DiscoverGrant Writing & Funding
Grant Writing & Funding

Grant Writing & Funding

Author: Holly Rustick

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This show is for grant writers who are working in nonprofits or already have a few freelance clients but haven't replaced their nonprofit income yet, and don't have a clear system to get there.

You already know how to write grants. Now you need to build the business.

Each week, you'll learn how to find and close better-fit clients, price and package your services, create predictable revenue, use AI strategically, and build a freelance grant writing business that gives you more income, flexibility, and freedom.

Hosted by grant writing expert and bestselling author Holly Rustick, CEO of Grant Writing & Funding and Founder of the Freelance Grant Writer Academy, the show draws on Holly's 20+ years in grant writing and the nonprofit sector and 14+ years building her own business.

You'll learn how to:
Price and package your services to easily land clients
Find grant writing nonprofit clients that pay you
Build consistent monthly revenue
Market yourself as a grant professional and business owner
Use AI and modern systems for your grant writing and business without becoming replaceable
Create systems that allow you to work fewer hours as you grow
Holly's students have collectively generated more than $12.5 million in their own freelance grant writing businesses and secured more than $300 million in grants for their clients.

Ready for more support?

Explore the Freelance Grant Writer Academy and Grant Professional Mentorship at www.grantwritingandfunding.com.
561 Episodes
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Freelance Grant Writer Summit | Free, 2-Day Summit October 13th–14thLearn how to find better-fit clients, confidently price your services, and build consistent freelance income through live trainings, panels, and coaching.Save your free seat: https://grantwritingandfunding.com/grant-summitAI is changing grant writing, but experienced grant writers aren’t simply handing over an RFP and asking AI to write the grant.In this episode, Holly Rustick sits down with a panel of three seasoned grant professionals - Sara Cohen, Gwen Valentino, and Nic Daniel - to talk candidly about how they’re actually using AI inside their grant writing businesses in 2026.From developing sophisticated prompts and creating client policies to automating communications, analyzing grant applications, building budgets, and dramatically reducing turnaround time, these grant writers share what’s working behind the scenes; and where human expertise is still absolutely essential.You’ll hear how Gwen has developed AI processes that have helped her work faster and serve smaller nonprofits while continuing to support municipal clients with tight deadlines; how Nic is using AI and connected client files to streamline research, drafting, budgets, and team workflows; and how Sara uses AI more selectively for editing, strategy, policies, sponsorship packages, and other client value-adds.They also get into the risks. AI can still hallucinate, confuse client information, produce polished language that doesn’t actually make sense, and create serious problems when users don’t know enough about grant writing to recognize what’s wrong.The conversation also tackles one of the biggest questions facing the profession: Will AI replace grant writers?The panel’s answer points to a different future: one where grant writers who understand strategy, know their clients deeply, can critically evaluate AI-generated work, and learn how to use AI as a tool may become even more valuable.If you’re wondering where AI belongs in your grant writing workflow, how other professional grant writers are using it, or whether you should be using it at all, this episode gives you an inside look at what that can actually look like.ABOUT OUR GUESTS Sara Cohen, GPC, CFRESara Cohen began her consulting business in September 2014 after 15 years in various fundraising positions at several nonprofits. Over her 25-year nonprofit career, she has raised over $70,000,000 for the organizations she represented. She has successfully written foundation, corporate, county, state, and federal grants in the areas of secondary education, early childhood education and early intervention, youth behavioral health, disabilities, the arts (primarily music, dance, and theater), workforce development, museums, and human services. Sara is committed to constant self-improvement and has acquired the Certified Fund Raising Executive (CFRE) and the Grant Professionals Certified (GPC) certifications.She is very open and collaborative with her clients and their staff. Additionally, her past experience in the corporate sector strengthened her analytical and problem-solving skills, which she has been able to draw on when working with clients.When Sara is not working with her inspiring clients, she can be found with her nose in a book, out running or walking, enjoying Chicago's cultural and culinary splendor, or spending time with friends, family, and her adorable mutt.Gwen ValentinoSince 2018, I’ve been turning community dreams into funded realities. As the founder of NM Grant Writers, I specialize in helping small nonprofits, cities, and community organizations bridge the gap between vision and funding. My journey began at the South Central Council of Governments, where I learned the art (and strategy) of navigating federal, state, and foundation grants, from USDA and NMFA to private foundations across the Southwest.What drives me is simple: helping good people do great work. Whether it’s revitalizing rural communities, strengthening local nonprofits, or building sustainable programs, I believe grant writing isn’t just paperwork, it’s storytelling with purpose.When you work with me, expect strategy, structure, and a genuine partner who cares about your mission as much as you do.Nic DanielNic Daniel, GPC is a senior-level grant strategist and founder of Key Development Group, bringing over 30 years of experience guiding nonprofit organizations throughout California and across the United States. Nic is known for expertise in major grants, organizational capacity building, capital campaigns and collaborative proposals, as well as ongoing program and operating support. They have partnered with more than 70 organizations across the country and secured over $12M in grant funding since 2020 alone.Nic’s work equips organizations to meet ambitious fundraising goals, independently managing all aspects of the grants process, from research and cultivation to submission, reporting, and renewal. Nic has worked in all nonprofit sector areas, but has special expertise in reproductive health, animal welfare, LGBTQ services, environmental justice, and workforce development.Past accomplishments include a $20M capital campaign for a national health provider, supporting six-figure grants for a search dog training facility, and guiding a nationally recognized film festival through its nonprofit transition and first round of foundation and government funding.Nic is credentialed by the Grant Professionals Association, and has served as an instructor in UCLA Extension’s Certificate in Fundraising program. They bring a collaborative, mission-centered approach to every engagement, prioritizing strategic alignment to help organizations thrive.CONNECT WITH HOLLY RUSTICKWebsite: https://grantwritingandfunding.com/LinkedIn: https://www.linkedin.com/in/holly-rustick-0765b817/Instagram: https://www.instagram.com/hollyrustickYouTube: https://www.youtube.com/@GrantWritingandFundingOTHER RESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds...
Freelance Grant Writer Summit | Free, 2-Day Summit October 13th–14thLearn how to find better-fit clients, confidently price your services, and build consistent freelance income through live trainings, panels, and coaching.Save your free seat: https://grantwritingandfunding.com/grant-summitYou can be an excellent grant writer and still struggle to build a consistent freelance grant writing business.If you know how to write grants but aren't getting enough clients, the problem may not be your grant writing skills at all. You may have a gap in one of three areas: marketing, pricing, or sales.In this episode, Holly Rustick breaks down why experienced grant writers can struggle to turn their expertise into sustainable freelance income. She explains how to identify whether you need more qualified organizations finding you, a stronger and more profitable offer, or a better process for turning interested leads into paying clients.You'll learn why another certification or course isn't always the answer, how underpricing can make a busy grant writing business unprofitable, why following up is part of the sales process, and how to focus on the actual gap keeping your business from growing.You already have an incredibly valuable skill. Now it's time to build the business around it.ABOUT HOLLY RUSTICKGrant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.CONNECT WITH HOLLY RUSTICKWebsite: https://grantwritingandfunding.com/LinkedIn: https://www.linkedin.com/in/holly-rustick-0765b817/Instagram: https://www.instagram.com/hollyrustickYouTube: https://www.youtube.com/@GrantWritingandFundingRESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
Freelance Grant Writer Summit | Free, 2-Day Summit October 13th–14thLearn how to find better-fit clients, confidently price your services, and build consistent freelance income through live trainings, panels, and coaching.Save your free seat: https://grantwritingandfunding.com/grant-summitHow do you actually write a grant proposal that wins funding?Grant writing is both technical writing and an art form. You need to understand the funder’s requirements, speak directly to their rubric and mission, and build a compelling case backed by specific data. In this episode, Holly Rustick breaks down the process she has developed over more than 20 years of grant writing, training grant writers, and reviewing federal grant applications.You’ll learn the six-step GRANTS Formula for building stronger proposals—from getting the funding instructions and researching the need to developing measurable objectives, creating an implementation timetable, and building a strategic budget. Holly also shares two common grant writing mistakes that can weaken an application, why funder alignment matters, and what organizations should do before writing and after submitting a proposal.Whether you’re a nonprofit board member, staff member, executive director, startup, or grant writer, this episode will help you understand what funders are actually looking for and how to approach grant writing with a clear, strategic process.ABOUT HOLLY RUSTICKGrant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.CONNECT WITH HOLLY RUSTICKWebsite: https://grantwritingandfunding.com/LinkedIn: https://www.linkedin.com/in/holly-rustick-0765b817/Instagram: https://www.instagram.com/hollyrustickYouTube: https://www.youtube.com/@GrantWritingandFundingRESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
Freelance Grant Writer Summit | Free, 2-Day Summit October 13th–14thLearn how to find better-fit clients, confidently price your services, and build consistent freelance income through live trainings, panels, and coaching.Save your free seat: https://grantwritingandfunding.com/grant-summitWhat if the biggest opportunity in grant funding right now isn’t federal money at all?In this episode of The Funded Series, Holly Rustick breaks down the real grant and client wins reported by members of the Freelance Grant Writer Academy and Grant Professional Mentorship in July 2026—and the numbers challenge some of the biggest assumptions in the grant writing industry.In just one month, 41 grant wins totaled $3,511,001.88 for nonprofit clients. And while federal grants are often treated like the “big leagues,” private and family foundations accounted for 30 of those wins and 76.6% of all grant dollars awarded.Holly digs into what these numbers mean for grant writers and nonprofits, why local government funding deserves a place in your funding strategy, and what the stories behind the wins reveal about building a sustainable grant writing business.She also flips the ledger to look at the money grant writers generated for themselves: 32 client wins totaling $526,234. Retainers led the way, with renewals and upsells showing why your next revenue opportunity may already exist within your current client relationships.You’ll also hear what grant writers said actually helped them close business—from pricing and offer feedback to coaching, ethical sales strategies, and peer support—and why learning to confidently charge for your expertise can be just as important as learning how to write a winning grant.If you’re waiting for federal funding, constantly chasing new leads, undercharging for your grant writing services, or wondering what is actually working in the grant funding world right now, this episode gives you the numbers—and the lessons behind them.ABOUT HOLLY RUSTICKGrant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.CONNECT WITH HOLLY RUSTICKWebsite: https://grantwritingandfunding.com/LinkedIn: https://www.linkedin.com/in/holly-rustick-0765b817/Instagram: https://www.instagram.com/hollyrustickYouTube: https://www.youtube.com/@GrantWritingandFundingRESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
Freelance Grant Writer Summit | Free, 2-Day Summit October 13th–14thLearn how to find better-fit clients, confidently price your services, and build consistent freelance income through live trainings, panels, and coaching.Save your free seat: https://grantwritingandfunding.com/grant-summitYou had a great discovery call. They were excited. You sent the proposal right away.And then…nothing.If you’re replaying the call wondering what you said wrong, the problem might not be the call at all. The problem may be that you never told the potential client when the door closes.In this episode, Holly Rustick breaks down a simple 30-day sales follow-up system for freelance grant writers who are tired of chasing proposals, wondering when to follow up, and losing warm leads in an open-ended sales process.You’ll learn why every proposal needs a clear expiration date, how to build your follow-up cadence around that deadline, and why closing the loop doesn’t have to feel pushy or desperate. Holly walks through the five follow-up emails to send during that 30-day window; including the closing-day email most grant writers never send.She also explains why leads who don’t buy shouldn’t disappear from your business entirely. They may be out of the active sales conversation, but they can stay in your ecosystem through your email list until they’re ready to come back.If you want to improve your sales conversion rate without generating more leads, start here: set the deadline, write the emails, send them to everybody, and let the system do its job.ABOUT HOLLY RUSTICKGrant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.CONNECT WITH HOLLY RUSTICKWebsite: https://grantwritingandfunding.com/LinkedIn: https://www.linkedin.com/in/holly-rustick-0765b817/Instagram: https://www.instagram.com/hollyrustickYouTube: https://www.youtube.com/@GrantWritingandFundingRESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
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