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How to Build a Human-First AI Marketing System That Doesn’t Kill Trust with Mike Montague

2026-01-0649:34

AI marketing does not fail because the technology is broken.It fails when humans disappear from the process.In this deeply grounded and forward-looking episode of Counsel Cast, host Karin Conroy sits down with Mike Montague, founder of Avenue Nine, to explore what it really means to build human-first AI marketing systems that protect trust instead of eroding it.Mike brings a rare perspective. He speaks fluent “nerd,” has spent 15+ years coaching enterprise sales teams, has executed campaigns for Fortune-level brands, and has performed on stages in front of tens of thousands of people. That combination gives him a unique lens on AI, marketing psychology, and why most current AI advice is dangerously shallow.Together, Karin and Mike dismantle the idea that AI is a shortcut or replacement for strategy. Instead, they frame AI as an amplifier. It magnifies whatever system already exists, whether that system is thoughtful and human, or generic and broken.This conversation goes far beyond prompts and tools. It explores trust, ethics, creativity, emotional labor, and why the most powerful use of AI actually makes marketing more personal, not less.📌 You’ll learn:Why “human-first AI” is not common sense in modern marketingThe subtle red flags that instantly signal AI-generated content and quietly destroy trustWhy AI always defaults to predictable, lowest-common-denominator answersHow to build a contextual AI system that actually sounds like youWhy remixing your content beats generating new content from scratchThe real danger of letting AI start the thinking instead of supporting itHow AI can personalize campaigns at a level humans never had time to do beforeWhy mass marketing is fading and individual-based marketing is risingWhere AI belongs, where it doesn’t, and why emotional work still belongs to humansHow to pressure-test your ideas by letting AI critique them before the market doesWhy “I’ll know it when I see it” is not a strategy (and how AI exposes that gap)💡 Featuring:Karin and Mike also unpack why AI slop is everywhere right now, how marketers accidentally sabotage trust through formatting mistakes and tone mismatches, and why letting AI “drive the bus” is the fastest way to dilute your brand.Karin and Mike give listeners actionable tips on:0:00 Introduction2:00 Why AI advice today feels shallow and incomplete5:00 The chainsaw problem, power without precision8:00 How trust gets broken through obvious AI signals

[Counsel Cast Chambers] Is your brand premium or commodity? with Johanna White

2025-12-3004:56

In this episode of Counsel Cast Chambers, branding strategist Johanna White shares insights on how law firms can distinguish themselves from the competition and attract high-value clients through effective branding.She outlines a three-step process to transform a firm's brand from commodity to premium: know your value, show your value, and add more value. Emphasizing the importance of clarity, consistency, and continuous evolution, she explains how establishing a strong brand foundation can instill confidence and build trust, ultimately leading to clients willing to pay more for premium services and exceptional experiences.Johanna gives listeners actionable tips on:00:00 Introduction to Branding for Law Firms00:51 Three Steps to Building a Standout Brand01:03 Knowing Your Value: The Foundation of Branding02:21 Clarifying Your Message for Premium Clients03:01 Evolving Your Brand Over Time04:05 Building Trust Through Your BrandConnect with Johanna here:https://www.instagram.com/designbyjostudio/ https://www.linkedin.com/in/johanna-white-designbyjo/https://www.facebook.com/Designbyjostudio https://www.designbyjostudio.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Fix Your Law Firm’s Ads with a Fortune 500 Playbook with Ryan Burch

2025-12-2350:13

Most law firm ad campaigns fail for a simple reason. They are turned on before the foundation is built.In this strategic and refreshingly honest episode of Counsel Cast, host Karin Conroy is joined by Ryan Burch, founder of Tobie Group, an advertising and marketing consultancy known for bringing Fortune 500-level strategy to small and mid-sized businesses.Ryan breaks down why digital advertising platforms are not magic buttons, why “testing everything” is not a strategy, and why many law firms are unknowingly burning money by skipping the most important step, defining the right audience before launching ads.Together, Karin and Ryan explore what law firms actually need in place before running ads, how to diagnose what’s broken when campaigns stall or fail, and why you cannot use advertising to fix a weak marketing foundation.This episode reframes ads not as a quick win, but as a system that only works when the right inputs, tracking, and strategy are already in place.📌 You’ll learn:Why most law firm ads fail before they even launchThe difference between a goal and an actual marketing strategyWhy “audience first, always” changes everythingHow throwing money at ads without a foundation creates false conclusionsWhy digital ad platforms are powerful and dangerous at the same timeWhat law firms misunderstand about testing and experimentationHow to diagnose whether ads failed or the strategy didWhy your current clients are not always your ideal clientsHow market shifts and new competitors silently raise ad costsWhy marketing foundations must be revisited quarterlyThe real reason “it didn’t work last time” is often misleading💡 Featuring:Real-world case examples of law firms running ads without a strategic foundation, behind-the-scenes breakdowns of how legacy landing pages, outdated tracking, and misaligned audiences quietly drain budgets, and firsthand stories of campaigns that “failed” only because the inputs were wrong. Ryan shares how ad platforms amplify whatever system already exists, why spaghetti-at-the-wall testing creates false conclusions, and how firms unknowingly sabotage performance through messy websites, conflicting call tracking, and abandoned marketing remnants. Karin and Ryan unpack how Fortune 500-style thinking, clear audience definition, clean analytics, and disciplined systems turn ads from an expense into a predictable growth lever.Karin and Ryan give listeners actionable tips on:0:00 Introduction2:00 Why ad platforms feel powerful but confusing5:00 The danger of trusting platforms without strategy8:00 Why “we want more money” is not a strategy10:00 Defining the right audience before running ads13:00 Why your current clients may not be ideal clients15:00 Market shifts, competition, and rising ad costs18:00 Why foundations must be revisited regularly21:00 Diagnosing failed ad campaigns25:00 The role of tracking and analytics29:00 Cleaning up websites and legacy marketing clutter33:00 Why systems beat one-off wins37:00 Art, science, and human psychology in marketing41:00 Where AI fits and where it doesn’t45:00 SEO, brand signals, and modern discovery48:00 Practical next steps for law firms50:00 Book recommendation and closing thoughtsResources mentioned in this episode:a...

[Counsel Cast Chambers] Fast Sites, Faster Results: Why Speed Matters

2025-12-1605:25

In this episode of Counsel Cast Chambers, digital marketing and conversion expert Jon Weberg shares powerful insights on how website speed can significantly impact your law firm's growth. Learn why having a dedicated server is crucial for optimal performance, how to streamline user experience by reducing form fields and simplifying processes, and why lead quality is paramount for profitability. Follow along as Jon explains how to move users through your website faster, enhance lead generation, and improve client conversion rates. Don't miss these essential strategies for expediting growth and enhancing your firm's digital presence.Jon gives listeners actionable tips on:00:00 Introduction: The Hidden Cost of a Slow Website00:05 Expert Insights: Jon Weberg on Website Speed00:42 Dedicated Servers: The Key to Reliable Performance01:42 Streamlining User Experience for Better Conversion01:59 Simplifying Forms and Processes03:34 Maximizing Profitability Through Speed and Efficiency03:51 Lead Generation: Quality Over Quantity04:53 Building Strong Client RelationshipsConnect with Jon here:https://www.facebook.com/JonnyWebes/https://www.instagram.com/jonnywebes/https://www.linkedin.com/in/jonweberg/https://twitter.com/jonweberghttps://profitalize.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

The Cyber Threats Lurking in Your Law Firm’s AI Stack with Tom Kirkham

2025-12-0901:01:53

Cyber warfare is no longer a distant threat reserved for governments and billion-dollar corporations. In this eye-opening episode of Counsel Cast, host Karin Conroy sits down with Tom Kirkham, cybersecurity expert and CEO of Kirkham Iron Tech, to reveal how AI, ransomware, deepfakes, and social engineering are now actively targeting law firms of every size.From fake text messages and phishing emails that fool even seasoned professionals, to nation-state level cyber weapons being used against small firms, Tom explains why no law firm is too small to be a target and why human behavior, not just technology, is the weakest link in every breach.They break down the real cost of ransomware attacks, why paying the ransom is often only the beginning, how long-term backdoors are planted during “simple” attacks, and why 40–60 percent of small businesses never recover after a major cyber incident.This episode delivers a clear message. Cybersecurity is no longer optional. It is a core leadership responsibility.📌 You’ll learn:Why ransomware is now the number one cyber threat facing law firmsHow AI is being used by both hackers and defendersWhat “Human In The Loop” security really meansWhy 95 percent of major cyber breaches begin with human errorHow deepfakes and voice cloning are already disrupting trust in legal systemsWhat an EDR is and why every firm must have oneWhy IT and cybersecurity are two different specialtiesHow law firms become targets through LinkedIn and public dataThe true cost of a law firm being down for just one hourWhy cybersecurity awareness training is the cheapest and most powerful defenseHow ransomware attacks often hide advanced persistent threats inside themWhat law firm leaders must stop delegating and start owning💡 Featuring:Real-world case examples of ransomware attacks against small and mid-sized law firms, behind-the-scenes breakdowns of how nation-state cyber weapons trickle into everyday business attacks, and firsthand stories of long-con scams like “pig butchering” that quietly drain trust before the real breach hits. Tom shares how AI is now used to scrape LinkedIn, map law firm org charts, clone voices, and generate flawless phishing campaigns that bypass traditional spam filters. Karin and Tom give listeners actionable tips on:0:00 Introduction and today’s cyber threat landscape1:00 How cyber attacks have evolved with AI5:00 Why ransomware is still the greatest threat to law firms9:00 Why law firms are valuable targets, even the smallest ones12:00 The danger of putting confidential information into AI tools15:00 Deepfakes, voice cloning, and erosion of trust19:00 Why most security breaches are caused by human behavior23:00 The rise of long-con scams and “pig butchering” fraud26:00 How attackers use LinkedIn and public data to target firms30:00 Why firing the employee who clicked is the wrong response33:00 The NIST Framework and the five pillars of cybersecurity38:00 How EDR tools actually stop modern attacks41:00 Business continuity, disaster recovery, and real downtime costs45:00 The financial reality of cybersecurity investment48:00 Why 40–60 percent of small firms never recover from breaches50:00 Book recommendation and the role of culture in security57:00 The first step every firm should take today1:01:00 Final thoughts on leadership, responsibility, and actionResources mentioned in this episode:a...

[Counsel Cast Chambers] Email Strategy That Actually Works for Lawyers

2025-12-0207:25

In this episode of Counsel Cast Chambers, we highlight our past conversation with Jeff Felton, an email marketing strategist, discussing the critical role of email marketing for law firms. Felton explains why nurturing segmented email lists through welcome flows and post-case follow-ups can significantly impact subscriber trust, client conversion, and long-term retention. He emphasizes that marketing should not stop after a client signs a contract but should continue to create loyal fans who generate referrals. The discussion also covers tactics for becoming a trusted thought leader and the effectiveness of newsletters and lead magnets in building an engaged email list.Jeff gives listeners actionable tips on:00:00 Introduction: The Hidden Cost of a Slow Website00:05 Email Marketing as a Business Strategy00:47 Common Mistakes in Email Marketing01:37 Turning Clients into Raving Fans02:26 Positioning Yourself as a Thought Leader04:07 Building an Engaging Email List06:33 The Value of Trust and Consistency07:10 Conclusion: Establishing Yourself as a Trusted LeaderConnect with Jeff here:https://www.instagram.com/content.remedy/https://twitter.com/HeyJeffFeltenhttps://www.linkedin.com/in/jeff-felten/http://www.contentremedy.co Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Legal Tech 2026: What Firms Need to Know

2025-11-2552:00

In this episode of Counsel Cast, host Karin Conroy welcomes Joshua Lenon, Lawyer in Residence at Clio, for a deep dive into Legal Tech 2026 and the insights driving Clio’s newest Legal Trends Report. Joshua has spent more than a decade studying the intersection of law and technology, advising legal teams across North America, and translating lawyer needs into groundbreaking legal tech innovations.Together, Karin and Joshua explore the changing landscape of legal services, the data behind what separates growing firms from shrinking ones, and the real world impact AI, automation, and cloud-based systems are having on the legal industry right now. They unpack Clio’s cognitive load study, the firm-level data from more than 400,000 legal professionals, and the seismic shift coming with Clio’s acquisition of vLex and Fastcase.Joshua explains why 2026 will be a defining year for legal professionals, what firms must prioritize to compete, and why the most successful lawyers are no longer choosing between technology and the human touch. They are blending both to create a faster, smarter, client-centered practice.📌 You’ll learn:Why 2026 marks a major turning point in legal technologyWhat Clio’s data shows about growing, stable, and shrinking law firmsThe one metric that predicts whether a firm is scaling or strugglingHow AI reduces cognitive load, increases accuracy, and decreases stressWhy clients expect online scheduling, intake, and fast responsesHow vLex and Clio’s new global library will reshape legal researchThe difference between using AI for operations versus legal judgmentHow to build a Human In The Loop system that protects trust and ethicsWhere AI should never replace a lawyerWhat law firm tasks are ripe for automation todayHow fast moving firms will outpace slow adoptersWhy transparency with AI builds client trustWhat firms can experiment with immediately to future proof their practice💡 Featuring:Real world examples from Clio’s Legal Trends Report, insights from a 63 lawyer neuroscience study on stress and productivity, a breakdown of how AI tools impact accuracy and efficiency, and a clear look at how the line between the business of law and the practice of law is dissolving. Joshua also shares how predictive workflows, automated deadlines, and real time alerts will help firms deliver stronger outcomes with less friction.Karin and Joshua give listeners actionable tips on:0:00 Intro01:00 How legal tech adoption has evolved and why 2026 marks a major turning point05:00 What Clio’s Legal Trends Report reveals about growing vs. shrinking law firms09:30 The one metric that predicts whether a firm will scale12:00 How AI reduces admin time and increases billable hours15:00 Inside Clio’s neuroscience study on cognitive load and lawyer stress19:00 Where AI helps and where human judgment is still essential23:00 How clients feel about AI interactions and why transparency builds trust26:00 Clio’s acquisition of vLex and what it means for the future of research30:00 The future of intake, automation, and AI powered workflows35:00 The risks and opportunities of AI adjudication40:00 What firms should start doing today to prepare for Legal Tech 202647:00 Why this is the best moment in history to be a lawyerResources mentioned in this episode:Legal Trends Report: https://www.clio.com/ltrCivil Resolution Tribunal (British Columbia)Clio Manage, Clio Grow, and Clio...

[Counsel Cast Chambers] Free Traffic Strategies for Law Firms

2025-11-1805:16

In this episode of Counsel Cast Chambers, marketing experts Paul Counts and Shreya Banerjee discuss strategies for driving free traffic to your law firm through Google. They highlight the importance of optimizing your Google business profile, posting regular updates, and managing reviews. The duo shares insights on how small, consistent actions can lead to steady, qualified leads without spending on ads. Whether you're currently investing in SEO or advertising without seeing results, this episode offers valuable tips to turn Google into your most effective referral source.Stephanie gives listeners actionable tips on:00:00 Introduction: The Power of Google Strategy00:52 Optimizing Your Google Business Profile01:19 Leveraging Blog Posts for Google Traffic02:09 The Misconception of Social Media vs. Google03:05 Why Google Offers Free Tools04:10 The Importance of Regular UpdatesConnect with Paul here:InstagramLinkedInFacebookhttps://www.marketingcounts.com Connect with Shreya here:Instagram LinkedInConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

What If Law Firms Marketed Like They Were Raising $10M? with Jason Fishman

2025-11-1150:25

In this episode of Counsel Cast, host Karin Conroy welcomes Jason Fishman, CEO of Digital Niche Agency (DNA), to explore how law firms can borrow proven marketing strategies from the world of investor acquisition. Jason shares how his team has helped raise hundreds of millions in capital by focusing on premium audiences, strong creative strategy, and data-driven funnels, and why those same principles can transform how law firms attract clients.Through their discussion, Jason breaks down how to market like you’re raising $10 million: start with a system, not a guess. He outlines his Eight-Point Plan, a framework that blends research, competitive insight, and creative messaging to help firms attract high-value cases and scale sustainably.Together, they dive into what separates vanity marketing from strategy, how to use social proof that actually converts, and why most firms stop short of the most profitable part of the funnel: the follow-up.📌 You’ll learn:How to market your law firm like a scalable business, not a side projectWhy numbers alone don’t drive growth – creative doesJason’s Eight-Point Plan for building a strong marketing foundationHow to use competitor audits to outsmart (not outspend) your competitionThe anatomy of an ad that stops the scroll and builds trustWhy landing pages outperform websites and how to design them for conversionsThe simple funnel framework that turns one-time cases into repeat clientsCommon mistakes law firms make with digital campaigns, and how to fix themHow to set meaningful KPIs and test your way to scalable success💡 Featuring:Real-world parallels between investor marketing and law firm growth, examples of high-converting funnels, and insights on creative testing, content cadence, and building brand trust online. Jason also explains why consistent content follow-up is the secret weapon of every high-performing firm, and how to turn your marketing from chaotic to compound.Karin and Jason give listeners actionable tips on:00:43 Why referral-only marketing is still marketing (and why it’s not enough)02:04 What if law firms marketed like they were raising $10M?06:45 Understanding acquisition costs and benchmarks that make sense for firms10:15 How creative drives conversions (and why numbers aren’t enough)11:30 Jason’s Eight-Point Plan: from industry overview to audience personas14:00 How to ethically research competitor campaigns17:10 The “Test, Optimize, Scale” method for smarter marketing decisions19:10 Building client personas that drive emotional resonance21:00 Using visuals, numbers, and trust signals to make your ads click23:45 The 3-1-3 Method: say more with fewer words26:00 Why social proof matters more than ever in legal marketing29:30 Mapping your funnel from awareness to advocacy32:00 The follow-up sequence most firms skip (and how to automate it)34:00 Creating meaningful weekly content that nurtures leads36:30 Why emotions drive even the most logical client decisions38:15 How to avoid burnout and short-term thinking in marketing41:00 Diversifying your marketing “lanes” and traffic sources42:00 Book Review: The E-Myth by Michael E. Gerber – why systems build freedom46:00 How to start: creating your own “algorithmic roadmap” for firm growthResources mentioned in this episode:a...

[Counsel Cast Chambers] Why Great Branding Moves Clients

2025-11-0409:31

In this episode of Counsel Cast Chambers, brand strategist Erin Andrea Craske explores the emotional and psychological aspects of branding. The conversation highlights why logical approaches often fall short in law firm branding and how emotional resonance can earn trust and influence decisions. Erin discusses various buyer personalities and stresses the importance of catering to each type to drive conversions. She emphasizes a consideration stage in the marketing funnel that is often overlooked but crucial for decision-making. The episode also addresses the misalignment of marketing investments focused heavily on awareness and neglecting the emotional connections needed throughout the customer journey.Stephanie gives listeners actionable tips on:00:00 Introduction to Emotional Branding00:51 Understanding Different Buyer Types02:35 The Importance of Conversions03:28 Hidden Steps in the Customer Funnel04:21 The Role of Emotions in Marketing05:08 Building an Effective Marketing Funnel06:25 Challenges in Digital Marketing07:37 The Power of Brand LoyaltyConnect with Erin here:https://linktr.ee/eacraskehttps://www.erinandreacraske.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

The Law Firm Marketing Framework That Actually Works with Lynn Colepaugh

2025-10-2843:01

In this episode of Counsel Cast, host Karin Conroy sits down with Lynn Colepaugh, founder of Cyber PR Army, to unpack why most law firms don’t fail at marketing because of talent, but because of chaos. Lynn shares her framework-first approach to creating marketing systems that protect your reputation, save time, and keep your firm’s messaging consistent even through turnover, regulation shifts, and daily fire drills.They explore how to build simple, durable frameworks that free up billable hours, reduce decision fatigue, and make your marketing sound like you. From automating your inbox to taming your tech stack, Lynn shows how to delete duplication, clarify your voice, and scale your firm sustainably.📌 You’ll learn:Why authentic tone is the #1 trust-builder in legal marketingSix neuroscience-backed motivators that shape every client decisionThe copywriting mistakes that make lawyers sound robotic (and how to fix them)When AI helps your marketing and when it kills your credibilityHow to use plain, emotionally intelligent language that converts without being salesy💡 Featuring:Real examples from defense attorneys, brand messaging breakdowns, and a deep dive into The Crux by Richard Rumelt, a must-read on strategic clarity and problem-solving.Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.Karin and Rachel give listeners actionable tips on:00:42 Why stiff lawyer bios repel clients (and what to say instead)03:10 The defense attorney who chose handcuffs vs. the one who spoke to what’s at stake06:43 “All copy is sales copy” without the sleaze09:39 How language builds (or erodes) trust16:18 The neuroscience of connection: six universal motivators behind human decisions21:23 The truth about AI in legal marketing copy27:11 Book Review: The Crux by Richard Rumelt, finding the real problem to solve32:28 Coffee shop vs. 4 AM language: how to sound like yourself36:58 The #1 copy change lawyers should make right nowResources mentioned in this episode:Become What You Are by Alan WattsConnect with Lynn:LinkedIn: https://www.linkedin.com/in/lynncolepaugh/ Instagram: https://www.instagram.com/lynncolepaugh/ X: https://x.com/lynndaigleFacebook: https://www.facebook.com/cyberprarmyhttp://cyberprarmy.com/thecastle Connect with meInstagramPinterestFacebook

[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy

2025-10-2112:30

In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms. Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedIn for localized and national reach, the importance of aligning marketing goals with broader business objectives, and the necessity of detailed target audience understanding. Mandy also emphasizes the role of C-suite executives in content creation and the value of local marketing strategies over spreading efforts too thin across multiple platforms.Stephanie gives listeners actionable tips on:00:00 The Importance of C-Suite Presence on Social Media00:51 Challenges of Outsourcing Marketing01:37 TikTok's Unique Algorithm and Its Implications02:56 Finding the Right Marketing Inspiration07:03 Understanding Your Audience's Broader Interests09:01 Choosing the Right Platforms for Legal Marketing09:31 Aligning Marketing Goals with Business Objectives11:16 Effective Local Marketing Strategies12:10 The Value of Social Media in Modern MarketingConnect with Mandy here:https://www.instagram.com/mediamandy/https://www.linkedin.com/in/amandahoskinson/https://twitter.com/mediamandy/ http://mandyhoskinson.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Is the Fix to Your Marketing Just... Sounding Like a Human Again?

2025-10-1438:30

In this episode of Counsel Cast, host Karin Conroy sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to unpack the neuroscience of human connection, and why sounding like a real person is the secret advantage in modern law firm marketing.They dive deep into the psychology of trust, exploring why generic, AI-sounding copy destroys credibility and how to write in your authentic “coffee shop” and “4 AM” voice, the language real clients actually use when they’re making decisions that matter.From lawyer bios to landing pages, learn how subtle word choices trigger the brain’s trust centers and why small shifts in tone can lead to major gains in conversion and client relationships.📌 You’ll learn:Why authentic tone is the #1 trust-builder in legal marketingSix neuroscience-backed motivators that shape every client decisionThe copywriting mistakes that make lawyers sound robotic (and how to fix them)When AI helps your marketing and when it kills your credibilityHow to use plain, emotionally intelligent language that converts without being salesy💡 Featuring:Real examples from defense attorneys, brand messaging breakdowns, and a deep dive into The Crux by Richard Rumelt, a must-read on strategic clarity and problem-solving.Whether you’re writing your own website, briefing your agency, or auditing your AI-assisted content, this conversation will show you exactly how to sound more human, and win more clients.Karin and Rachel give listeners actionable tips on:00:42 Why stiff lawyer bios repel clients (and what to say instead)03:10 The defense attorney who chose handcuffs vs. the one who spoke to what’s at stake06:43 “All copy is sales copy” – without the sleaze09:39 How language builds (or erodes) trust16:18 The neuroscience of connection: six universal motivators behind human decisions21:23 The truth about AI in legal marketing copy27:11 Book Review: The Crux by Richard Rumelt – finding the real problem to solve32:28 Coffee shop vs. 4 AM language: how to sound like yourself36:58 The #1 copy change lawyers should make right nowResources mentioned in this episode:The Crux by Richard RumeltConnect with Rachel:LinkedIn: https://www.linkedin.com/in/rachelallenwrites/ Instagram: https://instagram.com/boltfromthebluecopywriting https://www.boltfromthebluecopywriting.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on...

[Counsel Cast Chambers] The Science of Connection Through Branding

2025-10-0708:03

In this episode of Counsel Cast Chambers, key moments are revisited from a conversation with branding expert Stephanie Riel. The discussion centers around how effective branding for law firms goes beyond aesthetics, delving into the importance of consistency, clarity, and psychology in building emotional connections with clients. Stephanie explains how different branding elements, like logo design, wording, and fonts, must align with the firm's identity and audience. We also cover the significance of data analysis, digital assets, and targeted marketing to better understand client behavior and improve lead generation. Through practical advice, Stephanie helps law firms rethink their branding strategies to ensure they resonate deeply with potential clients.Stephanie gives listeners actionable tips on:00:00 Introduction 00:43 The Role of Consistency and Clarity01:46 Analyzing Marketing Data03:40 Understanding User Behavior05:01 Calls to Action and Nurturing Leads06:16 Empathy in Legal Branding07:51 Conclusion and Final ThoughtsConnect with Stephanie here:www.instagram.com/rieldealwww.twitter.com/rieldealhttps://www.linkedin.com/in/stephanieriel/https://www.facebook.com/stephanieriel.rieldealwww.stephanieriel.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

Is Your Law Firm Brand Actually Just... Bland? with Reid Holmes

2025-09-3053:41

In this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising. He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emotional connection. He provides practical examples and strategies applicable to various industries, including law firms, demonstrating how businesses can build stronger, trust-based relationships with their audiences. Key recommendations include leveraging social media for value-driven content and storytelling to foster deeper connections and brand loyalty.Reid gives listeners actionable tips on:00:00 Introduction to Reed Holmes and Appreciated Branding01:23 Understanding Branding: Beyond Logos and Visuals03:15 The Importance of Branding for Law Firms04:34 Historical Perspective: Evolution of Branding07:05 Appreciated Branding: A New Approach09:01 Marketing Missteps and Effective Strategies12:38 Creating Emotional Connections in Marketing18:55 Leveraging Appreciation in Marketing Campaigns20:38 Real-World Examples of Appreciated Branding26:13 Implementing Appreciated Branding in Law Firms29:40 Neutral Storytelling Techniques30:39 Revitalizing Deluxe Checks33:14 Small Business Revolution36:05 Book Recommendation: The Untethered Soul43:10 Marketing Strategies and Social Media52:32 Conclusion and ResourcesResources mentioned in this episode:The Untethered Soul by Michael SingerDownload the Branding Guide: 5 Steps to Building a Successful Brand IdentityConnect with Reid:LinkedIn: http://linkedin.com/in/reidholmes Instagram: http://instagram.com/appreciatedbranding TikTok: http://tiktok.com/@appreciatedbrand http://reidholmes.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] The long game: Strategic Approaches to Sustaining Client Relationships

2025-09-2305:46

In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal audience. The discussion also covers the importance of balancing reputation and relationships when it comes to maintaining client connections and underscores the power of emotional appeal in business decisions.Cindy gives listeners actionable tips on:00:00 Introduction 00:47 Maintaining Client Relationships01:49 Balancing Reputation and Relationships02:27 Emotional vs. Logical Decision Making03:20 Real-World Examples of Emotional Connections05:31 Conclusion and Final ThoughtsConnect with Cindy here:InstagramLinkedInhttp://www.thehustlingheart.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

How Lawyers Can Build Trust Through Omnipresence with Jake Isham

2025-09-1658:11

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing. He also provides practical advice on starting a digital show and repurposing content across various platforms to maximize reach. Highlighting the power of social media, he shares insights on how lawyers can become thought leaders by educating, entertaining, and inspiring their audience.Jake Robertson gives listeners actionable tips on:00:00 Introduction01:25 Understanding Omnipresence in Marketing02:34 Building Trust Through Digital Presence08:39 The Importance of Consistency in Marketing11:11 Creating Engaging and Valuable Content18:05 Leveraging Video Content for Omnipresence25:28 Utilizing AI and Tools for Content Creation29:46 The Evolution of AI and Its Role as a Tool30:48 The Importance of Social Media in Modern Branding32:59 Leveraging Social Media for Business Success35:02 The Power of Interest-Based Social Media Algorithms36:20 Effective Marketing Strategies for Entrepreneurs40:00 The 10X Rule: Maximizing Effort and Goals46:13 Practical Steps for Social Media and Content Creation53:38 Repurposing Content for Maximum ReachResources mentioned in this episode:The 10x Rule by Grant CardoneConnect with Jake:LinkedIn: https://www.linkedin.com/in/jakeisham/ Instagram: http://www.instagram.com/jakecreativemarketing http://www.jakeisham.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

[Counsel Cast Chambers] How do you dominate local search?

2025-09-0911:56

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field.Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity to the searcher matters most, and how virtual offices can navigate Google’s ever-changing policies.Real-world examples of how firms have successfully leveraged multiple office locations and strong review strategies to outperform competitors. The conversation also explores Google Local Service Ads, the power of verification, and the psychology behind reviews and business imagery.Stormy provides practical advice on responding to negative reviews, balancing client feedback, and ensuring consistency across all platforms. For attorneys especially, the episode underscores how dominating local SEO can directly translate to measurable profit and long-term success.Stormy gives listeners actionable tips on:00:00 Introduction to Local SEO for Law Firms01:00 The Evolution from Seven Pack to Three Pack02:00 Why Proximity Is the #1 Factor in Local Search03:00 Managing Virtual Offices for Local SEO05:00 Ensuring Consistency Across Google Business & Website Schema06:00 Leveraging Directories like Yelp & Facebook07:00 Real-World Example: Crushing Local Search with Multiple Offices08:00 How Google Local Service Ads Work for Lawyers09:00 The Power of Verification, Imagery, and Reviews10:00 Managing Reviews and Client Perceptions11:00 Best Practices for Responding to Negative ReviewsConnect with Stormy here:TwitterLinkedInFacebookhttps://5starsfast.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

How Can Your Law Firm Rank #1 in AI Search with TJ Robertson

2025-09-0244:09

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results. The conversation also delves into practical tips for creating content that appeals to AI algorithms, the importance of video content, and the future of AI-assisted marketing. Tune in for actionable advice on staying ahead in the rapidly changing digital marketing landscape.TJ Robertson gives listeners actionable tips on:00:00 Introduction00:42 The Impact of AI on Digital Marketing03:12 The Rise of Conversational AI: ChatGPT and Beyond04:15 Voice Search vs. Typing: Generational Differences07:14 The Future of AI in Decision Making08:28 AI Search Campaigns vs. Traditional SEO13:19 Optimizing for AI Search: Strategies and Tips16:23 Leveraging Third-Party Mentions and Directories19:29 The Power of Video Content in AI Search21:37 Repurposing Video Content Across Platforms22:04 Maximizing Content Creation Efficiency23:06 Leveraging Video Content for SEO23:51 Optimizing Your Website for LLM Recommendations26:09 Using AI for Content Creation27:59 Building a Brand Ambassador with AI31:17 The Future of AI in Daily Tasks36:40 Book Recommendation: The Dip by Seth Godin40:24 Actionable Steps for Lawyers Using AIResources mentioned in this episode:The Dip by Seth GodinConnect with TJ Robertson:LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/Instagram: https://www.instagram.com/tjrobertsondigital/reels/TikTok: https://www.tiktok.com/@tjrobertson52X: https://x.com/SeoRobertsonhttps://tjrobertson.com/Connect with meInstagramPinterestFacebookTwitter

[Counsel Cast Chambers] The Secret to Attracting Ideal Clients with Your Brand

2025-08-2613:02

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication. Listeners are introduced to the concept of brand personality, including the value of brand archetypes inspired by Carl Jung. Real-world applications are highlighted through examples like a successful quiz tool used to identify brand pathways, illustrating how such tools can drive engagement and business growth. The episode also explores differentiating one's brand in competitive industries by creating unique emotional connections with clients and effectively leveraging platforms like websites and social media to express brand identity and build trust.Kaye gives listeners actionable tips on:00:00 Introduction to Podcast Monetization01:11 The Importance of Emotional Connection02:35 Responding to Skeptics05:48 Finding Your Brand's Personality06:03 Using Brand Archetypes06:57 The Power of Quizzes08:59 Applying Brand Personality in Practice11:38 Expressing Your BrandConnect with Kaye here:InstagramTwitterLinkedInFacebookhttp://kayeputnam.com/ Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

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