect plan or a calendar full of confirmed events. What you need is enough clarity about your direction that you can evaluate opportunities as they arise. Should I say yes to this? Does it move me toward where I am headed? When you know your direction, decisions get simpler.⚡ Define Your Frame, Raise Your Floor, Determine Your Focus - Your frame is the container you are operating inside and what success looks like for you in this season. Raising your floor means deciding what you will no longer give attention to, so you can protect your capacity for what matters most. Only then can you determine your focus areas with confidence.⚡ Use the Four Es as a Strategic Compass - Before committing to any focus area, run it through this filter: Does it align with my essence and energize me? Do I have the experience and authority to go deep here? Does it fit my natural expression mode? Can I embody and sustain this over time? If something fails one or more of these filters, that is data to pay attention to.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentArchetype Strategy CallEpisode 51: Start Before You're ReadySimon Sinek (Infinite Games concept)Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson (Define Your Frame, Raise Your Floor, Determine Your Focus framework)Luvvie Ajayi JonesThe Book AcademyTaylor Swift: The End of an EraCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!Thank you for being part of this journey in 2025. I will see you in 2026.

Waiting until everything is perfect is often just fear wearing a mask. The thought leaders who create lasting impact are not the ones who figured it all out first. They are the ones who started before they were ready and let the teaching reveal the truth.In this episode, I pull back the curtain on how the Resonant Thought Leadership System evolved over the past year. Not as a victory lap, but as a case study in what happens when you commit to teaching what you are learning, even when it is still taking shape. I walk through every major iteration: from the original five Cs, to the archetype assessment that started as a "fun quiz" and became one of my most critical tools, to the four Es framework that emerged from working with real clients in real time. I share the sequencing problems I discovered, the metaphors that worked (and the ones that did not), and the moments when a casual comment from a client or colleague unlocked something I had almost forgotten I had built.If you have been holding back your ideas because you are not sure they are ready, this episode is your invitation to start now. Your framework will emerge through the teaching. Your message will get clear through the sharing. The only way to discover what you actually know is to start transmitting.IMPACT POINTS FROM THIS EPISODE:⚡ Clarity Comes From Action, Not Planning - I did not discover the archetypes, the four Es, or the right sequence for my system by sitting down and designing the perfect framework. It all emerged from trying to solve practical problems and stumbling into fragments I had almost forgotten about. Your most powerful intellectual property will reveal itself through teaching, not theorizing.⚡ The Teaching Reveals the Truth - Every iteration of my system came from being in conversation with real people facing real challenges. The workshops showed me I could not skip core resonance. The summer lab revealed commercialization needed to come earlier. The client who mentioned his "second archetype" opened up an entirely new way of analyzing results. Start sharing, and let the feedback shape what you are building.⚡ Thought Leadership Is an Infinite Game - There is no finish line where your platform is complete and your IP is final. There is only the ongoing work of spiraling deeper: revisiting your resonance, refining your content, strengthening your connections, and evolving your offers. The system is not a checklist you complete. It is a flywheel you keep turning.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsEpisode 35: From Framework to Action: Using the Four Es as Your Diagnostic Tool and Strategic CompassEpisode 44: The Bigger Pattern: How the Four Frequencies Reveal Why You Build the Way You DoEpisode 49: The Infinite Game: Why Sustainable Thought Leadership Requires a Different Kind of PlanningSimon Sinek (Infinite Games concept)Working Genius AssessmentStoryBrandDustin RiechmannCassie Shea (client, friend, and coach)Brooke Snow (Sleep, Creep, Leap concept)CONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the only real failure in thought leadership is not getting it wrong or sharing an imperfect idea. The only real failure is choosing not to share something that could help someone because you are worried about being judged for it.In this episode, I explore a pattern I keep witnessing across conference rooms, author calls, and client conversations: smart, capable people with genuinely important ideas staying invisible longer than they need to. Not because they lack expertise or do not know what to say, but because they are afraid of being seen by the people whose opinions feel most personal. Drawing from a powerful moment at a recent conference where my friend Michelle Gifford exposed the real fear behind visibility resistance, I unpack why we are not actually afraid of strangers or trolls. We are afraid of the neighbor who remembers when we were figuring things out, the colleague who might wonder who we think we are.I walk through five practical approaches for choosing visibility even when it feels uncomfortable, including how your thought leadership archetype can guide you toward the right containers for your voice. Whether you have been dressing up fear in business language like "waiting for the right strategy" or hiding behind perfectionism, this episode offers a path forward. Because the person who needs what you know does not care if your college roommate rolls their eyes at your posts. They care that you cared enough to be seen so they could find you.(A note on this episode: In true irony, I experienced an audio issue a few minutes in while discussing how perfectionism keeps us from taking action. I decided to practice what I preach and release the episode anyway, rather than letting the pursuit of perfection keep valuable ideas from reaching the people who need them.)IMPACT POINTS FROM THIS EPISODE:⚡ Resistance Signals Significance – The resistance you feel to sharing something is often proportional to how important it is. That knot in your stomach when you think about posting, that urge to wait or refine just a little longer, is sometimes wisdom but often a signal that you are onto something that needs to be seen.⚡ Visibility Is Not One Size Fits All – If you have been telling yourself that being visible is hard, it might be because you are trying to show up in mediums that do not match how you are wired. Your archetype can guide you toward the right container, whether that is audio, written content, workshops, or structured educational experiences.⚡ Consistency Compounds Over Fear – The first time you share something vulnerable, it is terrifying. The 50th time, it becomes what you do. Visibility gets easier not because the fear disappears, but because you build evidence that you can survive being seen and that you have something worth sharing.PEOPLE & RESOURCES MENTIONED:Michelle GiffordElizabeth GilbertBig Magic: Creative Living Beyond Fear by Elizabeth GilbertSteven PressfieldThe War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldCynthia ErivoVariety's Actors on ActorsThought Leadership Archetype AssessmentResonant Planning WorkshopCONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The most sustainable thought leadership is built by people who understand this work is an infinite game, not a race to an exit. When you plan your year from that foundation, everything changes about the decisions you make.In this episode, I share what emerged from a recent accelerator session where we mapped out the Resonant Thought Leadership System for each participant. The same snapshot exercise produced completely different strategic decisions for each person because their constraints, timelines, and goals were unique. One person needed revenue in 90 days. Another was finally giving herself permission to pursue her life's work on a longer timeline. A third was transitioning from using thought leadership as a marketing channel to making it the business itself. Same system, entirely different paths forward.I explore the tension between the infinite game of thought leadership and the pressure the market puts on us to constantly scale. You've heard all the messages: scale or die, 10x your revenue, build systems that run without you. And while there's wisdom in strategic scaling, that language creates low-grade anxiety for thought leaders who don't want to disappear from the transformation they create. I walk through how to reconcile these two realities by starting with alignment before you set goals, using the Four E's of Core Resonance as a diagnostic tool, and making decisions about priority, speed, and what you're actually building based on where you truly are right now.IMPACT POINTS FROM THIS EPISODE:⚡️ Thought Leadership Is an Infinite Game – Unlike finite games with clear winners and endpoints, your life's work has changing players, evolving rules, and no final end. Success isn't always "I hit seven figures this year." Success can be "I am still in the game, deepening my impact in a way that's sustainable for who I am."⚡️ Raising Your Floor Doesn't Require Wanting What Others Want – You don't have to build a massive company to generate meaningful revenue. You don't have to scale through other people or plan for an exit. What you do have to do is get honest about what you actually desire and plan accordingly, instead of building something because you think you should.⚡️ Annual Planning Isn't About Goals, It's About Decisions – Before you map out launches and content calendars, you need to know where you actually are right now. When you can see your whole system at once, you stop feeling overwhelmed by everything you could do and start seeing what needs to happen next based on your current foundation, constraints, and goals.PEOPLE & RESOURCES MENTIONED:Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake Erickson10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin HardySimon SinekThe Infinite Game by Simon SinekEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 34: The Four E’s of Core Resonance: Building Authentic Authority That LastsThought Leadership Archetype AssessmentSign Up for the Workshop - Resonant Planning: Building Your 2026 Around Who You Actually AreCONNECT WITH MACY:Register for the Resonant Planning WorkshopTake the Resonant Thought Leader Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

One of the most important strategic decisions you can make as a thought leader is choosing which type of business you actually want to run, not which one you think you're supposed to build. When you design your business around your genuine desires instead of external expectations, you create something that feels like a playground rather than a prison.In this episode, I share a framework from marketing expert Julie Chenell that completely reframed how I think about building a thought leadership business. Julie outlines three distinct types of brands: personal brands (where you are the brand), hybrid brands (where your personal brand works alongside a company brand), and faceless brands (the sellable enterprises with no individual face attached). Through examples like Amy Porterfield, Marie Forleo, Patrick Lencioni, and Donald Miller, I walk through what each type requires and why understanding these distinctions can free you from the pressure of building something you never actually wanted.What surprised me most about this framework is how many successful entrepreneurs who built and exited faceless brands are now choosing to come back as personal brands. Sara Blakely, Jamie Kern Lima, Alex Hormozi: they had the ultimate exit everyone supposedly works toward, and they chose thought leadership. This tells us something important about what a personal brand offers that other structures do not. As you head into planning for the year ahead, I want you to hear this: you do not have to build a massive company to generate meaningful revenue and impact. You get to choose, and that choice needs to be made on purpose.IMPACT POINTS FROM THIS EPISODE:⚡ Personal Brands Are Legitimate Destinations, Not Failure States – Having a business built around your personal expertise is not what you do while figuring out how to build a "real company." Amy Porterfield, Jenna Kutcher, and Marie Forleo have built wildly successful businesses as personal brands with teams supporting them. You can make great money, have significant impact, and never manage a team of 30 people.⚡ Hybrid Brands Require Intentional Design, Not Default Drift – Moving from a personal brand to a hybrid brand is achievable with time and intention, but treating the hybrid brand as a temporary stopover to a faceless brand creates friction and problems. The strategies that bridge personal to hybrid do not work for the jump to faceless. Build a hybrid brand because that is where you want to be, not because you think it is the path to something else.⚡ Self-Knowledge, Desire, and Decision Making Determine Your Path – Your archetype does not determine which business model you should build. Any archetype can thrive as a personal brand or choose to build a hybrid brand. What determines your path is what you actually want: whether you enjoy leadership and management, whether you want something sellable, and whether developing people energizes or drains you. The worst place to be is building something by default instead of by design.PEOPLE & RESOURCES MENTIONED:Julie ChenellMillion Dollar Grit by Julie ChenellFunnel GorgeousCathy OlsonAmy PorterfieldJenna KutcherMarie ForleoRachel HollisLewis HowesRussell BrunsonClickFunnelsPatrick LencioniThe Table GroupDonald MillerStoryBrandMichael HyattFull FocusSara BlakelyJamie Kern LimaAlex HormoziAcquisition.comBenjamin HardyEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatEpisode 39: Strategic Decision-Making: Building the Muscle That Transforms Your Thought LeadershipScribeHow.com (AI documentation tool)Thought Leadership Archetype AssessmentCONNECT WITH MACY:Book an Archetype Strategy Call at macyrobison.com/callDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the path to scale runs directly through unscalable work, not around it. The experts who eventually build leveraged income streams and systematized businesses are the ones who first did the messy, manual, high-touch work that taught them what actually creates transformation.In this episode, I explore one of the most common patterns I see with brilliant experts who stay stuck: they're so afraid of building something unscalable that they never build anything at all. They research, strategize, and wait for a scalable solution to reveal itself while other experts with less experience are testing things, learning what works, and building momentum. Through real client stories and my own journey of discovering what my methodology actually was, I reveal why you cannot systematize transformation you haven't created and you cannot build an evergreen funnel for an offer you haven't sold.I walk through how this scalability trap shows up differently across the four archetypal frequencies and share the specific unscalable work each type needs to do first. Whether you're an experience-led expert trying to build a course before facilitating live transformation, or an insight-led thinker trying to productize frameworks before solving real problems, this episode will help you identify what's keeping you stuck and give you permission to start before you have the perfect system.IMPACT POINTS FROM THIS EPISODE:⚡ You Can't Scale What Doesn't Exist – Many experts optimize for scale before they even know if something works. You cannot systematize transformation you haven't created, and you cannot build an evergreen funnel for an offer you haven't sold. The successful thought leaders with leveraged income did years of unscalable work first.⚡ Your Archetype Determines Your Unscalable Starting Point – Experience-led experts need to facilitate live transformation before building courses. Insight-led thinkers need to solve complex problems before productizing frameworks. Expression-led creators need to share ideas before building infrastructure. Embodiment-led practitioners need to test and document in real time before teaching.⚡ Unscalable Often Means High Value – When you start testing unscalable things, you generate revenue (sometimes a lot of it) because unscalable often means personalized, premium, and high-touch. You learn in weeks what would take years to theorize, and you discover that some things are more valuable precisely because they don't scale.PEOPLE & RESOURCES MENTIONED:Benjamin HardyAmy PorterfieldThought Leadership Archetype AssessmentArchetype Strategy CallsCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your competence doesn't have to be your prison. When you're good at everything, you risk becoming valuable in ways that drain you instead of energizing you.In this episode, I share a deeply personal story about finding myself three hours deep in implementation work when I was being paid for strategy. I was exhausted, not from hard work, but from doing the wrong work. I call this the Swiss Army Knife Trap, and it's where brilliant strategists get stuck executing, gifted facilitators exhaust themselves being the only one who can deliver transformation, and talented creators bury themselves in operations instead of creating.Through my recent archetype strategy calls, I've been seeing this pattern everywhere. The problem isn't work ethic or capability. The problem is that competence has become a trap, and without clear boundaries around what work is actually yours to do, you'll keep saying yes to everything just because you can. I walk through how this trap shows up differently across the four frequencies of thought leadership archetypes (insight led, experience led, expression led, and embodiment led), and reveal why understanding your complete archetype blend, not just your primary archetype, is essential to breaking free. This episode will help you identify whether you're stuck in Swiss Army knife mode and show you the path to focusing on work that actually energizes you.IMPACT POINTS FROM THIS EPISODE: ⚡ Your Competence Can Trap You – Just because you can see the whole picture and execute on it doesn't mean you should. When you're capable of doing strategy and implementation, facilitation and delivery, or content creation and operations, you risk becoming the highest paid executor in your business instead of focusing on your actual genius.⚡ The Trap Shows Up Differently for Each Frequency – Insight led archetypes (strategic advisors, research innovators, category creators) become project managers instead of advisors. Experience led archetypes (facilitators, guides, learning architects) believe their magic can't be replicated. Expression led archetypes (orators, writers, visual architects) get pulled into execution around their content. Embodiment led archetypes (principled practitioners) end up teaching unvalidated principles or abandoning documentation entirely.⚡ Your Archetype Blend Creates Your Specific Trap – Understanding your primary archetype isn't enough. When you can see your complete archetype profile and how your top archetypes work together, you can identify exactly which work is yours to do and which work you're doing simply out of competence. The work you'd be heartbroken to let go of is probably your actual calling.PEOPLE & RESOURCES MENTIONED:Working Genius FrameworkArchetype Strategy CallFree Thought Leadership Archetype AssessmentCONNECT WITH MACY:Book an Archetype Strategy Call at macyrobison.com/callDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Knowing your archetype gives you a compass. Strategic guidance helps you confidently navigate your unique path forward.In this episode, I pull back the curtain on the archetype strategy calls I've been offering over the past few months. Many of you have taken the free assessment, attended a workshop, or heard me introduce the archetype framework at a keynote. You've discovered your primary archetype and maybe felt seen for the first time in a while. But then you get home, look at your business, and aren't quite sure what to do with that information.The free assessment gives you self-awareness and gets you moving. But it doesn't give you strategy. It doesn't show you exactly how your unique blend of archetypes works together for the business you're building, what those percentages mean, what you should do first, or how to build something that actually fits the way you're wired. That's what happens on an archetype strategy call. I share real breakthrough moments from recent calls to show you what becomes possible when you move from simple self-awareness into strategic decision making, when you go from understanding the framework to actually mapping it out for your specific situation.IMPACT POINTS FROM THIS EPISODE: ⚡ Self-Awareness Without Strategy Leaves You Stuck – The free assessment gives you a compass and points you in the right direction, but an archetype strategy call helps you navigate confidently by revealing how your unique blend of archetypes creates your specific positioning and showing you exactly what to do next.⚡ Percentages and Clustering Matter – It's not just which archetype scores highest. A wisdom writer with 84% operates completely differently than a wisdom writer with 45% and three other archetypes clustered closely behind. That blend creates your unique positioning and determines what activities deserve your attention.⚡ Misalignment Feels Like Resistance – When you're forcing strategies from people wired completely differently than you are, it feels like something is wrong with you. But the problem isn't you. You're just running the wrong operating system for your wiring, and that drains your energy instead of leveraging your natural strengths.PEOPLE & RESOURCES MENTIONED:Free Archetype AssessmentBook an Archetype Strategy CallEpisode 32: Simple Systems Scale: What Benjamin Hardy’s Research Reveals About Resonant Thought LeadershipEpisode 33: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatCONNECT WITH MACY:Book an Archetype Strategy CallTake the Free Archetype AssessmentDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your archetype isn't a limitation. It's your strategic advantage. When you understand not just your primary archetype but the deeper frequency patterns beneath it, you stop fighting your natural wiring and start building thought leadership that feels energizing instead of exhausting.In this episode, I reveal why your secondary archetype scores aren't just interesting data points. They're clues to how you're specifically wired to express yourself and build your business. I introduce the Four Frequencies framework, a deeper layer of understanding that shows how ideas actually emerge and develop in your brain based on your unique archetype blend.Through real examples and clear explanations of each frequency (Expression Led, Experience Led, Insight Led, and Evidence Led), I demonstrate how understanding your complete frequency profile helps you sequence your growth strategically. Whether you're expression led and need to create in order to think, or insight led and need to solve problems to develop frameworks, this episode helps you recognize why certain approaches feel natural while others drain your energy and how to use that knowledge to create positioning that's nearly impossible for others to replicate.IMPACT POINTS FROM THIS EPISODE:⚡ Your Secondary Scores Reveal Your Unique Advantage – The archetypes where you scored second, third, or fourth aren't just runner-ups. They're part of your strategic positioning. When you understand how your primary and secondary frequencies work together, you create a unique expression pattern that fills a gap only you can fill.⚡ The Four Frequencies Show How Ideas Emerge – Expression Led thinkers need to create to think (speaking, writing, drawing). Experience Led thinkers develop insights through facilitating transformation. Insight Led thinkers discover frameworks by solving problems. Evidence Led thinkers crystallize ideas through investigating and validating. Understanding your primary frequency shows you where to start building.⚡ Sequence Matters: Primary First, Then Integrate – Your primary frequency determines where you start, but your secondary frequencies show how to differentiate and expand. Someone who is Experience Led primary with Insight Led secondary isn't just a coach. They're a coach who anticipates what's coming next. That combination creates positioning others can't replicate.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentSchedule an Archetype Strategy CallCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe there is no universal formula for sales, marketing, or content creation that works for everyone—and when you try to force yourself into someone else's system, you're working ten times harder than you need to. The exhaustion you feel isn't a sign that you need better tactics; it's a signal that you're building against your natural wiring instead of with it.In this episode, I get deeply practical about how your thought leadership archetype transforms the way you approach the three most critical activities in your business: sales, marketing, and content creation. I walk through all ten archetypes and reveal how each one naturally builds trust, invites prospects to work with them, creates magnetic content, and attracts the right audience—without relying on scripts, formulas, or tactics designed for someone else.Through concrete examples across expression-led, experience-led, insight-led, and embodiment-led archetypes, I demonstrate why the advice that works beautifully for a Resonant Orator can feel completely inauthentic for a Strategic Advisor, and why a Digital Learning Architect's content strategy will exhaust an Experience Facilitator. If you've been forcing yourself to follow someone else's proven system and wondering why it feels so hard, this episode will finally help you understand what's been missing—and how to build a business strategy that energizes you instead of draining you.IMPACT POINTS FROM THIS EPISODE:⚡ Your Archetype Determines Your Natural Sales Process – Resonant Orators sell through presence and scripted mastery, Transformational Guides sell by creating micro-transformations in the conversation, Strategic Advisors sell through real-time problem diagnosis, and Wisdom Writers sell through articulated clarity. Forcing yourself into the wrong sales approach creates exhaustion even when you're getting results.⚡ Marketing Strategy Must Align With How You Create Value – Expression-led archetypes (Resonant Orators, Wisdom Writers, Visual Thought Architects) build audiences through consistent content creation in their natural medium. Experience-led archetypes (Transformational Guides, Experience Facilitators) market by documenting transformation results. Insight-led archetypes (Strategic Advisors, Research Innovators, Category Creators) market through strategic depth and problem-solving. Embodiment-led archetypes (Principled Practitioners) market by transparently sharing their lived practice and ongoing results.⚡ Copy-Paste Strategies Backfire When They Ignore Archetype Alignment – Just because a tactic works for someone else doesn't mean it should work for you. When you understand your archetype blend—not just your primary archetype but how your secondary strengths work together—you can finally stop doing what drains you and lean into approaches that feel authentic, effective, and sustainable.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype QuizArchetype Strategy CallCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentBook an Archetype Strategy CallDownload the free Resonant Thought Leader Starter Kit at macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the most powerful data you have about your business strategy isn't in the analytics dashboard—it's in your nervous system. What if your resistance to doing certain business-building activities isn't laziness or lack of discipline, but actually your wisdom protecting you from the wrong path?In this episode, I explore the hidden cost of copy-paste strategies and why forcing someone else's success formula into your business doesn't just fail to work—it actively destroys your momentum. Through my own story of trying (and failing) to build an online course before I was ready, and my client's success in trusting her instincts as a wisdom writer, I reveal how your body gives you data about alignment long before your conscious mind catches up. But here's the critical distinction: there are two types of resistance, and understanding the difference might be one of the most important skills you develop as an entrepreneur. I show you how to recognize misalignment resistance (which redirects you to your natural path) versus what Stephen Pressfield calls capital-R Resistance (which shows up precisely because you're onto something big). When you understand your archetype, you gain the compass to distinguish between these two forces—and that distinction changes everything.IMPACT POINTS FROM THIS EPISODE:⚡ Energy Is Data Your Body Already Knows – When something energizes you, that's important information. When something drains you, that's important information. There's a difference between "this is hard because it's challenging" and "this is hard because it's misaligned." Aligned work feels challenging but energizing, like you're accessing deep strength. Misaligned work feels draining, performative, like you're pretending to be someone you're not—and no matter how much you improve, it never feels natural.⚡ Copy-Paste Strategies Come With Invisible Costs – That proven formula worked for them because it aligned with their archetype, their natural wiring, their way of creating transformation. The screenshots and testimonials are likely from people with similar wiring. But when you're not wired that way and try to copy it, you're not just learning a strategy—you're trying to rewire your entire nervous system to function like someone else, and it erodes your confidence and makes you question whether you're cut out for this at all.⚡ Two Types of Resistance Require Opposite Responses – Misalignment resistance says "this doesn't fit how I work, this isn't where my genius lives" and tries to redirect you to your natural path. Pressfield's capital-R Resistance shows up precisely because you're moving toward aligned action on something important—it's terrified you'll actually finish and change the world. When you understand your archetype, misalignment resistance decreases, but Pressfield resistance might increase as you get closer to breakthrough. That's not a sign you're on the wrong path—it's a sign you're getting closer.PEOPLE & RESOURCES MENTIONED:The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven PressfieldThought Leadership Archetype AssessmentArchetype Strategy Call – 60-minute personalized session including expanded archetype report showing how your unique blend of archetypes creates your specific approach, strategy mapping to identify what's draining you vs. energizing you, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

I believe the most dangerous moment in building your thought leadership isn't when you lack skills—it's when you're executing brilliantly on strategies designed for someone else's wiring.In this episode, I explore why smart, capable experts stay stuck building their businesses. It's not because they lack discipline or strategy. It's because their intelligence actually works against them. They can see all the possibilities, execute almost any approach, and assume when something doesn't work that they just need to try harder. Through real client examples, I reveal how understanding your thought leadership archetype unlocks a completely different approach to building your platform, creating content, and connecting with your audience. When you stop following advice designed for a different archetype and start building according to your natural strengths, everything shifts. The work is still work, but it's the right kind of work.IMPACT POINTS FROM THIS EPISODE:⚡ Your Intelligence Works Against You in Three Specific Ways – You can see all the possibilities (so you try to do everything), you're competent enough to execute strategies that drain you (so you don't realize the strategy itself is the problem), and you assume struggle means you need to try harder (so you blame execution instead of questioning whether you're doing the right thing at all).⚡ You're Following Someone Else's Archetype Playbook – The business advice you're implementing was probably created by someone with a completely different archetype than yours. The transformational guide trying to scale through evergreen courses, the strategic advisor burning out building a content empire, the wisdom writer forcing themselves onto video—they don't need to try harder, they need to work differently.⚡ The Marathon Backwards Problem – Building a business using someone else's archetype playbook is like running a marathon backwards. You're smart and determined enough to do it, but it's exhausting, inefficient, and you won't enjoy it. When you turn around and align with your natural strengths, you still have to run the marathon, but suddenly you have access to your natural stride, momentum, and strength. It's still work, but it's the right kind of work.PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentArchetype Strategy Call – 60-minute personalized session including expanded archetype report, results unpacking, strategy mapping, and 30-day personalized plan ($500, applies toward future programs if you work with Macy within 6 months)CONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your platform isn't about you—it's about the people you serve and the transformation you guide them toward. The most powerful platforms don't impress people into working with you; they help the right people recognize that you understand their challenges and have the exact wisdom to guide their transformation.Most thought leaders approach platform building backwards. They start with design trends, aesthetics, or what looks professional. But I've found that the most successful platforms aren't built on what looks impressive—they're built on a single powerful question: Am I building this to connect with people, to hide from them, or to dazzle them? This simple filter transforms every platform decision from guesswork to strategic clarity, ensuring your website becomes an extension of your core resonance rather than a barrier to it.In this episode, I explore the three motivations behind every platform choice and reveal how to audit your current website or online presence using this framework. Through practical examples and diagnostic questions, I show you how to shift from hiding behind vague language or dazzling with impressive credentials toward genuine connection that helps the right people understand how you can guide them. When your platform is optimized for connection, visitors immediately sense that you understand them and can help—and that changes everything.IMPACT POINTS FROM THIS EPISODE:⚡ The Three Platform Motivations – Every platform choice falls into one of three categories: building to connect (making it easier for the right people to understand how you help), building to hide (avoiding vulnerability through vague language), or building to dazzle (impressing rather than serving). Understanding your underlying motivation transforms how you approach every platform decision.⚡ You Are the Guide, Not the Hero – When you position yourself as the hero of your platform—showcasing awards, credentials, and impressive achievements—you create competition instead of connection. Your potential clients are the heroes of their own stories, and they're looking for a guide who understands their journey and has the wisdom to help them succeed.⚡ Digital Dissonance Breaks Trust – If your essence, experience, and expression are aligned toward genuine service, but your platform is designed to hide or dazzle, it creates what I call digital dissonance. People sense the disconnect even if they can't name it, and it undermines the trust you're trying to build through your thought leadership.PEOPLE & RESOURCES MENTIONED:StoryBrand FrameworkBilly BroasSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy Broas and Tiago ForteCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comTake the Thought Leadership Archetype QuizFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The price of entrepreneurial freedom is the weight of constant decision-making. When you develop systematic approaches grounded in who you are rather than what everyone else is doing, decision-making transforms from overwhelming to empowering.In this episode, I address one of the most draining patterns I see in my client conversations: decision paralysis. As the "chief deciding officer" of your business, you face countless choices that can either build momentum or leave you stuck in analysis. I reveal why keeping your options open—while it feels safe—can actually kill your progress faster than making an imperfect choice.Drawing from real client experiences and my own business evolution, I introduce a powerful strategic filter using the four E's of Core Resonance (Essence, Experience, Expression, and Embodiment) to make aligned decisions quickly and confidently. I also share how using your own frameworks as decision-making tools not only guides your choices but strengthens your embodiment and can empower your team to operate independently. This episode will shift how you approach the constant stream of decisions facing every thought leader building an authority-based business.IMPACT POINTS FROM THIS EPISODE:⚡ Indecision Is Not Neutral – Every day you don't decide is a day you're not building momentum. While researching the perfect approach feels productive, your less thorough competitors are out there testing, learning, and building relationships with real people. Most strategic decisions aren't permanent—they're directional.⚡ The Four E's Strategic Filter – Run decisions through Essence (does this align with how I'm wired?), Experience (is this from lived wisdom or theory?), Expression (does this energize my natural archetype?), and Embodiment (can I walk my talk with this?). When a decision passes all four filters, move forward. When it doesn't, adjust or choose differently.⚡ Use Your Own Framework as a Decision Filter – One of the most powerful things you can do is apply your own IP frameworks to your strategic choices. This not only helps you make more aligned decisions but strengthens your embodiment by walking your talk and can empower your team to make decisions in alignment with your approach.PEOPLE & RESOURCES MENTIONED:Adam Grant and Sam Altman - ReThinking: Sam Altman on the future of AI and humanityJim Collins Seth Godin Thought Leadership Archetype Assessment at macyrobison.com/quizCONNECT WITH MACY:Take the Thought Leadership Archetype Assessment at macyrobison.com/quizFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

People can sense when you're taking your own medicine, and they're naturally drawn to thought leaders who authentically practice what they teach. The difference between having brilliant frameworks and creating magnetic influence isn't perfection—it's the consistent embodiment of who you say you are.In this episode, I reveal why embodiment is the often-overlooked fourth component of my 4E Framework that transforms the other three elements—Essence, Experience, and Expression—from theory into authentic authority. Through real client examples and stories like Dr. Benjamin Hardy's decision to turn down a collaboration with Tony Robbins to stay aligned with his mission, I demonstrate how embodiment creates the predictable consistency and authentic magnetism that makes people trust you faster and engage more deeply.I walk through a practical embodiment diagnostic you can run on your current approach, showing you how to identify when misalignment is creating exhaustion instead of energy. This episode will help you understand why your brilliant strategy might not be working and how authentic practice—not perfect performance—creates the trust and magnetism that transforms expertise into influence.IMPACT POINTS FROM THIS EPISODE:⚡ Embodiment Is the Catalyst That Makes Everything Work – When essence, experience, and expression are clear but results feel stuck, embodiment is almost always the missing piece. People can sense when you're authentically practicing what you teach, and that creates magnetic authority that can't be manufactured or copied.⚡ Predictable Consistency Creates Trust and Magnetism – Embodiment isn't about perfection; it's about showing up consistently as the person you're helping others become. This predictability makes you magnetic to the right people while naturally repelling those who aren't aligned.⚡ Authentic Practice Energizes, Performance Drains – When you're walking your talk, thought leadership feels energizing rather than exhausting. If you're constantly drained by your platform activities, something is out of alignment with your authentic core resonance.PEOPLE & RESOURCES MENTIONED:Dr. Benjamin HardyThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake EricksonScaling Stories PodcastTony RobbinsWorking Genius FrameworkThought Leadership Archetype AssessmentCONNECT WITH MACY:Follow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your analytical mind that serves you brilliantly in creating expertise can actually work against you in marketing if you let it build complexity instead of clarity. The most successful thought leaders don't have the most sophisticated marketing systems—they have the clearest core message and the simplest way to share it consistently.In this episode, I reveal why brilliant experts often create marketing systems so complex they spend more time maintaining them than serving clients. Drawing from Billy Broas's compelling book Simple Marketing for Smart People and his cautionary tale of the NASA-designed brewery that nearly burned his house down, I introduce the upstream marketing framework that will transform how you approach building your thought leadership platform.I break down the critical difference between upstream decisions (your core message and fundamental beliefs), midstream decisions (your channels and platforms), and downstream tactics (optimization and amplification). Through a real client case study, I demonstrate how getting upstream clarity can instantly improve every downstream result without changing a single tactic. This episode will help you diagnose where to focus your energy so you stop spinning your wheels on things that don't matter and start building marketing that actually works.IMPACT POINTS FROM THIS EPISODE:⚡ Upstream Clarity Transforms Everything Downstream – When you get crystal clear on what people need to believe in order to value your work, every piece of content, every platform choice, and every optimization effort becomes more effective without changing the tactics themselves.⚡ Simple Systems Scale, Complex Systems Break – The curse of smart people in marketing isn't that we don't understand it—it's that we understand it too well and build sophisticated systems with too many moving parts that require constant maintenance instead of generating consistent results.⚡ Root System Before Visible Growth – Your thought leadership is like a tree: core resonance and structured wisdom form the invisible root system that must be strong before you can build a sustainable canopy of visibility, influence, and revenue.PEOPLE & RESOURCES MENTIONED:Billy BroasSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy BroasThought Leadership Archetype QuizPast Episode: Simple Systems Scale: What Benjamin Hardy's Research Reveals About Resonant Thought LeadershipPast Episode: Permission to Scale: Why Brilliant Experts Stay Small and How to Change ThatCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Most experts approach marketing backwards, focusing on what they can do instead of what people need to believe. When you understand the single question that cuts through marketing confusion, you stop trying to convince people and start helping them recognize why your expertise matters.In this episode, I share the transformational story of Joe, a carpet cleaner who went from broke to running a million-dollar business by asking one simple question. I reveal why traditional marketing advice keeps smart people stuck in tactics instead of addressing the real issue—and introduce the belief-building approach that makes everything downstream work better.Through the lens of the Resonant Thought Leadership System, I show how this question transforms not just your marketing but how you think about your core resonance, content strategy, and platform building. This isn't about manipulation or persuasion—it's about becoming an educator who helps the right people understand the true value of what you offer.IMPACT POINTS FROM THIS EPISODE:⚡ The One Question That Changes Everything – "What does my prospect need to believe in order to buy?" shifts your focus from explaining your methods to building the foundational beliefs that make your expertise obviously valuable to the right people.⚡ Upstream Messaging Beats Downstream Tactics – When you focus on building beliefs about the problem, solution, and transformation instead of optimizing headlines and posting schedules, every marketing activity becomes more effective because people already understand why they need what you offer.⚡ Education Creates Alignment, Not Manipulation – Belief-building marketing positions you as an educator helping people recognize what's true about their situation, attracting better clients who are committed, successful, and likely to refer others because they genuinely understand your value.PEOPLE & RESOURCES MENTIONED:Billy BroasTiago ForteSimple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling by Billy Broas and Tiago ForteBuilding a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago ForteThought Leadership Archetype AssessmentFree Workshop SeriesCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentJoin the Free Workshop SeriesFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Understanding a framework and applying it strategically are completely different skills. The Four Es of Core Resonance—Essence, Experience, Expression, and Embodiment—aren't just a one-time assessment you complete and move on from; they're an ongoing navigation system for every decision in your thought leadership journey.In this episode, I show you how to transform the Four Es from theoretical knowledge into practical application tools. Through real client examples, I demonstrate how to use this framework both as a diagnostic when something feels stuck or misaligned, and as a strategic compass for making decisions that energize rather than exhaust you.Whether you're burning out despite good results, feeling like your message isn't landing, or facing major strategic decisions about your platform, this episode gives you the specific questions and filters that will help you identify what's working, what isn't, and why—so you can build thought leadership that flows from your authentic strengths instead of fighting against them.IMPACT POINTS FROM THIS EPISODE:⚡ Exhaustion Signals Misalignment, Not Weakness – When running your business feels draining despite good results, the problem isn't your work ethic—you're likely spending too much time in activities that fight against your natural wiring, like an alto trying to sing soprano all day.⚡ The Four Es Reveal Why Things Aren't Working – Lack of authority points to Experience gaps, messages that don't land indicate Expression misalignment, mysterious stalling often traces back to Embodiment issues, and general exhaustion signals Essence problems that tactical solutions can't fix.⚡ Strategic Alignment Creates Sustainable Impact – When you consistently filter decisions through the Four Es, every component of your thought leadership system strengthens the others instead of competing, creating resonance that amplifies your authentic voice rather than scattering your energy.PEOPLE & RESOURCES MENTIONED:Patrick Lencioni - Table GroupThe 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick LencioniWorking Genius AssessmentBenjamin Hardy - Scaling.comThought Leadership Archetype AssessmentCONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

Your most sustainable thought leadership doesn't come from a simple formula—it emerges when four interconnected elements strengthen each other over time. After working with dozens of experts who felt stuck despite having clarity on their essence and expression, I discovered that authentic authority requires a more complete framework.In this episode, I reveal why I evolved from the original Core Resonance formula (Essence × Expression = Resonant Impact) to what I now call the Four E's of Core Resonance. Through real client examples from my Resonant Thought Leadership Lab, I demonstrate how brilliant experts can know exactly who they are and how they communicate, yet still struggle to build sustainable influence because crucial elements are missing.I walk through each of the Four E's—Essence (how you're wired), Experience (your lived wisdom), Expression (your natural communication style), and Embodiment (taking your own medicine)—and show how they work together to create exponential resonance rather than just additive impact. This framework serves both as a foundation-building tool and a diagnostic when you feel stuck in growing your platform.IMPACT POINTS FROM THIS EPISODE:⚡ The Four E's Create Exponential Impact – When Essence (how you're wired), Experience (lived wisdom), Expression (natural communication), and Embodiment (walking your talk) align together, you create authentic authority that can't be manufactured or copied—it's the crystal clear signal that others naturally amplify.⚡ Embodiment Is Often the Missing Piece – Most thought leaders focus on knowing who they are and how to communicate, but people can sense when you're not taking your own medicine. Consistent practice of applying your frameworks to your own challenges creates the credibility that makes you a trustworthy guide.⚡ Use the Four E's as Your Diagnostic Tool – When you feel stuck, check each element: Essence (are you building around your actual strengths?), Experience (are you teaching from lived wisdom?), Expression (are you using your natural archetype?), and Embodiment (are you practicing what you preach?).PEOPLE & RESOURCES MENTIONED:Thought Leadership Archetype AssessmentCONNECT WITH MACY:Download the free Resonant Thought Leader Starter Kit at macyrobison.comEmail: macy@macyrobison.comFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!

The biggest obstacle to scaling your expertise isn't a lack of strategy or systems—it's the story you're telling yourself about what scaling means and whether you're allowed to want something bigger. When you understand that what you call humility might actually be fear dressed up as virtue, you can give yourself permission to steward your gifts at the scale they deserve.In this follow-up to last week's exploration of The Science of Scaling, I address the deeper mindset barriers that keep generous, transformational guides playing small when the world needs their expertise most. Through the lens of Benjamin Hardy's research and real client stories, I reveal why traditional scaling advice feels fundamentally wrong to mission-driven experts—and why that resistance is actually pointing you toward the right approach. I share the crucial distinction between scaling for ego versus scaling for impact, and how impossible goals force strategic elimination of everything that doesn't serve your highest contribution.This isn't about convincing you to build a business empire. It's about giving you permission to think as big about your impact as you do about your responsibility to serve with your ideas. When you reframe scaling from building a business that runs without you to creating conditions where your highest contribution can reach the people who need it most, everything changes about how you build your platform.IMPACT POINTS FROM THIS EPISODE:⚡ Scale Toward Your Value, Not Away From It – Traditional scaling advice asks you to remove yourself from operations, but thought leadership requires your unique perspective. The goal isn't building systems that replace you—it's creating conditions that amplify your highest contribution while maintaining authenticity and depth.⚡ False Humility Prevents True Service – When you diminish your desire to scale impact because it doesn't feel humble, you're prioritizing your comfort with staying small over your responsibility to serve more people. True humility is stewarding your gifts purposefully, which sometimes means wanting more impact, not less.⚡ Impossible Goals Force Strategic Elimination – Goals that seem impossible don't just inspire bigger action—they force breakthrough pathways by eliminating everything that doesn't serve your core mission. When you compress timelines aggressively, you're forced to identify the crux that unlocks everything else.PEOPLE & RESOURCES MENTIONED:Dr. Benjamin Hardy and Blake Erickson - Scaling.comThe Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy and Blake EricksonDan SullivanMarshall Goldsmith100 CoachesBrené BrownStrong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit by Brené BrownPatrick LencioniThought Leadership Archetype Assessment (macyrobison.com/quiz)Free workshops (macyrobison.com/workshop)CONNECT WITH MACY:Take the Thought Leadership Archetype AssessmentJoin free workshops at macyrobison.com/workshopFollow on Instagram: @macyrobisonConnect on LinkedIn: Macy RobisonVisit: macyrobison.comSUBSCRIBE & REVIEW: If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!