Mompreneur Mastery

If your content is getting likes and comments but sales are stalling, the problem isn’t your effort — it’s your buyer journey.In this episode, I’m breaking down my Simple 5-Step Digital Marketing Plan (the same framework I use inside Content to Clients Club) so you can finally turn your content into paying clients.You’ll learn:The 5 stages every buyer goes through before they’re ready to investWhy buyers are taking longer to say “yes” (and how to adapt)Real examples of how to hit each step across multiple platformsIf you’ve been posting consistently but not seeing sales, this episode will help you spot the gaps and fix them — without adding more work to your plate.👉 Grab the free Buyer Journey Content Map here👉 Learn more about Content to Clients here

Ever feel like you’re posting nonstop but still invisible? Podcast guesting might be the shortcut you’ve been looking for.In this episode, I’m joined by Candace Dudley, podcast guesting strategist and fellow mom, to talk about how getting on the right podcasts can help you get seen, build trust, and sign clients—without adding more content to your already full plate.We dive into:How to pull out your niche speaking topics so you actually stand outWhy “nos” are a good thing (and what they really mean)The 3 parts of every great interview—and how not to waste your airtime on a long backstoryMaking guesting work with kids at home (yes, Spider-Man costumes and baby cameos included)The ripple effect of guesting: visibility, referrals, and clients who already trust youIf you’re a mompreneur who’s tired of hustling for visibility, this episode will show you how podcast guesting can open doors, grow your network, and help you get booked out.MENTIONED IN THIS EPISODEGrab Candace’s free Podcast Guesting Starter Guide Connect with Candace on Instagram: @candacedudleyLearn more at candacedudley.comGrab Sydney's free Buyer Journey Content Map

Every time a major political or current event happens, the internet explodes. Comment sections turn into battles, hot takes fly, and nuance completely disappears.If you’re a small business owner, that tension creates a very real question: Should I post about this? Should I comment? Should I stay quiet?In this episode of Mompreneur Mastery, I’m breaking down whether or not you should share political content as part of your online business. Spoiler: there’s no one-size-fits-all answer—but there is a way to make sure your values consistently show up in your content, your offers, and your community.You’ll hear:Why business is always political (yes, even your pricing and your partnerships).A personal story about losing 23 followers in 24 hours—and why that gave me clarity.How those “unfollows” sparked a ripple effect of donations and action.The truth about values: they don’t have to be loud to be clear, but they should be visible.Practical ways to weave your values into your everyday content so that when bigger issues come up, you already have trust and connection with your audience.Because clarity builds trust. Trust builds community. And community will always matter more than vanity metrics.MENTIONED IN THIS EPISODE:DM me on Instagram: @sydneyobrien.coFree resource: Buyer Journey Content MapMembership: Content That ConvertsLast week’s episode with Caroline Hull on finding your voice

Ever felt like your business looks successful on the outside… but feels completely off on the inside?That’s exactly what happened to my friend Caroline Hull. She built a thriving podcast agency, rebranded, grew a team, did all the things she was “supposed” to do — and still felt disconnected. Throw in AI shaking up the podcasting industry, and it became clear: it was time to pivot.In this episode, we chat about:How to know when your business is no longer alignedWhat a rebrand and full business pivot actually looks likeWhy forcing yourself to keep chasing trends leads to burnoutHow stepping into alignment changes the way you create content (and how people respond to it)If you’ve been wondering whether it’s time to pivot your business or rebrand, Caroline’s story will give you permission and perspective to make the changes you know you need.MENTIONED IN THIS EPISODE:👉 Grab Caroline’s free meditation: www.carolinehull.com/meditation👉 Connect with Caroline on Instagram: www.instagram.com/carolinethevoicekeeper👉 Get Sydney's Buyer Journey Content Map: https://sociallyyours.biz/buyerjourneycontentmap

This episode is my version of a “can I be mean for a sec?” text.I’m sharing the types of Instagram posts that might look like a win because the algorithm loves them… but in reality, they can hurt your business, alienate your audience, and leave you wondering why the likes aren’t turning into sales.Inside the episode, you’ll hear:The 4 types of posts that do more harm than good (even if they get big engagement)Why these trends are so tempting — and why they don’t actually work long-termWhat to focus on instead if you want content that leads to trust, connection, and salesIt’s a little ranty, a little “I’m not mad, just disappointed” mom-energy, but mostly? It’s a permission slip to stop chasing vanity metrics and start creating content that actually converts.MENTIONED IN THIS EPISODE:Content That Converts - multi-platform marketing strategy and messaging memberhsipBuyer Journey Content Map - If you’re tired of chasing trends and vanity metrics, the Buyer Journey Content Map will show you what to share instead.

If you’ve ever felt like your content disappears faster than your kid’s snack stash, you’re not wrong. Instagram is amazing for connection (and I’ll always love it for that), but when it comes to longevity? It’s like building a sandcastle at high tide. Pretty… but gone in hours.That’s exactly why I brought on Elaine Timms, Pinterest strategist and creator of the Evergreen Impact Method. Elaine knows how to take one piece of content and turn it into traffic that compounds for months… even years. Yes, years. While you’re busy doing school drop-off, squeezing in a client call, or finally finishing your coffee before it goes cold, your content could actually still be working for you.In this episode, we’re digging into:Why Pinterest isn’t just recipes and DIY hacks (and why your business does belong there).How one pin can outlast an entire season of Instagram posts.The simple, realistic strategy Elaine teaches her clients (no “pin 57 times a day” nonsense).Why your content isn’t broken—it’s just not circulating.How to start using Pinterest without adding a mountain of extra work to your already full plate.Mentioned In This Episode:If you’re ready to stop creating content that disappears in a day, start here.📌 Grab Elaine’s free starter guide: Pinterest Marketing Strategy Guide📨 Get ongoing tips from Elaine: Evergreen Impact Weekly Newsletter✅ Want someone to run it for you: Pinterest Manager Services🚀 And if you want a clear plan so all your content works together instead of in silos, grab my Buyer Journey Content Map.Your content deserves more than a day of visibility. And you deserve a marketing plan that fits real life.

I remember when two reels with trending audio could reach thousands and fill a program with a couple hundred followers. That was a season. Today, a reel can still land, but buyers take a lap. They follow for a bit, read your emails, listen to your podcast, maybe skim a blog, and only then feel confident enough to say yes. That is not a problem to fix. It is a sign to adjust.If you are building your business in the mom cracks of your day, the last thing you need is a plan that demands constant posting plus heavy outbound engagement. In this solo episode, I walk you through how I am shifting my five step framework so Instagram plays to its strengths and the rest of your marketing carries the pieces that actually require time and depth.We get into• What changed on Instagram and why buyers now take longer to decide• How to use Instagram as part of your bigger picture marketing plan, given these changes• Why that slower path can create better fit clients, stronger testimonials, and more referrals• How this change saves time and brain space when you do not have hours for engagement• The role of clear, consistent messaging so every piece connects and nothing starts from scratchIf Instagram has felt harder or slower, you are not doing it wrong. We are in a new stage. Let Instagram open the door and start the conversation. Let your long form and email build confidence so when you make an offer, your people are ready.Mentioned in this episode• Buyer Journey Content Map my free guide to plan what to say, where to say it, and how each piece supports the five steps to sales.

Courses, VIP days, retainers, digital products- oh my!If your offer suite feels more like a jigsaw puzzle than a business strategy, this episode is for you.I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and host of three podcasts, to talk about what service providers really need in their offer suite to build a profitable, simple, and sustainable business. No hustling required.We get into:Why most offer suite advice is built for hype, not real service businessesWhat to focus on when your capacity is limited (especially if you're a mom or caregiver)How to simplify your offers without losing incomeThe truth about low-ticket products and how much they actually take to sellWhat real business freedom looks like when you build it on purposeIf your offers feel like they’re running you instead of the other way around, this convo is your permission slip to rethink it all.Mentioned In This Episode:Grab Maggie’s Book (seriously, it'll change your life): www.stayingsolobook.comListen to the Staying Solo Podcast www.bsfreebusiness.com/soloGet Access to Staying Solo Stories (Private Podcast): ww.bsfreebusiness.com/sydney (This one’s full of behind-the-scenes stories from real solo business owners building businesses that actually fit their lives.)Check out Duped: The Dark Side Of Online Business: https://duped.online/

If you’ve been posting consistently and still hearing crickets... it’s not you.In this episode, I’m digging into why more content doesn’t automatically mean more sales—and what actually does. Spoiler: it’s not the hook, the trending audio, or the pretty Canva template. It’s your messaging and strategy.We’re talking about:Why Instagram content isn’t converting like it used toWhat it really takes to move people from lurkers to paying clientsHow to structure your content so it builds trust before you sellThe 5 steps I use to turn content into connection (and eventually conversions)And the biggest shift mompreneurs need to make if they’re tired of posting without payoffBecause content for content’s sake just leads to burnout. But strategic messaging? That’s where the magic (and the money) happens.Mentioned In This Episode:👉 The Buyer Journey Content Map — so you can stop guessing what to post and start building a real strategy that works with your time, energy, and business goals.And if you haven’t yet, make sure to check out Episode 99 for a full breakdown of what’s shifting on Instagram (and what that means for your strategy).

If Instagram has started to feel louder, harder, and way less effective lately—you’re not making it up. The algorithm keeps shifting, everyone sounds the same, and the pressure to keep up is real (especially if you're a mom trying to grow a business between summer chaos and snack refills).In this episode, I’m pulling back the curtain on:The real shifts happening on Instagram (and online marketing in general)Why even great content isn’t converting like it used toWhat I’m changing in my own strategy and business to make sales without the grindHow Instagram fits into your strategy instead of running the whole showThe truth about templates, trends, and why messaging is the missing pieceThis is the behind-the-scenes look at why I’m shifting everything—from the way I use Instagram to how I support my clients—so we can all build businesses that work with our lives, not against them.Because more content is not the answer.Aligned messaging is.Mentioned In This Episode:If this episode hit home, DM me @socially.yours.strategist and tell me: What’s Instagram been feeling like for you lately?You’re not behind.You’re just ready for something that actually works for your life.Grab a Buyer Journey Content Map here!

Tired of sending emails that go nowhere while your toddler dumps out a box of cereal in the background?This episode is your permission slip to stop overthinking your email strategy and finally let your systems do the heavy lifting.Today, I’m chatting with Emilee Lopez, email tech and automation expert (and mom of three under five), about how to make email marketing work in the tiny windows of time you actually have as a mompreneur.We’re digging into:The simple email automations every mom in business needsHow to clean your list so you stop paying for cold subscribersThe must-have welcome sequence to keep people from forgetting who you areEmilee’s “Cozy Method” for writing emails that actually sound like you and convert to salesHow email can convert leads while you're chasing toddlers or heating up dinosaur nuggetsEmilee shares exactly how she juggles motherhood and business while letting her emails run quietly in the background. If you're running your business in naptime pockets or after bedtime, this one’s for you.Links mentioned:Join the Tidy Tech Hub for only $11/month!Learn more about the Cozy Method (free download)Follow Emilee on Instagram: @emailing.with.emilyPress play and let your inbox start doing more work so you can spend more time where it matters.

You’re doing the most and you deserve more than content that goes nowhere.In this episode, we’re talking about what to do when your Instagram content isn’t converting, why trends won’t magically bring clients, and what you actually need instead: a real plan that works for your offers, your people, and your life.If your content isn’t pulling its weight (and you’re sick of posting just to “stay consistent”), let’s fix that.We’ll break down what’s not working, what to do instead, and how to make your content strategy way less chaotic—and way more effective.Mentioned In This Episode:Ready for a plan tailored to you? Book a 1:1 Strategy Intensive hereFree Plan It, Post It Profit Challenge

This episode? I’m obsessed.Kelsey Cook is a certified teacher, entrepreneur, and mom of four who built a nationwide subscription box business that now ships over 14,000 boxes a month. And she started it while raising her kids and running a preschool... all during nap time.In this episode, we talk about what it really looks like to start a business as a stay-at-home mom, how to grow something meaningful without burning out, and why starting small is sometimes the smartest strategy of all.Here’s what you’ll hear:How a few preschool packets on her porch turned into a full-blown subscription box businessWhat made her say yes to launching before she felt “ready”How she balanced building a brand while raising four young kidsThe real reason parents love her boxes (hint: it’s not just the activities)The mindset shifts that helped her stop overthinking and start scalingThis is the episode for every mom sitting on a business idea but feeling like there’s no time, no space, and no way to make it happen. Kelsey proves it’s possible to build a business that works with motherhood, not against it.🎁 Exclusive Listener Discount:Use code SYDNEY15 for 15% off a box! Grab yours here → https://rstr.co/learning-with-kelsey/3471If you’re looking for an easy way to support early childhood learning at home without adding more to your plate, these boxes are gold. No prep. No stress. No last-minute craft supply runs.✨ Connect with Kelsey:Instagram → @learningwithkelseyWebsite → https://learningwithkelsey.comSubscribe to Mompreneur Mastery for real conversations, smart strategy, and stories from other mompreneurs who are growing their business in the margins of their day. Because success doesn’t have to mean doing more. It just has to work for you.This episode contains affiliate links. That means I may earn a small commission if you purchase through the link, at no extra cost to you. I only share products and businesses I truly love and trust.Mentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Feel like your signature offer is solid but still getting passed over? You’re not alone—and it’s probably not your price or content. It might be your branding.In this episode, I sit down with Aiza Cheung, aka The Brand Chef, to talk about offer branding and how giving your signature offer its own identity can turn “meh” into must-have. She breaks down her R.I.S.E. method, explains why offer branding is different from business branding, and shares how it completely changed how she sells.If Canva has you stuck in procrasti-tweaking mode, this one’s for you.What You’ll Learn:Why branding your offer (not just your business) mattersThe key differences between business branding and offer brandingAiza’s R.I.S.E. framework for branding your signature offerWhat to do if your branding isn’t matching the value of your offerHow branding impacts both confidence and conversions Links Mentioned:Free Mini-Class: Knead a Theme? – Aiza’s 15-minute class on how to use theming to stand out without boxing yourself in 👉 https://studiocoya.com/themeStudio Coya Website: https://studiocoya.com/Follow Aiza on Instagram: @studiocoyaAiza’s Podcast: Nourish Your BrandWant More Support?Aiza also recorded a guest training exclusively for my Post With Purpose members all about offer branding. If you’re inside the membership, go check it out—it’s packed with extra takeaways and implementation tips.Not a member yet? Learn more here: 👉 https://sociallyyours.biz/post-with-purpose

We are not here for random followers, supportive neighbors, or your mom’s coworkers liking your Reels. We are here for buyers.In this episode, I’m walking you through exactly how I use Trial Reels to attract the right followers—aka people who turn into paying clients. Not eventually. Not someday. Within a week.I’ve been testing this for months, and here’s what I’ve seen: every time I post a Trial Reel, I get 1 to 4 new followers. At least one of them usually buys from me within 7 days.And no, I’m not spending hours creating these posts. I’m tired. You’re tired. This is about making content work harder for you.Here’s what we’re getting into:The real reason your followers aren’t converting (it’s not you, it’s who you’re attracting)Why more content and viral views won’t fix itHow to use Trial Reels to get seen by people who actually want what you’re sellingWhat to post to make your dream clients feel like you’re in their headWhy being “seen” leads to sales and how to make that happen without working overtimeIf you’re over spending your limited time on content that leads to crickets, this episode is your roadmap to attracting followers who actually do something with your posts—like buy.Grab the Good Stuff:✨ $17 Trial Reels Guide + Formulas — made for busy mompreneurs who want strategy that brings in buyers, not just views📲 DM me anytime @sociallyyoursstrategist

Ever feel torn between what “makes sense” and what feels right in your business?Been there. Still there, sometimes.In this episode, I’m joined by Lisa Avila, business strategist for Tenacious Moms and mom of three, to talk about how to actually trust yourself when making decisions in your business—and why your intuition might be the strategy you’ve been overlooking.We chat about:How to use the intuition you already have as a mom to guide your businessThe difference between balance and harmony (and why harmony wins)How to tell when it’s a “no for now” vs. a “no forever”Why slowing down might actually help you grow fasterLisa shares so many gems about building a business that works with your season and capacity—not against it.🎁 PODCAST LISTENER BONUS:Lisa’s masterclass, Dial Up Your Intuition for Business Success, is normally $22—but you can grab it for just $11 with code SYDNEY at checkout. 👉 Snag it hereConnect with Lisa: @lisathestrategistMentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

If the idea of planning summer content makes you want to ghost Instagram until September… I get it. But disappearing completely? That’s gonna make it way harder to build momentum when your audience is back and ready to buy in the fall.In this episode of Mompreneur Mastery, I’m walking you through my flexible, real-life content strategy for summer—one that gives you more time with your kids and still helps you show up and sell on Instagram. You’ll learn how I batch content weekly, adjust for life (and algorithm) chaos, and build every post around my 5-step strategy to turn followers into paying clients.We’re talking:How to map out a month of content in 30 minutesWhy you only need 2–3 posts a week to stay visible and build trustThe 5-step strategy that moves followers from “just watching” to “ready to buy”How to adapt your content when trends shift or life does what life doesWhy most content calendars fail (and how to create one that actually fits you)This isn’t about doing more. It’s about doing less- with strategy.🎟 Want help building your own flexible plan?👉 Join the $7 Stress-Free Summer Content Planning WorkshopMentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

Let’s be honest—Instagram has been a little stingy with reach lately. If you’ve been showing up, sharing your offer, and hearing crickets, this episode is your permission slip to stop posting more and start posting differently.I’m taking you behind the scenes of my Post With Purpose birthday sale waitlist strategy—specifically what I tested before the cart opened that helped me fill the waitlist without a discount, bonus, or a million posts. Spoiler: it wasn’t about fancy Reels or algorithm hacks.Inside this episode, we’ll talk about:Why reach + buyer behavior are changing (and what to do about it)The “non-promotional” post that got me 22% engagement—and how it led to waitlist signupsHow I layered in personal content strategically to boost sales postsWhy it’s not always your content—it’s who’s seeing itWhat to post during a long launch window to keep momentum without burning outIf you’re planning a sale, launch, or even just trying to get more leads from IG right now this is the strategy shift you need.👇 Tag me on Instagram @socially.yours.strategist with your next personal post—I’ll hype you up and help get it seen.Mentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

f you’ve ever thought “I should probably add more to this offer so people will buy,” hit play on this one.Marketing strategist Jensen Savage joined me to talk about:Why more effort doesn’t always mean more value (and what to do instead)Her Golden Quadrant method for scaling without losing your sanityHow to figure out what’s actually worth your timeSmall tweaks that make your offer feel premium (without doing more work)Why you might be showing up in the wrong places — and how to fix itBasically: this is your permission slip to stop trying to do everything and start doing what actually moves the needle.📌 Links from the Episode:👉 Take Jensen’s free quiz to find out what part of your marketing needs a tune-up: go.savagegrowthpartners.com/quiz It’s like a mini audit… minus the overwhelm.🌐 Learn more about Jensen at: savagegrowthpartners.com💼 Stalk her brain on LinkedIn: linkedin.com/in/jensensavageMentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting?In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting with purpose—and what that actually looks like inside my membership, Post With Purpose, which is turning ONE this week!Get ready to ditch the post-and-pray method, reclaim your time, and actually get results that make showing up on Instagram worth it.What You’ll Learn:Why views, likes, and saves aren’t enough to grow your businessThe one question to ask before you post anything on InstagramHow real moms inside Post With Purpose are spending less time on the app while making more salesThe mistake most content creators make when chasing trendsWhat strategy really means (and how to know if yours is working)🔥 Birthday Bonus Alert:To celebrate Post With Purpose turning 1, I’m giving you 6 months of the membership + 2 months of done-for-you content planning—just for joining this week. Yep, I’ll map out your content FOR YOU. But the sale ends Friday, May 23rd.Links & Resources:🎉 Join Post With Purpose + get your content planned for you💬 DM me the word BIRTHDAY on Instagram for questions → @socially.yours.strategistMentioned in this episode:Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!