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The MyAgLife Podcast

Author: MyAgLife

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The MyAgLife Podcast is brought to you by JCS Marketing, Inc., the publisher of the industry-leading ag publications West Coast Nut, Progressive Crop Consultant and Grape & Wine Magazine. Our podcast will bring you exclusive interviews with industry professionals and more on a variety of production ag topics!
490 Episodes
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Not every new technology delivers where it matters most: in the field and on a grower’s bottom line. In this MyAgLife Podcast, Kristin Platts talks with Rick Foell, general manager of Delta Growers, from the 2026 Crop Consultant Conference about how he evaluates new products and technologies, where drones and AI are showing promise and why return on investment remains critical for growers.Foell also discusses shifting crop economics, the future of automation and precision agriculture, challenges surrounding biological products and an unconventional tool Delta Growers is helping bring to California agriculture: rodent birth control. The conversation offers a practical look at how growers and retailers are navigating new technology while margins remain tight.In this episode: https://deltagrowersinc.com/
How do you know if your navel orangeworm management program is actually working, and where do new technologies fit?In this episode of the MyAgLife Podcast, Dr. Emily Symmes previews her upcoming Crop Consultant Conference presentation and discusses how growers and PCAs can take a closer look at NOW program performance, from identifying when damage occurred and evaluating ROI to determining whether emerging technologies add meaningful value. She also explains why asking the right questions, testing new tools and sharing successes and failures will be increasingly important as NOW management continues to evolve.Hear more from Emily at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center. Her presentation is scheduled for 8 a.m. Sept. 24.View the CCC agenda and register
How can growers get more value from the nitrogen already available to their crops?In this episode of the MyAgLife Podcast, TJ Bingham with Koch Agronomic Services previews his upcoming Crop Consultant Conference Take the Stage presentation on improving nitrogen utilization in high-value cropping systems. Bingham discusses why nitrogen availability doesn’t always translate to efficient plant use, the role micronutrients can play, how heat and other stresses affect nutrient efficiency, and why new approaches need to fit practically into growers’ existing fertility programs.Hear more from TJ at the 2026 Crop Consultant Conference, Sept. 23–24 at the Visalia Convention Center.View the CCC agenda and register
Nematodes are a costly challenge for California agriculture, and management options after planting can be limited. In this Crop Consultant Conference speaker preview, Fred Nichols of Huma joins MyAgLife to discuss the limitations of traditional fumigation, the need for in-season nematode management tools and what new approaches could mean for growers and crop consultants.Nichols will present “Knock Out Nematodes” at the 2026 Crop Consultant Conference, Sept. 23-24 in Visalia.
On this episode of the MyAgLife podcast, Kristin Platts talks with television host, producer and former Disney executive Pat Pattison for a preview of his upcoming presentation, "Building Trust at Scale," at the 2026 Innovating California Agri-Marketing Summit.Pattison discusses why authentic human storytelling matters even more as AI reshapes marketing, the value of putting a recognizable person behind a brand and why he considers this a "golden age of marketing." He also shares his thoughts on taking creative risks, finding mentors and telling agriculture's stories to audiences beyond the industry.Hear more from Pattison at the Innovating California Agri-Marketing Summit, Sept. 22 in Visalia.Learn more about the Agri-Marketing Summit and register: https://jcsmarketinginc.com/ams-attendees/Learn more about Pat: https://patpattison.net/
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