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Pinterest Coffee Chats

Author: Camille Kurtenbach

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Your go-to podcast for simple, actionable Pinterest strategy served with a side of coffee and cozy conversation.

Hosted by Camille, Pinterest Manager & Strategist (and fellow coffee-obsessed business owner), each episode is like a casual chat with a friend who just happens to know how to turn your content into evergreen traffic, leads, and sales.

Whether you’re a coach, creative, podcaster, or service provider if you’re tired of the content hustle and want long-term growth without burnout, you’re in the right place.

Grab your coffee and let’s chat Pinterest, marketing, mindset, and what it really looks like to build a business with sustainability and heart.
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Pinterest recently released its 2026 Parenting Trend Report, highlighting how families are using the platform to plan activities, build routines, and create more intentional childhood experiences. The report reveals a major shift toward experience-rich parenting, with searches rising for screen-free activities, outdoor learning, sensory play, and hands-on creativity. For business owners, these insights reveal something important about how Pinterest works: people come to the platform with intent to search, plan, and solve problems. Inside this episode: • What the Parenting Trend Report reveals about Pinterest users • Why searches for screen-free activities and educational ideas are rising • How Pinterest functions differently from traditional social media • What “intent traffic” means for business owners • A simple way to start aligning your content with search behavior If you’re curious how Pinterest could support your business visibility, explore the free starter resource linked below. Pinterest Predicts  If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
Not all traffic is created equal. In this episode, I break down the difference between passive scroll traffic and high-intent search traffic and why that distinction matters for small business owners. While most social media platforms are built around attention and engagement, Pinterest operates differently. As a search and discovery platform, it attracts users who are actively looking for ideas, answers, and solutions. With approximately 96% of top searches on Pinterest being unbranded, there is significant opportunity for smaller businesses to be discovered — even without a large following. Inside this episode: The difference between scroll traffic and search traffic Why intent-based clicks often convert better What unbranded searches signal for small businesses How to start thinking about discoverability instead of daily visibility A simple action step to shift your marketing mindset If you’ve been feeling like your content disappears too quickly or requires constant effort to stay visible, this episode offers a calmer, more sustainable perspective.If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
Starting Pinterest can feel overwhelming especially when it seems like everyone online is doing something different. In this episode of Pinterest Coffee Chats, I’m sharing exactly what I would do if I were building a Pinterest strategy from the ground up today. No complicated systems. No pressure to do everything perfectly. Just the simple steps that actually matter when you’re trying to build visibility that lasts. This conversation is for business owners who are tired of feeling like they have to constantly create more content just to stay seen and who want a calmer, more sustainable way to grow their traffic over time. Instead of focusing on trends or quick wins, we’re talking about the foundations that help Pinterest work long-term: clarity, content reuse, realistic workflows, and understanding how search-based marketing fits into a real-life business. If you’ve been wondering where to begin or if you feel like you’ve been overthinking Pinterest this episode will help you reset and move forward with confidence. Inside This Episode: Why I wouldn’t start by posting pins right away The one thing your profile needs before traffic ever converts How to audit the content you already have instead of creating more My simplified approach to keywords (without making SEO feel overwhelming) A realistic Pinterest workflow that works for busy business owners The biggest mistakes I see when people try to “start Pinterest fast” Who This Episode Is For: ✔ Business owners who want long-term visibility instead of quick bursts of attention ✔ Creators who already have content but aren’t sure how to make it work harder ✔ Service providers who want calmer traffic that doesn’t rely on daily posting ✔ Anyone who has been curious about Pinterest but didn’t know where to start A Quick Reminder: You don’t need to build everything at once. Pinterest works best when you approach it slowly, intentionally, and in a way that fits your real life not someone else’s highlight reel. If this episode helped simplify things for you, be sure to save it or send it to another business owner who’s been thinking about Pinterest but didn’t know where to begin.  If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
If you’ve ever said (or thought), “Pinterest takes too long,” this episode is for you. Today, I’m breaking down a real Pinterest case study from the health & wellness space no viral moments, no massive ad spend, and no overnight success stories. This client is a perimenopause nutrition coach and busy mama, helping other busy mamas feel better through food and sustainable habits. After 9 months of organic Pinterest strategy, we layered in a small Pinterest ads test  and the results quietly snowballed into email growth, membership sales, and aligned conversations. This episode is a reminder that Pinterest doesn’t work fast… it works deep. And when you stop treating it like social media and start treating it like a long-term traffic system, everything changes.   What You’ll Learn in This Episode Why “Pinterest takes too long” is the wrong way to think about growth What 9 months of organic Pinterest posting actually builds behind the scenes How a $250 ad test led to clicks, email subscribers, and paid memberships Why patience and refinement matter more than speed on Pinterest How Pinterest supports business owners who are tired of showing up daily on social media   Episode Highlights 9 months of organic Pinterest posting (10–25 saves, 5–10 clicks/month) $69.81 ad spend resulting in 66,000+ impressions One pin driving 842 outbound clicks at ~$0.07 per click 231 new email subscribers in one month New monthly and annual membership sales A real-life example of what “trusting the process” actually looks like   If this episode gave you a lightbulb moment — or sparked a question — I’d love to hear from you. 💬 DM me on Instagram and tell me: Your biggest takeaway Or the biggest question you have about Pinterest Those conversations often inspire future episodes.   🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
If you’ve ever felt like the answer to slow growth is posting more, this episode is for you. In this episode of Pinterest Coffee Chats, we’re unpacking why posting more content rarely leads to better results and why so many business owners feel exhausted trying to keep up. The issue usually isn’t consistency, motivation, or effort. It’s where and how your content is placed. This conversation is a gentle but powerful reframe around content, visibility, and sustainability especially for business owners who want marketing that works with real life, not against it. You don’t need to post more.You need your content to live longer. When your content is placed intentionally, it can keep working for your business without requiring constant effort or daily presence. In This Episode, We Cover: Why posting more doesn’t automatically lead to more visibility or sales How most platforms are designed around recency, not longevity The difference between publishing content and placing content strategically Why constant posting leads to burnout — even for capable business owners What actually moves the needle when it comes to sustainable marketing How to start thinking about content as infrastructure, not output 🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie  
If you’ve ever felt exhausted by your own marketing  even when your business is “doing well”  this episode is for you. In this conversation, we’re breaking down why burnout usually isn’t a personal failure or a time management issue, but a sign that your content strategy was never built to support real life. You don’t need another planner. You don’t need more discipline. You need a system that works even when you step away.   In this episode, we talk about: Why most content strategies require constant presence The hidden cost of daily posting and platform-chasing How burnout often comes from strategy design, not effort What sustainable content actually looks like for real business owners How to build visibility that supports your life instead of competing with it This episode is especially for busy business owners, moms, and service providers who want their marketing to feel calmer not heavier.   🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
Most business owners aren’t struggling because they lack good ideas they’re struggling because their content disappears too quickly. In this episode of Pinterest Coffee Chats, we’re talking about why so much business content “dies” within 24 hours and what actually needs to change if you want your marketing to feel lighter, more sustainable, and more effective. This isn’t about posting more or trying harder. It’s about understanding how content is designed to work and choosing platforms and strategies that allow your effort to compound over time. In this episode, we cover: Why most platforms reward recency instead of longevity The difference between publishing content and placing content Why great content still underperforms on social media How search-based platforms change the lifespan of your content What it looks like to build content that keeps working long after you hit publish If you’ve ever felt frustrated watching good content disappear almost immediately, this episode will help you reframe what’s actually happening  and what to do next. 🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
Why Consistency Isn’t About Discipline - It’s About Design or workflows If you’ve ever told yourself, “I just need to be more consistent,” I want you to listen to this episode with an open mind because I’m about to flip that belief on its head. In today’s episode, I’m talking about why consistency isn’t actually about willpower, motivation, or discipline. It’s about design building systems that support you even when life is busy, messy, or unpredictable. This conversation is especially for business owners who are juggling clients, family, and real life and are tired of feeling guilty for not “keeping up” online. In this episode, I talk about:  Why discipline eventually fails Why motivation and willpower aren’t sustainable long-term How hustle-based marketing leads to burnout The cost of relying on daily effort to stay visible  What consistency by design really means Creating systems that work even when you’re offline Choosing platforms that support long-term visibility Building workflows that reuse content instead of demanding more How Pinterest supports consistency by design Why Pinterest doesn’t require daily posting or constant engagement How keywords and evergreen content do the heavy lifting What it looks like to batch, schedule, and step away  without disappearing  How to design consistency that fits your life Where you might be relying on discipline instead of structure Questions to audit your current marketing systems How to build visibility that supports your energy and season of life The biggest takeaway: If consistency feels hard, it’s probably not a discipline problem it’s a design problem. This episode will help you rethink how you show up in your business and give you permission to build marketing systems that feel sustainable, supportive, and aligned with real life. 🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
The Difference Between Traffic, Attention, and Sales (And Why Confusing Them Is Costing You Money) If you’ve ever felt like you’re doing all the right things posting consistently, showing up on social media, getting likes and views but still not seeing the sales or growth you want… this episode is for you. Today, I’m breaking down something I see business owners mix up all the time: attention, traffic, and sales. They are notthe same thing and when we treat them like they are, marketing starts to feel exhausting and ineffective. In this episode, I’m walking you through how each one actually works, why attention alone won’t grow your business, and how platforms like Pinterest fit into a smarter, more sustainable strategy. In this episode, I cover: What “attention” really is: Likes, views, comments, shares, and story replies Why attention feels validating but doesn’t always lead to action The limitations of attention-based platforms What traffic actually means: Clicks to your website, blog, podcast, or offers Why traffic shows intent, not just interest The difference between social traffic and search-based traffic  Why traffic doesn’t automatically equal sales: The role of funnels, freebies, and nurture sequences Why clarity matters more than volume Where most business owners lose people after the click Where Pinterest fits into all of this: Why Pinterest is a search engine, not social media How Pinterest traffic is cold but intentional Why evergreen content creates long-term opportunities  The biggest takeaway: Attention builds awareness. Traffic creates opportunity. Sales come from clarity and connection. If you’ve been chasing engagement but still feeling stuck, this episode will help you rethink your strategy and focus on what actually moves the needle. 🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
In this week’s episode of Pinterest Coffee Chats, we’re diving into one of my favorite yearly resources: Pinterest Predicts Pinterest’s official trend forecast based on billions of user searches. Unlike traditional “what’s trending now” lists, Pinterest Predicts gives you a look ahead at what your audience will be searching for in the coming year. And historically, Pinterest has been right over 80% of the time… which is wild. This makes it one of the most powerful tools you can use to plan content, freebies, digital products, and offers especially if you want long-term, search-based visibility instead of chasing the daily social media grind.https://business.pinterest.com/pinterest-predicts/ Inside this episode, we walk through: What Pinterest Predicts actually is - A data-backed forecast created from real user behavior not guesses. Why these insights matter for your business -Because Pinterest is a search engine, and search-based platforms reward early creators. When you show up before a trend peaks… you get more visibility, more saves, more clicks, and more long-term traffic. A breakdown of the top 21 trends Pinterest revealed And more importantly what those trends actually mean for your content strategy as a business owner. Plus, I share real examples of how my clients align their content with upcoming trends without reinventing the wheel or creating from scratch. How to use trend data the simple way- This episode also gives you a super easy workflow for bringing trends into your existing content: Pick 1–2 trend themes that naturally fit your niche Update a freebie, blog, or product to match those themes Create 3–5 pins using keywords tied to predicted search terms Schedule them ahead of peak season These small steps make a big difference in long-term visibility. 📌 Quick Action Questions: Use these after you listen to spark ideas: Which Pinterest Predicts trends align with your audience? Do any of your freebies, blogs, or offers already match these themes? What content could you refresh instead of recreating? Which trend could you create 3–5 pins for this month? 🎧 Listen now to: Pinterest Predicts 2026 — What It Means for Your Business & How to Use ItWherever you tune into podcasts! ✨ If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
In this episode, I’m breaking down the biggest Pinterest lessons from 2025 what actually worked, what didn’t, and what will matter most as we step into 2026. You’ll hear insights pulled from industry experts, real client data, and trends I watched unfold across dozens of business owners this year. Spoiler alert: the accounts with clarity and strategy grew and the ones guessing their way through it? Not so much. Inside this episode, we’ll cover: -The top Pinterest strategies that performed strongest in 2025 -The biggest mistakes DIYers made (and how to avoid them) -Why some accounts grew while others stalled completely -What business owners misunderstood about Pinterest this year -The simple shifts that will matter most in 2026 -A real client success story from my Done-With-You program — and how strategy turned into quick, sustainable results Whether Pinterest is new to you or you’ve been dabbling for a while, this episode will give you clarity, confidence, and a roadmap for using Pinterest intentionally in the new year. ✨ If Pinterest is on your list for 2026 and you want clarity on where to start, explore my Pinterest Strategy Call, Done-With-You Pinterest Support, or Done-For-You Pinterest Management below: → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
Why Freebies + Digital Products Matter Your freebies and low-ticket offers are more than “nice-to-have”  they’re the very beginning of your sales funnel.They help you: Build trust Grow your email list Create momentum Move people toward your paid offers But… they only work if people can find them. “A freebie without visibility isn’t a funnel — it’s a secret.” 5 Common Mistakes Business Owners Make With Freebies Here are the exact mistakes we walk through in the episode — written out clearly so you can check your own offers: 1. Freebies that are too generic Examples:❌ “Self-care checklist”❌ “5 healthy habits” Specificity is what converts.Try:✔ “5-Minute Nervous System Reset for Stressed-Out Moms”✔ “3 Lunchbox Ideas for Picky Eaters (Nutritionist-Approved)” 2. Too many unrelated freebies When every freebie leads people in a different direction, your funnel scatters instead of guiding. Pick ONE clear path for your audience to follow. 3. Relying only on Instagram or TikTok Traffic from social media dies in hours.Traffic from search-based platforms (like Pinterest) lasts for months… even years. If your freebie only lives on Instagram, you’re missing 90% of your potential reach. 4. Not linking your freebie consistently Your freebie should be listed in: Blogs Podcast descriptions Pinterest pins IG highlights Your weekly emails Website homepage If people never see it, they can’t join your world. 5. No clear next step A freebie should naturally guide people to:→ A low-ticket offer→ A workshop→ A discovery call→ A high-ticket service→ A nurture sequence If there’s no “what’s next,” your funnel stops instead of flowing. How Pinterest Amplifies Your Freebies & Products Pinterest is the perfect place to grow your freebies because people are already searching for solutions. Pinterest users type in things like:“meal planning guide”“holiday stress checklist”“business organization printable”“gut health freebie” And when your pin meets their search?Boom.... long-term traffic. Pinterest allows: Cold but intentional traffic Evergreen visibility Pins that drive leads for months A simple workflow that looks like:Pin → Freebie → Nurture Sequence → Paid Offer You don’t need more content.You need more visibility for the content you already created. Reflection Questions (Use These as Your Homework This Week) These questions are exactly what I walk listeners through in the episode — and I’m listing them here so you can easily refer back: 1. Do you have at least one clear, niche-specific freebie or digital product? Not something general — something that speaks directly to your ideal client’s problem. 2. Does your freebie lead to the next logical step in your funnel? If someone opts in, where do they go next? 3. Where is your freebie currently visible? If the answer is “Instagram only”… it’s time to expand. 4. Could Pinterest help more people discover your freebie? Spoiler: yes. Absolutely. 5. Are you promoting your freebie regularly? Or did you post it once and hope for the best? Freebies and digital products are powerful but only when they’re:✨ specific✨ visible✨ connected to your bigger offers Choose ONE freebie or digital product this week and give it a refresh, a purpose, and a visibility plan. And don’t forget —the episode before this features an incredible digital product expert who’s going to help you refine what you created and increase conversions. Slide in my DMs with any questions!   Resources & Links Mentioned in This Episode:→ Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie→ https://podcasts.apple.com/us/podcast/the-vitality-formula/id1837130396
This week on Pinterest Coffee Chats, we have our very first guest episode and trust me, you’re going to fall in love with this conversation. I’m joined by Jillian, a foster mom living in Honduras who has built a full-time business through the power of digital products. She has turned 64% of her Instagram audience into paying clients, and now she teaches other business owners how to create and launch digital products that actually convert. Inside this episode, we dig into: ✨ What makes digital products work (and why so many offers flop) Jillian breaks down how she approaches creating products that people actually buy  and the mistakes most business owners are making without realizing it. ✨ How she turned IG followers into customers at a 64% conversion rate This part alone will change the way you think about your audience and your content. ✨ Why digital products + Pinterest are a dream combo Hint: Pinterest users are already searching for solutions. Pair that with a low-ticket offer or evergreen freebie? Magic. ✨ The power of simplicity in your offers You don’t need a massive course or a 40-page workbook. Jillian talks about the shift toward “micro offers” and why less really is more. ✨ Why digital products matter for every niche Whether you’re in wellness, parenting, food, coaching, or lifestyle  digital products create scalability, passive nurture, and easier pathways into your higher-ticket services. Your Takeaway Checklist Want to start prepping your digital product strategy? Start here: ✔ A clear problem your audience is already asking you about ✔ One small, simple solution you can deliver quickly ✔ A landing page that clearly explains the transformation ✔ A nurture sequence or follow-up path ✔ A Pinterest strategy to drive evergreen traffic ✔ A plan to repurpose your sales content into multiple platforms Connect With Jillian on IG   Resources & Links Mentioned in This Episode:→ Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie  
 Hey friend welcome back to Pinterest Coffee Chats! Today’s episode is such an important one, especially if you’ve been feeling stuck on the content hamster wheel. If you’ve ever thought: “I’m doing everything and still not seeing long-term results…” …this episode is going to make you breathe easier. We’re walking through why every business owner needs a search engine platform not just social media in their marketing strategy, and why Pinterest is the easiest and most sustainable place to start. This episode will help you: ✨ Understand the difference between social platforms and search platforms ✨ See why your content isn’t working long enough to make an impact ✨ Learn how Pinterest gives your content new life (for months!) ✨ Finally get off the constant “visibility treadmill” ✨ Start leveraging Pinterest with the content you already have  Grab your coffee (or your favorite Alani Nu) and let’s make your content work smarter for you.  What We Cover in This Episode 1. Why Social Media Alone Isn’t Enough  Social media is fast — too fast. Your content gets a tiny window of visibility, and then it’s buried under the next 24 hours of posts. And the result? Business owners end up feeling like they need to post more, try harder, or keep up with trends just to stay relevant. But the truth is: 👉 You don’t have a visibility problem. 👉 You have a shelf-life problem. Your content simply isn’t lasting long enough to make an impact. 2. What Makes Search Engines Totally Different Search engines like Pinterest, Google, and YouTube offer something social platforms can’t:  📌 Long-term visibility (content can live for months or years) 📌 Users with intention (people are searching for solutions) 📌 Compounding reach over time (your content stacks, not resets) Unlike social media, search engines help your content build momentum. You don’t have to show up every day to stay visible. This is how business owners finally break free from content burnout.  3. Why Pinterest Is the Easiest Search Engine to Start With  Pinterest is the perfect entry point because: ✨ You don’t need new content Pinterest LOVES repurposed content — IG carousels, reels, TikToks, blogs, podcasts, freebies… all of it  ✨ You don’t need to be on camera Pinterest doesn’t require your face. Just your expertise.  ✨ You don’t need to post daily You can schedule weeks of content in one afternoon. Pinterest works in the background while you live your life. ✨ Pinterest reaches people who are ready Pinterest users are in “search mode,” not “scroll mode.” They’re planning, researching, and taking action. ✨ Content lasts WAY longer  IG = 24 hours | TikTok = maybe a few days | Pinterest = months (sometimes years!) This is why Pinterest becomes such a sustainable piece of a business owner’s marketing plan.   4. Simple Steps to Start Using Pinterest as Your Search Engine  These are the exact action steps mentioned inside the episode: ✔️ Step 1: Pick 1–2 pieces of content you already have  Blog posts, reels, carousels, freebies, podcast episodes… anything works. ✔️ Step 2: Create 3–5 pins for each piece Use keywords your ideal client is searching for.  ✔️ Step 3: Link each pin to your website, freebie, or landing page Don’t send Pinterest traffic to socials — use your website to convert. ✔️ Step 4: Schedule everything out Use Pinterest’s native scheduler or Tailwind. Let it run while you go live your life.  These four simple steps help you get off the content treadmill and start building long-term visibility. Episode Takeaways By the end of this episode, you’ll understand: Why social media alone creates burnout How search engines give your content the longevity it deserves Why Pinterest is the most business-friendly search platform How to repurpose your existing content in a way that works How to get started with a minimum time commitment  Pinterest isn’t “one more thing.” It’s the thing that allows everything else you’re already doing to work harder. Resources & Links Mentioned in This Episode:→ Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
If you're tired of feeling like you have to choose between being present in your life or showing up for your business during the holiday season… this episode is going to feel like a deep exhale. Inside this week’s episode of Pinterest Coffee Chats, we’re talking about how Pinterest allows you to stay visible, relevant, and searchable without manually posting every day, chasing engagement, or living in your phone during Q4. This episode is especially for you if you're a: Coach or service provider Wellness or nutrition educator Food creator or blogger Parenting Lifestyle brand Anyone with offers, freebies, blogs, or podcast content Because here’s the truth → Pinterest is the only platform that keeps driving traffic while you’re offline.   In this episode, you’ll learn: ✔ Why Pinterest is a must-use platform during the holiday season(and why waiting until January is a missed opportunity) ✔ How to set up your content now so it keeps working all through November + December ✔ The 5 types of content you should prioritize pinning before the holiday rush hits ✔ Why repurposing > creating more content during Q4 ✔ What “passive visibility” really looks like inside a business   ACTION STEPS FROM THE EPISODE Inside the episode, you’ll hear me walk through how to: ✅ Schedule seasonal content now (holiday promos, fall freebies, Black Friday offers)✅ Turn your existing reels or TikToks into video pins — no extra filming needed✅ Create seasonal versions of your freebies, recipes, or lead magnets✅ Update your pin titles + descriptions with Q4 keywords✅ Batch your pins so Pinterest runs while you take time off✅ Use Pinterest analytics to decide WHAT to repurpose from last year✅ Let your content do the selling while you’re baking pies, traveling, or wrapping gifts This isn’t “do more.” It’s do it smarter once and let Pinterest take it from there.   Resources & Links Mentioned in This Episode → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
If you’ve ever felt like you’re on the never-ending hamster wheel of content creation posting, engaging, and feeding the algorithm just to stay visible you’re not alone. In today’s episode, I’m breaking down why Pinterest is the solution business owners have been craving: a platform that gives your content a longer shelf life, helps you reach people actively searching, and lets you step off the daily posting treadmill. Here’s what we’ll cover: ✨ Why social media leaves business owners burned out and overwhelmed ✨ What makes Pinterest different (hint: it’s a search engine, not social media) ✨ How Pinterest creates long-term visibility with the content you already have ✨ The three biggest benefits for business owners: longer content life, action-taking users, and time back in your week ✨ The simple foundation you need to get started If you’re ready to stop hustling for short-term visibility and start building a sustainable strategy, this episode is your sign to give Pinterest a closer look. 🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. Resources & Links Mentioned in This Episode → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie
    Hi friend, and welcome back to Pinterest Coffee Chats! I’m recording this one from New Mexico while visitng my grandparents for the Hot Air Balloon Festival  so if you hear some background noise, that’s why. But I couldn’t wait to share this with you, because the insights are too good to hold back. In this episode, I’m breaking down the five things that are working really well for my Pinterest management clients right now. These are businesses in the food, health & wellness, and parenting niches  but honestly, the strategies apply no matter what space you’re in. Here’s what you’ll learn:✨ Why having an evergreen freebie or low-ticket offer is a must for cold Pinterest traffic✨ How to repurpose Instagram Reels or TikToks into pins that actually drive clicks✨ The power of updating keywords, templates, and seasonal imagery✨ Why clear communication and feedback loops with your strategist matter✨ The mindset shift that helps clients maximize their Pinterest presence If you’ve been wondering what’s really moving the needle on Pinterest right now, this short and sweet episode is packed with practical takeaways you can try on your own account. 🎧 Listen in, then slide into my DMs to let me know what you’ll be testing on your own Pinterest!   Resources & Links Mentioned in This Episode → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie → Coffee Chats
If you’ve ever thought Pinterest had its “moment” years ago… this episode is for you. Spoiler alert: not only are people still using Pinterest, but they’re using it in ways that can bring you serious, sustainable traffic. Inside today’s episode, we’re unpacking: -Why Pinterest still has nearly 500 million active users (and growing) -The difference between Pinterest traffic and social media engagement -How to know if your content will actually work on Pinterest-Examples of what content types perform best (blogs, podcasts, YouTube, freebies, offers) -Why Pinterest’s search engine power = long-term visibility (not a 24-hour shelf life) If you’ve been wondering whether Pinterest is worth your time, let this be your gentle nudge that yes, your content deserves a longer life and Pinterest is where it can happen. 🎧 Listen now to Pinterest Coffee Chats wherever you get your podcasts. Resources & Links Mentioned in This Episode → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie → Coffee Chats
DIY vs. Done-For-You: Why Hiring a Pinterest Expert Saves You Time, Money & Stress Ever wondered if you should just grab a $200 Pinterest course and DIY your setup instead of hiring an expert? You’re not alone so many business owners wrestle with this decision. In this episode of Pinterest Coffee Chats, I’m breaking down the real costs of DIY-ing Pinterest versus what happens when you bring in an expert to set up your account the right way from the start. Here’s what we’ll cover: -What a $200 course really gives you (and what it leaves out) -How many hours DIY-ing Pinterest usually takes (and what that’s worth) -The difference in results between “figuring it out” vs. having a strategy built for you -Why clarity and confidence matter just as much as keywords and boards Who DIY might be right for and who’s better off outsourcing By the end of this episode, you’ll have a clear picture of whether the DIY path makes sense for your stage of business, or if it’s time to let an expert set you up for sustainable traffic, leads, and sales. 🎧 Listen now to Pinterest Coffee Chats wherever you tune into podcasts.  Resources & Links Mentioned in This Episode → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie → Coffee Chats
Pinterest isn’t just about pretty images or overnight wins it’s about building a strategy that works quietly in the background, bringing you traffic, leads, and sales month after month. In this episode, I’m sharing three real case studies from clients I’ve worked with: 🍪 A recipe blogger who went from 349 monthly impressions to 35K in just 90 days. 🌱 A fertility coach who repurposed her Instagram and podcast content into steady Pinterest traffic and opt-ins. 🥗 A well-established recipe site that revived its Pinterest account and brought in millions of impressions and tens of thousands of clicks in one quarter. Each of these stories proves that Pinterest can work for brand-new accounts, businesses with unused content, and even established accounts that have gone quiet. What You’ll Learn in This Episode: -Why Pinterest works across niches and business models. -The exact strategies that drive impressions, clicks, and saves. -The importance of repurposing content for longevity. -How even “dead” Pinterest accounts can be revived with the right strategy.Resources & Links Mentioned in This Episode → Book a Pinterest Strategy Call → Done-With-You Pinterest Support → Done-For-You Pinterest Support → Free Guide: How to Turn Pinterest Into a Money-Making Machine → Follow me on Instagram → Q4 Pinterest Checklist Freebie → Coffee Chats
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